LEXUS BRAND GUIDELINES - home
LEXUS BRAND GUIDELINES - home
LEXUS BRAND GUIDELINES - home
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TYPOGRAPHY | PAGE 14<br />
3.2<br />
TYPE WEIGHTS AND MEASUREMENTS<br />
Use these guidelines as recommendations, rather than hard and fast rules. Your choice of font<br />
weight and size will require a design judgment appropriate for each communication.<br />
HEADLINES<br />
Headlines should be set in Nobel<br />
Bold or Regular, preferably in all<br />
caps or, alternatively, initial caps.<br />
Avoid tracking type less than 0.<br />
<strong>LEXUS</strong> HEADLINE CAPS BOLD.<br />
Nobel Bold | Horizontal Scale 100% | Tracking +10 | All caps.<br />
<strong>LEXUS</strong> HEADLINE CAPS BOLD.<br />
Nobel Regular | Horizontal Scale 100% | Tracking +10 | All caps.<br />
Lexus Subhead.<br />
Nobel Bold | Horizontal Scaling 100% | Tracking +10 | Initial caps.<br />
SUBHEADS<br />
For a subhead to a headline, use<br />
Nobel Bold or Regular at a size ratio<br />
of approximately 3:2. Avoid tracking<br />
type less than 0.<br />
TRACKING<br />
The tracking values specified are for<br />
use in QuarkXPress on Mac or PC.<br />
For type set in Adobe ® Illustrator, ®<br />
use the values given multiplied by 4.<br />
For example, headlines should be<br />
tracked +40 in Illustrator.<br />
<strong>LEXUS</strong><br />
The name “Lexus,” whether used<br />
alone or with model names, is always<br />
written in uppercase and lowercase<br />
in the same weight font as the copy<br />
in which it appears.