on Bicycles and Sports Products
“ STRIDA” the smartest folding
bike in the world!!
STRIDA, the most desirable folding bike in the world, was designed by a British
design engineer, Mr. Mark Sanders in 1984. Its prototype was firstly shown in
BBC ‘s Tomorrow’s World in 1985 and has been very popular in the UK and in
other countries ever since. In 2002, one of the top 5 Taiwanese bicycle
manufacturers, Ming Bicycle, took over the production of STRIDA and also
established distributing channels in Korea, Japan, Netherlands, France and the
US. Ming Bicycle bought the STRIDA brand in 2007 and has own the IP right
Ming Bicycle has production lines both in Taiwan and China. The delicate
STRIDA bikes are assembled by the experienced operators in Taichung,
central Taiwan. Every STRIDA is hand-made; therefore, only 65 bikes can be
assembled a day and 20,000 bikes a year. Not only producing its own STRIDA,
Ming Bicycle also assembles bikes for GT, MONGOOSE, and SCHWNN. Ming
Bicycle manufactures 1.8 million bikes each year, 1.5 millions in China and
300,000 in Taiwan.
2011 Taichung Bike Week
The TBW was organized by Taiwan’s bicycle industry, aimed to enhance
exchange between industry experts while generating innovation.
The event is not open to the public, press, or retailers.
This year’s event attracted a huge number of exhibitors. Booths in the event
main hall were booked-out within 48 hours.
Among the exhibitors list are Continental, Deda Elementi, Selle Italia, Cane
Creek, and Reynolds, who have been the event’s long patrons.
The 2011 TBW (Taichung Bike Week) is open for online applications
ATUNAS to Promote the Great
This year ATUNAS announced its 10-15 year plan to challenge the world’s 14
formidable summits over 8,000 meters above sea level, also known as the
“eight-thousanders”. To this day only 21 mountaineers have successfully
accomplished this tremendous feat.
Between 2005 and 2009, ATUNAS invested over $1.16million USD ($35million
NTD) of funds and resources to summit the Seven Summits. It was
undoubtedly the most dangerous expedition in the pages of Taiwan’s
ATUNAS’s product range includes outdoor clothing, shoes, accessories,
climbing andoutdoor supplies, and diving equipment. In 2010 ATUNAS was
awarded the “Sports Promoters Award” silver medal by Taiwan’s Sports Affairs
Council, Executive Yuan. The award was in recognition for 20 years of
promoting outdoor activities.
ATUNAS is a leading Taiwanese outdoor clothing and products company.
China’s Fitness Equipment Market
Breeds Business Opportunities
Fancying the potential of the China market, the biggest online home fitness
equipment brand in the US SOLE has marched into China in 2010. China’s own
leading brand Shuhua on the other hand has proposed that they sell not only
fitness equipment such as treadmill, but also the health ideal that exercise
At the moment, Chinese people spend only about 10% of their income on
health. Experts have predicted that in the next five years, the annual growth
rate of China’s fitness equipment industry will be above 30%. In other words,
China’s health-related industries are expansive and the potential of the fitness
equipment market is tremendous. In addition, on August 8 every year, China’s
“National Fitness Day,” the Chinese government has been promoting the
enhancement of every citizen’s fitness consciousness.
China’s Sporting Goods Are
Increasingly Sold Online
As business-to-customer (B2C) e-commerce sales model develops rapidly,
Internet shopping has already subverted traditional shopping model. Sporting
goods businesses in China likewise have swiftly developed online business
model. Taking K121.COM as an example, as China’s largest sporting goods
online shopping mall, K121.COM has continuously been expanding and
collaborating with outstanding retail organizations of sporting goods to jointly
build a professional “online sports mall.”
The product categories of K121.COM at the moment include shoes,
sportswear, outdoors, children’s sportswear, bags, accessories, sporting
equipment, etc., and domestic and overseas collaborations have been with
tens of sporting and outdoor goods brands such as NIKE, Adidas, LI-NING, and
Anta. Due to the all-encompassing advantage of this sporting goods online
platform, the sales value of K121.COM topped 50 million Chinese yens
(~US$7.58 million) in less than a year since it was first launched.
