Bicycles & Sports - Taiwan Trade

Bicycles & Sports - Taiwan Trade

on Bicycles and Sports Products

“ STRIDA” the smartest folding

bike in the world!!

Date: 4/12/2011

STRIDA, the most desirable folding bike in the world, was designed by a British

design engineer, Mr. Mark Sanders in 1984. Its prototype was firstly shown in

BBC ‘s Tomorrow’s World in 1985 and has been very popular in the UK and in

other countries ever since. In 2002, one of the top 5 Taiwanese bicycle

manufacturers, Ming Bicycle, took over the production of STRIDA and also

established distributing channels in Korea, Japan, Netherlands, France and the

US. Ming Bicycle bought the STRIDA brand in 2007 and has own the IP right


Ming Bicycle has production lines both in Taiwan and China. The delicate

STRIDA bikes are assembled by the experienced operators in Taichung,

central Taiwan. Every STRIDA is hand-made; therefore, only 65 bikes can be

assembled a day and 20,000 bikes a year. Not only producing its own STRIDA,

Ming Bicycle also assembles bikes for GT, MONGOOSE, and SCHWNN. Ming

Bicycle manufactures 1.8 million bikes each year, 1.5 millions in China and

300,000 in Taiwan.

Original source:


2011 Taichung Bike Week


Date: 6/1/2011

The TBW was organized by Taiwan’s bicycle industry, aimed to enhance

exchange between industry experts while generating innovation.

The event is not open to the public, press, or retailers.

This year’s event attracted a huge number of exhibitors. Booths in the event

main hall were booked-out within 48 hours.

Among the exhibitors list are Continental, Deda Elementi, Selle Italia, Cane

Creek, and Reynolds, who have been the event’s long patrons.

The 2011 TBW (Taichung Bike Week) is open for online applications


Original source:


ATUNAS to Promote the Great


Date: 4/21/2011

This year ATUNAS announced its 10-15 year plan to challenge the world’s 14

formidable summits over 8,000 meters above sea level, also known as the

“eight-thousanders”. To this day only 21 mountaineers have successfully

accomplished this tremendous feat.

Between 2005 and 2009, ATUNAS invested over $1.16million USD ($35million

NTD) of funds and resources to summit the Seven Summits. It was

undoubtedly the most dangerous expedition in the pages of Taiwan’s

mountaineering history.

ATUNAS’s product range includes outdoor clothing, shoes, accessories,

climbing andoutdoor supplies, and diving equipment. In 2010 ATUNAS was

awarded the “Sports Promoters Award” silver medal by Taiwan’s Sports Affairs

Council, Executive Yuan. The award was in recognition for 20 years of

promoting outdoor activities.

ATUNAS is a leading Taiwanese outdoor clothing and products company.

Original source:


China’s Fitness Equipment Market

Breeds Business Opportunities

Date: 1/19/2011

Fancying the potential of the China market, the biggest online home fitness

equipment brand in the US SOLE has marched into China in 2010. China’s own

leading brand Shuhua on the other hand has proposed that they sell not only

fitness equipment such as treadmill, but also the health ideal that exercise

inspires people.

At the moment, Chinese people spend only about 10% of their income on

health. Experts have predicted that in the next five years, the annual growth

rate of China’s fitness equipment industry will be above 30%. In other words,

China’s health-related industries are expansive and the potential of the fitness

equipment market is tremendous. In addition, on August 8 every year, China’s

“National Fitness Day,” the Chinese government has been promoting the

enhancement of every citizen’s fitness consciousness.

Original source:


China’s Sporting Goods Are

Increasingly Sold Online

Date: 1/24/2011

As business-to-customer (B2C) e-commerce sales model develops rapidly,

Internet shopping has already subverted traditional shopping model. Sporting

goods businesses in China likewise have swiftly developed online business

model. Taking K121.COM as an example, as China’s largest sporting goods

online shopping mall, K121.COM has continuously been expanding and

collaborating with outstanding retail organizations of sporting goods to jointly

build a professional “online sports mall.”

The product categories of K121.COM at the moment include shoes,

sportswear, outdoors, children’s sportswear, bags, accessories, sporting

equipment, etc., and domestic and overseas collaborations have been with

tens of sporting and outdoor goods brands such as NIKE, Adidas, LI-NING, and

Anta. Due to the all-encompassing advantage of this sporting goods online

platform, the sales value of K121.COM topped 50 million Chinese yens

(~US$7.58 million) in less than a year since it was first launched.

