NOBLE SAVAGE

More documents

Recommendations

Info

A group of young children are playing joyfully in a grassy meadow. Their childish voices, then the whistling sound of a bomb falling, and cries, are heard. CUT TO EXTERIOR LONG SHOT HORIZON After a flash of light, a mushroom cloud rises on the horizon. There has been a nuclear explosion. The camera wobbles from the explosion, theri closes in on the devastating shock waves, and on the chaos that follows: buildings are blown away; cars melt; a city is destroted; trees are burnt all around an empty singed ashy field. CUT TO INTERIOR CLOSE SHOT BAR A man, distressed, is sitting at a bar-room table, drinking from a can of NUCLEAR BEER-. On his muscular arm is the large tattoo of a mushroom cloud. ANNOUNCER "It could happen at any time •••• NUCLEAR BEER-." CUT TO INTERIOR CLOSE UP CAN The camera closes in on a can of NUCLEAR BEER-. On the can, superimposed under the product title, is the image of a mushroom cloud similar to the one depicted by the tattoo on the featured man's muscular arm. ANNOUNCER "NUCLEAR BEER- will blow you away. NUCLEAR BEER- •••• Itls a matter of survival." FADE OUT Henry pushed the PAUSE button on the video control panel. He turned to his CRT. 9
"STATS!" he commanded. A series of charts appeared on the screen; the numbers were unquestionably impressive. Test audiences had responded to the commercial better than to any other commercial ever tested at the agency. It was a major breakthrough. "FEARSELL," he thought. He typed, "CALL MASLOW!" A chart representing Maslow's hierarchy of needs appeared on the computer screen: ***************************************************************** SURVIVAL NEEDS: SAFETY NEEDS: BELONGINGNESS: ESTEEM AND STATUS: Physiological needs: food, sex, air, water, etc. Concern for physical security: shelter, order, and stability. Desire for acceptance into a family: love, affection, affiliation, and friendship. Striving to achieve a high standing relative to others: desire for prestige or success. SELF-ACTUALIZATION: The desire to know, to understand, and to grow intellectually or emotionally. ***************************************************************** Henry thought about the new commercial. According to Maslow's hierarchy, it had effeqtively stimulated the anxiety related to SAFETY NEEDS, and of a,higher order group, SURVIVAL NEEDS. It aroused the most current fear about survival: the fear of nuclear war. "FEARSELL!" Henry exclaimed. He released the video control PAUSE button. 1 0
Page 1 and 2: NOBLE SAVAGE
Page 3 and 4: I r r t "AN AGE OF ECONOMIES AND ST
Page 6 and 7: sales. The supermarket/advertising
Page 8 and 9: Pat Brooks, a moist blond, watched
Page 10 and 11: "Well, that's something! I guess I
Page 16: GREETINGS "Ah, we've been waiting f
Page 24: notice. Michael continued to mingle
Page 28 and 29: "Bummer! Bummer! Bummerwummer! How
Page 31: suburban society. It whirled over t
Page 36: queensized matress: everything they
Page 42: artender, a large disheveled man wh
Page 45: Yoffi smiled his old, memorable, mi
Page 48 and 49: I • NUCLEAR BEERm Mr. Delos, work
Page 50 and 51: The lobby was ornately decorated wi
Page 55 and 56: history of drought in America: and
Page 57: The doctor put down his snuffbox, a
Page 64 and 65:
wo'uld all sing, and eat, and talk,
Page 67:
"Good," said the doctor. He walked
Page 70 and 71:
pulled her hand back when the tall
Page 72:
esturant, all on a small shelf that
Page 77 and 78:
When Michael looked up, Yoffi was a
Page 80 and 81:
, Sal offered him a ride, which Mic
Page 83:
on him like a tiger, staring incest
Page 99 and 100:
A new chart appeared. It was filled
Page 104 and 105:
from a fresh block of wax; that was
Page 110 and 111:
I . scarce food and water supplies.
Page 112 and 113:
NEW WAY can be constructed so that
Page 114:
Daydreaming, Michael remembered sta
Page 121 and 122:
"Michael!" "Maybe I'll be there." "
Page 126:
When he found a suitable pine, he h
Page 129:
NO FOOD FOR SOUTH All shipments of
Page 133:
"Coffee will be ready in a minute."
Page 137 and 138:
Michael cupped his hands over her e
Page 139 and 140:
Michael led Sally to the livingroom
Page 141:
"How would you feel about us leavin
Page 145:
I I . I He lifted his hind leg, per
Page 148 and 149:
SYNTHETICS "The General is dead! He
Page 150 and 151:
Almost an hour later, another ambul
Page 152:
Michael took a taxicab home, and we
Page 159:
THE FALL Henry sat at his desk, his
Page 166 and 167:
t Groups of tough-looking spanish-s
Page 169 and 170:
"We'll be O.K. Please be careful! D
Page 175:
She followed a dry stream bed up to
Page 178 and 179:
I t Henry felt himself being carrie
Page 181 and 182:
overpowering fumes. His throat and
Page 183:
00000000 0 0 0 MACHINE 0 G 0 A 0 D
show all

NOBLE SAVAGE

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?