Equity Magazine March 2018

social.equity

MARCH 2018 | ISSUE 10

TRAVEL

A GOOD REASON TO

HEAD SOUTH IN GOA

SUSTAINABLE

COMMUNITIES

LIFE IN AN ECO-FRIENDLY

NEIGHBOURHOOD

ELON

MUSK

SEARCHING FOR

A SOULMATE


Extraordinary is in the detail.

To explore one of the world’s most detailed landscape photographs go to BentleyMotors.com/Explore.

Please contact us on 800-BENTLEY [800 236 8539]

or visit us at www.uae.bentleymotors.com for more information

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The name ‘Bentley’ and the ‘B’ in wings device are registered trademarks. © 2017 Bentley Motors Limited.


Be Extraordinary.

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From the EDITOR

During my teenage years, March was a highly

anticipated month for multiple reasons. The

excitement of participating in parades (for

International Women’s Day on March 8th), shopping

for that perfect Mother’s Day gift, and scouring through fashion

magazines and blogs for the latest in London and Paris Fashion

Week trends, I could hardly contain my ebullience. As I grew

older, the list of events multiplied, now including the renowned

Art Dubai, Yoga Festival, Dubai International Boat Show, and

lest we forget the billion-dollar event of the year, Dubai World Cup. This month, we’re

adding our very own event to the list – WILEF (Women Inspiring Leadership and

Entrepreneurship Forum). Taking place at Bab Al Qasr, Abu Dhabi on March 21 st and 22 nd ,

the event brings together women leaders from the finance and business world for a two

day event showcasing entrepreneurship traits and financial trends (page 12).

In celebrating women, we interviewed Reem Al Ghaith, the General Manager of

Enable (a social enterprise) responsible for creating a skilled workforce of Emirati

men with special needs. Find out how she empowers these men, bringing out their

talent and creativity with a sustainable business model (page 18). Speaking of

inspiring and influencing individuals, Yassine Saidi, talks celebrity endorsements

and the rise of sneaker culture thanks to Puma (page 14). The success of the SpaceX

and Tesla Roadster launch was another notch on Elon Musk’s belt, yet all his heart

desires at this moment is love. Read his heartfelt journey to the top on page 27.

March brings us into the first quarter of 2018. It’s time to book a holiday. We take a

look at Goa (page 56) for a quick weekend getaway, and the serene InterContinental

Fujairah Resort (page 64) to unwind and rejuvenate in the country. If you’re stuck for

gift ideas, looking to expand your timepiece and gadget arsenal, and need to treat

yourself, read on from page 34 for the latest in investment buys and hotspots in the city.

Happy reading

Nicola

Nicola Monteath

EDITOR'S PICKS

I'm in love with this Fabergé dog

locket (The Palais Tsarskoye) for

its opulence and versatility. A

perfect gift for mother dearest too

Men's jackets are always perfectly

oversized enough for women. This

smart casual from Suitsupply will

be worn with a classic white shirt

and pencil skirt for an edgy look

Follow us:

equitymedia.uae equitymedia.uae equitymedia.uae equitymedia.uae

EQUITY - Always invest in yourself

EDITOR-IN-CHIEF NICOLA MONTEATH - nicola@equity.media

DIGITAL EDITOR VARUN GODINHO

ART DIRECTOR ODILAINE MEJORADA

SOCIAL MEDIA MANAGER ABIGAIL BARBASA

SALES advertising@equity.media

WWW.EQUITY.MEDIA

PRINTED BY United Printing & Publishing

is a proud member of

Bentley's latest scent had me at

notes of wood, leather and

polished cedarwood, with

grapefuit and tart green apple. A

summer staple for sure

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insideEQUITY

14

mind

12

MARCH 2018

MARK YOUR CALENDAR

Events to visit this month

14

GOOD OMEN

Exploring sneaker culture,

inspired by celebrities such as

Rihanna and The Weeknd

18

GOING GREEN FOR A CAUSE

Reem Al Ghaith discusses

Enable, a home and garden social

enterprise that empolys Emirati

men with disabilities

22

LIVE WELL

Would you live in an eco-friendly

community?

27

LOVIN' OUTER SPACE

Elon Musk's journey to Mars and

finding love on Earth

18

22

32

#SUPPORT LOCAL

A chat with Mona Ataya,

Founder of Mumzworld.com

36

body

34

&

soul

THE CHECKLIST

Add these pieces to

your wardrobe

36

38

SHOP TALK

What's new in stores

this season?

WELLNESS TALK

The studio to try this month,

and tips to keep fit

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MARCH 2018

42

61

JETSETTER JOURNEYS

Travel inspiration and lavish

experiences

62

HIT THE LINKS

A review of JA Jebel Ali Golf

Resort, by a pro and novice

64

STAY OF THE MONTH

The InterContinental Fujairah is

worth a weekend getaway

68

REAL ESTATE

A million dollar investment at

Jumeirah Golf Estates

59

On the cover

ELON MUSK

Read his interview on page 27

40

42

52

56

INDULGE YOURSELF

Treatments to try this month

ON OUR RADAR

Treat yourself or a loved one

56

WEEKEND DINING

A roundup of hotspots in the city

AGAINST THE TIDE

Alila Diwa offers a fresh take on

sun, sand and beach in Goa

72

GET TO KNOW...

Umut Ozkanca, the founder of Ruya

68

The publication may not be

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system, or transmitted in any

form or by any means electronic,

photocopying, recording or

otherwise, without the permission

of Equity Media. Where opinion

is expressed it is that of the

author and does not necessarily

reflect the editorial views of

the publishers of

EQUITY-Always invest in yourself.

All information in

EQUITY-Always invest in yourself

is checked and verified to the best

of the publisher’s ability, however

the publisher cannot be held

responsible for any mistakes or

omissions enclosed in

the publication in content,

advertising or graphics.

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mind

This March, we focus on

nature, whether it’s the rise

of sustainable cities, or

means for a successful

social enterprise. In keeping

up with trends, we also take

a look at Puma’s jump

in profits, courtesy of

celebrity endorsements. In

celebrity news, Elon Musk

reveals his quest for love

and journey to space

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CALENDAR

MARK YOUR CALENDAR

Jetsetters, don’t forget to add these dates to your diary

EMIRATES AIRLINE FESTIVAL

OF LITERATURE 2018

2

GENEVA MOTOR SHOW

WHERE? Geneva, Switzerland

WHEN? March 8 –18

One of the biggest in the European automotive

calendar, the Geneva Motor Show gives

manufacturers an opportunity to reveal their latest

creations to the world, and it gives us a chance to

glimpse all of the exciting new cars before driving

them later in the year. While we already have a

faint idea of what to expect – SUVs of all sizes and

prices, fashionable superminis, preposterous

hypercars and dubious concepts – there will

inevitably be surprises waiting to be revealed.

4

WHERE? Las Vegas, USA

WHEN? March 9

FUTURE FESTIVAL

Featuring top innovators, talented

creatives and entrepreneurial icons

from around the world, the Future

Festival Las Vegas will serve as the

ultimate innovation think tank for

those looking to understand the

future of consumer insights

research. The event will also

provide a unique opportunity for

attendees to uncover their

strengths and weaknesses.

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WHERE? Dubai, UAE

WHEN? March 1- 10

If the names Tracy Beaker, Alex Rider, or

Aunt Alberta mean anything to you, then

you better get psyched for this year’s

Emirates Airline Festival of Literature.

Celebrating its 10th anniversary this year,

the UAE’s annual celebration of the

written and spoken word will also feature

some of the biggest names in the poetry

world.

3

SXSW

WHERE? Austin, Texas, USA

WHEN? March 9-10

Yet again this year, thousands of young

professionals descend upon Austin to get

an exclusive look at the latest in movies,

music and technology. The 10-day festival

isn’t all business, however. It regularly

boasts exciting speakers, hot film debuts,

innovative technology and a slew of

musical performances.

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REWORK: DEEP LEARNING IN FINANCE SUMMIT

WHERE? London, United Kingdom

WHEN? March 15-16

RE•WORK is hosting the Deep Learning in Finance

Summit on 15-16 March in London. The event will bring

together the world’s leading innovators across the

industry, academia and the financial sector. Attendees

will discover advances in deep learning applications in

the financial sector from algorithms to forecast financial

data, to tools used for data mining & pattern recognition

in financial time series, to scaling predictive models, to

stock market prediction, to using blockchain technology.

WILEF - WOMEN INSPIRING LEADERSHIP

AND ENTREPRENEURSHIP FORUM 2018

IF YOU’RE A WOMAN, YOU’RE A LEADER

WHERE? Abu Dhabi, UAE

WHEN? March 21-22

WOMEN INSPIRING LEADERSHIP AND ENTREPRENEURSHIP FORUM

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DUBAI MODERN SAILING RACE

WHERE? Dubai, UAE

WHEN? March 24

PRESENTED BY

The most talented sailors in the

region return to the waters of Mina

Seyahi for the second heat of the

2018 Dubai Modern Sailing Race;

all so that they can go down in the

echelons of the Dubai International

Marine Club.

CALENDAR

Our first-ever two-day forum dedicated specifically to women,

introduces the elements of entrepreneurship, and leadership in

the workforce. At this year’s forum, our trusty keynote speakers

will deliver the latest in business trends, ways to empower

women by identifying entrepreneurship traits, and tips on

breaking into an industry of your choice. Attendees can also

network with business owners, entrepreneurs and corporate

officers. Those looking to get hands-on training from the

experts can stay back for Day 2 (limited seats available) to learn

the tricks of the trade.

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DUBAI WORLD CUP

WHERE? Dubai, UAE

WHEN? March 31

The world’s richest raceday will showcase

nine top-class races and a total prize purse

of US$30 million. There are also plenty of

build-up races in the lead-up as part of the

Dubai World Cup Carnival, keeping racing

fans happy up until race day. There’s

neigh-chance you should be missing one

of the biggest events in the equestrian

calendar.

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FINANCE

GOOD

OMEN

Yassine Saidi, Global Head

of Product Partnership,

Puma Select, tell us how

Puma’s profits jumped by

92.2 per cent last year

By Meryl D’souza

I started at Puma six years ago,” says Yassine Saidi Global Head of

Product Partnership, Puma Select. “When I moved, I sought to change

the game.”

It’s safe to say Saidi changed Puma’s fortunes for the better in those

six years. Initially, it didn’t look like much would change for the

German sports brand. It had seemed that between Adidas’ Superstar

collection and Nike’s Air Jordan machine, Puma would fade into

obscurity. Then in early 2016, United States’ Under Armour made

some serious strides and threatened Puma’s third spot. It was all pretty

much doom and gloom.

Towards the second half of 2016, however, Puma injected itself

into the forefront of relevancy by consistently pumping out stellar

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FINANCE

collections featuring just the right mix of new

and old. The company’s third-quarter sales in

2016 showed extraordinary growth, doubling its

net earnings from the year before. Puma didn’t

stop there. As 2016 drew to a close, Rihanna’s

PUMA Creeper silhouette dethroned Kanye

West’s Yeezys as Footwear News’ Best Shoe of

2016. By March 2017, boosted by the likes of

Rihanna, The Weeknd, Young Thug, Kylie

Jenner and Big Sean, Puma’s stock price rose

from €194 to €289.

Saidi, for his part, doesn’t hog all the credit.

“We had a new CEO who brought an amazing

energy, supported us with collaborations and

made things happen. I’m just a soldier.,” he says

modestly. Too modest. For those who may not

know, under the Puma umbrella, Select is

Puma’s department responsible for

collaborations and its platform for creating new

styles and aesthetics.

Ironically, the man behind Puma’s resurgence

with a concentration on sneaker collaborations

isn’t a big fan of sneakers himself. “I’m not crazy

about sneaker,” Saidi says. “I love many things,

but I’m a die-hard fan of nothing. This gives me

perspective. It helps me stay outside the bubble

and spot any faults. It helps me understand what

consumers want. To be able to do my job well,

I need to be out of the bubble.”

