SLA 2013 Exhibitor Prospectus - Special Libraries Association

sla.org

SLA 2013 Exhibitor Prospectus - Special Libraries Association

SLA 2013

Annual Conference & INFO-EXPO

9 – 12 June

San Diego Convention Center

San Diego, California

RESERVE YOUR SPACE TODAY

Make the Right Connections at the premier expo

for the information industry

www.sla.org/SanDiego2013


Expand Your MarkEt rEach

CONNECT wITH yOuR MARkET NEXT JuNE AT

SLA 2013 ANNuAL CONFERENCE & INFO-EXPO

The decision to exhibit is a big one—however, staying ahead of your competition and making the right connections are

vital to your 2013 success. Join SLA in San Diego and utilize the reach, influence, and buying power of SLA attendees to

get the most out of your marketing dollars.

BENEFITS OF EXHIBITING AT SLA

• ACCESS to information professionals that are top decision makers in the industry

•MEET new prospects and generate leads

•PROMOTE your organization’s image and maximize its market exposure

•DISCUSS your customers’ needs face-to-face and demonstrate solutions

• RESEARCH your competitors and develop ways to distinguish your products and services from theirs

•TEST or launch new products and services at the customer level

•DEVELOP your database to strengthen your overall sales and marketing programs

•NETWORK and build relationships with decision makers and influencers

•INTRODUCE your company to SLA members

•UP-SELL existing clients

www.sla.org/SanDiego2013


connEct WIth attEndEES

SPONSORSHIP

Whether your goal is to compete with larger companies,

distinguish your services from the competition, launch a new

product or attract more prospects to your booth space, SLA has a

sponsorship opportunity designed to meet your marketing needs.

Contact SLA’s business development team at +1.703.647.4917 or

sales@sla.org for more information.

ADvERTISING

Drive traffic to your booth with comprehensive, low-priced SLA 2013

advertising packages. Place an ad in the June issue of Information

Outlook (the only publication distributed to all attendees) to

ensure that thousands enter the conference carrying your message.

Diversify your approach with ads in the final conference program,

on the conference website, and inserts in the attendee bags.

Contact SLA’s business development team at +1.703.647.4917 or

sales@sla.org to discuss your marketing plan today!

SLA MEMBERSHIP

Are you an SLA member? Is it time for you to renew or join?

Remember—the member rate for exhibit space includes a

substantial discount. Plus, SLA provides exceptional networking

and learning opportunities throughout the year. Take advantage

now and choose SLA as your professional home. Contact us at

+1.703.647.4922 or exhibits@sla.org for more information.

PRESENTATION OPPORTuNITIES

Exhibitor Session Presentations are informal presentations

in the convention center or headquarters hotel to SLA attendees

during a food and beverage event. The costs begin at $950 for

a 60 – 90 minute time slot, and include a private room, podium,

microphone, and signage. The event will be published in the

online conference planner and in the INFO-EXPO Guide.

Exhibitor Theater Presentations are formal sessions in the

INFO-EXPO hall in which exhibitors have the opportunity to deliver

substantive, case-oriented presentations that relate to their top

products and services during a 60 minute time slot. The exhibitor

theater space seats a maximum of 75 attendees and includes

Internet access, LCD panel and screen, podium, microphone, and

signage. The cost is $1,675. The event will be published in the

online conference planner and in the INFO-EXPO Guide.

Reservation forms can be found on the SLA 2013 website

at www.sla.org/sandiego2013. The deadline for submission

of Exhibitor Session Presentations and Exhibitor Theater

Presentations is 29 March 2013. Contact us at +1.703.647.4922

or exhibits@sla.org for more information.

Only registered exhibitors will be approved for delivery of presentations.


GEnEraL InForMatIon

INFO-EXPO HOuRS

The INFO-EXPO hall for SLA 2013 will be open 9 – 11 June 2013 at the San Diego Convention

Center. Six hours of non-conflict session times have been scheduled during the INFO-EXPO hours

to provide maximum connection opportunities between SLA 2013 attendees and exhibitors.

SuNDAy, 9 JuNE

12:00 p.m. – 7:00 p.m.

Sunday Networking

Reception

5:00 p.m. – 7:00 p.m.

SET-uP TIMES

FRIDAy, 7 JuNE

8:00 a.m. – 8:00 p.m.

MONDAy, 10 JuNE

9:00 a.m. – 4:00 p.m.

Monday Networking

Refreshment

2:00 p.m. – 4:00 p.m.

SATuRDAy, 8 JuNE

8:00 a.m. – 8:00 p.m.

All booths must be set up no later than Sunday, 9 June, at 10:00 a.m.

DISMANTLING TIMES

TuESDAy, 11 JuNE

2:00 p.m. – 10:00 p.m.

wEDNESDAy, 12 JuNE

8:00 a.m. – 5:00 p.m.

RENTAL FEES

Booths

Member Rate Non-Member Rate

10’ x 10’ (inline) = $2,850 10’ x 10’ (inline) = $3,350

10’ x 10’ (corner) = $3,150 10’ x 10’ (corner) = $3,650

TuESDAy, 11 JuNE

9:00 a.m. – 2:00 p.m.

Tuesday Networking

Lunch

12:00 p.m. – 2:00 p.m.

SuNDAy, 9 JuNE

8:00 a.m. – 10:00 a.m.

HOw TO EXHIBIT

Reserve your space today by completing

and submitting the enclosed Exhibitor

Agreement or by completing the Online

Exhibitor Agreement at www.sla.org/

SanDiego2013. A 50% deposit of the total

booth fee is required to reserve the space.

