Advertising rates 2012 - Ebner Verlag GmbH & Co KG

ebnerpublishing.com

Advertising rates 2012 - Ebner Verlag GmbH & Co KG

E V E R Y T H I N G F O R T H E I N D U S T R Y

Advertising rates 2012

Our strengths – Your advantage

● Practical informations for practical applications

● The largest editorial content

● The most comprehensive range of classified advertising

● The largest amount of jobs and classified advertising

Advertise effectively to your target market with Naturstein,

Germany's leading* magazine for the natural stone industry.

*

For second quarter 2011 as approved by the German Audit Bureau for Circulations

PRINT

www.natursteinonline.de

5112

A LLES FÜR DIE BRANCHE

1

www.natursteinonline.de

10 | 11

Schwerpunkt »Rekonstruktion und Denkmalpflege«

Barrierefreies Bauen und neue Delphinlagune


Everything for the industry

Naturstein: Read. Know. Act.

Natural stone is incomparably versatile. In each edition

we assist our readers in the processing and application of

this building material and in the marketing of their products.

Our editorial mix includes reports, interviews and

"discussions with experts" on current technical questions.

Building and Landscaping, Cemeteries and Gravestones,

Stone Market and Technology are regular headliners

in our magazine.

Connections – around the world

Our editorial staff are well connected in Germany and in

the important stone areas around the world. Naturstein is

international, keeping in close contact with the industry

world wide, debating problems and opportunities, identifying

trends and perspectives. Through our network we

are able to keep our readers well informed of new processes

and products. Naturstein readers know more.

With Naturstein you address your market and customers

directly, comprehensively and effectively.

As Germany's leading* magazine for the natural stone

industry, Naturstein is the communication platform for

all relevant industries for the advertising of their products

and services.

We offer

• Practical information for practical applications

• The largest editorial content

• Reports on companies and products

• The most comprehensive advertising selection

• Largest amount of jobs and classified advertising

Our readers: Your customers

• Stone masons and sculptors

• Natural stone industry

• Natural stone setters and tilers

• Restorers and monument conservators

• Garden designers and landscapers

• Planners, architects

2

*For second quarter 2011 as approved by the German Audit Bureau

for Circulations


Naturstein: at the peak in benefits, smallest in price

A L L E S A U S D E R B R A N C H E

Sold circulation: 4006*

1/1 page 4c: 3490,– €

Cost per

100 magazine

purchasers: 87,12 €

*II/2011, ** IVW I/2011

Sold circulation: 2614*

1/1 page 4c: 3600,– €

Cost per

100 magazine

purchasers: 137,72 €

Sold circulation: 221**

1/1 page 4c: 2860,– €

Cost per

100 magazine

purchasers: 1294,12 €


Your contact persons/Publication data

Advertisements

print and online

Brian Gurteen

Tel.: +49 (0)731/1520158

mobile: +49 (0)177/3719684

Fax: +49 (0)731/1520159

gurteen@ebnerverlag.de

Publication management/

Editor in Chief

Bärbel Holländer, Dipl.-Ing (FH)

Tel.: +49 (0)731/1520182

Fax: +49 (0)731/1520159

hollaender@ebnerverlag.de

Online consulting

(technical questions)

Sebastian Hemmer

Tel.: +49 (0)731/1520181

Fax: +49 (0)731/1520159

hemmer@ebnerverlag.de

Frequency of publication: monthly

Year of publication: 67th year

Total circulation: 5,004

Circulation auditing: German Audit Bureau for Circulations

IVW (III/2011)

Magazine format: A4 (210 mm wide by 297 mm high)

Closing date for corporate

identity advertising: 10th of the preceding month

Jobs and classified

advertising: 15th of the preceding month

Annual subscription: Germany 125.00 € (incl. postage and VAT)

International 140.00 € (incl. postage)

Editor and Publisher: Ebner Verlag GmbH & Co KG

Karlstrasse 41, 89073 Ulm, Germany

www.natursteinonline.de

Managing Director: Gerrit Klein

Publishing Manager: Martin Metzger

Distribution Manager: Rainer Herbrecht

4


Seminars

Speeches

S E R V I C E

Consultation

Overview of our services

Discussions

with experts

Expertengespräch

17. Expertengespräch:

Rutschhemmung im Fokus

Naturstein lädt Experten zum Gespräch. Ziel ist die Vermei-

bestimmte optische Effekte erzielen

will. Das betrifft nicht nur die klassidung

von Unfällen und von teuren Reklamationen. Hier sind

schen R9-Bereiche, sondern auch die

die Ergebnisse der Diskussion zum Thema »Bodenbeläge aus

hoch sensiblen Barfußareale in Hotels

Naturwerkstein mit rutschhemmenden Eigenschaften« mit

und Schwimmbädern. Hier wird nach

Produktempfehlungen zum Sammeln.

wie vor häufig polierter Naturstein

eingebaut.