Saidi is a rare breed. He’s essentially an artist, but

one who understands the need for corporate

marketing. He speaks of his creativity like as if art is

just part-and-parcel of business. “What we do is

called attention trading,” Saidi explains. “When

deciding on a collaboration, we have to choose

between one of the two: either create something new

in a space where are all the attention already exists, or

strive to create something that will draw people’s

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FINANCE

attention. Our choice depends on the person we’re

collaborating with. People like fashion designers

know exactly what they want right down to the

product. Others have a vision but don’t necessarily

know how to translate that into a product. We have

strong designers within Puma who can translate

that vision into design.

Since he took over at

Puma, Saidi has worked

with at least 50 different

people on collaborations.

While that may not sound

like much, you should

know that each

collaboration takes between

12-18 months to flesh out.

“It’s challenging because

Puma is first and foremost

a sports brand,” he says.

“While we’re encouraged to

push the boundaries, we’re

expected to not stray from the brand’s roots.”

You may have noticed that despite being a

sports brand, Puma has collaborated with

musicians to stay relevant. Saidi believes this is

because musicians are the marketing and

communication vehicle for fashion and sports.

We had a new CEO

who brought an

amazing energy,

supported us with

collaborations

and made things

happen. I’m just

a soldier

“There’s nothing more powerful than an artist

with fans,” Saidi says. “You have fans of brands

like Puma, Adidas and Nike, but that’s nothing

compared to a Rihanna fan. The intensity and

adulation of those fans are on another level.”

Puma clearly has the right pull. At the very

least, friends in the right

places. From Rihanna, The

Weeknd and Selena Gomez

to Alexander McQueen,

Puma’s collaborations have

been with celebrities that are

trendsetters. “No one wants

to be second,” Saidi says. “If

we ever miss the boat on

something we go back to the

drawing board. We never

really planned on becoming

one of the best in the world.

That’s purely thanks to our

consumer base, which is

why collaborations are important to get closer to

those consumers. Having a corporate message in

an ad may work, but the deeper relationship

between the artist, brand and consumer works

far better. There’s no replacement for that threeway

relationship.”

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WOMAN LEADER

GOING GREEN

FOR A CAUSE

Nicola Monteath explores a social enterprise for Emirati men,

Enable, managed by Reem Al Ghaith

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WOMAN LEADER

As I arrived at Dubai Garden Centre, I inhaled

the fresh air, walked around the premises and

reminisced the days my mother lugged me out

for plant shopping on a Friday morning. I must

admit, I was never interested as a young child, mainly

because I don’t have a green thumb. Don’t get me wrong, I

love receiving a bouquet and styling up my living room

corner with an orchid, but I can never keep them alive for

the duration expected. My bonsai lives true to this, and I’ve

been told it’s the simplest plant to maintain. As I wander

leisurely, I set my eyes on succulents displayed at a gorgeous

retro wooden cart. They weren’t just any imported plants

though. These beauties were created in the UAE by Emirati

men with disabilities.

My trip to the Dubai Garden Centre was to meet with

Reem Al Ghaith, General Manager of Enable; a home and

garden social enterprise. Conceptualised in 2004, Enable

was created by Reem’s father who identified an opportunity

to source employment for people with disabilities. The

Emirati-native wasn’t handed over the company on a

platter though. The MBA graduate initially worked in

marketing and administration – with the Ministry – and

took on the General Manager’s position two years after

the business came into fruition. “My father wanted to

bridge the gap with this idea and source employment for

his company. Him and his partner worked with the

Ministry of Community Affairs, at that time, and tried it

out with a few special needs centres.” The project went

live in 2006.

Currently, Enable (a sister company of Dubai Garden

Centre) work exclusively with Dubai Rehabilitation

Centre, to source employees. Many of them have been at

the company since the beginning, and at that point, were

chosen through a random selection process –

recommended by the teachers. It hasn’t always been a

smooth journey though. Reem recalls improvising

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WOMAN LEADER

remarkably. Since the company has a plantation nursery in

Khawaneej, with plenty of trees, plants and tasks, setting

up the employees there was a smart move. “We began

Enable and hired an in-house therapist to make sure they

are protected, and can communicate with everyone else.

All the employees were classmates, so they were familiar

with each other,” she says. Once in the environment, it

was time for them to understand the daily routine, get

comfortable with the previous employees, and learn how

to grasp each situation and task that came their way. “The

initiative came with a good intention; however, it wasn’t

systemised. There’s no shame in saying that. We always

wanted it to work, invested a lot and tried our best.

Thankfully, it just took off from there.”

Now in its twelfth operational year, Enable employs 25

men. While they would like to scale, the process does take

a bit of time – from hiring to training. “Everyone is

individual with their level of capabilities and we require

that. In 2008, we worked with them for two years to

sought out their needs and requirements to make the job

work, performance wise. We kept evaluating the program,

to see what the company really wanted from there. At the

end of the day it is not a charity, it’s a social enterprise and

we do need to see returns, because each employee gets a

monthly salary,” says Reem.

The programme that they created is monitored through

each stage, from potting soil to retail. “The last level is

when they cater to sales, so they are ready with all the

knowledge of the plants, and can communicate with the

clients. Khawaneej is accessible to all residential areas, so

we have walk-in clients and the employees sell from

there,” says Reem. It’s great to see that the enterprise isn’t

just gathering donations. Actually, they don’t accept

donations. Instead, they work with corporate companies

to create giveaways, and retail from the outlet in

Khawaneej, Dubai Garden Centre, Aswaq Umm Suqeim,

and Carrefour Festival City – Reem’s favourite point of

sale as the employees get to connect with buyers from the

dedicated store.

But, why succulents? “The way it came about was

through Pinterest. We felt succulents were perfect because

they are durable and pretty, and caters to people’s lifestyles

- not many people have time to maintain a plant. These

can be watered every two weeks and will still look as

beautiful,” she says with a barrel of laughs. All

arrangements were re-created multiple times with the

employees, so that they understood where each element

needed to be placed. “We saw them changing a few things

after a while, and getting creative with the plants. That was

great and we encouraged it.” A few of the Enable

employees are bilingual (they speak Hindi), and are taken

along to bargain with suppliers for plants, stones and

accessories, since each employee makes 15 per cent

commission from their creation, when sold. We have a big

celebration when there’s a sale, where the employee has

the cheque handed over to him. This motivates the others

to do better the following month.

As we speak of the enterprises’ journey to date, Reem

says, “It’s been a long one, but we have had a few

milestones. This model is now self-sustained. Previously,

we invested in CSR projects but now we converted this

into a financial unit, plus we help these employees with

their future – whether skill wise or financially.” Her main

KPI, however, is to transport all Emirati disabled men into

Enable. Reem understands this is a challenge but is

positive she will reach that stage. “The parents are very

encouraging as they see the growth and transition in their

child.” Currently, Enable only employs men as the

nurseries are quite labour-intensive and male-oriented,

which is a bit of a challenge for Emirati women.

Nonetheless, they are in discussions about a specific

programme for them.

We touch upon the topic of getting through the door and

where UAE stands with regards to awareness of such social

enterprises. “I think the UAE is reinforcing it very strongly,

trying their best to include it wherever possible, with the My

Community initiative. From my perspective, when dealing

with clients and customers they are very much aware. They

understand the needs to include these employees and ways

to empower them, but it’s a work in progress. It’s not

perfect, but it’s a step in the right direction,” she says. They

also partner with numerous corporates for advocacy, and

companies who are aware of participation in the social cause

of inclusion. To keep the concept fun and trendy, they

recently partnered with National Bank of Fujairah to create

a succulent plant truck. “We do engaging pop-ups, live

workshops at government offices and take our truck to

parks and even the Dubai Beach Canteen. Awareness is a

big part of Enable.”

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WOMAN LEADER

We began Enable and hired an in-house

therapist to make sure they are protected,

and can communicate with everyone else.

All the employees were classmates, so they

were familiar with each other

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MARKET TREND

LIVE

WELL

The $134 billion global wellness

real estate market is on the cusp

of a revolution, and countries like

America and the UAE are at the

forefront of it By Varun Godinho

Popping into a wellness retreat for a few days every

quarter might be a calendar-staple for the wellheeled

minority. While yoga sessions, organicfood

diets that invariably begin with a kale juice

in the morning and therapy sessions mid-day to balance

their “chakras” provide instant gratification, the threefive-day

experience is fleeting. All too soon, they trudge

back into the chaotic cities where they came from and

which they call home.

There is now though a concerted effort to create permanent

dwelling communities – entire cities even – where residents

can live and work. Built around the concept of wellbeing and

staying healthy. Think of it as a wellness retreat you don’t

need to check-out of at the end of the week.

The wellness community market is a booming one and is

currently valued at $134 billion globally, growing 6.4 per

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MARKET TREND

cent a year. There are 740 residential projects in

the pipeline spread across 34 countries. Over the next

decade, these communities could collectively house 4.1

million residents.

Take, for example, America which has a wellness real

estate market size of $52.5 billion. One such community is

Serenbe, a 1k-acre community in the middle of a Georgia

forest. The brainchild of 71-year-old Steve Nygren,

Serenbe has a 25-acre organic farm. Apart from a Saturday

Farmer’s Market, it also boasts of what it calls as an

“edible landscape”.

Serenbe has some 600 athleisure-clad residents, 130 of

who are children. The utopian city is made up of four

hamlets, each of which focusses on a different element of

well-being: there’s arts for inspiration, agriculture for

nourishment, health for well-being and education for

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MARKET TREND

awareness. There are currently 300 homes and with prices

beginning from $359,000, Serenbe is certainly by no means

a cheap hippie-community-pandering enclave.

There are also plans to build another 1,200 homes and

attract another 3,500 residents over the next few years. Of

course, living in wellness communities like this one also

means you need to adhere to a set of strict rules like not

parking your car outside. But if you’re prepared to make a

few adjustments to escape what Nygren terms as the

“visual pollution” of urban dwelling, Serenbe could offer

you a radical alternative means of living.

Halfway across the world in Dubai, the UAE is among

the top 25 countries in the world investing in setting up

wellness real estate projects. It has a wellness real estate

market of around $446 billion. Nearly a decade ago the

UAE envisioned building the world’s first eco-city, the

Masdar City, on the outskirts of Abu Dhabi which was

built around the premise of being a zero-carbon

development that supports commercial activities and

residential enclaves.

In nearby Dubai, there are other projects like the Dubai

Sustainable city which has placed the city at the forefront

of the Middle East’s push towards developing its wellness

real estate market.

The $354 million Sustainable City in Dubai is a

46-hectare project and is the first net-zero energy project

in Dubai. The first phase of its construction is complete.

There are over 500 homes apart from a green school,

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EQUITY


MARKET TREND

solar-powered parking lots, and organic farm, a green

school, biodome greenhouses and a community centre. It

is surrounded by a “green buffer zone” consisting of 2,500

trees that acts as a natural filter system to the air coming

into the area. There will also be a fully solar-powered

hotel, the Middle East’s first net-zero energy hotel, built

within the Sustainable City.

The special zone will be a car-free one, aims to be energy

self-reliant and recover its costs in just four years.

Sustainable City is Dubai’s first residential solar project

and produces green energy for more than 500 villas. The

500 villas which were fitted with solar panels last year were

said to be capable of generating 1.2 megawatts of energy,

enough to sustain itself and also feed the surplus energy to

the Dubai Electricity and Water Authority’s grid that can

later on be used to supply over 200 villas with clean

renewable energy. Once the solar panel installation is

completed in Sustainable City, it is believed that it would

generate 10MW of power at peak capacity. Even the

cycling machines in the gym are hooked up to the

electricity grid and produce power each time someone

pedals furiously.

Apart from Sustainable City, there’s also Healthcare City

that has wellness residential projects in the pipeline.