In contrast to traditional shopping model, e-commerce not only can lower

shopping cost for shoppers, but also can provide unlimited product categories,

expedient shopping methods, and thorough after-sales services. Most

importantly, this model has been firmly accepted by shoppers. As a result, more

and more sporting goods are sold online.

Original source:


Delving into bicycle purchase


Date: 4/6/2011

Many of the brand-new mounts certainly look the part but it is worth

remembering that just because a bike bears a well-known brand name on the

frame, it doesn't mean it is going to last.

“These days customers find it almost impossible to judge whether a new

bicycle has high quality or low-end components,” said Bettina Cibulski of the

ADFC bicycle club. Compounding the problem is the tendency of high profile

manufacturers to produce special equipment groups for bicycles sold at DIY


“The branded components are not in themselves bad,” said Konrad

Weyhmann of the Paul Lange Group, the German importer of parts made by

dominant component manufacturers such as Japan's Shimano, Cat Eye or

RST. The problem starts when good parts are combined with no-name

products to keep the retail price down. “That's when the gears don't work

properly, no matter how good they are.”

For industry spokesman Stephan Schreyer of the ZIV manufacturers' guild, the

only way to avoid disappointment is to buy a bicycle from a reputable shop. The

bikes in such showrooms are usually more expensive, but it is virtually

impossible to assemble a decent bike and sell it for 200 euros (US$283), the

expert said. A customer should be prepared to spend at least 500 euros,

regardless of what type of bike he or she is buying.

Good bike shops also offer sound advice which can help consumers choose

the right bicycle type and specification. “Customer often do not have a clear

idea of what type of bicycle they want, which frame size to go for or what level

of equipment they should be looking for,” Cibulski said.

The needs of cyclists are as varied as the range of machines on offer. Those

who need a bike in order to pop down to the shops are well-served with a city or

urban bike, with robust parts and good weather protection.

Judging by the sales figures, so-called trekking bikes are currently the most

popular model. These feature standard 28 inch wheels instead of the smaller

26 inch ones fitted to mountain bikes. This makes the bikes faster on tarmac

but less stable when the going gets rough on trails or else on cobblestones.

Fat-tired Cruiser models, with their retro-look, make light work of bumpy roads,

but the longer wheelbase makes them less agile in traffic and the weight

penalty renders them sluggish.

Whatever style of bike a potential buyer opts for, the key to satisfaction is

choosing the right size of frame. A good dealer will measure-up a customer,

checking height and other parameters in order to find the most comfortable


Bike experts are particularly critical with regard to buying a machine on the

internet. No one would think of ordering a car from a catalogue without a test

drive and yet many buyers are happy to order online a two-wheeler they have

never ever seen.

The bikes arrive partly dismantled — the pedals are not screwed on and usually

the handlebars have to be adjusted before the bike can be used.

For customers who know exactly what they want there are some online

bargains to be had. “From what we have seen, customers for high-end bikes

seem happier to buy via the internet,” said Schreyer.

According to ZIV figures, the internet trade in bikes accounts for only two

percent of overall turnover and the tendency is downward.

Original source:


DK City’s Award Winning Electric

Bike Designs

Date: 5/20/2011

DK City announced its award winning lightweight and foldable electric bikes at

the 2011 Taipei Int’l Cycle Show, demonstrating cutting edge and innovative


Also at the show, Hasus Cycling Shoes showcased its products made from

environmentally friendly materials, while Liyang Global Ltd. pleased the crowd

with its stylishly engineered flagship, the Backbone Carbon Pro.

In addition to high profile Taiwanese bicycle brands such as Giant and Merida,

Taiwan is also home to many top quality makers including DK City, Hasus,

Liyang Global, GWA Energy, and Unima with a wide variety of bicycle and

accessory products.

Original source:


Fitness Equipment Alliance Is

Formed in Taiwan

Date: 3/23/2011

The members of S-Team come from over 30 Taiwanese fitness equipment core

and peripheral manufacturers. S-Team plans to use the professional

counseling capability of the shoe-technology center to help implement the

research and development counseling, product improvement, standard setting,

marketing and packaging of fitness equipment in order to accelerate the

exchange of information and technology and elevate Taiwan into a fitness

equipment manufacturing center of high added value.

