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Market Study

CZECH REPUBLIC

by Split Screen Data Ltd.

for German Films October 2012


CZECH REPUBLIC

Language Czech, Slovak

Location a landlocked country in Central europe,

bordered by Poland to the northeast,

Slovakia to the east, austria to the south,

and Germany to the west and northwest.

until January 1, 1993, the Czech republic

and Slovakia formed a single country,

Czechoslovakia.

Population 10,177,300

Capital Prague (pop 1,262,106)

Major cities Brno (pop 405,337), Osrava (pop 314,590),

Plzen (pop 173,936)

Land surface 78,866 square kilometres

Time zone Cet (GMt + 1)

Internet domain .cz

IDD +420

Currency Czech Crown (CZk)

Exchange rate 1 CZk = € 0.039; € 1 = CSk 25.01

GDP €166.9 billion

Unemployment 8.4%

G E N E R A L C I N E M A S TAT I S T I C S

2009 2010 2011

Cinemas 593 595 610

Screens 796 788 806

Digital screens 50 132 299

3D-capable screens 47 119 164

Overall capacity 220,355 220,235 216,905

Admissions 11,037,458 11,504,401 10,789,760

Per capita attendance 1.78 1.30 1.00

Average ticket price (in euros) 3.79 4.32 4.88

R E L E A S E S

Total 169 144 220

Czech 27 21 48

US 109 93 111

German (100% or majority co-prods) 1 3 6

German minority co-prods 6 7 12

Other Eastern and Central European 2 1 6

Other European 24 23 45

Other 6 3 4

Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.

B O X O F F I C E (in CZk)

Total 1,251,065,375 1,497,321,770 1,209,874,087

Czech 241,676,448 425,892,713 284,289,981

German 100% or majority co-prods 483,519 15,231,160 9,065,366*

German 100% or majority co-prods as % 0.04 1.01 0.75

German minority co-prods 8,385,669 17,563,814 19,488,954*

German minority co-prods as %

*estimate

0.67 1.17 1.61

2 GerMan FilMS – Market Study CZECH REPUBLIC


RELEASE DETAILS

TITLE

2 0 0 9 T O P 1 0

lÍBÁŠ JakO BuH (CZ)

iCe aGe: daWn OF tHe dinOSaurS (uS)

Harry POtter and tHe HalF-BlOOd PrinCe (uS/uk)

aVatar (uS)

2BOBule (CZ)

anGelS & deMOnS (uS)

MiCHael JaCkSOn'S tHiS iS it (uS)

PeklO S PrinCeZnOu (CZ)

2012 (uS)

inGlOuriOuS BaSterdS (uS/Ger)

2 0 0 9 G E R M A N F I L M S (100% or majority co-productions in red)

inGlOuriOuS BaSterdS (uS/Ger)

Valkyrie (uS/Ger)

tHe reader (uk/Ger/uS)

tHe BOat tHat rOCked (uk/Fr/Ger)

WaltZ WitH BaSHir (iSr/Fr/Ger)

der Baader MeinHOF kOMPleX (Ger/Fr)

il y a lOnGteMPS Que Je t’aiMe (Fr/Ger)

2 0 1 0 T O P 1 0

Ženy V POkuŠenÍ (CZ)

kaJÍnek (CZ)

Harry POtter and tHe deatHly HallOWS: Part One (uS/uk)

SHrek FOreVer aFter (uS)

rOMÁn PrO MuŽe (CZ)

aliCe in WOnderland (uS)

dOktOr Od JeZera HrOCHu (CZ)

kuky Se VraCÍ (CZ)

inCePtiOn (uS/uk)

OBCanSkÝ PrÙkaZ (CZ)

DISTRIBUTOR

Falcon

Bontonfilm

Warner Bros. Czech republic

Bontonfilm

Bioscop

Falcon

Falcon

Bioscop

Falcon

Bontonfilm

Bontonfilm

Bontonfilm

Palace Pictures distribution

Bontonfilm

aerofilms

Bontonfilm

Falcon

Falcon

Hollywood Classic entertainment

Warner Bros. Czech republic

Bontonfilm

Bontonfilm

Falcon

Falcon

Falcon

Warner Bros. Czech republic

Falcon

RELEASE

DATE

12.02.09

02.07.09

16.07.09

18.12.09

22.10.09

14.05.09

28.10.09

29.01.09

12.11.09

27.08.09

27.08.09

12.02.09

23.04.09

30.07.09

22.01.09

09.04.09

08.10.09

11.03.10

05.08.10

18.11.10

15.07.10

23.09.10

04.03.10

25.02.10

20.05.10

29.07.10

21.10.10

ADMISSIONS

904,589

852,067

684,247

375,733

357,373

308,144

291,505

269,593

260,202

247,017

247,017

67,731

48,296

26,399

14,790

10,777

n/a

1,232,299

790,792

649,089

615,662

484,625

405,491

358,620

335,824

328 254

326,858

GerMan FilMS – Market Study CZECH REPUBLIC 3


2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)