Government policy is also shifting to align itself with these

wellness communities and to further stimulate their

development. One of the key themes of the Expo 2020 is

sustainability. In Dubai, the government has introduced

“Dubai Happiness Agenda” which creates a framework that

uses smart solutions towards promoting higher overall levels

of wellbeing. Recently, it announced the implementation of

battery-operated autonomous pods to facilitate internal

transportation. Projects like the Sustainable City will go a

long way to helping Dubai reach its target of ensuring that by

2030, 25 per cent of its energy will be clean energy.

The good news for Dubai and other countries is that the

global wellness real estate market is set to continue to

grow rapidly and possibly become a $180 billion market by

2022. Suddenly, that energy-guzzling penthouse in the

heart of a messy urban sprawl might not look all that

attractive anymore.

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COVER STORY

LOVIN’

OUTER

SPACE

He’s the billionaire owner of Tesla

who has just launched a rocket into

space — but all he really wants

is to find a girlfriend.

WORDS BY STEPHEN ARMSTRONG / THE TIMES / THE INTERVIEW PEOPLE | IMAGES BY SHUTTERSTOCK

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COVER STORY

At a photoshoot

last year, Elon

Musk’s stylist

asked him to wear

a black turtleneck.

He refused,

forcefully. “If I

was dying and I

had a turtleneck

on,” he said,

“with my last dying breath I would take the

turtleneck off and try to throw it as far away

from my body as possible.”

The black turtleneck, of course, was the

trademark garb of the eccentric Apple founder

Steve Jobs – and there are three men who Elon

Musk hates being compared to: Jobs, the fictional

billionaire turned Iron Man superhero Tony Stark

and Errol Musk, Elon’s estranged father. He

clearly has a complicated relationship with men.

He also has a complicated relationship with

women. He fathered six children – a son, who

died at ten weeks in 2002, twins and triplets –

with his first wife, Canadian author Justine

Wilson. He met his second wife, the actress

Talulah Riley, in 2008, married her in 2010,

divorced her two years later, remarried her the

next year, then filed for divorce again, then

withdrew the filing, then refiled for divorce and

finally followed through with it in 2016. And

friendship? That’s complicated. Musk was

viciously bullied in school – once he was beaten

so badly he was taken to hospital. The hardest

part, he recalls, was that “they got my best friend

to lure me out of hiding so they could beat me up.

And that hurt.” Despite, or perhaps because of,

his problems with people, he has dedicated his

life to saving the human race.

In February, Musk’s ambition came a whole

lot closer. His rocket building company SpaceX

successfully launched into orbit the Falcon

Heavy; the most powerful operational rocket in

the world with the power to lift a mass greater

than a 737-jetliner loaded with passengers, crew,

luggage and fuel. Only the Saturn V moon

rocket – last flown in 1973 – delivered more

payload to orbit. The Falcon Heavy is a

remarkable achievement, yet for Musk it’s just

the beginning of his journey into space. He fired

his rocket at Mars (although he overshot

slightly) to prove that manned missions to the

Red Planet were possible. The 46-year-old

South African-born entrepreneur claims that he

will be living on Mars when he is in his fifties.

The Falcon Heavy’s payload was another

insane Musk dream: a Tesla Roadster, the first

all-electric sports car, with a spacesuit-clad

human dummy at the wheel, a copy of The

Hitchhiker’s Guide to the Galaxy in the glove

compartment and David Bowie’s Space Oddity on

loop. A typical Silicon Valley flourish. Musk is a

figure of worship on the west coast, as probably

the only person who has started four billiondollar

companies: Paypal, Tesla, SpaceX and the

solar panel manufacturer Solar City. Yet he’s

uneasy in tech-bro company. “I don’t actually

like to disrupt, that sounds . . . disruptive,” he

told me once, having been introduced at a

conference as a master of disruption – Valleyspeak

for new, aggressive companies that

destroy older incumbents. His focus was so

intense that it made conversation disconcerting.

His nervous energy was palpable and he turned

quickly away after saying, with a shrug: “I’m

much more inclined to say, ‘How can we make

things better?’”

So, while almost every Silicon Valley

billionaire says they want to make the world a

better place, few have backed their dream as

quickly, recklessly and ultimately as successfully

as Musk. The conventional accounts of his

career focus on the goals he’s rushing towards.

The truth is that what he’s running away from is

more significant. You can flip all of Musk’s

achievements into a desire to escape just as fast

as he can. Musk was born in Pretoria to the

model and dietician Maye Musk – who is still a

regular on the catwalk at aged 69 – and the

South African engineer Errol Musk. For his first

eight years, he rarely saw either of them. He

withdrew so often into his own world that he

was thought to be deaf. In fact, he was lonely.

“I didn’t really have a primary nanny or

anything,” he has said. “I just had a housekeeper

who was there to make sure I didn’t break

anything. She wasn’t, like, watching me. I was

off making explosives and reading books and

building rockets and doing things that could

have gotten me killed. I’m shocked that I have

all my fingers. I was raised by books. Books, and

then my parents.”

When his parents split up, his younger brother

and sister, Kimbal and Tosca, stayed with their

mother, but Musk felt sorry for his father, who

seemed very sad and lonely, so he moved in with

him. “But I didn’t really understand at the time

what kind of person he was,” he said recently. “It

was not a good idea. He was such a terrible

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EQUITY


COVER STORY

human being.” School was no better than home.

His childhood nickname was “Genius Boy” after

he sold his first video game at the age of 12. He

was the youngest and smallest in his year and was

relentlessly bullied as a result. Leaving South

Africa at the age of 17, he used his mother’s

Canadian citizenship to secure a place studying

physics in Ontario, transferring to Pennsylvania

to finish his studies. His college friend Adeo

Ressi recalled that “Elon was the biggest dork

I’ve ever met. He’s de-dorkified by a hundredfold.

I was able to hang out with him, but back then it

was kind of painful. He literally was the straightedge;

didn’t drink . . . I’d always be, like, ‘Elon, I

think the police are here. Can you go deal with it?’

And he’s, like, ‘Sure. I’m fine.’”

After college, he headed to California with

underground from New York to Washington

DC – as well as OpenAI and the telepathy chip

start-up Neuralink.

At every step people have doubted him – with

the exception of his mother, Maye, who claims

that she encouraged all her children to be

entrepreneurs. When Musk left South Africa,

his father told him he would fail in Canada. He

was ousted as chief executive from Zip2 in

1996. Paypal was voted one of the ten worst

business ideas in 1999. He was ousted from

Paypal a year later. His early rockets exploded

and early Tesla cars had problems with

spontaneous battery combustion. And he takes

it all personally. When he hears that Wall Street

is shorting Tesla – betting it will fail, in other

words – he says it’s “hurtful”.

If I’ve been in severe emotional pain for the

past few weeks. It took every ounce of will to

be able to do the Model 3 event and not look

like the most depressed guy around

Kimbal to launch his first million-do lar

company, Zip2, in 1995. It wasn’t easy. “I

remember trying to get funding, and most of the

venture capitalists we met with in Silicon Valley

had never used the internet,” he said recently.

“Never, for anything. They’d heard of it, but

they didn’t know. Literally, if you said, ‘Tell me

something about the internet,’ they were like. . .

nothing. I was pretty amazed. But there was

quite a big change that occurred right at the end

of ’95 when Netscape went public. So, the

second time my brother and I tried to find

funding, everyone we met with was interested.”

Compaq eventually paid him $22 million for

his seven per cent stake in Zip2 in 1999. He

used it to co-found what would eventually

become Paypal. Paypal gave him the money to

found SpaceX, then Tesla, then Solar City, then

Hyperloop – which proposes to make reduced

pressure tubes to carry passenger capsules

Perhaps unsurprisingly it’s his relationships

that fail. When the journalist Neil Strauss

interviewed Musk last year, the first question he

asked was how it felt to launch the Tesla Model

3 – how did he feel standing on stage telling the

world he had just bootstrapped a mass-market

electric car? Musk struggled to answer, before

confessing. “I just broke up with my girlfriend. I

was really in love and it hurt bad,” he said,

talking about the actress Amber Heard. “Well,

she broke up with me more than I broke up with

her, I think. I’ve been in severe emotional pain

for the past few weeks. It took every ounce of

will to be able to do the Model 3 event and not

look like the most depressed guy around. For

most of that day I was morbid. And then I had

to psych myself up: drink a couple of Red Bulls,

hang out with positive people and then tell

myself, ‘I have all these people depending on

me. All right, do it!’

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EQUITY


COVER STORY

He asked Strauss to suggest or even introduce

him to possible girlfriends because, he said, “It’s

so hard for me to even meet people. I’m looking

for a long-term relationship. I’m not looking for a

one-night stand. I’m looking for a serious

companion or soulmate, that kind of thing. It’s not

like I don’t know what that feels like: being in a big

empty house, and the footsteps echoing through

the hallway, no one there – and no one on the

pillow next to you. When I was a child there’s one

thing I said . . . ‘I never want to be alone.’

There’s an echo of this in his business

philosophy. “A lot of my motivation comes

from looking at things that don’t work well and

feeling a bit sad about how it would manifest in

the future,” he has said. “If that would result in

an unhappy future, then it makes me unhappy,

so I want to fix it.” Certainly he is as much a

hard-headed businessman as a dreamer. He

admits that he expected SpaceX and Tesla to

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EQUITY


COVER STORY

There’s a window where we have an opportunity

to establish a self-sustaining base on Mars

fail, but was canny enough to walk out of

negotiations with the Russian rocket builder

Kosmotras when he realised that he could build

a rocket for less than five per cent of the market

price. SpaceX rose, well, like a rocket. His

Falcon 1, launched in 2008, was the first

privately funded rocket to reach orbit and was

followed by the launch and recovery of Dragon,

the future replacement for the Space Shuttle.

“Working with him isn’t a comfortable

experience,” says Dolly Singh, the former head of

talent acquisition at SpaceX. “He is never satisfied

with himself, so he is never really satisfied with

anyone around him. He pushes himself harder and

harder and he pushes others around him the exact

same way. So, if you work for Elon you have to

accept the discomfort. But in that discomfort, is

the kind of growth you can’t get anywhere else,

and worth every ounce of blood and sweat.”

And Musk dreams of growth in a way that few

CEOs have. All of his achievements, he insists,

are steps on the road to his goal of a full

colonisation of Mars, requiring AI-guided space

travel, electric vehicles and solar power. Why?

Because he fears we’re on the brink of

destruction, citing global war, a technology

collapse and climate change as existential

threats. “There’s a window where we have an

opportunity to establish a self-sustaining base

on Mars,” he reasons, “before something

happens to drive the technology level on Earth

below where it’s possible.”

Climate change is big with Musk. His libertarian

Paypal co-founder Peter Thiel is close friends with

Donald Trump and persuaded Musk to join the

president’s industry advisory panel. Musk resigned

last summer in protest at the US pulling out of the

Paris Agreement. There are many who complain

that his dream of “a back-up planet” would make

us less likely to keep Earth clean. And other

controversies are looming, including sexdiscrimination

suits against Tesla in the Valley.

There was outrage when he downloaded a software

patch that extended the battery lifespan in Tesla

cars during Hurricane Irma, proving that you may

pay a lot of money for a Tesla, but Musk can do

whatever he wants to the thing; he’s always the guy

who owns it. A lot of his critics, however,

misunderstand his motives. As he sat by himself in

Pretoria waiting for someone to come and be with

him, Musk consoled himself with physics books,

superhero comics, bottle rockets and toy sports

cars. He waited and moved and waited and moved

and no matter where he went or what he’s done no

one has come to stay with him.

“He’s kind of homeless, which I think is sort of

funny,” the Google co-founder and Musk’s friend

Larry Page said recently. “He’ll email and say, ‘I

don’t know where to stay tonight. Can I come

over?’ I haven’t given him a key or anything yet.”