S-Team in addition strives for standardizing Taiwan’s various fitness equipment

standards (CNS) with international standards, improving the supply chain

system, building a high-quality and safe image for MIT (made-in-Taiwan)

fitness equipment, and enhancing the differentiation of products, so that the

market competitiveness of Taiwan’s fitness equipment can be increased.

Original source:


GIS System for Bikes Add Extra

Spin to Cycling in Taipei

Date: 6/23/2011

Responding to the cycling fad of recent years, the Construction and Planning

Agency announced the initial results of a project in which it integrated

nationwide biking information to a web- and smart phone supported platform.

In the current stage, the system, called simply “Biking,” provides riders in Taipei

and New Taipei City with a variety of riding information such as directions to

bike routes, public transport access points and the nearest bike repair


In addition to getting a better sense of where they are, riders can take

advantage of Biking's social network function by uploading their journeys and

photos to the Internet.

For those who ride for exercise, the software offers personalized services that

calculate calorie consumption based on the rider's physical condition.

When the project is fully rolled out in 2012, the agency said, riders everywhere

in Taiwan will be able to enjoy the service.

Original source:


MERIDA Sponsors Cyclists to Win

Olympics Gold Medal

Date: 3/31/2011

Taiwan’s well-known bicycle maker MERIDA organized a new-bicycle launch in

Mallorca, Spain this February, attracting over 100 journalists from around the

world to report on the launch. MERIDA has been hosting new-bicycle launch in

Mallorca for 10 consecutive years. Besides new-bicycle displays for the next

year, the cyclists sponsored by MERIDA also showed up to promote the

MERIDA brand. At present, MERIDA sponsors the highest number of

mountain-bike teams in the world. MERIDA hopes that the cyclists the company

sponsors can win gold medals in the 2012 Olympic Games.

On the world ranking of mountain-bike teams of the Union Cycliste

Internationale (UCI), the world number one team is sponsored by MERIDA. The

six team members include two from Switzerland and Germany each. The other

two members are the Spanish world champion José Hermida and the only

woman cyclist in the team, Gunn-Rita Dahle Flesjå.

Original source:


O-TA Precision Industry Awarded

Taiwan Excellence

Date: 3/10/2011

O-TA’s own carbon-fiber bicycle brand VOLLANDO in fact won a 19th Taiwan

Excellence Award along with GIANT and MERIDA, Taiwan’s two foremost

bicycle makers. The unit price of O-TA’s carbon-fiber bicycles is high with an

annual shipment volume of 100 bicycles, and the customer target is the group

at the top of the pyramid.

As for O-TA’s original golf club head OEM business, in the beginning of 2010,

because O-TA’s client NIKE underestimated the extent of economic recovery,

NIKE placed smaller amount of orders. As a result, by the second half of 2010,

NIKE’s reserve of golf club heads started to run low, and thus it later

significantly raised the amount of order placements. O-TA’s yearly revenue of

2010 eventually amounted to US$186 million and the annual growth rate was

as high as 45% to 50%.

Original source:


O-TA’s Fine Crafts Center

Demonstrates Taiwan’s Soft


Date: 6/15/2011

O-TA is a top Taiwanese golf products manufacturer. The company’s

customers include top brands such as Bridgestone, Golf Planner, Nike, and


The company recently opened the “O-TA Fine Crafts Center” in Nei-Pu

Industrial Park, Pingtung County. The center’s site was originally an idle factory

plant. O-TA cleverly redesigned the space to feature its lineage of golf product

designs, bicycles, and artworks from Taiwanese painter Chen Guo Jhan.

The company is extremely proud of its Volando brand of carbon fiber bicycles.

The company offers exclusive services such as tailored bicycles, high-end

detailing, and first class repair and maintenance.

By incorporating artistic elements from Taiwanese paintings, music, and

ceramic art, O-TA is building a unique culture of cycling.