HaBerMann (Ger/aut/CZ)

reSident eVil: aFterliFe (uk/Ger/uS)

MÄn SOM Hatar kVinnOr (SWe/Ger/nOr)

tHe GHOSt (Fr/Ger/uk)

daS WeiSSe Band (Ger/aut/it/SP)

WÜStenBluMe (Ger/aut)

FliCkan SOM lekte Med elden (SWe/Fr/Ger)

Mr. nOBOdy (Bel/Fr/Can/Ger)

a Matter OF SiZe (iSr/Ger/Fr)

luFtSlOttet SOM SPrÄnGdeS (SWe/den/Ger)

2 0 1 1 T O P 1 0

MuZi V nadeJi (CZ)

Harry POtter and tHe deatHly HallOWS: Part 2 (uk/uS)

tHe SMurFS (uS)

lidiCe (CZ/SVk)

PirateS OF tHe CariBBean: On StranGer tideS (uS)

tHe tWiliGHt SaGa: BreakinG daWn – Part 1 (uS)

CarS 2 (uS)

tanGled (uS)

tranSFOrMerS: dark OF tHe MOOn (uS)

PerFeCt dayS – i Zeny MaJÍ SVÉ dny (CZ)

2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)

alOiS neBel (CZ/Ger/SVk)

tHe tHree MuSketeerS (Ger/Fr/uk/uS)

MelanCHOlia (den/SWe/Fr/Ger)

unknOWn (uS/Ger/uk/Fr)

anOnyMOuS (uk/Ger)

HOdeJeGerne (nOr/den/Ger)

Pina (Ger/Fr)

drei (Ger)

Hanna (uS/uk/Ger)

MaMMa GOGO (iCe/nOr/SWe/Ger)

CaVe OF FOrGOtten dreaMS (uS/Fr/Ger/Can)

la SOlitudine dei nuMeri PriMi (it/Ger/Fr)

Sony Czech

Falcon

Bontonfilm

Sony Czech

artCam Praha

Cinemart

Sony Czech

aCFk

Cinemart

Bontonfilm

Falcon

Warner Bros. Czech republic

Falcon

Bioscop/Magic Box

Falcon

Bontonfilm

Falcon

Falcon

Bontonfilm

Bontonfilm

aerofilms

Hollywood Classic entertainment

aerofilms

Warner Bros. Czech republic

Falcon

aerofilms

35 Milim

Cinemart

Falcon

Cinemart

artcam

aerofilms

4 GerMan FilMS – Market Study CZECH REPUBLIC

07.10.10

23.09.10

01.07.10

10.06.10

14.01.10

25.03.10

11.11.10

15.07.10

07.01.10

16.12.10

25.08.11

14.07.11

11.08.11

02.06.11

19.05.11

17.11.11

28.07.11

27.01.11

30.06.11

03.11.11

29.09.11

20.10.11

26.05.11

14.04.11

10.11.11

10.11.11

15.09.11

14.04.11

07.07.11

31.03.11

27.10.11

20.10.11

130,858

62,708

28,508

26,200

12,538

11,346

8,614

7,017

4,336

3,468

852,199

708,718

519,188

511,064

456,061

304,249

258,507

224,532

206,526

199,860

103,195

53,174

42,843

12,992

8,612

8,604

7,952

5,819

5,755

2,924

2,632

2,236


tHe turin HOrSe (Hun/Fr/Ger/SWZ)

lOlliPOP MOnSter (Ger)

WOMB (Ger/Hun/Fr)

POSt MOrteM (CHile/Ger/MeX)

SnaBBa CaSH (SWe/den/Ger)

tHe PianO tuner OF eartHQuakeS (Ger/uk/Fr)

SALES AGENTS FOR GERMAN FILMS DISTRIBUTED THEATRICALLY IN THE CZECH REPUBLIC

der Baader MeinHOF kOMPleX Summit entertainment

drei the Match Factory

lOlliPOP MOnSter aktis Film

HaBerMann entertainment Value associates

tHe PianO tuner OF eartHQuakeS Celluloid dreams

Pina HanWay Films

tHe tHree MuSketeerS Summit entertainment

daS WeiSSe Band les Films du losange

WOMB the Match Factory

WÜStenBluMe the Match Factory

T E L E V I S I O N

television came relatively late to the Czech republic – the first broadcast was in 1953, and the first digital contracts were not issued until 2006 – but it has made up for lost time by offering one

of the most diverse services in Western europe: there are 310 channels, including 20 film channels (more than in Germany). Having come through a period of crisis at the turn of the millennium,

when staff at the national broadcaster were locked out by a new head of news, the various companies have settled into providing entertainment to the country’s 1.2 million pay-tV subscribers

(accounting for around one in three tV households).

tV nova, owned by the offshore (Bermuda-based) Central european Media enterprises – which moved swiftly to take a dominant position in Central european tV with the collapse of communism

– has by far the largest audience share (around 32%), followed by another private channel, Prima tV, also part-owned by CeM, but controlled by Stockholm-based Modern times Group (MtG).