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LOCAL STAR

#SUPPORTLOCAL

Meet Mona Ataya,

the CEO & Founder of

Mumzworld.com who wants to

empower a whole generation

of mumpreneurs

Tell us about yourself

I’m Palestinian but my siblings and I were born and raised in

Kuwait which was a wonderful home for 16 years. I then

moved to the US for college and work and have called Dubai

home for the last 17 years.

Take us through your entrepreneurial journey before

Mumzworld.com

The first decade of my career was spent working with some of

the leading FMCG brands across the globe, starting at Procter

& Gamble, Cincinnati, USA, fresh out of college then with

FMCG giant, Johnson and Johnson. It was in 2000 that my

entrepreneurial appetite surfaced. I left Johnson & Johnson

Europe and joined a startup team as the VP Marketing and

Co-founder of Bayt.com – which is now the largest and most

recognized recruitment site for the MENA region.

How did you realise a niche in the market?

As an entrepreneur and a mother of three boys, I experienced

first-hand the challenges and frustrations parents face in

shopping for their children in the region. Choice of baby

products is limited, prices are high, quality is questionable and

support communities are scarce. This represents a key problem

for new mothers. Mothers are risk averse, they demand the

highest quality products for their children and are price

sensitive. They are also information hungry and want to be well

informed with comprehensive information about what is

available and choice so they can make informed, empowered

decisions. This is what Mumzworld is all about – a place where

mothers can find the widest choice at the best everyday low

prices, the highest quality, comprehensive factual information

and a community to tap into for support and inspiration.

What have been your major challenges till date?

Finding the right talent is one of the biggest challenges for us.

The digital landscape is evolving rapidly and we need talent that

is hungry and excited about the digital future and committed to

ensuring Mumzworld’s place at the forefront of these

evolutions. Mumzworld started as, and will always be, my

passion project and it is essential that everyone working in the

Mumzworld team shares this passion and drive for success.

Have you secured funding or gearing up for a round?

Yes, we secured four rounds already and are closing our biggest

round to date imminently.

Any interesting launches rolling out this year?

Our vision for Mumzworld has never just been an

e-commerce shopping destination for mothers – it is larger

than that – it is to create a brand that is an indispensable

online extension of a mother’s life through an e-commerce

gold standard that challenges the traditional ways mothers

have shopped. We are a customer obsessed organisation so

all our initiatives this year are geared to making a mother’s life

easier. Faster delivery, same day delivery, new exclusive line

extensions, regional expansion, improved mobile experience,

strategic partnerships so mothers can benefit more and

enhanced community features are just some of the many

exciting initiatives that we are working on behind the scenes

and will be announcing this year.

Where do you see the brand in the next five years?

Where there is a mother in the Middle East, there is a

Mumzworld mum. When you empower a mother, you

empower a generation. That’s our goal.

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EQUITY


ody

&

soul

Now that we’re in the first

quarter of the year, it’s time

to invest in yourself. Travel to

Goa, escape for a staycation

in the northern emirates, or

pamper yourself at a spa, or

with a shopping spree. Work

hard, play hard

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EQUITY


TRENDS

The

CHECKLIST

Chic picks to keep you vogueish this winter

NOT YOUR

ORDINARY GOWN

Finding that perfect gown for a

wedding or gala dinner isn’t a

walk in the park, unless you

create your own piece. Luckily,

there are designers out there

who understand a woman’s

wardrobe needs. Kuwaiti

designer Bazza Alzouman is

one such lady who has

dedicated her career to

perfecting eveningwear. The

designer earned her stripes,

working with Naeem Khan after

graduating from the Parsons

School of Design in New York,

finally launching her brand in

Kuwait in 2014. The brand

focuses on evening wear with a

contemporary twist to the

classic silhouette. For Spring/

Summer 2018, the designer

stemmed inspiration from the

Nineties grunge theme, giving it

a feminine touch and making it

wearable for the modern-day

lady. A colour palette

showcasing sunsets by the

beach, beading with a simple

checkered pattern, and the

illusion of a bodysuit are some

of the elements that make this

Kuwaiti designer stand out,

especially for women looking

for a bit of rebellious glam. Bring

on the wedding season.

Order can be placed at

4Boutique in Riyadh or by

contacting +965 98990550

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EQUITY


TRENDS

FELINE FEATURES

Cat-eye style sunglasses have been spotted

on the runway, London Fashion Week, and

shows across the world. The micro trend is

slowly gaining momentum, with brands such

as Pomellato launching a collection dedicated

solely to this distinct timeless shape. The new

Nudo Eyewear for Spring/Summer 2018

echoes the brand’s elegance, with iconic griffe

appliques infusing a playful spirit.

Pomellato Nudo Eyewear is priced at

Dhs3,398 at leading eyewear outlets across the

Middle East

OOH LA LA…

The French do everything with finesse. How their skin appears fresh and

radiant, even amid winter, is beyond our comprehension. But if you ask any

French lady the secret, her answer will always lean towards perfecting the

basics. Skincare is the most important aspect of their daily regime. Anne

Sémonin, a leading therapist with a namesake brand, has been catering to

these women for over 30 years. Using premium quality natural essential oils,

minerals and marine ingredients, the range showcases made-to-measure

products that deliver results. For ease of self-selection, choose from the

colour-coded range catering to your skin type, concern and solution. If you

rather keep skincare prescription to the experts, or need a bit of convincing,

make your way to one of the Anne Sémonin spas across the globe. The range

is available at Harvey Nichols Middle East

SUMMER READY

European menswear brand Suitsupply is all about that laidback

Mediterranean vibe this summer. With the return of

colour in shades including olive green, yellow, azure blue and

bougainvillea red, men can opt for washed cotton-linen

blend pieces, or dressier suits with summer-friendly fabrics

to retain that smart, sharp silhouette. According to the

collection’s designer, the key pieces to invest in include the

washed linen-cotton suit in cream, navy or deep red; a

lightweight bomber and a summer trench. Who knows? You

may find yourself winning the Best Dressed title at the Dubai

World Cup with one of these effortless ensembles.

SuitSupply’s UAE flagship store is located at City Walk

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EQUITY


IN STYLE

HOP

talk

The stores to visit for

Syour next shopping haul

WRIST GAME

Italian label D1 Milano, founded by 22-year old Dario

Spallone, is revolutionising the world of wrist wear as

we speak. The young watch brand has been spotted

on Tyreese, WeiWei, and Diplo, to name a few

celebrities, creating a niche in an age-old industry by

making watches a fashionable accessory, rather than

just a status symbol. The brand currently produces six

unisex models apt for every personality, with intricate

details and futuristic designs. Available at Harvey Nichols

and City Walk

CULTURE CLASSICS

Tommy Hilfiger’s Tommy Jeans Spring 2018 collection

gives us a hint of nostalgia. Focusing on millennials, the

youthful pieces stem inspiration from the speed and

precision of Formula One. Expect all-American classics with

an edge, bold colours, streamlined graphics, and iconic

shapes. The brand will also be re-launching their swimwear

collection soon – think, timeless one-piece swimsuits and

their signature stripes on everything from trunks to

accessories. Available at all Tommy Hilfiger stores

ON A MUSKY NOTE

You have the Bentley in the drive way, so why not get

the perfume to complement your lifestyle? The

masculine Bentley Momentum Unlimited offers a fresh

take to the existing line, with notes of grapefruit and tart

green apple at first, ending with wood and leather notes

from polished cedarwood, vetiver and sandalwood. A

hint of amber completes the trail of the scent, upon

touching the skin, thanks to high-quality ingredients such

as abroxan. When a perfume is created by one of the

world’s most acclaimed scent designers. Michael

Almairac, it’s certainly going to be a keeper. Besides,

how elegant is the sleek design? Available through Bentley

Fragrances retailers in the Middle East this April

36

EQUITY


37

EQUITY


WELLBEING

WELLNESS

talk

Keep fit with the latest in wellbeing

trends in the city

Meet Amir Siddiqui, founder of

Symmetry Gym, one of Dubai’s

most exclusive facilities for

personal training. Here, the fitness

expert answers topical questions

to suit our busy lifestyles

Q

A

I work on various body parts throughout the

week, and add in full-body workouts twice a

week. Is this correct and do you have a technique

or tips I should keep in mind?

s a general rule of thumb, the majority of people

are better off working their full body a minimum

of three and up to six times per week. This is to

maximise energy flow and ensure fat-loss (or at least

to prevent fat gain). With this method, you can

alternate between upper body and lower body

movements within the session. Trying to start with the

exercise you know you need the most, but like the

least is a good heuristic to follow. Remember, there

are an infinite number of ways to program your

workout, and getting someone with experience to

design a plan for you so that it is specifically for your

body goals and meets your daily needs and requirements

is critical. To be honest, following someone else’s plan is

always going to limit your potential.

SPOTLIGHT ON:

REAL PILATES, PALM STRIP MALL & JLT

Real Pilates has always been at the top of its game for

Pilates workouts, be it mat or Reformer. Personally, I’m

a Barre fan; the combination of ballet-inspired cardio

and strength training targets all muscles and body fat

while sculpting the body. Since it’s been a few months

since my last class, I chose the newly launched Body

Burn session to kick-start my exercise regime. The

60-minutes class begins with a warm-up and stretch

followed by HIIT sessions, working the legs and glutes

with a medicinal ball, arms (with light weights), and

core (on the mat). I must admit, I do crunches at the

gym and have been doing so for ages. However, the

class instructor Hayley breaks down each move with

instructions, making it seem like you’ve been doing it

all wrong previously – great for novices too. You

really do break into a sweat but time sort of flies by

while you work each move to upbeat tunes. The

session ends with a cool-down stretch that you look

forward to after a great workout. Those meeting

friends for lunch can head to the Zen-like restroom

for a shower and amenities. real-pilates.com

38

EQUITY


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TREATMENTS

INDULGE YOURSELF

Tried-and-tested experiences of the month

The venue: DUBAI COSMETIC SURGERY

The service: Body contouring

The verdict: Set along Jumeirah road, I walked into the

clinic with absolutely no idea of what to expect. Lauren

Denny, the lovely and surprisingly unintimidating Medical

Aesthetician, was pleased to chat about the procedure,

informing me that the treatment improves the contours of

certain areas with special laser therapy. The laser removes

excess fat deposits, while tightening sagging skin, which is

pushed towards the lymph nodes for drainage. I knew I

wasn’t going to notice drastic changes in appearance –

these procedures usually require six to eight sessions – but

was curious to experience it in any case. I opted for a

smaller surface area, the double chin. The non-invasive

treatment does not require any type of anesthesia, and is

rather relaxing, almost like a deep lymphatic drainage

massage with a vibrating rotational device breaking down

the fat cells and rolling it towards the lymph nodes near the

ear. The repetitive movements are conducted for around

20 minutes, after which you can carry on with your life, as

is. I did feel like my skin was drastically soft and smooth

after, and maybe it’s all in my head, but it did seem a tad bit

defined. Nonetheless, I’m sure if I carry on with

the treatments I will notice results within two to

three sessions.

V

Need to know:

The treatment is

available from

Dhs500+. Contact

+971 4 348 5575.

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EQUITY


TREATMENTS

Need to know:

The 60-minute

treatment is

available for Dhs915

per couple. Contact

+971 4 810 9660

The venue: OLA SPA, LAPITA HOTEL & RESORT

The service: Escape for 2

The verdict: This Polynesian-themed hotel is a sight for

sore eyes. The architecture with slanted roofs and wooden

cabin-style buildings, ambient lighting, and expansive

pathways with swimming pools and flowers dotted around,

make this hotel a serene sanctuary just over 20 minutes away

from the new Dubai area.

Ola Spa, nestled in a standalone building, offers a refreshing

aroma the minute you enter. Men and women are taken

either sides of the spa for the changing room facilities, where

you will also find a sauna, Jacuzzi, steam bath and tropical rain

showers. Hawaiian, Tahitian and Samoan treatments are

offered, bringing on a novel addition to the city’s spa scene.