Original source:


Smart Bicycle Records Your


Date: 01/12/2011

In the National Microcomputer Applied System Design Competition organized

by Taiwan’s Ministry of Education in 2010, four students from Kun Shan

University’s Department of Electronic Engineering—Yong-Chong Cheng,

Chang-Ting Chen, Wen-Chang Wei, and Ming-Jie Lee—together designed a

“Compound Bicycle Meter of Integrated Web Map.” This bicycle meter in fact

combines functions of electronic meter of fitness equipment with a bicycle and

creates a new model of “smart bicycle.”

Besides the meter measuring speed and slope while biking, this bicycle’s grips

can also record heartbeat. There are also Google Map and GPS. The biker can

use a USB flash drive to transmit biking information into a computer, and the

biker then is able to know from the computerized information which part of the

biking route is more strenuous. Favorite spots can even be highlighted on the

electronic map. In addition, the power of the compound bicycle meter comes

from the friction created during biking which makes the bicycle also an

eco-friendly one.

Original source:


Sporting Goods Sizzle in Australia

Due to Craze for Fitness

Date: 3/16/2011

According to estimates of IBISWorld Industry Reports, from 2009 to 2010, the

total revenues of all kinds of fitness center and large-scale athletic field and

their facilities in Australia amounted to AU$2.66 billion (US$2.66095 billion). All

the relevant businesses employed a total of 39,000 people. The yearly growth

rate of Australia’s fitness industry in the next few years is forecast to be around

4.3%. The entry barrier to Australia’s fitness industry is however high. Some

smaller-scale fitness centers have been pushed out or merged into larger-scale

fitness centers. Currently, large-scale chain fitness centers occupy 80% of the

market share. FITNESS FIRST is the number one fitness center in Australia

with 38.6% of the market share.

80% of Australia’s sporting goods are imported. The biggest importer is China

with a market share of 54.26%, followed by the US (15.47%) and Taiwan.

Taiwan exports about US$46 million worth of sporting goods to Australia each

year which takes about 8.38% of the market share.

Original source:


Taiwan Bicycle Brands Competing

for Market in China

Date: 6/9/2011

Since the 90’s Taiwanese bicycle makers had being setting up factories across

China and offered the market with mid to high price ranged products.

In 2008, the Beijing Olympics spurred demands and opportunities for sports

goods. Taiwan’s Giant and Ideal Bike were able to gain significant brand

recognition through sponsoring Mainland China’s cycling teams.

Merida on the other hand established over 2000 sales centers throughout

China and spent RMB330 million (USD$50.92 million) on building a factory in

Shandong province, producing mid to high end electric bicycles and mountain


China’s bicycle industry is spread across the country’s southern, middle, and

northern regions. The industry first began in the south and gradually moved

north. In 1990, Taiwanese companies began investing in Shenzhen.

In the late 90’s Taiwan’s Giant and Japan’s Bridgestone began setting up

factories in Shanghai and Kunshan. In recent years companies began moving

north to Tianjin.

Original source:


Taiwan Sporting Goods

Manufacturers Eye China’s Huge

Date: 5/5/2011

Domestic Market

In 2010’s global sporting goods market the U.S. represented USD$6.5 billion,

Europe represented USD$3.5 billion, while the Asia-Pacific region only took up

a small portion with USD$ 0.8 billion.

Yet, all eyes were on Asia’s potential to spend big on sporting goods. Studies

showed that as average income rose social patterns would also change. The

theory suggested as a society gained wealth its focus would also shift, from

investment to consumption, and ultimately, health.

By 2015 over half of China’s population may see rise in their annual income,

between USD$6,000 to USD$20,000. The trend predicted huge growths in the

sporting goods market.

Currently China has 0.35 billion households but only 1% has access to fitness

equipment.In 2010 China's per capita GDP exceeded USD$3,400 while its

urban per capita GDP exceeded USD$10,000.

Taiwan’s sporting goods manufacturers such as Johnson and Strength Master

Fitness Tech saw steady growths in their foothold from homes to high-end

commercial markets. Chi Hua Fitness, a Taiwanese manufacturer of gym

equipment motors, also saw growths as they became Technogym’s and

Precor’s designated supplier.

Original source:


Taiwan Tandem Bike Design

Awarded Gold

Date: 4/28/2011

A bike design from Taiwan won gold at a global inventions expo in Switzerland.

The gold winning design enabled a bicycle to swiftly switch between solo and

tandem modes.