Das Expertengespräch fand in den

tolpern, Rutschen und Stürzen öffentlichungen seit 1993 zurück. Räumen der Bergischen Universität

(SRS) gehören zu den häufigs - Allerdings seien die verbleibenden Wuppertal, Abteilung Sicherheits-

Sten

Unfallursachen im gewerb- Rutschunfälle mit ca. 30 000 jährlich technik, Fachgebiet Sicherheitstech -

lichen Bereich (15 % aller melde- nach wie vor zu viele.

nik / Arbeitssicherheit statt; dafür

pflichtigen Unfälle). Ursache ist oft Nach Erfahrung der Experten gibt es Dank an die Abteilungsleiterin Prof.

eine unzureichende, nicht an den nach wie vor viel Unwissen und Un- Dr.-Ing. Anke Kahl und ihr Team.

betriebsbedingten Rutschgefahren klarheit, wenn es um Fragen der Dank auch an Dr. Ralf Kownatzki für

orientierte Rutschhemmung der Bo- Rutschhemmung in Bezug auf Na- die Vorbereitung und Leitung dieses

denbeläge. Menschen kommen darauf turstein geht. Rutschhemmende Ei- Expertengesprächs.

ins Rutschen, verlieren das Gleichgegenschaften korrelieren hier mit der

wicht und stürzen. Laut Dipl.-Phys. Rauheit der Oberfläche und somit Anforderungen

Ing. Thomas Götte ist die Zahl der mit der Art der Oberflächenbearbei- Unter Rutschsicherheit werden Ei-

Unfälle im gewerblichen Bereich in tung.genschaften

eines Bodenbelags mit

den letzten vier Jahren immerhin um Seitens der Architekten wird die Be- der Belastung gleitfördernder Stoffe

mehrere Prozentpunkte zurückgedeutung des Themas Rutschhem- wie z. B. Wasser oder Sand zugangen.

Er führt dies auf die Sensibimung oft unterschätzt. Obwohl den sammengefasst. Sowohl die Arbeitslisierung

von Bauherren, Planern und meisten die Vorgaben bekannt sind, stätten verordnung als auch die Bau-

ausführenden Gewerken durch ent- werden sie oft bewusst falsch ausgelegt produktenrichtlinie fordern, dass

sprechende Untersuchungen und Ver- oder ignoriert, weil man unbedingt Fußböden rutschhemmend ausgeführt

sein müssen. Die Anforderungen

EXPERTENGESPRÄCHE:

an die Rutsch hemmung von Bodenbelägen

sind in der Berufsgenossen-

� Naturstein im Außenbereich

� Treppen aus Naturwerkstein (4 / 07)

schaftlichen Regel »Fußböden in Ar-

(5 / 05)

� Hohlböden mit Naturwerkstein (6 / 07)

� Imprägnierung von Naturwerkstein � Außenwandbekleidungen mit

beitsbereichen und Arbeitsräumen

(8 / 05)

Naturwerkstein (8 / 07)

mit Rutschgefahr« präzisiert (BGR

� Bauabschlussreinigung (1 / 06)

�� Zukunft der Naturwerksteinwirtschaft

181, herausgegeben von der Deut-

� Reinigung von Natursteinfassaden

(12/ 07)

schen Gesetzlichen Unfallversiche-

(3 / 06)

�� Sauberlaufzonen im Fokus (1 / 08)

rung (DGUV)).

� Reinigung und Pflege von

�� Sicherer mit Monokorn (3/ 08)

Natursteinböden (5 / 06)

� Küchenarbeitsplatten aus

� Prüfung des Verlegeuntergrunds

Naturwerkstein (4 / 08)

Bewertung der Rutschgefahr

(10 / 06)

� Innenwandbekleidungen mit

Rutschhemmende Beläge sind insbe-

� Naturwerkstein in Nassbereichen

Naturwerkstein (5/ 08)

sondere in Arbeitsräumen oder Ar-

(11 / 06)

�� Rutschhemmung im Fokus (8/ 08)

beitsbereichen erforderlich, in denen

Reference books

P R I N T

5112

ALLES FÜR DIE BRANCHE

www.natursteinonline.de

10 | 11

Schwerpunkt »Rekonstruktion und Denkmalpflege«

Barrierefreies Bauen und neue Delphinlagune

News Newsletter

Trade dictionary

in 7 languages

O N L I N E

Events Calendar

5

www.natursteinonline.de

www.ebnerverlag.de

Archive of

back issues

plus Apps!