Since my partner and I were in desperate need of a

massage after months of strenuous activity, we opted for

the Escape for two, comprising the signature Lomi Lomi

massage – used by Hawaiian healers as a holistic tool – at a

Couple’s Suite. It begins with an exfoliating foot rub and

rinse with coconut milk to warm the feet, while we chose

our oils. I picked lavender, to calm the senses, while my

partner chose a moisturising coconut oil. Gentle, deep

movements are applied to muscles to ease tension and

remove knots. The therapist’s arms twist from the wrist to

the elbow in long strokes, mimicking rolling waves on the

shore, while truly massaging the body and stimulating

circulation. Half way through I heard subtle snoring –

courtesy of my partner – who was unquestionably enjoying

every bit of the calming treatment. To put you in a

complete state of lull, soothing tunes are played in the

background. A look in the mirror after the treatment, and I

could feel my skin plumped and glowing with energy

restored. And so, we headed to the relaxation lounges for

tea and dried fruit, and the sauna and cool mist shower

soon after, to open pores and rid toxins. I must add, my

therapist was quite friendly, offering tips on how to beat

stress at home with Epsom salt baths, a hot towel on the

neck and shoulder area, and weekly sauna visits.

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ON OUR RADAR

Striking statement pieces

ACCESSORY

M2Malletier

Pink and Mint embroidered bag

A lady can never have enough handbags. While the classics, a Chanel 2.55, Louis Vuitton Neverfull and Lady Dior are

go-to options for the workplace, come evening time, up your arm candy game with a fun, yet elegant, creation from

M2Malletier. The luxury handbag brand encapsulates “minimalism, modernism and medievalism” to create unique pieces

for the modern-day woman. This Barcelona-based brand, headed by Colombian duo Melissa Losada and Marcela Velez,

has become the avant-garde label that it is, thanks to avid fans such as Cate Blanchett and Emma Watson. You may have

even spotted the bag around town – the sleek geometric design with polished hardware is a clear giveaway, and a design

characteristic that lures women in. The recently launched SS18 collection showcases flowers on feminine tones, apt for

dinners and resort wear. Perhaps even as a women’s day gift for your best friend?

THIS BAG IS AVAILABLE FOR DHS7,567 AT ROBINSONS, SYMPHONY, HARVEY NICHOLS AND OUNASS.COM

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COLLECTOR'S ITEM

MOTHER’S DAY GIFT

Fabergé

The Palais Tsarskoye Selo Dog Locket

A Fabergé egg has long been an heirloom piece. Encrusted with jewels, the opulent decorative pieces founded in 1842

in St. Petersburg, Imperial Russia, by Peter Carl Fabergé – also known as Karl Gustavovich Fabergé – were first

commissioned by the Russian Tsar III for his wife, Empress Maria Feodorovna, for Easter. When he passed away, the

tradition was kept alive by his son, Tsar Nicholas II, who commissioned two a year, one for his mother Maria, and the

other for his wife Alexandra. The beauty of a Fabergé egg is all in the details. Each unique piece is crafted from a range

of materials, rock crystal, coloured gold, precious stones and gems such as emeralds, pearls and diamonds. The eggs

range in size too, from under three inches to five inches tall. To commemorate the Year of the Dog, according to the

Chinese calendar, The House of Fabergé have released The Palais Tsarskoye Selo Dog Locket featuring red guilloché

enamel and round white diamonds set in 18 karat yellow gold. Upon opening the locket, a golden dog is revealed with

sparkling puppy-like diamond eyes that you just can’t resist. It’s a piece that exudes sophistication, can be added to the

family’s arsenal of investment pieces, and is guaranteed to be a conversation-starter.

$8,200 (DHS30,120) AT FABERGE.COM

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TIMEPIECE

Panerai

L’Astronomo Luminor 1950

Tourbillion Moon Phases Equation of Time GMT Titanio

FOR HIM

This timepiece, a tribute to Galileo Galilei, is being touted as a fully customizable timepiece. These built-to-order watches allow

customers to choose their case material, its finishing, Super LumiNova colours and the colour of the strap too. You no longer need

to be satisfied with off-the-shelf variants that watch companies otherwise dole out by the dozen.

The skeletonized dial gives you a clear view of the tourbillon escapement and mainspring barrels. At 6 o’clock you’ll find

the Equation of Time complication – it displays the difference between conventional time and the actual time (solar time).

Geek alert: There is a difference between apparent solar time and mean solar time due to the earth’s non-perfect orbit

around the sun and this difference is noted by way of the Equation of Time.

Meanwhile, the moonphase complication is displayed on the caseback. That moonphase doesn’t need any adjustment for

the next 122 years and will show the phase of the moon accurately during this time. Apart from moonphase, this ultracomplicated

wristwatch is packed to the hilt with other functions including a calendar, a sunrise/sunset display, a GMT and

date system. It tells the time too.

PRICE DEPENDS ON CUSTOMISATION. VISIT PANERAI.COM

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COLLECTOR'S ITEM

TIMEPIECE

Van Cleef & Arpels

Lady Arpels Planétarium Watch

FOR HER

With Elon Musk recently sending his cherry-red Tesla Roadster into space aboard the world’s most powerful rocket, there’s

a good deal of outer space on everyone’s mind. If you want a piece of that cosmos on your wrist too, you’d do well to start

with this Van Cleef & Arpels Lady Planétarium Watch.

There is a beautiful rendition of the planets, the moon, the sun and the stars on the midnight sky blue dial. For a maison which is

primarily jewellery-focused, Van Cleef has filled this timepiece plenty of precious materials. The Earth is turquoise, Venus is green

enamel, Mercury is pink mother-of-pearl, and the moon is a diamond. The planets on the dial rotate at the same speed as the real

planets in the sky do around the sun – Mercury orbits the dial in 88 days, Venus takes 224 days while the Earth takes 365 days.

You can have the automatic winding watch with a 40hour power reserve fitted with a leather alligator strap. But, if

you’re willing to spend a mini fortune, we’d settle for the white gold bracelet filled with diamonds that’ll set you back a few

hundred thousand. And if you’re haven’t figured it yet, the time can be read off the shooting star that rotates around the

circumference of the dial.

$330,000 (DHS1.2 MILLION). VISIT VANCLEEFARPELS.COM

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EQUITY


THE HOME OF PRIVATE AVIATION

AT THE SPEED OF BUSINESS

Passion for excellence is our trademark. In everything we do, our goal

is to meet and surpass your expectations. Our highly trained staff are

always on hand to ensure your complete satisfaction, both on the ground

and in the air. Our unrivalled facilities located at Dubai World Central

guarantee your utmost discretion, comfort and convenience

every time you fly.

T: +971 (0)4 870 1800 | www.dc-aviation.ae | An Al-Futtaim Joint Venture

Al Maktoum International Airport | DWC | Aviation District | Dubai, UAE

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COLLECTOR'S ITEM

GADGETS

CAKE

KALK ELECTRIC BIKE

Swedish electric start-up CAKE is ready to

kick up some dirt in the offroad-biking

world. This firecracker KALK Electric Bike

weighs less than 70kgs and has a top speed

of 80kph. The 15Kw mid motor is powered

by a 51.8 volt 50 Ah lithium-ion battery

that gives the bike a range of 80km. Every

single component of the bike, many of

which are fabricated from carbon fibre and

CNC-machined alloy components, is

developed from scratch to meet safety

standards. There are special solar panels

from CAKE that will allow you to charge

your bike, although you can plug it into

conventional sockets as well. Deliveries of

the bike will commence in mid-2018, and

all of them will be numbered and signed

making each one a unique piece.

$14,000 (DHS51,500) AT RIDECAKE.COM

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Bell

AIR TAXI CONCEPT

When Bell unveiled this at the CES earlier this year, they were guarded with their plans about it. They displayed the cabin and

said that it will showcase the entire air taxi along with the rotors and propulsion system at a later day. The streamlined cabin can

seat four passengers and will be a fully autonomous vehicle as well. Bell says that the helicopter will begin flight tests in the early

part of the next decade while it expects to receive certifications by the middle of the 2020s. Bell also said that it would be

connected to the internet and send and receive data becoming a frontier machine in the Internet of things revolution.

BELLHELICOPTER.COM

Leica

TYP 262 RED CAMERA

Technically, this model is the same as the M Typ 262

camera and packs a slick 24-megapixel sensor and

adjusting ISO values of up to 6400 that allows you to get

better images in varied lighting conditions. There’s a

MAESTRO video and image processor within it that gives

the camera extremely fast processing speeds.

Aesthetically, it’s received a major fistbump compared to

the M Typ 262. Here, the top and bottom plate are made

of red anodized aluminium. Pair it with red APO-

Summicron-M 50mm f/2 lens to complete the look. The

Typ 262 Red Camera is limited to 100 pieces.

$7,000 (DHS25,700) AT US.LEICA-CAMERA.COM

DJI

MAVIC AIR

This pocket-sized foldable drone is as big as an iPhone.

Don’t mistake its size for a lack in functionality though.

It still has a camera that takes 32-megapixel images and

can shoot 4k UHD footage. It can create panoramic

photographs and fly for up to 21 minutes at a stretch.

Flip this drone into “sport mode” and watch it cut a

swift path through the air at speeds of up to 68kph.

The Mavic Air uses a little AI too which comes to the

rescue of rookie drone pilots. The “Advanced Pilot

Assistance Systems” uses onboard sensors to detect

objects within its path and autonomously steer clear of

them in the nick of time, in case the pilot doesn’t

manually course correct.

$999 (DHS3,670) AT DJI.COM

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AUTOMOBILE

RETURN OF THE

RAGING BULL

The fastest SUV in the world has landed

By Varun Godinho

Lamborghini has single-handedly saved the

poster business, or so we believe. Every primary

school student, pre-pubescent teenager, entrylevel

exec, mid-career mid-life-crisis-afflicted

manager or older-aged business owner who

loves supercars has had, or does have at the

moment, a blown-up image of a Lamborghini

on the walls of their home or office. It’s the sort

of evocative Italian machine that forces you to

feel an emotion – being passive while looking at

an image of a Lamborghini is never an option.

In December, Lamborghini unveiled their allnew

SUV called Urus. Its name derived from

the ancestor of current-day domestic cattle.

The Urus concept was first showcased six years

ago. As is the case with several car designers,

we’ve seen blaring gaps between what car

designers promise in the concept stage and

what they actually deliver during production. As

for the Urus, Lamborghini’s designers went the

extra mile to ensure that the final model was

but only a tweaked version of the concept.

More importantly than aesthetically sticking to

the brief, Lamborghini has gone all-in with the

engine. It couldn’t stuff the V10 from the Huracán

or the V12 from Aventador into the Urus, so the

Italian carmaker instead inserted a V8 – the first

V8 it has installed in several decades. To turn up

the power, Lamborghini for the first time in its

history introduced a turbocharged version of

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that engine. The twin-turbo 4-litre V8 produces 641hp of

power and 850Nm of torque.

That gives it a top speed of 305kph (more than the

Bentley Bentayga) and a 0-100kph time of 3.6 seconds

which is better than the Jeep Grand Cherokee Trackhawk.

The Urus is officially the fastest SUV on the planet. It

comes as no surprise then that Lamborghini has also had

to introduce the largest carbon-ceramic brakes ever

installed in any production car in the world – 440mm in

front – to scrub off that speed rapidly and get this 2.1-

tonne car to stop on a dime.