In contrast to traditional shopping model, e-commerce not only can lower
shopping cost for shoppers, but also can provide unlimited product categories,
expedient shopping methods, and thorough after-sales services. Most
importantly, this model has been firmly accepted by shoppers. As a result, more
and more sporting goods are sold online.
Delving into bicycle purchase
Many of the brand-new mounts certainly look the part but it is worth
remembering that just because a bike bears a well-known brand name on the
frame, it doesn't mean it is going to last.
“These days customers find it almost impossible to judge whether a new
bicycle has high quality or low-end components,” said Bettina Cibulski of the
ADFC bicycle club. Compounding the problem is the tendency of high profile
manufacturers to produce special equipment groups for bicycles sold at DIY
“The branded components are not in themselves bad,” said Konrad
Weyhmann of the Paul Lange Group, the German importer of parts made by
dominant component manufacturers such as Japan's Shimano, Cat Eye or
RST. The problem starts when good parts are combined with no-name
products to keep the retail price down. “That's when the gears don't work
properly, no matter how good they are.”
For industry spokesman Stephan Schreyer of the ZIV manufacturers' guild, the
only way to avoid disappointment is to buy a bicycle from a reputable shop. The
bikes in such showrooms are usually more expensive, but it is virtually
impossible to assemble a decent bike and sell it for 200 euros (US$283), the
expert said. A customer should be prepared to spend at least 500 euros,
regardless of what type of bike he or she is buying.
Good bike shops also offer sound advice which can help consumers choose
the right bicycle type and specification. “Customer often do not have a clear
idea of what type of bicycle they want, which frame size to go for or what level
of equipment they should be looking for,” Cibulski said.
The needs of cyclists are as varied as the range of machines on offer. Those
who need a bike in order to pop down to the shops are well-served with a city or
urban bike, with robust parts and good weather protection.
Judging by the sales figures, so-called trekking bikes are currently the most
popular model. These feature standard 28 inch wheels instead of the smaller
26 inch ones fitted to mountain bikes. This makes the bikes faster on tarmac
but less stable when the going gets rough on trails or else on cobblestones.
Fat-tired Cruiser models, with their retro-look, make light work of bumpy roads,
but the longer wheelbase makes them less agile in traffic and the weight
penalty renders them sluggish.
Whatever style of bike a potential buyer opts for, the key to satisfaction is
choosing the right size of frame. A good dealer will measure-up a customer,
checking height and other parameters in order to find the most comfortable
Bike experts are particularly critical with regard to buying a machine on the
internet. No one would think of ordering a car from a catalogue without a test
drive and yet many buyers are happy to order online a two-wheeler they have
never ever seen.
The bikes arrive partly dismantled — the pedals are not screwed on and usually
the handlebars have to be adjusted before the bike can be used.
For customers who know exactly what they want there are some online
bargains to be had. “From what we have seen, customers for high-end bikes
seem happier to buy via the internet,” said Schreyer.
According to ZIV figures, the internet trade in bikes accounts for only two
percent of overall turnover and the tendency is downward.
DK City’s Award Winning Electric
DK City announced its award winning lightweight and foldable electric bikes at
the 2011 Taipei Int’l Cycle Show, demonstrating cutting edge and innovative
Also at the show, Hasus Cycling Shoes showcased its products made from
environmentally friendly materials, while Liyang Global Ltd. pleased the crowd
with its stylishly engineered flagship, the Backbone Carbon Pro.
In addition to high profile Taiwanese bicycle brands such as Giant and Merida,
Taiwan is also home to many top quality makers including DK City, Hasus,
Liyang Global, GWA Energy, and Unima with a wide variety of bicycle and
Fitness Equipment Alliance Is
Formed in Taiwan
The members of S-Team come from over 30 Taiwanese fitness equipment core
and peripheral manufacturers. S-Team plans to use the professional
counseling capability of the shoe-technology center to help implement the
research and development counseling, product improvement, standard setting,
marketing and packaging of fitness equipment in order to accelerate the
exchange of information and technology and elevate Taiwan into a fitness
equipment manufacturing center of high added value.