News +

Trade dictionary

Natural Stone

Database


Edition Special Features

(for more detailed information subscribe to our newsletter at

www.natursteinonline.de)

3+

1

2

4

5

The natural stone industry today and tomorrow

• Outlook and perspectives (statistics, interviews, etc.)

• Training (statistics, master pieces 2010)

• Design, stone working, setting and laying

Engineered Stone and Natural Stone for the kitchen

• Quartz material, agglomerated stone materials

Composite materials (also thin stone panels)

Natural stone surfaces

• Trends, processing, grinding and crystallising

• Protection (sealants, resining), cleaning and care

Post Fair Edition for Swissbau, Switzerland

Memorial Design and Sculpturing

• Change of burial traditions – perspectives for stone masons

• Working security and health care

Post Fair Edition for Xiamen Stone Fair, China

Building with natural stone (especially façades)

• Fixing systems

• Reconstruction of traditional buildings

Preview of Carrara Marmotec, Italy

Subjects/Dates 2012

Important Trade Fairs Closing date for advertising

Copy Deadline

Swissbau, Basel, Switzerland, 17. – 21.01.2012

Stone Expo, Gent, Belgium, 21. – 23.01.2012

STONA, Bangalore, India

11. – 04.02.2012

Vitória Stone Fair, Espírito Santo, Brazil

07. – 10.02.2012

bautec, Berlin, Germany

21. – 25.02.2012

Xiamen Stone Fair, Xiamen, China

06. – 09.03.2012

TechniPierre, Liége, Belgium

31.03. – 03.04.2012

MosBuild (Building & Architecture),

Moscow, Russia, 10. – 13.04.2012

INTERKAMIEN, Kielce, Poland, 20. – 22.04.2012

Stonetech, Shanghai, China, 25. – 28.04.2012

PIEDRA, Madrid, Spain, 09. – 12.05.2012

Carrara Marmotec, Carrara, Italy

23. – 26.05.2012

13.12.2011

16.12.2011

12.01.2012

18.01.2012

13.02.2012

17.02.2012

12.03.2012

16.03.2012

12.04.2012

18.04.2012

Publication

date

02.01.2012

01.02.2012

01.03.2012

6

02.04.2012

02.05.2012


9+

6

7

8

10

11

12

Interior design with natural stone

• Stone laying methods and tips

• Barrier-free building with natural stone

• Refurbishment

Stone in bathrooms and swimming pools

• Tips and trends: mortar, adhesives and grouting materials

• Slip resistance: regulations and methods

Natural stone outdoors

• Tips and trends: mortar, adhesives and grouting materials

• Stone sculpture works (handicraft and free art)

Preview of GaLaBau

Invest, process and build correctly

• International building products

• Success through technology

Large Pre Fair Edition for Marmomacc and GaLaBau

Restoration, historic buildings and monuments

• Methods, Cleaning and Protection

• Scaffolding and lifting technology

Post Fair Edition for GaLaBau

Cemetary Culture and Memorial Design

• Cemetary Day 2011

• Bronze suppliers: trends and products

Large Post Fair Edition for Marmomacc

Marketing tipps for the branch

• Successes of young entrepeneurs

• Innovative ideas and developments

Preview of BAU 2013 in Munich

Expostone, Moscow, Russia

19. – 22.06.2012

Stone QD 2012, Qingdao (Shandong), China

16. – 19.07.2012

GaLaBau, Nuremberg, Germany, 12. – 15.09.2012

Marmomacc, Verona, Italy

26. – 29.09.2012

denkmal (preservation of monuments,

restoration, old-building renovation),

Leipzig, Germany

22. – 24.11.2012

11.05.2012

18.05.2012

12.06.2012

18.06.2012

12.07.2012

18.07.2012

13.08.2012

17.08.2012

12.09.2012

18.09.2012

12.10.2012

17.10.2012

12.11.2012

16.11.2012

01.06.2012

02.07.2012

01.08.2012

01.09.2012

01.10.2012

02.11.2012

01.12.2012


PRINT: Advertising formats/Price list No. 44

1/1 Page 1/2 Page 1/3 Page 1/4 Page

Format Prices Bleed Size* Type Area Size

B/W 4-colour

1/1 Page 2,410 € 3,580 € 210 x 297 mm 183 x 269 mm

1/2 Page 1,200 € 2,150 € vertical 101 x 297 mm 90 x 269 mm

horizontal 210 x 150 mm 183 x 132 mm

1/3 Page 885 € 1,735 € vertical 69 x 297 mm 59 x 269 mm

horizontal 210 x 105 mm 183 x 87 mm

1/4 Page 640 € 1,470 € vertical 53 x 297 mm 43 x 269 mm

horizontal 210 x 82 mm 183 x 64 mm

2-column ––– 90 x 132 mm

1/8 Page 310 € 720 € horizontal 210 x 49 mm 185 x 32 mm

*Important: For all bleed sizes, please add 3 mm per paper edge to the above mentioned dimensions (magazine

format: 210 mm wide, 297 mm high). All prices are quoted exclusive of VAT.