The work was an eight-month effort from a professor-student duo at the FEU

(Far East University). Yu-gang Chen, director of FEU's Innovation and

Creativity Center, and Wu Yi-hsiang, a graduate student of FEU's Department

of Innovation and Entrepreneurship contributed to one of four gold medals took

home by the university at the international event.

Patent rights for the invention had already attracted interested buyers from

U.S., China, and Taiwan. The design allowed a bicycle to extend through

telescopic structures into a tandem bike with additional two pedals and a seat.

Original source:


Taiwan’s Bicycle Exports to Grow

10% in 2011

Date: 2/15/2011

Taiwan exported 4.64 million complete bicycles in November, 2010 which grew

17.1% compared to the same month in 2009. The 2010 yearly exports are

expected to top 5 million bicycles and be valued at US$1.344 billion, with an

annual growth rate of 18.65%.

The Taiwan Bicycle Exporters’ Association currently has 360 members. Bicycle

has in recent years become Taiwan’s benchmark industry. Complete bicycle

makers such as GIANT and MERIDA, and bicycle tire makers like MAXXIS and

KENDA, are all world-renowned brands.

Original source:


Taiwan’s Fitness Equipment

Industry Promotes “F-Team” Date: 12/28/2010

The Taiwan Sporting Goods Manufacturers Association (TSMA) and Taiwan

Sports Technology Association (TSTA) are jointly promoting the establishment

of an “F-Team” for Taiwan’s fitness equipment industry. The chairman of both

TSMA and TSTA, Wu Pin-Sheng has expressed that currently ten fitness

equipment makers have agreed to join the F-Team, and Taiwan’s Corporate

Synergy Development Center has been authorized to evaluate and counsel the

establishment. At the earliest, the F-Team can be launched in 2011.

The F-Team members at the moment include ten of Taiwan’s well-known

fitness equipment makers such as JOHNSON, TONIC FITNESS


LTD., JOONG CHENN INDUSTRY CO., LTD., etc. The F-Team will strive to

develop toward three major goals of enhancing quality, reaching international

standards, and raising market competitiveness.

The F-Team is designed to follow the model set up by the bicycle industry’s

“A-Team.” The A-Team is a non-profit organization. Through the leadership of

Taiwan’s major bicycle makers in the A-Team such as GIANT and MERIDA,

Taiwan’s international brand design (IBD) in bicycles have been developing

prosperously in recent years.

Original source:


Taiwan’s GIANT Actively

Positions in China’s Bicycle


Date: 3/2/2011

Taiwan’s GIANT has been actively positioning in China’s bicycle market.

Besides constructing its ninth factory in the world, sixth in China, in Kunshan in

2010, GIANT has also been enthusiastically creating a new cycling culture in

China. The company has been promoting long-distance cycling activities as

well as building a cycling tour system around Lake Yangcheng area by

investing US$1 million each in setting up a GIANT travel agency in Jiangsu and

a GIANT cycling service company in Kunshan.

In addition, anticipating great potential in the carbon-fiber, high-unit-price

market, GIANT has formed its first overseas carbon-fiber bicycle production line

in Kunshan’s new factory, supplying the order demand from other factories,

such as those in Chengdu and Tianjin. After the new Kunshan factory formally

goes into production in the second quarter of 2011, it is projected to reach an

annual production rate of 200,000 bicycles in three years.

Original source:


Taiwan’s Giant and Merida Bicycle

Makers Optimistic about

Performance in 2011

Date: 01/04/2011

As high-unit-priced bicycles continue to sell well and the demand of China’s

domestic market steadily heats up, both the chairman of Taiwan’s Giant Bicycle

Inc., King Liu, and general manager of Merida Industry Co., Ltd., Song-zhu

Zeng, are optimistic about the performance of the bicycle industry in 2011.

They have forecast a nearly 10% growth for their companies’ performance.

In 2011, Merida will increase its investment in Taiwan with an initial investment

plan of US$3 million to promote the expansion of factories in Taiwan. The

investment is expected to be launched in April, which could raise over 30% of

the company’s production capacity. Giant, on the other hand, in order to extend

its positioning in the China market, will invest US$36 million in two phases to

build its ninth factory in the world in Kunshan, China. The investment will be

initiated in the third quarter of 2011, and as a result Giant is expected to reach a

yearly production capacity of 1 million bicycles.