The interiors are as well-appointed as you’d expect

from an SUV that operates at this level of the pecking

order. Alcantara leather seats, fine-grain wood and shiny

carbon-fibre surround occupants. Upfront, you get the

new two-screen infotainment setup borrowed from the

A8 and mounted on the centre flowing console – the top

screen indicates sat nav and radio, while the bottom

touchscreen has the climate controls on it. To the left of

the gear selector on the centre console, you can choose

the drive mode. To reinforce its off-road credentials, here

you get options of Corsa (race), Sabbia (sand) and Neve

(snow), among other drive modes. To the right of the

gear selector is the Ego toggle that allows you to

customise the steering, powertrain and suspension to suit

your environment. The Urus features adaptive air

suspension and a 48volt active anti-roll bar that reduces

pitch and cocoons the passengers in utmost comfort.

It’s worth remembering that the Urus isn’t Lamborghini’s

first-ever SUV. Lamborghini already has a history of

manufacturing SUVs, something that its ilk including

Bentley and Maserati who have recently gone into the

SUV business don’t. Back in the Eighties and Nineties

Lamborghini built the LM001 and LM002, military-style

high-riding machines which are a sought after collector’s

item in the classic car market today. It discontinued

production in the Nineties and began to double-down on

its supercar production.

Now though with a burgeoning demand for SUVs, almost

every luxury carmaker from Ferrari and Maserati to Bentley

and Rolls-Royce want in on the SUV market. Lamborghini

spent £170 million to expand the Sant’Agata facility in

Bolognese to accommodate the production of the Urus.

The Urus was never intended to snub Lamborghini’s

dyed-in-the-wool supercar fanbase. Instead, its sales could

provide an injection of capital into Lamborghini that

would, in turn, help it to further invest into its supercar

R&D division. And yes, the Urus will also keep the poster

business alive while at it. $214,500 (DHS787,880) AT

LAMBORGHINI.COM

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GASTRONOMY

WEEKEND DINING

An experience, nocturnal hotspot, and brunches you can’t miss this month

1

LARTE

DUBAI DESIGN DISTRICT (D3)

An authentic Italian restaurant in the middle of an artsybusiness

hub is definitely not what came to mind when we

thought of Larte. During the day, the area is bustling with

office-goers, but come night time, people hotfoot to this

district for a round of cocktails and to explore the wide

selection of offerings that seem to be popping up like

mushrooms. We began with truffled arancini; bite-sized rice

balls packed with the distinct aroma of truffles in a crisp, crusty

shell. Another small bite option is the eggplant parmigiana

showcasing the midnight-shade vegetable in a tomato and

cheese sauce. For mains, my partner and I chose to share a

juicy ribeye beef tagliata showcasing a great proportion of meat

and fat, and a clams spaghetti that was perfectly seasoned with

pasta cooked just the way we like, in a light sauce. Desserts are

sumptuous, with the gluten-free almond chocolate caprese

being good enough for two to share. The moist almond cake is

quite decadent and best consumed with an espresso.

Lunch hotspot

Need to know: Contact +9714 240 0441

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GASTRONOMY

Dine-around experience

2 BRASSERIE DU PARK

THE PROMENADE, PARK HYATT DUBAI

roasted octopus tentacle with chickpea puree is worth a try

as well, with the beautiful mollusk being tender with a slight

There are a handful of restaurants and hotels in Dubai that

rise up to the occasion on every account. Park Hyatt is one of

them. This well-established hotel set along Dubai Creek is

home to one of my favourite Thai restaurants in the city, Thai

Kitchen. Their culinary offerings have now expanded,

however, to form The Promenade, a selection of restaurants

including Noepe; a nautical-themed bar serving cocktails with

locally sourced oysters from Dibba, SeventySeventy (a

masculine den oozing with sophistication), and Brasserie Du

Park, offering a slice of Normandy to the region. Our meal

bite. For mains, my partner chose the 90-day grain fed beef

striploin with robust cider beef jus, while I opted for the highly

recommended potted stew of slow-braised beef cheek with

root vegetables, served in a Mauviel saucepan – they really do

keep everything true to Normandy’s roots – enclosed in puff

pastry. Beef cheek with foie gras is a marriage made in heaven,

and this dish was an overall stunner. I polished a beautiful

classic apple tart tartan with salted butter caramel ice cream

to finish, while my partner dove into a warm chocolate

fondant with vanilla ice cream - a timeless favourite.

began with sizzling herbed escargots – a traditional recipe

that harks back to 1832 – and a fluffy omelette du Mont-Saint

Michel. This divine souffléd egg creation is doused in a

Need to know: Contact +971 4 602 1814

moreish mushroom sauce, topped with black truffle. The

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GASTRONOMY

Nocturnal hotspot

3

ENIGMA

PALAZZO VERSACE

Ever since it’s conception, Enigma has opened its kitchen to

celebrated guest chefs starring Björn Frantzén and Quique

Dacosta, to name a couple, for a one-of-a-kind alternating

menu. That has all changed with the launch of a new concept

by Chef Mansour Memarian, shedding light on Persian food

with a contemporary twist.

Growing up in Dubai, I’ve eaten Iranian food on several

occasions. A platter of kababs with saffron rice and grilled

vegetables was usually the meal, accompanied by a selection

of condiments and freshly baked bread. At Enigma, the

menu – boasting Persian influences – is considerably more

elaborate. Let me begin my stating the decor is quite

sophisticated with a spacious dining room being lit up with

wax candles, and lighting fixtures. The alfresco terrace

beckons, blowing in a slight breeze as you turn to the

direction of the palms and marina in the distance. The

cocktails here are outstanding and we highly suggest opting

in for a creative concoction. Whet your appetite thereafter

with a wam barley soup with coriander and a drizzle of

lemon (Soup joo), followed by the divine Masto Laboo (a

yoghurt with beetroot and cumin) best scooped up with

the fresh bread. This dish actually complements every other

on the table. Another must-have is the classic Kashke

bademjun, a mixture of grilled eggplant with fried mint and

roasted onions. For mains, kababs are a must - we opted for

the tender, fragrant and lightly spiced beef tenderloin rolls

with walnuts and sweet basil. The charcoal-smoked meat

fell apart beautifully on the palette, and so did the minced

lamb skewer with a drizzle of saffron. We also tried a hearty

meat stew that was quite decadent, but nonetheless,

mouthwatering with the tahdig (the crispy bottom at the

base of the Persian rice). For desserts, the staff pulled out all

the stops with a molecular gastronomy display by the table to

create Falludeh. The flavours showcase glass noodles in

rosewater with homemade syrups and saffron ice cream,

however the texture, is not what you would expect.

Need to know: Contact +9714 556 8830

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4

RÜYA

GROSVENOR HOUSE

Rüya translates to ‘dream’ in Turkish. Whilst trying to avoid

sounding cliché and stating what every visitor probably has, on

declaring this is an Anatolian dream, I have to agree this

establishment truly is. The food, service and impeccable setting

make this Grand Bazaar Friday brunch one to flock to with

friends, family and colleagues. The venue is a sight to behold. A

spacious restaurant filled with wood and amber tones. Four

dining areas comprise the space, including one near an open

kitchen where you can see all the chefs in action. The terrace is

perhaps the best spot, offering views of yachts meandering

around the marina, while providing a refreshing sea breeze.

The menu, curated by homegrown hero on the UAE’s

culinary scene, Colin Clague – previously at Zuma Dubai,

Qbara and, most recently, Jean-Georges – features a selection

of starters (served mezze style), followed by one main course

each, and desserts. We began with warm olives served with

rustic bread, thin and crispy eggplant chips to scoop the

eggplant puree with walnuts, and muhamarra (a delicious red

pepper dip). Crunchy baby squid was devoured soon after,

served with an avocado haydan dip, alongside fleshy pieces of

seabass sashimi in a flavour-packed mustard and apple dressing.

Warm borek-filo wrapped with feta cheese was then

presented, with a light and crisp coating packing in the salty

cheese beautifully. The starters keep coming, and you can

re-order your favourites. To pack in a bit of vegetables, we

tucked into a fresh roasted baby beetroot salad with goat’s

cheese, and the tomato salad with shallot and pomegranate,

which featured a wide variety of vibrant tomatoes. I had the

grain-fed ribeye for entrées, that was grilled to perfection,

buttery–soft and absolutely mouthwatering. My dining partner

opted for comfort-food barley risotto with pulled lamb,

cooked in spices. Bursting at the seams, I took a bite or two of

the white chocolate and yoghurt cream – this treat could make

a non-dairy eater convert – while my partner enjoyed the

traditional Anatolian rice pudding with raspberries, with slightly

scorched edges adding a rich flavour. The highlight was

definitely the dark chocolate kibbeh with salted caramel.

Intimate brunch

Need to know: The brunch pacakges are available

from Dhs299 per person. Contact +9714 399 9123

5

AL FORSAN

BAB AL SHAMS DESERT RESORT & SPA

Family friendly

If we’re lucky, we’ll have another full month of cool

weather before the blistering heat kicks in. Not one to

waste an opportunity, we decided to head down to Bab

Al Shams’ Al Forsan restaurant to sample their Friday

Farmers Brunch. Granted, it is a long drive out from the

main city, but get there and you’ll find the effort spent was

well worth it.

The villa-style set of the brunch means guests sit on the

patio. Inside, you can navigate through different rooms as you

make your way across the brunch. In one room, you’ll find

children’s small bites including mini-burgers, sweet potato

fries and Turkish ice cream. In another, you can help yourself

to an impressive selection of cheese from continental Europe

as well as sushi. The brunch spills over onto the lawn outside

where apart from a live band you’ll also find an Indian streetfood

counter whipping up savoury “chaats” and a live grillstation

nearby where you’ll set some succulent beef ribs and

lamb chops. There’s plenty of seafood too as well including

fresh lobster, prawns, and mussels for those who’d prefer to

stick to white meats instead. For all the brunches in Dubai

that promise to be family-friendly events, we’re happy to

report that the Friday Farmers Brunch ranks far higher and

works much harder than many of the others to live up to

that billing. While the adults are scarfing down their meal,

there’s plenty of entertainment for the children. There are

camel rides, pony rides, a magician who takes his act from

table to table, a clown who’ll twist a balloon into the shape

of your favourite animal, face painting and a bouncy castle.

While the children expend their energy on the lawn,

parents can head to one of the rooms inside which is filled

with desserts. We’d recommend the endorphin-triggering

Umm Ali and comfort-food-staple chocolate date

pudding. A full belly and exhausted children make the

drive back to the main city in Dubai unexpectedly quick.

Need to know: Fridays from 12.30pm-4.30pm. Dhs

365 for soft beverages and Dhs 545 for house beverages.

Children until 4 eat complimentary; 5-12 years enjoy a

50 per cent discount. Contact + 971 4 809 6194

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TRAVEL

AGAINST

THE TIDE

Goa’s always been the hedonistic hippy

haven whose promises of sun, sand and

affordable hops made it a magnet for

budget travellers. All that’s changing. At

the heart of that change is Alila Diwa

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About a 30-minute drive

from the airport, the road

to Alila Diwa itself is

rather calm-inducing.

Once you navigate past the choked

artery that is the exit of Goa’s

Dabolim airport, it’s a free drive

through a highway and first followed

by narrow roads through villages,

over train tracks and roads flanked by

sizable green fields as far as the eye

can see. You wouldn’t believe the

boutique hotel was a 14 – acre

property if you drove past it. Unlike

other luxury hotels in the state of

Goa, the entrance is understated and

blends incredibly well with its

surroundings. There’s no ostentatious

display, no grand peacocking and no

frills. When you’re one of the best in

the region, you don’t need to scream

it out loud across billboards or parade

it across the daily newspapers. The

hotel staff confirmed that they prefer

the brand name finding its way to

potential customers through word of

mouth. They believe, and rightly so,

that the quality of their services will

bring in the big bucks.

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TRAVEL


TRAVEL

Need to know:

From $210 per

night at the Terrace

Room. For more

information visit

alilahotels.com/

diwagoa

Where else to dine in Goa?

BLACK SHEEP BISTRO, PANAJI

Among the best of Goa’s capital city’s

burgeoning boutique restaurants,

Black Sheep’s impressive pale-yellow

facade gives way to a sexy darkwood

bar and lounge-y dining room.

