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ordnance survey style guide for third parties

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Introduction<br />

Ordnance Survey’s corporate branding and imaging supports our overall core<br />

message that Ordnance Survey is the national mapping agency <strong>for</strong> Great<br />

Britain. Our aim is to increase the use of Ordnance Survey data by permitting<br />

the exploitation of the intellectual property rights (IPR) in the data. We achieve<br />

this through trading and licensing to a wide customer base whilst ensuring the<br />

protection of our longer term sustainability.<br />

Purpose of the Style Guide<br />

The purpose of the Style Guide is to provide <strong>guide</strong>lines to Direct Customers and<br />

Licensed Partners on the use of Ordnance Survey’s standard Copyright and<br />

Database right acknowledgement, logos and legends.<br />

Scope<br />

These <strong>guide</strong>lines have been designed specifically to ensure that:<br />

1. All of our customers are using the correct copyright and database right<br />

acknowledgement.<br />

2. Our Licensed Partners are using and representing our corporate logos<br />

appropriately in their corporate materials.<br />

3. Legends are used by Licensed Partners producing facsimile mapping from 1:25<br />

000 Raster and 1:50 000 Raster under the Printed Products Contract.<br />

This <strong>guide</strong> is intended <strong>for</strong> customers who have a current contract in place with<br />

Ordnance Survey.<br />

All other Licensed Partner logos not featured in this <strong>guide</strong> are obsolete and<br />

should not be used in any circumstance.<br />

About Ordnance Survey<br />

If you wish to refer to Ordnance Survey in your corporate materials and<br />

websites, please use the following boiler plate text.<br />

Ordnance Survey is the recognised market leader in its field and is relied on <strong>for</strong><br />

its mapping expertise. Together with its partners, it provides a wide range of<br />

internationally renowned products <strong>for</strong> government, business and the individual –<br />

from complex digital in<strong>for</strong>mation to traditional walking maps.<br />

In addition to the above paragraph you may also use the following<br />

optional text.<br />

At the heart of Ordnance Survey is a vision that, together with its partners, it<br />

will be the content provider of choice <strong>for</strong> location-based in<strong>for</strong>mation in the new<br />

in<strong>for</strong>mation economy.<br />

Ordnance Survey <strong>style</strong> <strong>guide</strong>lines | 3

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