Corporate Intellectual Property Bosch Group

1 

Intellectual Property Organization and IP Strategy in a globally 

active Group of Companies 

Dr. Juergen Koch 

Senior Vice President, Head of Corporate Intellectual Property 

Robert Bosch GmbH, Stuttgart, Germany 

C/IP | 2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the 

event of applications for industrial property rights.

2 

AGENDA 

Bosch Group at a glance 

Corporate Intellectual Property Bosch Group 

• Global set up 

• Vision and Mission 

• Organization 

• Key data 

• projects and training 



3 

The Bosch-Group 

at a glance 



4 

Corporate Intellectual Property Bosch-Group 

Bosch is one of the world's most innovative 

technology companies. 

Bosch has invested more than 30 billion euros in research and 

development over the past ten years. 

For innovations that make life safer, more comfortable, 

and more environmentally friendly – “Invented for life.” 



5 


38,750 1 researchers and developers work at Bosch: 

at 86 locations 2 worldwide, in a single network. 

Bosch files 16 patents on average 

each working day. 

This puts Bosch in a leading position worldwide, 

first place at the Patent and Trademark Office in Germany. 

1 As of January 24, 2012 2 R&D locations with >50 associates, as of January 1, 2011 



6 


Structure of the Bosch Group 

Automotive Technology 

Sales: 30.4 billion Euros 

Share of total sales: 59% 

Bosch Group 


(2011) 

Associates on Jan. 1, 2012: 

302 519 

Industrial Technology 


Share of total sales: 16% 

C/IP | 2013 | © Robert Bosch GmbH 2013. All rights 

reserved, also regarding any disposal, exploitation, 

reproduction, editing, distribution, as well as in the event of 

applications for industrial property rights. 

C/IP | 2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well 

as in the event of applications for industrial property rights. 

Consumer Goods & 

Building Technology 


Share of total sales: 25%

7 


Key data 



2010 2011 

Sales revenue 1) 47 259 51 494 

Associates 2) 283 507 302 519 

located in Germany 113 557 118 776 

located outside Germany 169 950 183 743 

Capital expenditure 1) 2 379 3 226 

Research and development cost 1) 3 810 4 190 

Profit before tax 1) 3 485 2 628 

Profit after tax 1) 2 489 1 820 

1) Currency figures in millions of Euros 

2) As per January 1, 2011/2012

8 


Distribution of sales 2011 

by business sector in billions of euros / as percentage of sales 

16% 

25% 

8.0 

13.1 

30.4 

59% 





Consumer Goods and 


Total: 51.5 billion Euros 1) 

1) Including other business areas

9 


Distribution of sales 2011 

by region in billions of euros / as percentage of sales 

18% 

23% 

9.1 

12.0 

30.4 

59% 

Europe 

Americas 

Asia Pacific 1) 



Share outside Germany: 77% 

Total: 51.5 billion Euros 

1) Including other countries


Associates 

by business sector 

16% 

59% 

22% 

10 C/IP | 2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well 


3% 



Consumer Goods and 


Other 

Total: 302 519 

As per January 1, 2012


Associates 

by region 

11% 

24% 

71 236 

34 892 

77 615 

26% 

118 776 

39% 

Germany 

Rest of Europe 

Americas 

Asia Pacific 1) 

Total: 302 519 



1) Including other countries 

As per January 1, 2012

12 


Bosch: for more than 100 years in the region 

Key data Asia Pacific 2011 

Sales 

EUR 11.8 bn 

Associates 

71,200 

Manufacturing sites 

65 

Share of ww sales 

23 % 

Source: C/AOR; only consolidated entities included, Others incl. Africa 

C/IP | 2013 | © Robert Bosch GmbH 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as 

well as in the event of applications for industrial property rights. 

APA 

Sales 

in EUR bn 

Associates 

in 1000 

China 4.7 30.2 

Japan 2.3 7.5 

S. Korea 1.6 2.1 

India 1.5 24.1 

ASEAN 0.5 4.9 

AU/NZ 0.5 1.8 

others 0.7 0.6 

∑ APA 11.8 71.2

13 


What we build on. What motivates us. 

Future and result focus 

Responsibility 

Initiative and determination 

Openness and trust 

Fairness 

Reliability, credibility, and legality 

Cultural diversity 

| More on the Bosch values 


as in the event of applications for industrial property rights.