The tapas dishes are light, fresh and

expertly prepared in keeping with

their farm-to-table philosophy.

Clearly, it has. Upon entering I

noticed that the hotel’s clientele was a

staggering number of European expats.

European visitors aren’t an irregularity

in Goa. The Russians are famed for

taking over an island in the north so

much so that even Goan cops aren’t

allowed in the premises – but that’s a

feature for another day. Alila hosts the

supposed crème de la crème of

European visitors: the Englishmen.

The Goan design nods are not

understated in the lobby. The clean

lines from the lobby to the corridor

and right up to your room feature local

red laterite stone, polished Kota stone

and subtle shades of teak. There are

several little water bodies on the edge

of every pathway in the lobby. Clumsy

or less sober guests may need to be

ushered through these spaces. I’m told

each of the 153 rooms and suites also

pay homage to its Goan roots with clay

tiles on pitched roofs and high ceilings

while the dark wood furniture, a

balcony with outdoor seating and a

large tub in every room adds that much

needed modern injection.

Alila houses four restaurants. The

Edge Bar by the pool has an array of

drinks and cocktails, along with light

snacks. Spice Studio is their signature

Indian restaurant. Dine on creations

from Kerala to Kutch, all on an elevated

platform built around a centuries-old

banyan tree. The Bistro restaurant is

located within the Diwa Club and has

Mediterranean and Middle-East

influenced food while Vivo has

Oriental, Indian and Continental food.

It is also where the complimentary

buffet breakfast is served.

There are two undisputed superstar

attractions at Alila Diwa: the infinity

pool and the Spa. Forget that Alila

Diwa isn’t really that far away from the

beach – there is a private walking path

from the hotel or you could opt to get

there through the hotel’s

complimentary shuttle service – even

if it were, you wouldn’t be missing out

on much. The stunning infinity pool

overlooks paddy fields and comes

alive when the sky is orange around

sunset. There are also partially

submerged recliners for those who

don’t want to fully commit.

Alila Diwa prides itself on its spa

treatments. The in-house spa features

two double treatment rooms, two

Ayurveda rooms and five single

treatment rooms, each equipped with

individual steam, outdoor shower and

water garden to use after the treatment

is complete. Two of the double rooms

boast a private Jacuzzi and chilled

shower. There are a whole host of

treatments to choose from but rest

assured no matter what you do, you’re

in for sheer indulgence. Here at

EQUITY, we always talk about investing

in yourself. And while that usually is

meant in the most financial space,

investing in yourself in terms of

wellbeing with a couple of treatments is

always a good thing.

THALASSA, VAGATOR

Authentic and awesomely good

Greek food is served alfresco on a

breezy clifftop terrace. Kebabs,

souvlaki and thoughtful seafood

dishes are the speciality, but this is

also a great bar and fills up late in the

evening when you might see some

Greek dancing and plate smashing.

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EQUITY


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TRAVEL

JETSETTER JOURNEYS

The latest in experiences, packages and wellbeing breaks

OFF TO THE RACES

The Millennium Terrace is the

highly-anticipated hotspot to see

and be seen at, at the $30 million

Dubai World Cup. This year, The

Millennium Terrace DWC

experience features access to

Grandstand Apron Views during

the races, the Dubai World Cup

closing ceremony show, and

complimentary valet parking. At

the Terrace, expect a sumptuous

dinner buffet, a wide selection of

beverages, canapes and plenty

more for a well-rounded

experience. Don’t forget to book

a stay to make the most of your

time at the venue. Choose from

the one-bedroom Panoramic

Suite boasting a stunning private

balcony that looks out to the

racetrack, or the Presidential

Duplex Suite comprising two

master bedrooms, a private

library, and a dining room that fits

eight – perfect for a family break.

The Millennium Terrace DWC

experience is available on

March 31 from Dhs3,500 per

person (including the gala buffet

dinner, soft beverages,

Afternoon Tea, canapés,

bubbles, full selection of house

beverages, tea and coffee). The

one-bedroom Panaromic Suite

is available for Dhs15,000.

Contact +971 4 381 3111

AHOY AHOY!

It’s only March. Yet, we’re looking forward to our holiday this summer. If you’re on

a hunt for a family sojourn that’s fun-filled and packed with plenty for little ones

and the adults, why not hop onboard the Disney Cruise Line? This year, the cruise

has added Barcelona and Rome to the itineraries, along with two stops at

Castaway Cay - Disney’s own private island in the Bahamas. From January to early

March 2019, guests can also experience a special five-night Disney Magic cruise to

the Caribbean and Bahamas, inclusive of a day-long celebration of the Marvel

Universe. The Marvel at Sea is sure to draw in fans of the comics, films and

animated series when they spot the largest collection of Marvel Super Heroes and

Villains assemble of the cruise ship. Adults can skip off tp the spa, lounges and

nightclubs, while the kids are at play. disneycruise.disney.go.com

HOLISTIC GETAWAY

If you happen to find yourself on a business trip to Switzerland, make a quick stop at

the Atlantis by Giardino (Zurich) for the Ayurveda by Giardino programme. The

course includes nutrition workshops, spa treatments, yoga, mindfulness activities and

expert coaching at the stunning hotel, sited at the foot of the Üetliberg mountain.

Escape for crisp bucolic air, locally-sourced meals, and treatments such as Shirodhara

treatment (pouring oil over the forehead), Pristabhyanga back massage, and a sound

massage – all of which are rooted in history – bringing your body, mind and soul to a

harmonious state. Visit atlantisbygiardino.ch

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EQUITY


GOLF COURSE

HIT the LINKS

Known to be the toughest course in Dubai, the JA Jebel Ali Golf Resort is

perhaps one of the best learning grounds, with a serene play after

Jebel Ali Golf Resort is a nine-hole par 36 course that flanks the

eminent JA Jebel Ali Beach Hotel. Driving out, away from the

city towards the capital, is probably what makes this idyllic

course a renowned one – not just for residents, but travellers

too. Scenically stunning and a fair, exciting challenge to all levels of players,

each hole is uniquely landscaped with exotic trees, shrubs, wooden gazebos

and a large salt-water lake that comes into play as you meander through. The

availability of multiple tees creates a different aspect and playability of each

hole, and the opportunity to play an 18-hole round of golf.

The presence of peacocks as you arrive completes the wonderful course

experience too, giving you a glimpse of nature you wouldn’t come across in

the city. The tightness of the fairways, small landing greens and the thinking

golfers course makes this a genuine test, and it is no wonder that the biggest

names in golf practice here during the Dubai Desert Classic. Golfing legends

including Tiger Woods, Ernie Els and Greg Norman have all walked this course

before. To get a taste of it from an advanced and beginner’s perspective, we

met with Stuart Fee, the resident qualified PGA Professional who has been

with the resort for over 14 years.

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EQUITY


GOLF COURSE

THE

PROFESSIONAL


THE

NOVICE


Playing the course is a wonderful experience, but being

under the guidance and supervision of the resident

qualified PGA Professional, Stuart Fee makes it an

experience like no other. Choosing a golf instructor is not

as straightforward as one is led to believe. The process is

still as unique as your fingerprint, based upon who you

are, and what level you want to accomplish. It is an

individual’s responsibility to ensure there is a seamless fit

between ourselves and the golf instructor, on all levels,

regarding personality type, mutual goals, beliefs about the

game and how it should be played, as well as your

instructor’s ability to relate to your specific needs.

From the offset, Stuart explained that we are all

different body types and for that reason alone we will

swing and play golf in a different light. I’m a solid 14-16

handicap golfer, where at times I have played like Tiger

Woods and the very same week played as though a tiger

mauled my game. Stuart proceeded to let me hit balls

freely, without any swing aids, gadgets and the typical aids

you see many instructors on the range with. He

proceeded to simply reset my stance, grip and most

importantly had me quiet my legs down a bit – so that it

wasn’t too aggressive and forward upon swinging. The

result? I have been hitting the ball crisper, more solid and

achieving the distances on my clubs I did 15 years ago. All

this was achieved within a solid 45-minute lesson, while

correcting my flaws I didn’t even realised I possessed.

Before you set out and conquer this picturesque course,

make sure you stop and spend an afternoon with Stuart

Fee, it is a lesson, life changer for your game.

Having only played a round of mini-golf prior to my first lesson,

I wasn’t sure what I signed up for. Apparently, most individuals

that rock up to a golf course have played mini-golf – it’s

something Stuart is used to hearing pretty much on every

occasion. To describe myself when it comes to sport, I’m quite

ambitious and competitive and would say that my coordination

skills are rather decent – I played football as a teenager. So

starting something new, such as golf, seemed quite interesting

for a woman used to fast-paced games.

Stuart took me on a tour of the golf course to begin, allowing

the crisp breeze to touch my skin as I inhaled the aroma of

freshly watered grass. It was a beautiful sunny morning, with

Stuart describing the tees and purpose of the various colours

(red, white, blue, and black – at this course) where you literally

tee off from. We then drove over to the eighth hole, taking in

the stunning view, with the hotel as the backdrop. The

45-minute lesson began with a description of each club, after

which I posed in front of a mirror to practice the most

significant elements of the game – how to hold a club, and

body positioning (soft knee-bend, hands on the club – where

you can see at least two to three knuckles on your left hand).

After a few tries, it was off to the driving range. I did miss a few

shots, but expected that. The imperative takeaway from the

lesson is basically learning how to hold a club, while practicing

the stand and swing. Keen to get out on the course, I asked

Stuart how many lessons were required before I could play a

game. He suggested two classes per month, for three months,

combined with practice at the driving range in between.

Immediately, my notion of the game altered and now I can’t

wait to head back and practice before the next lesson.

NEED TO KNOW: The nine-hole green fees (per person) range from Dhs150 for those under 18 to Dhs225 for

non-residents (over the weekend and public holidays), and Dhs135 to Dhs200 from Sunday to Thursday. The option

to hire the cart, trolley and range balls are also available. A bucket of 50 range balls are available for Dhs40. 30-minute

lessons are available for Dhs195 for juniors and Dhs230 for adults. The course playing lesson (two-hours) is available

from Dhs750 for juniors and Dhs875 for adults. Contact the Golf Reception on +9714 814 5023/58.

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EQUITY


HOTEL REVIEW

STAY

OF THE

MONTH

Nestled by the coast, InterContinental

Fujairah Resort presents itself as the perfect

staycation venue in the northern emirates

By Nicola Monteath

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EQUITY


HOTEL REVIEW

In a row brimming with luxury hotels, the

InterContinental Fujairah Resort stands out with

its impressive façade and minimalist appearance.

Driving up the mountain trail towards the hotel,

your eyes immediately meet the shimmering waters of

the ocean making you want to drop your bags and

head right out for a dip. The main entrance leads

straight out to the lush terrace, where you will find

yourself taking a long stroll post lunch or dinner,

admiring the beauty of the water and fire features. You

may even find yourself playing a round of tennis,

croquet or volleyball on the sprawling grounds, with

the picturesque mountains in the backdrop.

ACCOMODATION

The Deluxe Suite offers additional space that

truly does enhance your stay. Stretch your legs

and laze around on the L-shaped couch, kick

back with a book and espresso, or curl-up with

your favourite film. The terrace is apt for a

morning cuppa, while the washroom is a spot of

luxury with a stand-alone tub and Amouage

bath essentials to soak in. Order your favourite

pillow from the dedicated menu – we chose the

Latex foam for extra support of the neck –

before you lay your head down for a restful

uninterrupted sleep.