Ausschreibung:

A

Denkmalpflege

Peter Parler-

Preis 2009

Alle zwei Jahre wird auf der Stone+tec der Peter-Parler-Preis

verliehen, so auch 2009. Ausgezeichnet werden beispielhafte

Leistungen von Steinmetzen in der Denkmalpflege. Auslober

sind die Deutsche Stiftung Denkmalschutz (Preisstifter) und

der Bundesinnungsverband. Der Ebner Verlag mit seiner Fachzeitschrift

Naturstein unterstützt die Öffentlichkeitsarbeit und

stiftet den Sonderpreis.

usgezeichnet werden qualitatung und Pflege von Kulturdenkmativ

hochwertige Arbeiten an len, also Konservierungs-, Restaurie-

Denkmalpflegeobjekten aus rungs- und Ergänzungsarbeiten an

Naturwerkstein. Der Preis soll darauf und aus Naturwerkstein in Abstim-

aufmerksam machen, dass und wie mung mit der amtlichen Denkmal-

Steinmetzen zur Pflege und zum Erpflege. Die Bewerbungen müssen

halt des Kulturgutes beitragen. Gleich- komplette Maßnahmen dokumentiezeitig

soll er die Steinmetzen dazu erren, d. h. von der Bestandsaufnahme

mutigen, sich vermehrt in der Denk- und Schadensanalyse über die Ausfühmalpflege

zu engagieren und dabei rung zur Schlussdokumentation.

die Grundsätze und Qualitätsansprü- Im Rahmen eines Sonderwettbeche

der amtlichen Denkmalpflege zu werbs können sich auch Dombauhüt-

berücksichtigen.

ten mit einzelnen Arbeiten bewerben.

Was gibt es zu gewinnen?

Einzureichen sind:

Die Deutsche Stiftung Denkmalschutz • Beschreibung der Maßnahme:

stellt insgesamt 15 000 € Preisgeld zur (max. zwei DIN A4-Seiten)

Verfügung, das von der Jury nach fol- • Was war zu tun?

genden Kriterien verteilt wird: kreativ • Wer war beteiligt?

handwerklich-restauratorisches Kön- • Gesamtansicht des Objektes

nen (z. B. gekonnter Einsatz von Vie- (vorher/nachher)

rungen, Teilrekonstruktion mit dem • Detailansichten des Objektes mit

Ziel weitester Erhaltung der Original- präziser Kennzeichnung

substanz) oder denkmalpflegerisch • Verwendete Natursteine,

fachgerecht durchgeführtes und sorg- Materialliste

fältig dokumentiertes Konservieren. • Dokumentation in Wort

Die Einbindung zu Spezialfragen von und Bild

externen Fachleuten wie Denkmal- • Schadenskartierung,

pflegern, Diplom-Restauratoren, wenn vorhanden

Kunsthistorikern und Naturwissenschaftlern

wird positiv mitbewertet. Einsendeschluss

für den Peter-Parler-Preis 2009 ist der

Zulassungsbedingungen

31. Januar 2009.

Zur Teilnahme zugelassen sind selbstständige

Steinmetzmeister oder Bild- Unterlagen bitte senden an:

hauer mit höchstens zwei Objekten Ebner Verlag

(Bauteile oder Bauwerke) der letzten Redaktion Naturstein

fünf Jahre. Preiswürdig im Sinne des Frau Bärbel Holländer

Wettbewerbs sind beispielhafte ge- Peter-Parler-Preis

werkspezifische Leistungen zur Erhal- Karlstr. 37, 89073 Ulm

Sample of

1/3 page vertical

8

1/3 page

Print Area

59 x 269 mm

1/3 page

Bleed Size

69 x 297 mm

Verlassen Sie sich

auf unsere freitragenden

Treppen.

Alle sicherheitsrelevanten

Bauteile werden bei uns

geprüft und besitzen die

notwendigen bauaufsichtlichen

Zulassungen. Unser umfangreiches

Zubehörprogramm

sichert Ihnen Flexibilität.

Um schnell auf die Wünsche

Ihrer Kunden reagieren zu

können, halten wir ein großes

Auslieferungslager für Sie

bereit. So sind die meisten

Produkte bereits am nächsten

Tag bei Ihnen.

Profitieren Sie von unserer

über 45-jährigen

Erfahrung im

Treppenbau.