Job enrichment Content 

International 

human resources 

development 

Consistent 

training 

Diversity 

Variety in cultures 

Mixing of genders and 

generations 

Responsibility 



AGENDA 






• Key data 




Corporate Intellectual Property 

Bosch Group 




C/IP global 

USA, Brazil, Germany, The Netherlands, India, China, Japan 

Licensing activities only: Mexico, Spain, France, UK, Turkey, Australia, 



AGENDA 






• Key data 





Our Vision 

Our Vision is Global Excellence 

We are a unified global team providing leading edge services and 

advice on all IP relevant matters worldwide. 

We build, safeguard and enhance the IP portfolio and promulgate the 

IP policy of the Bosch Group with regard to its strategic goals. 

We are a trusted business partner, converting ideas into assets for 

our company. 




Our Vision 

Our Vision is Global Excellence 

We are a unified global team providing leading edge services and 

advice on all IP relevant matters worldwide. 

We build, safeguard and enhance the IP portfolio and promulgate the 

IP policy of the Bosch Group with regard to its strategic goals. 

We are a trusted business partner, converting ideas into assets for 

our company. 




Our Mission (1) 

We provide services worldwide on operational and strategic IP issues and 

see to the implementation of the Bosch IP policy. In doing so we apply the 

following order of priorities: 

Maintaining of freedom of action in business operations (the generation 

of prior art; support in developing solutions free of third-party rights; 

defence against interfering third-party rights; acquiring licenses). 

Creating a strong and protective IP portfolio. Actively safeguarding of the 

company's own intellectual property through strategic prosecution and 

litigation of IP rights to achieve and maintain a strong IP position. 

Creating a stable basis for the exploitation of the company's own IP 

rights, inventions and technologies (know-how) through licensing. 





Our guiding principles are the overall interests of the Bosch Group, 

the Group's sustainable economic success, strict legal compliance and 

business ethics. 

The foundation of our work is in-depth knowledge of our company, its 

businesses, 

the respective technologies and the IP related laws and 

regulations. 

Our advice is practical, timely, cost effective and customer-oriented. 





Our guiding principles are the overall interests of the Bosch Group, 

the Group's sustainable economic success, strict legal compliance and 

business ethics. 

The foundation of our work is in-depth knowledge of our company, 

its businesses, 

the respective technologies and the IP related laws and 

regulations. 

Our advice is practical, timely, cost effective and 

customer-oriented. 



AGENDA 






• Key data 




25 


C/IPM1 

C/IPM2 

C/IPM3 

C/IPM4 

C/IPM5 

C/IPM6 

Corporate Intellectual Property 

C/IP Licensing C/IP Mechanics C/IP Electronics C/IP Trademarks C/IP Patents Marketing 

Divisions 

C/IPE1 

C/IPE2 

C/IPE3 

C/IPE4 

C/IPE5 

* functional responsibility 

Regional Organizations 

GS-CT/NE DC/IPR 

C/IPR-NA C/IPR-JP C/IPR-CN 

RBEI/EIP RBLA/MIT 

* disciplinary responsibility with respective legal entity 



C/IP Corporate Intellectual Property 

C/IPE Corporate Intellectual Property Patents Electronics 

C/IPM Corporate Intellectual Property Patents Mechanics 

C/IPL Corporate Intellectual Property Patents Licensing 

C/IPT Corporate Intellectual Property Patents Trademarks 

C/IPP Corporate Intellectual Property Patents Marketing 

regarding IP: C/LSR- 

AU, FR, GB, IB, MX, TR


C/IP in Asia Pacific 



27 


Bosch: for more than 100 years in the region 


well as in the event of applications for industrial property rights.


500 000 

400 000 

300 000 

200 000 

100 000 

500 000 

400 000 

300 000 

200 000 

100 000 

JPO 

Patent Applications, Domestic and Foreign 

Domestic Foreign 

SIPO 

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 

EPO 

USPTO 

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 



29 


In China intellectual property protection is of constantly 

growing importance 

Complete legal framework for IPR 

protection similar to EU. In 1982 1 st law 

“China Trademark Law”. 

Since joining WTO in 2001 China 

strengthened legal framework to comply 

with the WTO agreement on trade-related 

aspects of IPR. 

2008 release of National IPR strategy to 

improve IP environment 

Encourage the creation of IP 

Increase public IP awareness. 

Target of Chinese government to build an 

Innovation-oriented country (change from 

“made in China” to “created in China”). 

No. of patent applications 

in China (k patents) 


well as in the event of applications for industrial property rights. 

171 

2000 

Invention patent 

Utility patent 

Design patent 

253 

354 

573 

828 

1.222 

2002 2004 2006 2008 2010 

Source: SIPO (Chinese Patent Office)

AGENDA 






• Key data 





Thank you for your attention 

Thank you for your attention

Corporate Intellectual Property Bosch Group

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