Original source:


Taiwan’s Island-wide Bikeway


Date: 5/24/2011

The bicycle industry, which combines environmental protection with exercise

and leisure recreation, has become one of Taiwan's economic developmental


The Council for Economic Planning and Development (CEPD) notes that the

Executive Yuan has allocated NT $ 4 billion for investment from 2009 through

2012 in the development of a recreational bikeway system.

This will give Taiwan 3,823 kilometers of bikeways, divided into 17 regional

networks, in 2012.

The CEPD points out that Taiwan has long been known as "Bicycle Kingdom,"

with exports of more than 5 million bikes worth USD$1.45 billion in 2010.

Original source:


Taiwan’s Top Two Bicycle Makers

Set Record Revenues in 2010 Date: 2/24/2011

GIANT earned US$1.46 billion in 2010 which grew 12.68% compared to

US$1.296 billion of 2009. The combined revenue of MERIDA in 2010 was

US$560 million, and compared to US$510 million of 2009, the annual growth

rate is 10.39%. All the numbers are record high.

MERIDA has pointed out that in 2011 the global average and high-end bicycle

markets will continue to warm up. Anticipating increase in both domestic and

overseas order placements, MERIDA will invest US$8.33 million more in the

Taiwan factory. The new construction is expected to be completed in April this

year which will make fulfilling order placements in 2011 smoother while

satisfying the demand of on-time delivery.

Original source:


Taiwan's EV Maker to Develop


Date: 5/12/2011

Taiwanese EV (electric vehicle) maker, Hung Lung, plans to produce 100%

made in Taiwan LEVs (light electric vehicles) that boast original gearbox

transmission systems.

Gearbox transmission systems can enhance LEVs’ torque and overall drive,

claimed Hung Lung. The company’s original gearbox with driver motor

outperformed conventional direct drive drum motors.

Hung Lung prides its business on its “made in Taiwan” policy. The company

designed and manufactured many of its own product parts. It also collaborated

with local Taiwanese companies on many exterior designs.

For scooter-heavy countries, LEV presents a viable option to cut down on

scooters’ high carbon output. LEVs can meet demands for short-distance

transportation while being free of petrol and noise.

Original source:


VP Bicycle Components Take

Root in Taiwan, Build New

Kingdom around World

Date: 1/27/2011

VP Components, which mainly produces bicycle pedals, headsets, and bottom

brackets was established in 1980 in Taiwan. Within thirty years, the company’s

antennae have been continually reaching out. Besides the mother factory in

Taichung in central Taiwan, responding to the changing international economic

and trade circumstances, VP Components has also been setting up factories in

Shenzhen, Taicang, Zhejiang, Jiaxing, and Tianjing of China as well as in

Vietnam. The company has moreover established a branch office in the

Netherlands to make customer liaison more convenient. In short, VP

components has truly taken root in Taiwan while expanding around the world.

The managing principle of VP Components is according to rules of law. VP

Components strives to safeguard production quality, diligently manage

personnel, and improve work benefits. In addition, the company has strictly

enforced digitalization to truly put into effect barrier-free transnational

management. Digitalized management in particular has been applied to

storage management to reduce the time of borrowing reserve stock to only

seven days. (In other words, the shortage in reserve stock appeared as a result

of borrowing needs to be returned or fulfilled back within 7 days.) The efficiency

of shipment is even targeted to reach the rate of “this morning’s order,

tomorrow’s shipment.”

Original source:


World #2 Sporting Goods Retailer

to Set Up Headquarters in Central

Date: 2/10/2011


DECATHLON is planning to invest about US$400 million and open 10 to 12

large-scale chain stores in the next five years in Taiwan.

Headquartered in France, DECATHLON belongs to OXYLANE Group and was

founded in 1976. As the largest sporting goods retailer in Europe and

second-largest in the world, DECATHLON currently owns 490 chain stores in

17 countries spread around Europe, South America, and Asia. The company’s

annual revenue is approximately US$7.66 billion. DECATHLON’s sourcing in

Taiwan has also been growing. In 2010, the company purchased US$110

million’s worth of supplies from Taiwan and in 2011 the purchasing amount is

projected to reach US$130 million which will take 3% of the global share.

DECATHLON’s Taiwanese suppliers are over a hundred which include P&P

Group Company, AGIT GLOBAL, INC., etc.

Original source:


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