Naturstein 10/2008 � 29


Surcharges for preferred spots:

Outside back cover pages 4c 4,100.– €

For other spot specifications: 10% surcharge

Colour surcharges (discountable):

For each additional colour 400.– €

For each additional special colour 810.– €

Classified and job ads:

Classified ads per mm deep b/w per column 2,40 €

Classified ads per mm deep 4c per column

Classified ads (Application for job)

4,80 €

mm deep b/w per column 2,20 €

Box number charge 10.– €

Additional ad in the Internet:

Heading Miscellaneous/situations wanted 20.– €

Heading Situations wanted 10.– €

Buyer’s Guide

Minimum run time is 12 months. One line of print

consists of 50 characters. When a logo is used, its

height will be converted to lines

(3 mm height = 1 line).

per line b/w 11,60 €

per line 4c 13,70 €

Additional Online Package:

Advert in www.natursteinonline.com; price

includes link to your company website 155.– €

Discounts:

For order within twelve months (insertion year)

Series discount: Volume discount:

13 insertions 5% 12 pages 5 %

16 insertions 10 % 13 pages 10 %

19 insertions 15 % 16 pages 15 %

12 insertions 20 % 12 pages 20 %

Ad under »Buyers' Guide«

Discounts do not apply to surcharges for preferred

spots, surcharges for special format ads and inserts.

Bound inserts (series discount applicable)

2-page 2,925.– €

4-page (folded once) 4,800.– €

Format 216 x 305 mm, 5 mm of which is the trim at

the top

Inserts (max. A4)

up to 15 g per thousand 270.– €

every additional 10 g per thousand 35.– €

Split distribution/Processing fee 300.– €

»Discussion with the experts«

ad ver torial (Product recommendation)

2-page, editorial

Bound insert, designed by Naturstein 3,580.– €

Online Advertising:

Price list and information, please contact

Brian Gurteen at gurteen@ebnerverlag.de

Combination Naturstein/BIV-Journal

b/n / 4-colour

1/1 page: 3,180.– / 4,730.– €

1/2 page: 1,600.– / 2,860.– €

1/3 page: 1,155.– / 2,290.– €

1/4 page: 810.– / 1,920.– €

Corporate identity ads (mm price 1 sp.): 3,10 €

Prices for bound inserts and inserts on request.

Price advantage over individual insertion: 25 %

The same ad must be inserted in Naturstein and

BIV-Journal (only one set of printing mate rial).

Bleed size ads will be reduced by 4% in the BIV-

Journal.

Shipping address for bound inserts, inserts

and postcards:

C. Maurer Druck und Verlag GmbH & Co. KG

Attn: Mr Liegl

Schubartstrasse 21

73312 Geislingen (Steige), Germany

Please indicate the delivery quantity and the

Naturstein edition in which your advert is to

appear on the package.


»Altar« front page

Back folder

Banderole Post-its

PRINT: Special advertising formats

Half cover + outside back cover

Special, creative advertising formats require

long-term planning and individual co-ordination

of all technical matters. Reservations must be

confirmed early.

We will be pleased to advise you. Call

Tel. +49 (0) 731/1520158

Gate folder

Gate folder and back folder Maxi-Cover-Page

Glued postcards and brochures are possible

only in conjunction with full-page ads.

Prices on request

= Advertising

area

10


Increase the reach and efficiency

of your advertising!

Advertise without waste!

+

natursteinonline.de

5112

ALLES FÜR DIE BRANCHE

www.natursteinonline.de

10 | 11

Schwerpunkt »Rekonstruktion und Denkmalpflege«

Barrierefreies Bauen und neue Delphinlagune

PRINT gives impetus – ONLINE offers solutions

Print + Online crossmedial. Reach your target audience

faster and directly!

• To expand the reach of your advertising message,

combine print + online:

– Naturstein: 4,006 copies sold in the second quarter of 2011

as approved by the German Audit Bureau for Circulations

– www.natursteinonline.de: 10,000 visits in September 2011

according to Google Analytics

• Use both channels to increase the recognition value of your

brand and product in the target audience!

• Cross media advertising gives you the greatest amount

of publicity!

• TCP (Thousand Contact Price): The fair price model

We charge only for the advertising performance that

can be measured.

Online Advertising Rates:

www.naturalstone-online.de

under Advertising

Online Consulting:

Brian Gurteen

Phone: 0049-(0)731-1520-158

gurteen@ebnerverlag.de

www.natursteinonline.de

The right price for successful online advertising!

11

News, online specials plus the online version of the

largest collection of natural stones in the world –

www.natursteinonline.de offers everything the industry

needs. Take advantage of our contents and

Google ranking. When somebody looks up the term

Naturstein in Google, www.natursteinonline.de appears

as the first result! Our google position guarantees

hits on your advertisement.