SLA

P.O. Box 75338

Baltimore, MD 21275

Tel: +1.703.647.4922

Fax: +1.03.647.4901

Exhibitor Agreements received

after 15 March 2013 must include

full payment.

No dismantling or removal may be performed during official exhibit hours. Violations will result in a 20-point deduction from the exhibitor’s priority points. A fee of $500 will be

billed to any company that dismantles its booth before the official close of the INFO-EXPO hall. Dismantling and re-crating must be completed by 5:00 p.m. on Wednesday, 12 June.

Consult the exhibitor manual or show decorator service desk for any changes.

EXHIBITOR AMENITIES

Booth rentals include:

• One 7” x 44” two-line ID sign, with company name, city and booth

number

• Pipe and Drape - 8’ high backwall and 3’ high side drape

• One wastebasket

• Two complimentary exhibitor registrations* per 10’ x 10’ space

• Unlimited client/customer INFO-EXPO invitation passes

• Six exclusive non-conflict hours in the INFO-EXPO

• Company description and logo (if provided) in the Final Conference

Program, INFO-EXPO Guide and Online Conference Planner

Exhibitor lounge access (with daily refreshments)

• Invitation to Tuesday exhibitor breakfast meeting

*Additional exhibitor registrations over the allotted amount can be purchased for $40 per person

Table-Tops

(For small organizations with annual sales under $100,000)

Member Rate Non-Member Rate

$950 $1,450

Table-Top rentals include:

• One 7” x 44” two-line ID sign, with company name, city and booth

number

• Pipe and Drape - 8’ high backwall and 3’ high side drape

• One wastebasket

• 6’ skirted table with one chair

• 9’ x 10’ carpet

• One complimentary exhibitor registrations*

• Unlimited client/customer INFO-EXPO invitation passes

• Six exclusive non-conflict hours in the INFO-EXPO

• Company description and logo (if provided) in the Final Conference

Program, INFO-EXPO Guide and Online Conference Planner

Exhibitor lounge access (with daily refreshments)

• Invitation to Tuesday exhibitor breakfast meeting


aBout SLa attEndEES

Attendee Profile By Position

Librarian

Attendee Library Director Profile By Position

Information Specialist

Other Manager/Director/Supervisor

Information/Knowledge Librarian Manager

Researcher Library Director Analyst

Information Researcher

Specialist

Other Manager/Director/Supervisor Vendor

Information/Knowledge Student/Intern Manager

Researcher Consultant Analyst

President/General Manager/Owner/Principal

Researcher

Vice President Vendor

Web Content Manager/Developer

Student/Intern

Collection Manager/Director

Consultant

President/General Manager/Owner/Principal Vendor

Vice President Other

Web Content Manager/Developer

Collection Manager/Director 0%

Vendor

Other

5% 10% 15% 20% 25% 30% 35% 40%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Attendee Profile By Organization Type

Information Technology

Engineering/Architecture

Attendee Profile By Organization Type

Insurance

Research/R&D

Information Healthcare/Medical

Technology

Engineering/Architecture

Pharmaceuticals

Financial Insurance Services

Consulting/Consultant

Research/R&D

Healthcare/Medical Media

State/Local Pharmaceuticals

Government

Financial Law Services Firm

Industrial/Manufacturing

Consulting/Consultant

Corporate Media

State/Local Association/Non-profit

Government

Fed. Government Law Firm

Industrial/Manufacturing Academic

Researcher

Corporate

Collection Association/Non-profit

Manager/Director

President/General Manager/Owner/Principal

Fed. Government

Consultant

Academic

Information Researcher

Specialist

Collection Manager/Director

Library Director

President/General Manager/Owner/Principal Librarian

Consultant

Information Specialist 0% 5% 10% 15% 20% 25% 30% 35% 40%

Library Director

Librarian

0% 5% 10% 15% 20% 25% 30% 35% 40%

SLA Conference Participants

Make Purchasing Decisions

Your time is valuable and it is important to make the

right connections. SLA’s 2011 Conference Participant

Survey found that 86 percent of participants have the

authority to approve, specify, or recommend products and

services for purchase. The national average in the trade

show industry is 81 percent. SLA participants also spend

an average of five hours exploring the INFO-EXPO hall.

4

5

Attendees By Experience

3

1 Over 20 years (35%)

2 16 – 20 years (13%)

3 11 – 15 years (16%)

6

2

1

4 6 – 10 years (15%)

5 1 – 5 years (17%)

6 Less than 1 year (4%)

O

1

1

6

1


Special Libraries Association

331 South Patrick Street

Alexandria, Virginia 22314 USA

MakE thE rIGht connEctIonS

EXHIBITS

SLA 2013 INFO-EXPO

331 South Patrick Street

Alexandria, Virginia 22314 USA

Tel: +1.703.647.4922

Fax: +1.703.647.4901

E-mail: exhibits@sla.org

Jeffrey Leach, Director, Market & Exhibits

SPONSORSHIP/ADvERTISING

SLA Business Development

331 South Patrick Street

Alexandria, Virginia 22314 USA

Tel: +1.703.647.4900

Fax: +1.703.647.4901

E-mail: sales@sla.org

John walsh, Communications Marketing Manager

PRESENTATION OPPORTuNITIES

Exhibitor presentation and meeting space requests should be completed online at www.sla.org/sandiego2013.

Submission Deadline: 29 March 2013

www.sla.org/SanDiego2013

ABOuT SLA

The Special Libraries Association (SLA) is a nonprofit global organization for innovative information

professionals and their strategic partners. SLA serves more than 9,000 members in 75 countries in the

information profession, including corporate, academic and government information specialists.

SLA promotes and strengthens its members through learning, advocacy, and networking initiatives.

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