S-Team in addition strives for standardizing Taiwan’s various fitness equipment
standards (CNS) with international standards, improving the supply chain
system, building a high-quality and safe image for MIT (made-in-Taiwan)
fitness equipment, and enhancing the differentiation of products, so that the
market competitiveness of Taiwan’s fitness equipment can be increased.
GIS System for Bikes Add Extra
Spin to Cycling in Taipei
Responding to the cycling fad of recent years, the Construction and Planning
Agency announced the initial results of a project in which it integrated
nationwide biking information to a web- and smart phone supported platform.
In the current stage, the system, called simply “Biking,” provides riders in Taipei
and New Taipei City with a variety of riding information such as directions to
bike routes, public transport access points and the nearest bike repair
In addition to getting a better sense of where they are, riders can take
advantage of Biking's social network function by uploading their journeys and
photos to the Internet.
For those who ride for exercise, the software offers personalized services that
calculate calorie consumption based on the rider's physical condition.
When the project is fully rolled out in 2012, the agency said, riders everywhere
in Taiwan will be able to enjoy the service.
MERIDA Sponsors Cyclists to Win
Olympics Gold Medal
Taiwan’s well-known bicycle maker MERIDA organized a new-bicycle launch in
Mallorca, Spain this February, attracting over 100 journalists from around the
world to report on the launch. MERIDA has been hosting new-bicycle launch in
Mallorca for 10 consecutive years. Besides new-bicycle displays for the next
year, the cyclists sponsored by MERIDA also showed up to promote the
MERIDA brand. At present, MERIDA sponsors the highest number of
mountain-bike teams in the world. MERIDA hopes that the cyclists the company
sponsors can win gold medals in the 2012 Olympic Games.
On the world ranking of mountain-bike teams of the Union Cycliste
Internationale (UCI), the world number one team is sponsored by MERIDA. The
six team members include two from Switzerland and Germany each. The other
two members are the Spanish world champion José Hermida and the only
woman cyclist in the team, Gunn-Rita Dahle Flesjå.
O-TA Precision Industry Awarded
O-TA’s own carbon-fiber bicycle brand VOLLANDO in fact won a 19th Taiwan
Excellence Award along with GIANT and MERIDA, Taiwan’s two foremost
bicycle makers. The unit price of O-TA’s carbon-fiber bicycles is high with an
annual shipment volume of 100 bicycles, and the customer target is the group
at the top of the pyramid.
As for O-TA’s original golf club head OEM business, in the beginning of 2010,
because O-TA’s client NIKE underestimated the extent of economic recovery,
NIKE placed smaller amount of orders. As a result, by the second half of 2010,
NIKE’s reserve of golf club heads started to run low, and thus it later
significantly raised the amount of order placements. O-TA’s yearly revenue of
2010 eventually amounted to US$186 million and the annual growth rate was
as high as 45% to 50%.
O-TA’s Fine Crafts Center
Demonstrates Taiwan’s Soft
O-TA is a top Taiwanese golf products manufacturer. The company’s
customers include top brands such as Bridgestone, Golf Planner, Nike, and
The company recently opened the “O-TA Fine Crafts Center” in Nei-Pu
Industrial Park, Pingtung County. The center’s site was originally an idle factory
plant. O-TA cleverly redesigned the space to feature its lineage of golf product
designs, bicycles, and artworks from Taiwanese painter Chen Guo Jhan.
The company is extremely proud of its Volando brand of carbon fiber bicycles.
The company offers exclusive services such as tailored bicycles, high-end
detailing, and first class repair and maintenance.
By incorporating artistic elements from Taiwanese paintings, music, and
ceramic art, O-TA is building a unique culture of cycling.
Smart Bicycle Records Your
In the National Microcomputer Applied System Design Competition organized
by Taiwan’s Ministry of Education in 2010, four students from Kun Shan
University’s Department of Electronic Engineering—Yong-Chong Cheng,
Chang-Ting Chen, Wen-Chang Wei, and Ming-Jie Lee—together designed a
“Compound Bicycle Meter of Integrated Web Map.” This bicycle meter in fact
combines functions of electronic meter of fitness equipment with a bicycle and
creates a new model of “smart bicycle.”