State-owned Ceska televize 1 (Ct1) is not far behind in third place. no other channel has a share of much over 5%.

Digital TV households* 281,000

Cable households 418,000

Pay-TV subscribers

* all figures for 2009 (latest available)

1,209,000

AVAILABLE CHANNELS*

Adult 9

Children 17

News 21

Local 78

aCFk

Cinemart

artcam

artcam

Film europe

ed distribution

GerMan FilMS – Market Study CZECH REPUBLIC 5

27.09.11

27.10.11

18.08.11

21.07.11

21.04.11

01.04.11

1,526

1,496

1,187

621

459

454


Lifestyle 10

Music 22

Film 20

Sport 26

Other 107

Total 310

AUDIENCE SHARE OF MAJOR CZECH TV CHANNELS

2010 2011

TV Nova 31.08 32.24

TV Prima 16.92 17.16

CT1 17.53 15.91

Barrandov TV 5.38 4.83

CT24 3.97 4.60

Nova Cinema 3.90 4.19

CT4 2.00 4.11

Prima Cool 2.95 3.74

CT2 3.63 2.78

Both of the leading private channels offer both free-to-air and subscription-based services, with most movie channels coming under the latter heading. the exception is the free-to-air CMeowned

nova Cinema which, its name notwithstanding, broadcasts mainly high-concept tV series. in the week surveyed, it broadcast 44 different movies, nearly three quarters of which (20) were

american. the remainder were French, italian (four each), Czech (three), with one each from australia, Canada, Japan and Germany (1957 children’s movie die GÄnSeMaGd).

On the HBO-owned bouquet of eight Cinemax movie channels – which, despite various labels (‘More’, ‘action’, ‘thriller’, ‘Outer’, etc.), programmed the same films on a repeat cycle of between

three and six times during the week surveyed – over the same period the situation was more extreme, with 93% of the films american, ranging from recent blockbusters through genre fare to

classics from the 1960s and 1970s.

More interesting is the Filmeurope channel, run by former SPi international executive ivan Hronec, which has offices in Prague, Bratislava and Budapest (and Cannes) and began broadcasting

in november 2011. Originally planned to be called europa Cinema, it is part of a film service company which also offers production financing and sales, and claims to be “the first Pan- european

pay tV film channel offering european films from every country in europe”. indeed, its initial slate, while still dominated by uS titles, does offer a broader range of titles than most such channels,

as shown below. there are also plans for a range of more adventurous channels (avant-Garde europe, Weird europe, Queer europe, Hard art europe [‘erotica’]), and the company also plans to

offer a VOd service.

S n a p s h o t : Country of origin of films offered by movie channel Filmeurope*

US 198

France 73

UK 48

Germany 19

Canada 14

Czech Republic 14

6 GerMan FilMS – Market Study CZECH REPUBLIC


Italy 12

Other European (incl. Russia) 41

Asian 15

South American 5

Australia/New Zealand/South Africa

*28 december 2011 – 4 January 2012

7

there are no surprises among the 19 German titles, all of which can be found on similar pay-tV or dVd lists elsewhere in the world:

80 MinuteS Marlene

adriFt 2 tHe neVerendinG StOry

aiMÉe und JaGuar PandOruM

tHe Buena ViSta SOCial CluB die PÄPStin

daS eXPeriMent ParFuM: die GeSCHiCHte eineS MÖrderS

die Fetten JaHre Sind VOrBei PerFeCt HideOut

HeaVen Vier Minuten

der krieGer und die kaiSerin die Welle

liSSi und der Wilde kaiSer Wer Wenn niCHt Wir

tHe lOSt SaMaritan

it is not clear whether all titles will be available for pay-tV use in all three countries where the company has offices (Czech republic, Slovakia and Hungary) or on a pan-european basis.