Circulation Copies per edition

analysis: (third quarter 2011)

Printed copies: 5,256

Actually distributed

Circulation (actually

distributed): 5,004

subscribed copies 3,684

miscellaneous sales 0.322

Sold circulation: 4,006

Free copies: 998

Remaining/archive and

Specimen copies: 0 .252

Circulation auditing:

Circulation and Distribution analysis

Geographic distribution analysis:

Economic area Portion of actually distributed circulation

% Copies

Germany 89.5 4,520

International 10.5 484

Actually distributed circulation 100.0 5,004

Breakdown of domestic circulation according to Nielson areas:

Nielsen area 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 10.5 475

Nielsen area 2 North Rhine Westphalia 19.1 863

Nielsen area 3a Hesse, Rhineland-Palatinate, Saarland 16.8 759

Nielsen area 3b Baden-Wuerttemberg 17.9 809

Nielsen area 4 Bavaria 20.8 940

Nielsen area 5 Berlin 1.5 68

Nielsen area 6 Brandenburg, Mecklenburg-Western Pomeriania, Saxony-Anhalt 5.8 262

Nielsen area 7 Thuringia, Saxony 7.6 344

Germany 100.0 4,520

Breakdown of the international circulation:

Switzerland 31.1 150

Italy 5.9 28

Austria 32.4 157

Scandinavia 6.8 33

France 2.2 11

Benelux 8.6 42

Other international 13.0 63

International 100.0 484

12


Volume analysis: 2010 = 12 editions

Total volume: 1,352 pages = 100 %

Editorial part: 882 pages = 65.2 %

Advertising part: 470 pages = 34.8 %

Small ads: 16 pages

Bound inserts: 34 pages

Loose inserts: 23 pages

Content/Volume analysis/Readers Structural Analysis

Editorial content analysis

2010 = 882 pages

pages %

Titel 12 1.4

Tips and trends

Talks – Interviews on

43 4.8

current subjects

Construction/quarrying

47 5.3

and transporting 45 5.1

Discussions with experts 14,5 1.6

Survey 20 2.2

Other subjects of emphasis 82 9.2

Preservation of monuments 35 3.9

Cemeteries and gravestones 99 11.1

Design/sculptors 47,5 5.3

Training and ongoing training 39 4.4

Rocks 41 4.6

Technology 64 7.2

Trade shows 37 4.2

Businesses

Companies and products/

23 2.6

in-house exhibitions 73 8.2

Association news 36 4.0

Media 5 0.6

Justice 6,5 0,7

Miscellaneous 121.5 13.6

Total number of pages 891 100

Target groups as approved by the »Standard Industrial

Classification« of the German Federal Statistical Office

Portion of actually distributed copies % copies

Stone sculpture works and stonemasonry

Other handling and processing of natural stone

71.5 3,578

Quarrying natural stone 7.8 390

Natural stone business 6.9 345

Machine industry 2.0 100

Architects, building companies 4.0 200

Associations, authorities, schools 2.8 141

Miscellaneous 2.0 100

No information 3.0 150

Actually distributed copies 100 5,004

www.natursteinonline.de / www.naturalstone.net

13

Use our comprehensive online programme www.natursteinonline.de

and www.naturalstone.net to reach the following target groups:

• Stone masons and sculptors • Developers/Clients and architects

• Natural stone setters and tilers • Garden and landscape planers

• Natural stone industry • End consumers

• Restorers and monument

conservation experts


Check List

To ensure the best quality of your adverts, we require

data from you which are as easy as possible

to process.

Please send us:

• Only the advertisement to be used

• All the fonts used

• All the files used in the document (picture, logos,

etc.) as TIFF or EPS format.

• The document in a file folder that allows a

unique object assignment: For example, for Naturstein

2/2012: »NST_2_2012_customer«

Delivery on data media:

• CD-ROM for Mac/PC or DVD

• If you deliver your advert on data media, include

a printed copy (for colour ads, a binding colour

proof)

• Always label data media individually

Delivery by ISDN/e-mail:

• E-mail: naturstein@maurer-vorstufe.de

• Leonardo (Mac) Tel.: +49 (0)7331/941753

• When delivering by ISDN, please inform us by

fax to be sure that we have received your

transmission.

Data Transfer / Conditions of Payment

Possible file formats:

• PDF/X-3

• Photoshop CS4 (Tiff, EPS oder JPEG)

Bei offenen Dokumenten:

• QuarkXPress 8

• Illustrator CS4

• InDesign CS4

CorelDraw 12

Please note the following carefully:

Colours may not be created in RGB mode (only

CMYK). Picture formats such as JPEG can be coloured

only by conversion, which involves extra

work.

• Pictures require a resolution of 300 dpi in CMYK

and 1200 dpi for bitmap format.

• Always send a copy of the advertising order to

the Naturstein Advertising Division at Ebner Publications,

Ulm.