Besides the meter measuring speed and slope while biking, this bicycle’s grips
can also record heartbeat. There are also Google Map and GPS. The biker can
use a USB flash drive to transmit biking information into a computer, and the
biker then is able to know from the computerized information which part of the
biking route is more strenuous. Favorite spots can even be highlighted on the
electronic map. In addition, the power of the compound bicycle meter comes
from the friction created during biking which makes the bicycle also an
Sporting Goods Sizzle in Australia
Due to Craze for Fitness
According to estimates of IBISWorld Industry Reports, from 2009 to 2010, the
total revenues of all kinds of fitness center and large-scale athletic field and
their facilities in Australia amounted to AU$2.66 billion (US$2.66095 billion). All
the relevant businesses employed a total of 39,000 people. The yearly growth
rate of Australia’s fitness industry in the next few years is forecast to be around
4.3%. The entry barrier to Australia’s fitness industry is however high. Some
smaller-scale fitness centers have been pushed out or merged into larger-scale
fitness centers. Currently, large-scale chain fitness centers occupy 80% of the
market share. FITNESS FIRST is the number one fitness center in Australia
with 38.6% of the market share.
80% of Australia’s sporting goods are imported. The biggest importer is China
with a market share of 54.26%, followed by the US (15.47%) and Taiwan.
Taiwan exports about US$46 million worth of sporting goods to Australia each
year which takes about 8.38% of the market share.
Taiwan Bicycle Brands Competing
for Market in China
Since the 90’s Taiwanese bicycle makers had being setting up factories across
China and offered the market with mid to high price ranged products.
In 2008, the Beijing Olympics spurred demands and opportunities for sports
goods. Taiwan’s Giant and Ideal Bike were able to gain significant brand
recognition through sponsoring Mainland China’s cycling teams.
Merida on the other hand established over 2000 sales centers throughout
China and spent RMB330 million (USD$50.92 million) on building a factory in
Shandong province, producing mid to high end electric bicycles and mountain
China’s bicycle industry is spread across the country’s southern, middle, and
northern regions. The industry first began in the south and gradually moved
north. In 1990, Taiwanese companies began investing in Shenzhen.
In the late 90’s Taiwan’s Giant and Japan’s Bridgestone began setting up
factories in Shanghai and Kunshan. In recent years companies began moving
north to Tianjin.
Taiwan Sporting Goods
Manufacturers Eye China’s Huge
In 2010’s global sporting goods market the U.S. represented USD$6.5 billion,
Europe represented USD$3.5 billion, while the Asia-Pacific region only took up
a small portion with USD$ 0.8 billion.
Yet, all eyes were on Asia’s potential to spend big on sporting goods. Studies
showed that as average income rose social patterns would also change. The
theory suggested as a society gained wealth its focus would also shift, from
investment to consumption, and ultimately, health.
By 2015 over half of China’s population may see rise in their annual income,
between USD$6,000 to USD$20,000. The trend predicted huge growths in the
sporting goods market.
Currently China has 0.35 billion households but only 1% has access to fitness
equipment.In 2010 China's per capita GDP exceeded USD$3,400 while its
urban per capita GDP exceeded USD$10,000.
Taiwan’s sporting goods manufacturers such as Johnson and Strength Master
Fitness Tech saw steady growths in their foothold from homes to high-end
commercial markets. Chi Hua Fitness, a Taiwanese manufacturer of gym
equipment motors, also saw growths as they became Technogym’s and
Precor’s designated supplier.
Taiwan Tandem Bike Design
A bike design from Taiwan won gold at a global inventions expo in Switzerland.
The gold winning design enabled a bicycle to swiftly switch between solo and
The work was an eight-month effort from a professor-student duo at the FEU
(Far East University). Yu-gang Chen, director of FEU's Innovation and
Creativity Center, and Wu Yi-hsiang, a graduate student of FEU's Department
of Innovation and Entrepreneurship contributed to one of four gold medals took
home by the university at the international event.