D V D

2008 2009

Number of DVD households (millions) 1.95 2.15

Number of Blu-ray households 10,000 60.000

Retail DVD units sold (millions) 3.3 3.3

Average DVD retail price (in euros) 11.9 11.1

Average Blu-ray retail price (in euros) n/a n/a

as the above figures will suggest, statistical data on the home entertainment (dVd and Blu-ray) market in the Czech republic is sparse, mainly because the international Video Federation does

not include the territory in its annual reports and the Czech Statistical Office does not concern itself with the dVd market. Such evidence as there is suggests a small market with limited choice

and stagnant growth, possibly influenced by the size of the country, whose market is not big enough to support the expense of subtitling when this is not born by a major distributor (most european

dVds from major studios include a massive list of subtitle possibilities).

as for the number of German titles available, major sites such as www.dvdecie.cz, www.filmcity.cz and www.filmopolis.cz classify their 9,000-odd titles by genre, not nationality. the figures above

suggest that dVd households are increasing, but to nothing like the level of pay-tV penetration; that Blu-ray has yet to take up the slack from declining dVd sales; and that, as a result, the price

of a dVd remains quite high. Given the advances being made in download technology and the impact of cross-border access to such sites, the prospects for the Czech dVd market seem poor,

with very little growth predicted over the next two to three years and the strong possibility of contraction.

GerMan FilMS – Market Study CZECH REPUBLIC 7


V O D

Official statistics are, once again, hard to come by. the european audiovisual Observatory lists VOd turnover in the Czech republic as zero for the most recent year surveyed (2009). evidence from

VOd suppliers since then suggests that Czechs are slow to buy into the service, even when it is available. according to Broadband tV news (22 June 2011), major supplier telefonica was getting

only a 5% take-up on its range of transactional VOd services, while 78% of the use of its iPtV services were represented by customers responding to free offers designed to prevent churn. Such

subscribers as there are buy around three titles a month at an average price of €2.20 per title (€4.50 for adult entertainment).

Pay-tV supplier Central european Media enterprises (CMe, see above) recently launched an online service, Voyo, with some 280 titles available under its nova tV banner, and reported a 20%

surge in overall business. Other companies testing the water are Prima tV; state-owned Czech tV; hardware manufacturers lG and Samsung (who have built a storage chip into their latest tele -

visions); and standalone operations Stream.cz (which focuses mainly on tV material) and topfun. Of those companies, topfun (whose titles are also available in Slovakia) appears to be the closest

to a dedicated movie download site.

COUNTRY OF ORIGIN OF TITLES ON CZECH DOWNLOAD SITE TOPFUN

Czech Republic 274

US & Canada 239

Germany 11

UK 11

France 10

Japan 9

Other European (incl. Russia) 17

Asian 11

South American 3

Australia/New Zealand/South Africa 2

as the above table shows, topfun relies heavily on its extensive Czech back catalogue, which makes up almost 50% of the films on offer. the rest are made up of uS titles – anything from lowbudget

thrillers and action movies to the Harry POtter films. if Germany comes out quite well in terms of available titles, it is thanks to seven episodes of kOMMiSSar reX, two old romy

Schneider movies, and two english-language thrillers (80 MinuteS and adriFt). it would seem fair to conclude that, at this stage, the VOd market in the Czech republic functions mainly as a

low-end revenue generator for library titles – which, after all, is pretty much how the VHS rental market started 30 years ago. Whether it will progress to being a significant source of revenue for

producers remains to be seen.

G E N E R A L N O T E S

the Czech republic is a small country with a unique language and has, as a result, proved a difficult market for the distribution of arthouse titles, where subtitled prints represent an expense

which cannot always be recouped. this in some way accounts for the huge crowds at a festival like karlovy Vary, which draws audiences from all over the country. the situation has improved

some what over the past few years with the emergence of a new generation of distributors. But the fact remains that the Czech republic, with only 10 German films put into theatrical release over

the three-year period covered (six in the past year), has – despite sharing a border with Germany – a very limited appetite for German films.

ancillary outlets are, as yet, not much more promising. although the country has a high level of cable coverage and internet penetration, neither has done much for either the pay-tV market or

the VOd sector, which has yet to take on any distinctive shape. Part of the reason for this may be audience loyalty to local fare. in 2010 six out of the top 10 films were Czech, suggesting that local

titles may fill much of the demand for non-Hollywood fare.

8 GerMan FilMS – Market Study CZECH REPUBLIC


Sources: World Bank, tradingeconomics.com, Cesky Statisticky urad (CSu, Czech Statistical Office), Czech Film Center, unie Filmovych distributoru (Film distributors’ association), european audiovisual Observatory, associace televiznich Organizaci

(atO), Cinando, european Film Market, Split Screen data ltd

P H O T O S

Page 1 and 2: tuBS europe on the globe/wikimedia · Page 3: tHe WaVe (photo © Conny klein/rat Pack/Constantin Film), liSSi and tHe Wild eMPerOr (photo © herbX film), tHe red

BarOn (photo © niama Film) · Page 4: aBSurdiStan (photo © Veit Helmer-Filmproduktion), tHe Baader MeinHOF COMPleX (photo © Constantin Film Verleih 2008), HaBerMann

(photo © eVa GmbH)

GerMan FilMS – Market Study CZECH REPUBLIC 9

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