• Please send the printing material itself to:

C. Maurer Druck und Verlag GmbH & Co. KG

Schubartstrasse 21, 73312 Geislingen/Steige,

Germany

Your contact: Oliver Maier

Tel.: +49 (0)7331/930-143

Fax: +49 (0)7331/930-144

Magazine format:

210 mm wide, 297 mm high

Print space:

183 mm wide, 269 mm high

Number of columns:

3 columns, width of each column 52.7 mm

4 columns, width of each column 43 mm

Conditions of Payment:

Payment within 8 days, 2% discount

Within 14 days after the date of invoice, net. 3%

discount for prepayment.

Bank details:

Sparkasse Ulm, bank code 630 500 00,

Account no. 90 917

IBAN: DE56 6305 000 000 000 90917

SWIFT-BIC: SOLADES1ULM

Tax ID no. DE 147041097

14


Standard terms and conditions for advertisements and loose inserts in newspapers and magazines

1. An »advertising order« in the sense of the following General Terms & Con

ditions is a contract for the publishing of one or more ads of an adver tiser

or other inserts on printed material for the purpose of distribution.

2. In the case of doubt, ads are to be retrieved for publication within a year

after the conclusion of the agreement. If the right to retrieve individual ads

is granted in the terms of the agreement, the order is to be transacted within

a year of the publication of the first ad, to the extent that the first ad is

retrieved and published within the time period mentioned in paragraph 1.

3. When orders are placed, the customer shall also be entitled, within the

agreed time period or the time period mentioned in Section 2, to retrieve

ads beyond the quantity mentioned in the order.

4. If an order is not fulfilled because of circumstances for which the publisher

is not responsible, the customer shall, regardless of any further legal

duties, reimburse the publisher the difference between the discount granted

under the contract and the discount corresponding to the actual

number of orders accepted. The duty to reimburse shall not apply if the

non-performance results from force majeure within the publisher’s sphere

of risk.

5. When calculating the quantity ordered, text millimetre lines shall be converted

to advertisement millimetres according to the price.

6. Orders for ads and loose inserts which the customer has stated are intended

exclusively for publication in certain issues or certain editions or at

particular locations within the printed medium, must be received by the publisher

in time so that if the advertisements cannot be published in the desired

manner, the customer can be notified prior to the deadline for

submitting advertisements. Classified advertisements shall be printed in

the respective category without the requirement of an explicit agreement

in this respect.

7. Text advertisements are advertisements that are surrounded by text on at

least three sides and are not next to other advertisements. Advertisements

that, due to their editorial design, are not identifiable as advertisements,

will be expressly designated as such by the publisher with the word »advertisement.«

8. The publisher retains the right to decline orders –including individual requests

for placement in conjunction with an executed contract – and orders

for inserts, because of content, origin, or technical form in accordance with

the publisher’s uniform, objectively justified principles, if the content violates

the law or the provisions of government or other authorities, or if their

publication cannot be reasonably expected of the publisher. This applies

also to orders submitted to branch offices, receiving agents, or other representatives.

Orders for inserts are not binding on the publisher until a sample

of such insert has been submitted and approved. Inserts that because

of format or appearance give the reader the impression that they are a

component of the newspaper or magazine, or that contain third-party advertisements,

will not be accepted. The customer shall be notified promptly

of the rejection of an order.

9. The customer is responsible for the timely delivery of the advertisement

text and satisfactory documents for printing or inserts. The publisher shall

demand immediate delivery of replacements for recognisably unsatisfactory

or damaged print documents. The publisher guarantees a print quality

that is standard for the intended publication, within the possibilities allowed

by the documents submitted for printing.

10. In case of complete or partial illegibility or incorrect or incomplete printing

of the advertisement, the customer shall be entitled to a reduction in

price or a satisfactory reprinting of the advertisement, but only to the extent

that the advertisement failed in its essential purpose. If the publisher

allows a reasonable time set by the customer for the reprint to expire, or

if the reprint is also unsatisfactory, the customer shall be entitled to a reduction

in the payment price or to cancel the order. Any compensation

claims resulting from the positive breach of obligations, from default

when the contract is concluded and from unlawful acts will be excluded,

even if the order was placed by telephone. Claims to compensatory damages

based on impossibility of performance and default are limited to foreseeable

damages and to the fee to be paid for the affected advertisement

or insert. This does not apply to malice aforethought or grossly negligent

conduct of the publisher, its legal representatives and its

employees/agents. The liability of the publisher for damages due to the

absence of assured properties shall remain unaffected. In business dealings,

the publisher is furthermore not liable for the gross negligence of

employees/agents; in other cases, liability to merchants for gross negligence

is limited to the scope of foreseeable damages up to the amount of

the fee for the affected advertisement. Complaints – except in the case of

defects that are not obvious – must be raised within four weeks of receipt

of the invoice and receipt.