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EQUITY


HOTEL REVIEW

DINING

Nama, the all-day dining restaurant is where you can

indulge in breakfast packed with everything from Arabic

spreads and salads, to eggs benedict, roast meat, Indian

specialties and dim sum. A wide selection of fresh bakes,

breads and cheese are on offer too. Don’t let the

extensive honey spread go untested – ideal for a yoghurt

pot with granola and seeds (from the nuts and superfood

station). For dinner, the concept is similar, with a station

for Indian, Arabic, Asian and European-style fare. Grab a

plate and fill it up with fresh salad, sushi, fried savoury

pastries from the Arabic counter, or spring rolls and

nuggets at the kids station. For mains, dig into a curry with

biryani, or tuck into roast meat, pasta, noodles, Asian

sweet and sour chicken, risotto, and plenty more. The

fondue fountain is worth a visit for something sweet,

alongside the hot dessert station for Umm Ali (milky

bread pudding) and cake assortment featuring red velvet,

chocolate and fruity creations.

You are probably going to spend lunchtime either

soaking up the sun by the beach or dipping in the infinity

pool. When the hunger pangs kick in, order a beverage

and nosh from Drift (the pool bar and restaurant). The

menu is concise with options including a juicy Wagyu beef

burger and lobster club sandwich. We highly recommend

consuming this with a side of truffle fries.

The highlight of our stay was access to the Club Lounge

(an additional charge but well worth it). The lounge

comprises a private lap pool with cabanas nearby, outdoor

terrace for afternoon tea or evening drinks, snooker table

and TV room, secluded playroom/library for kids – just

outside the main lounge – and an incredible concept

menu showcasing one ingredient in hot and cold canapés

We tried a lavender menu featuring a mousse, macaron,

scones, and mini sandwiches, and a divine salted chocolate

merged with beef, shrimp, and goat cheese. The bar service

comes to a halt at around 8pm. Head off to Nama for dinner,

and Horizon Bar right after for a tipple or two. The bartender

strikes up a friendly chat offering amazingly innovative

cocktails with some of the finest ingredients available. Ivan,

the friendly gentleman, even has aged concoctions in barrels

that he offers as a taster – if you’re intrigued.

…AND RELAX

O Spa by L’Occitane is an expansive double-storey space

home to the gym, a Jacuzzi and steam room in the changing

rooms, and treatment rooms. I opted for a full-body

treatment that began with a foot soak, followed by a

60-minute therapeutic, aromatic lavender oil massage.

Medium to hard pressure was used to knead skin and sore

muscles that had plenty of tension built up thanks to

looming deadlines. The masseuse focuses on each area for

about 20 minutes or so, relieving you off pain instantly.

Once done, I slipped back into my robe and sipped on a

refreshing hot ginger, lemon and honey tea to really

immerse myself in that Zen feeling.

Need

to know:

The Rooms are available

from Dhs720, while the

Suites are available from

Dhs1,150. Visit ihg.com

or contact

+971 9209 9999

66

EQUITY


T he e s s e n c e o f A r a b i a

Bab Al Qasr Hotel

67

EQUITY


REAL ESTATE

CASTLE

ON THE HILL

Hillside, the luxurious villa project within Jumeirah Golf Estates is the place

you’ve wanted to call home all your life. Make the call and live like a king

We’ve probably said this before, but it bears

reiteration: true Ultra High Net Worth

Individuals (UHNWIs) don’t really spend big on

cars like Ferraris. While it’s true that supercars

are a symbol of wealth, when you sit to think

about it, a sports car suggests that someone is

wealthy enough to spend a few hundred

thousand dollars on their mode of

transportation. Given that most people spend

around 15 per cent of their income on

transportation, a sports car only suggests an

income in the low millions. A billionaire would

not drive a sports car solely for the ostentatious

display of wealth since people would peg the

billionaire to be poorer than he or she really is.

For status symbols, billionaires gravitate

towards yachts and houses, which can cost

from ten up to hundreds of millions.

If you have multiples of Dhs10 million lying

around and are looking for a new place to call

home, look no further than Hillside — the

luxurious villa project being built in Jumeirah

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EQUITY


REAL ESTATE

Golf Estates. A joint venture of CHI

Development and SOL Investments, the 20-unit

residential community offers the utmost

exclusivity and attainable access to a coveted

luxury lifestyle in Dubai.

The aim with Hillside isn’t merely to design a

luxury home for a member of the uber-rich

community. The idea is also to develop a

lifestyle in the surrounding community of the

prestigious Jumeirah Golf Estate – where each

expansive Hillside villa stands out distinctly in its

bold, modern and contemporary design – but

in the region as a whole. Kitted out with a

private swimming pool, a Zen garden and smart

home system that manages everything from

access control to air conditioning, lighting and

colour themes in the bedroom to the fully

equipped eight-seater home theatre, the

16,500 square foot villas are properties

Hollywood’s bigwigs wish they called home.

Located right next to the country club, the 20

villas built on two rows parallel to each other

face the golf course. It is the only development

within JGE facing the Earth course which just

hosted the annual DP World Tour

Championship. You might as well entertain live

viewing parties when the time comes; people

would kill to lay in the comfort of a penthouse

while catching all the golfing action.

Each of the villas is set over four floors with

double and triple height ceilings. The specially

designed double-glazed glass ceiling-to-floor

windows offer panoramic views of the golf

course while the fully air-conditioned basement

consists of a large hall that can accommodate

five cars but can also easily double up as a party

hall. Blending seamlessly with the car park are

other areas such as the games room, bar and

common area.

On the third floor is the "penthouse", which

contains its own lounge and kitchenette, plus

two outdoor terraces. So, if guests require any

privacy, or family require an extended stay,

there is the option of a self-contained living

area with picturesque views as an added bonus.

For those who fancy themselves as the next

Rory McIlroy, or just like to be out on the grass,

residents have access to the two golf courses

and a host of other leisure services including a

state-of-the-art gym, tennis academy and the

Jumeirah Golf Estates clubhouse.

69

EQUITY


EVENT COVERAGE

THE SUITE LIFE ON

DECK a

Dubai Marina Yacht Club’s rally program is beyond just

being unique. Contrary to what you may think they offer

so much more than a place to simply dock your yacht. It’s

rather exclusive community, as we found out

Despite what wet blankets will tell you, Dubai isn’t

short of entertaining activities. Granted, a large

chunk of the population flock to the city’s malls

almost every weekend either to take advantage of

the crazy sales on offer or just stock up on groceries. But

there’s a whole host of things to do besides making a beeline

for the mall closest to you. Depending on the type of person

you are, there’s skydiving, zip lining, beaches to visit, clubs to

check out, adventure and waterparks to try out and, of course,

brunches to spend your entire day. However, if you’re looking

for a little bit of everything, might we suggest escaping the city

along with a fleet of yachts.

If you’re one who’d like to dabble in renting out a yacht for

a family or – better still – if you have one just lying around,

you’ll be kicking yourself for missing out on the rally hosted

by Dubai Marina Yacht Club in partnership with Nakheel.

Fair warning though, the rally is exclusive to Dubai Marina

Yacht Club berth holder members.

In case you’re unsure about what the rally is, think of a

Harley Davidson club where owners set out riding their

bikes in one large group. Now imagine that but with uberluxurious

yachts, where you can have your whole family on

board and sail away from the city with like-minded,

passionate people; all of whom just want to have a good

time. We should know, we were invited to one courtesy of

Dubai Marina Yacht Club. Besides sailing around in the

extravagant yacht, the hosts also generously provided its

berth holders with kayaks, windsurfing equipment and scuba

70

EQUITY


EVENT COVERAGE

diving activities. While the rest of the city is more than happy

to be shopping at the mall, or dining at one of Dubai's finest

establishments, you could be stretching out on a yacht,

unwinding with the tranquil sounds of the sea. Remember,

while millionaires buy Ferraris, billionaires know that yachts are

the more luxurious purchase. Besides its incredible rallies, the

Dubai Marina Yacht Club a.k.a Dubai’s Ultimate Yachting

Experience also provides a whole host of other perks like

24-hour security, direct access to the pontoons and marina

concierge among a host of other exclusive benefits at The

Address Dubai Marina and across Emaar Hospitality Group.

For more information, email info@dubaimarinayachtclub.com,

call +971 4 362 7900 or visit dubaimarinayachtclub.com

71

EQUITY


ENTREPRENEUR

IF YOU WEREN’T IN YOUR

CURRENT POSITION,

WHAT FIELD WOULD

YOU BE IN?

I was always very interested in

art and event organization, so

would definitely have been

one of these two sectors.

WHAT DOES INVESTING

IN YOURSELF MEAN

TO YOU?

Anything that transports me

out of the daily routine and

everyday life.

BEST ADVICE YOU HAVE

EVER RECEIVED

From my father – when it comes

to business always run the

marathon, not the 100 meters.

WHAT DO YOU LOVE

THE MOST ABOUT

YOUR JOB?

Every day is different and full of

surprises. I get to know so

many people from around the

world, which is very valuable.

IF YOU COULD TRAVEL

FOR A MEAL, WHERE

WOULD YOU GO?

It would be a journey to

Trabzon, Turkey, a city in the

Black Sea region. My meal would

be Roasted whole Turbot, in a

fishing village called Faroz

(where I am originally from).

GET TO KNOW…

UMUT

OZKANCA

Owner of Dubai’s uber-successful

restaurant, Ruya

MORNING ROUTINE

I wake up at 6:30am, have a light breakfast,

take my son to school and then hit the gym or

do boxing.

TYPICAL DAY

Very first thing I do is to answer all emails.

Then, I usually check the revenues of my

restaurants and get an update on pending

activities. In the afternoon, I catch up with the

teams on-site and am present at the

restaurant during service hours to meet our

guests personally.

WHAT FIELD WERE YOU IN

BEFORE THIS?

Until now, I have not changed industries,

I have always been owning and managing

restaurants. I started off at a very young age,

being heavily involved in our family business.

So far, I've opened 17 venues.

FAVOURITE READ

One Hundred Years of Solitude

by Gabriel García Márquez, a

masterpiece of modern

literature. I am fascinated by

South America and its culture.

YOUR MOST RECENT

PURCHASE?

A Mercedes GL500.

THE BEST DHS1,000 YOU

HAVE EVER SPENT?

For a lunch at L'Atelier de

Joël Robuchon.

TOP HOTSPOTS

FOR DINING

For me personally, that would

be New York, Las Vegas

and Madrid.

TOP HOTSPOTS

FOR SHOPPING

Milano and New York.

THE PERFECT FRIDAY IS…

Relaxing and enjoying quality

time with family and friends at

the beach.

72

EQUITY


Dubai’s only high-end real estate and interior design company,

setting extraordinary records in the marketing, designing and

selling of the most important residential properties.

Office 804-806, Arenco Tower, Dubai Media City | 04 432 79 72 | www.luxhabitat.ae

73

EQUITY


PRESENTING SPONSOR

IF YOU’RE A WOMAN, YOU’RE A LEADER

W I L E F

WOMEN INSPIRING LEADERSHIP AND ENTREPRENEURSHIP FORUM

2018

WILEF, a two-day forum dedicated specifically to women, introduces the elements

of entrepreneurship, and leadership in the workforce. At this year’s forum, our

trusty keynote speakers will deliver the latest in business trends, ways to empower

women by identifying entrepreneurship traits, and tips on breaking into an industry

of your choice. Attendees can also network with business owners, entrepreneurs and

corporate officers. Those looking to get hands-on training from the experts can stay

back for Day 2 (limited seats available) to learn the tricks of the trade.

HANNA YLIJUKURI

ZOË COUSENS

SAHAR MADANI

H.E. SARA AL MADANI

SALEHA OSMANI

LOCATION

Bab Al Qasr Hotel,

Corniche Road, Abu Dhabi, UAE

DATE AND TIME

Wed, Mar 21, 2018, 8:30 AM – 4:30 PM (GST)

Thu, Mar 22, 2018, 8:30 AM - 12:45 PM (GST)

Please visit eventbrite.com/d/united-arab-emirates--dubai/wilef/

PROMO CODE to use for discount on Eventbrite: EQM2018

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