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E-commerce at Yunnan Lucky Air - MIT Sloan School of Management

E-commerce at Yunnan Lucky Air - MIT Sloan School of Management

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E-COMMERCE AT YUNNAN LUCKY AIR<br />

Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing and Ningya Wang<br />

Exhibit 4 <strong>Air</strong>line Ticket Distribution in China<br />

Source: Casewriter analysis.<br />

August 11, 2008 14

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