Patent rights for the invention had already attracted interested buyers from
U.S., China, and Taiwan. The design allowed a bicycle to extend through
telescopic structures into a tandem bike with additional two pedals and a seat.
Taiwan’s Bicycle Exports to Grow
10% in 2011
Taiwan exported 4.64 million complete bicycles in November, 2010 which grew
17.1% compared to the same month in 2009. The 2010 yearly exports are
expected to top 5 million bicycles and be valued at US$1.344 billion, with an
annual growth rate of 18.65%.
The Taiwan Bicycle Exporters’ Association currently has 360 members. Bicycle
has in recent years become Taiwan’s benchmark industry. Complete bicycle
makers such as GIANT and MERIDA, and bicycle tire makers like MAXXIS and
KENDA, are all world-renowned brands.
Taiwan’s Fitness Equipment
Industry Promotes “F-Team” Date: 12/28/2010
The Taiwan Sporting Goods Manufacturers Association (TSMA) and Taiwan
Sports Technology Association (TSTA) are jointly promoting the establishment
of an “F-Team” for Taiwan’s fitness equipment industry. The chairman of both
TSMA and TSTA, Wu Pin-Sheng has expressed that currently ten fitness
equipment makers have agreed to join the F-Team, and Taiwan’s Corporate
Synergy Development Center has been authorized to evaluate and counsel the
establishment. At the earliest, the F-Team can be launched in 2011.
The F-Team members at the moment include ten of Taiwan’s well-known
fitness equipment makers such as JOHNSON, TONIC FITNESS
TECHNOLOGY INC., JKEXER, DK CITY, DIRECTION TECHNOLOGY CO.,
LTD., JOONG CHENN INDUSTRY CO., LTD., etc. The F-Team will strive to
develop toward three major goals of enhancing quality, reaching international
standards, and raising market competitiveness.
The F-Team is designed to follow the model set up by the bicycle industry’s
“A-Team.” The A-Team is a non-profit organization. Through the leadership of
Taiwan’s major bicycle makers in the A-Team such as GIANT and MERIDA,
Taiwan’s international brand design (IBD) in bicycles have been developing
prosperously in recent years.
Taiwan’s GIANT Actively
Positions in China’s Bicycle
Taiwan’s GIANT has been actively positioning in China’s bicycle market.
Besides constructing its ninth factory in the world, sixth in China, in Kunshan in
2010, GIANT has also been enthusiastically creating a new cycling culture in
China. The company has been promoting long-distance cycling activities as
well as building a cycling tour system around Lake Yangcheng area by
investing US$1 million each in setting up a GIANT travel agency in Jiangsu and
a GIANT cycling service company in Kunshan.
In addition, anticipating great potential in the carbon-fiber, high-unit-price
market, GIANT has formed its first overseas carbon-fiber bicycle production line
in Kunshan’s new factory, supplying the order demand from other factories,
such as those in Chengdu and Tianjin. After the new Kunshan factory formally
goes into production in the second quarter of 2011, it is projected to reach an
annual production rate of 200,000 bicycles in three years.
Taiwan’s Giant and Merida Bicycle
Makers Optimistic about
Performance in 2011
As high-unit-priced bicycles continue to sell well and the demand of China’s
domestic market steadily heats up, both the chairman of Taiwan’s Giant Bicycle
Inc., King Liu, and general manager of Merida Industry Co., Ltd., Song-zhu
Zeng, are optimistic about the performance of the bicycle industry in 2011.
They have forecast a nearly 10% growth for their companies’ performance.
In 2011, Merida will increase its investment in Taiwan with an initial investment
plan of US$3 million to promote the expansion of factories in Taiwan. The
investment is expected to be launched in April, which could raise over 30% of
the company’s production capacity. Giant, on the other hand, in order to extend
its positioning in the China market, will invest US$36 million in two phases to
build its ninth factory in the world in Kunshan, China. The investment will be
initiated in the third quarter of 2011, and as a result Giant is expected to reach a
yearly production capacity of 1 million bicycles.