11. Publisher’s proofs will be provided only upon express request. The customer

shall be responsible for the correctness of the proofs returned to the

publisher. The publisher shall allow this to be reported within the deadline

set upon sending out the publisher’s proof.

12. If no particular size requirements are given, the size will be calculated

based on the actual print height that is standard for the specific type of

advertisement.

13. Should the customer not pay in advance, an invoice will be sent out immediately,

but no later than fourteen days after publication of the advertisement.

Unless another payment deadline or prepayment agreement is

made in an individual case, the invoice shall be due and payable within the

time period indicated in the price list upon receipt of the invoice. Discounts

for early payment shall be given according to the price list.

14. If the customer is in default of payment or a deferral has been granted, interest

and collection fees will be charged. If the customer is in default of payment,

the publisher may suspend further performance of the current order

until payment is made and demand payment in advance for the remaining

advertisements. In case of doubt concerning the solvency of the customer,

the publisher shall be entitled to demand advance payment of the amount

in question and settlement of any outstanding accounts, even during the

term of an advertising agreement and irrespective of the terms of payment

originally agreed and prior to publishing any further advertisements.

15. Upon request, the publisher shall provide a record copy of the advertisement

along with the invoice. Depending on the type and the size of the

order, the record copies will be provided in the form of individual advertisement

cut-outs, full pages or entire issues. If it is no longer possible to

provide a record copy, the publisher shall furnish a legally binding certification

of the publication and dissemination of the advertisement instead.

16. The customer is liable for the cost of preparing the printing blocks, matrices

and drawings ordered, and any significant changes to the originally

agreed specifications desired by or attributable to the customer.

17. A lower circulation under a contract for several advertisements shall entitle

the client to a claim for a price reduction provided that the average

circulation during the insertion year is actually below the circulation

stated in the pricelist or – if a circulation has not been stated – it is to be

understood as the average of net paid circulation (or delivered circulation

in the case of trade journals). A lower circulation shall entitle the client to

a price reduction only if the shortfall is

20% of a circulation of up to50,000 copies,

15% of a circulation of up to 100,000 copies,

10% of a circulation of up to 500,000 copies, and

5% of a circulation of over 500,000 copies.

Furthermore, the customer shall not be entitled to claim a price reduction

if the publisher has given sufficient notification of the lower circulation to

allow the customer to cancel the agreement before the advertisement is

published.

18. In the case of mail box ads, the publisher shall use the due diligence of a

prudent businessman in the holding and opportune forwarding of the enquiries.

Registered and express letters addressed to mail box ads will be

forwarded only using regular post. The publisher shall hold replies to mail

box advertisements for four weeks. Correspondence that is not collected

within this time period will be destroyed. The publisher shall return valuable

documents without being obligated to do so. In the interest of the

customer and for its protection, the publisher retains the right to open incoming

enquiries for inspection purposes to exclude the abuse of the mail

box service. The publisher is not obligated to forward any business propositions

or offers by intermediaries.

19. Originals will be returned to customers only upon their specific request.

The duty to hold the correspondence shall terminate three months after

the end of the contract.

20.The publisher's registered office is the place of fulfilment.

For business transactions with commercial agents, legal persons governed

by public law or separate estates in public law, the place of jurisdiction for

legal disputes is the publisher’s registered office.

If the publisher’s claims cannot be satisfied by issuing payment reminders,

the place of jurisdiction for disputes with non-commercial clients is determined

by the place of residence of the latter. For non-commercial clients

the place of jurisdiction becomes the publisher's registered address, if the

client’s place of residence or common abode is unknown at the time of initiating

the legal proceedings or if the client’s place of residence or common

abode has been moved outside the jurisdiction of the scope of law.


Your contact persons/Publication data

Advertisements

print and online

Brian Gurteen

Tel.: +49 (0)731/1520158

mobile: +49 (0)177/3719684

Fax: +49 (0)731/1520159

gurteen@ebnerverlag.de

Publication management/

Editor in Chief

Bärbel Holländer, Dipl.-Ing (FH)

Tel.: +49 (0)731/1520182

Fax: +49 (0)731/1520159

hollaender@ebnerverlag.de

Online consulting

(technical questions)

Sebastian Hemmer

Tel.: +49 (0)731/1520181 or

+49 (0)731/37813114

Fax: +49 (0)731/1520159

hemmer@ebnerverlag.de

Ebner Verlag GmbH & Co KG

Naturstein Division

Karlstrasse 41

89073 Ulm/Donau, Germany

Postbox 3060, 89020 Ulm/Donau

naturstein@ebnerverlag.de

www.natursteinonline.de

www.ebnerverlag.de

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