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Undercover Boss Canada - CBJ.ca

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The current value of the pet products in-<br />

dustry in <strong>Canada</strong> reaches about $9 billion, and<br />

Kordas disclosed that the company has earned<br />

a solid place in this market. PJ’s Pets prides<br />

itself in being the all-in-one shop for all pet<br />

lovers across <strong>Canada</strong>, while the industry saw<br />

retailers moving away from having live animals<br />

in their stores. “Having live animals in a store<br />

is very labour intensive, but this is a very com-<br />

prehensive portion of the business. Our goal<br />

is to send these pets to their new homes while<br />

providing the owners with all the knowledge<br />

necessary to keep pets happy and healthy<br />

throughout their lives. This is what we focus on<br />

NOVEMBER 2012 The Canadian Business Journal<br />

and what separates us from the competition. We<br />

are the ones who put pets in people’s homes.”<br />

Since its inception, PJ’s Pets made it company<br />

business to put the health and happiness of all pets<br />

first. The company’s pet <strong>ca</strong>re specialists give cus-<br />

tomers the peace of mind by providing knowledge<br />

about how to provide comfortable and safe homes<br />

for pets. PJ’s Pets adheres to the five key areas that<br />

deliver on this promise: <strong>ca</strong>refully selecting suppli-<br />

ers, visiting and checking supplier facilities; provid-<br />

ing pets in the store with state-of-the-art housing<br />

units, daily social interaction, high quality food and<br />

veterinarian exam; getting to know customers and<br />

matching them with a pet that suits their lifestyle;<br />

5

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