Taiwan’s Island-wide Bikeway
The bicycle industry, which combines environmental protection with exercise
and leisure recreation, has become one of Taiwan's economic developmental
The Council for Economic Planning and Development (CEPD) notes that the
Executive Yuan has allocated NT $ 4 billion for investment from 2009 through
2012 in the development of a recreational bikeway system.
This will give Taiwan 3,823 kilometers of bikeways, divided into 17 regional
networks, in 2012.
The CEPD points out that Taiwan has long been known as "Bicycle Kingdom,"
with exports of more than 5 million bikes worth USD$1.45 billion in 2010.
Taiwan’s Top Two Bicycle Makers
Set Record Revenues in 2010 Date: 2/24/2011
GIANT earned US$1.46 billion in 2010 which grew 12.68% compared to
US$1.296 billion of 2009. The combined revenue of MERIDA in 2010 was
US$560 million, and compared to US$510 million of 2009, the annual growth
rate is 10.39%. All the numbers are record high.
MERIDA has pointed out that in 2011 the global average and high-end bicycle
markets will continue to warm up. Anticipating increase in both domestic and
overseas order placements, MERIDA will invest US$8.33 million more in the
Taiwan factory. The new construction is expected to be completed in April this
year which will make fulfilling order placements in 2011 smoother while
satisfying the demand of on-time delivery.
Taiwan's EV Maker to Develop
Taiwanese EV (electric vehicle) maker, Hung Lung, plans to produce 100%
made in Taiwan LEVs (light electric vehicles) that boast original gearbox
Gearbox transmission systems can enhance LEVs’ torque and overall drive,
claimed Hung Lung. The company’s original gearbox with driver motor
outperformed conventional direct drive drum motors.
Hung Lung prides its business on its “made in Taiwan” policy. The company
designed and manufactured many of its own product parts. It also collaborated
with local Taiwanese companies on many exterior designs.
For scooter-heavy countries, LEV presents a viable option to cut down on
scooters’ high carbon output. LEVs can meet demands for short-distance
transportation while being free of petrol and noise.
VP Bicycle Components Take
Root in Taiwan, Build New
Kingdom around World
VP Components, which mainly produces bicycle pedals, headsets, and bottom
brackets was established in 1980 in Taiwan. Within thirty years, the company’s
antennae have been continually reaching out. Besides the mother factory in
Taichung in central Taiwan, responding to the changing international economic
and trade circumstances, VP Components has also been setting up factories in
Shenzhen, Taicang, Zhejiang, Jiaxing, and Tianjing of China as well as in
Vietnam. The company has moreover established a branch office in the
Netherlands to make customer liaison more convenient. In short, VP
components has truly taken root in Taiwan while expanding around the world.
The managing principle of VP Components is according to rules of law. VP
Components strives to safeguard production quality, diligently manage
personnel, and improve work benefits. In addition, the company has strictly
enforced digitalization to truly put into effect barrier-free transnational
management. Digitalized management in particular has been applied to
storage management to reduce the time of borrowing reserve stock to only
seven days. (In other words, the shortage in reserve stock appeared as a result
of borrowing needs to be returned or fulfilled back within 7 days.) The efficiency
of shipment is even targeted to reach the rate of “this morning’s order,
World #2 Sporting Goods Retailer
to Set Up Headquarters in Central
DECATHLON is planning to invest about US$400 million and open 10 to 12
large-scale chain stores in the next five years in Taiwan.
Headquartered in France, DECATHLON belongs to OXYLANE Group and was
founded in 1976. As the largest sporting goods retailer in Europe and
second-largest in the world, DECATHLON currently owns 490 chain stores in
17 countries spread around Europe, South America, and Asia. The company’s
annual revenue is approximately US$7.66 billion. DECATHLON’s sourcing in
Taiwan has also been growing. In 2010, the company purchased US$110
million’s worth of supplies from Taiwan and in 2011 the purchasing amount is
projected to reach US$130 million which will take 3% of the global share.
DECATHLON’s Taiwanese suppliers are over a hundred which include P&P
Group Company, AGIT GLOBAL, INC., etc.