2011 - College of Business - Washington State University

A Culture of Giving 4 

Moving Forward 10 

Join us in Seattle on October 21 for the Power 

Breakfast, featuring Phyllis J. Campbell, 

chairman, Pacific Northwest, JPMorgan Chase. 

See page 17. 

FALL 2011 VOL. 25 

WASHINGTON STATE UNIVERSITY COLLEGE OF BUSINESS

3rd Annual 

Dean’s Leadership Celebration 

Benefiting Excellence in Business Education at 

Washington State University 

Monday, November 21, 2011 

Fairmont Olympic Hotel • Seattle, Washington 

5:30 p.m. Reception and Silent Auction 

7:00 p.m. Dinner, Program, and Live Auction 

Visit business.wsu.edu/events for registration information. 

For more information or to sponsor a table, please contact Linda Infranco at 509-335-7853 or infranco@wsu.edu. 

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4483_WSU_EMBA_ad_dividend_b.indd 1 11-07-25 10:59 AM

DiviDenD 

College of Business 

Dean: Eric R. Spangenberg 

Associate Deans: 

David Sprott 

Graduate, International, and 

Professional Programs 

David Whidbee 

Faculty Affairs and Research 

Dividend 

2011, Vol. 25 

Executive editor: Frances Ryan 

Assistant editor: Sarah Druffel 

Contributing writers: Frances Ryan, 

Sarah Druffel, Linda Infranco, 

Lauren Stromberger, Alyssa King, 

Hope Belli Tinney 

Photography: Bob Hubner, Shelly 

Hanks, Jane Cote, Kim Doyel 

Dividend is produced annually 

by the WSU College of Business, 

PO Box 644750, 

Pullman, WA 99164-4750 

business.wsu.edu 

509-335-3596 

All correspondence, including 

changes of address, should be 

sent to the editor at 

business@wsu.edu. 

Published and designed by 

University Publishing, 

Washington State University. 

Copyright September 2011, 

Washington State University. 

All rights reserved. 133658 

Admission to Washington State University 

is granted without regard to race/ethnicity, 

color, creed, religion, national origin, gender, 

sexual orientation, age, marital status, 

disabled veteran or Vietnam-era veteran 

status, disability, or use of a service animal. 

inside 

Di iDenD 

A Message from the Dean ..................................................................2 

Features 

a Culture of Giving ..........................................................................4 

Moving Forward .............................................................................10 

ColleGe news 

A World-Class Hospitality Kitchen ...................................................14 

Wine Business Management Graduates First Students..................15 

College of Business Executive Speaker Series .................................16 

Faculty, Graduate Student, and Staff Awards .................................18 

Advocating Excellence: Brad Jackson ...............................................19 

Business Plan Competition Hosts 52 Teams ....................................20 

Snapshots of a Career: Lauren Stromberger ..................................22 

Faculty Highlight: Dr. Patriya Tansuhaj ...........................................24 

Staff Highlight: Janel Lang ...............................................................25 

Student Clubs ....................................................................................25 

Gina Meyers Receives Dean’s Leadership Award ............................27 

Gary Brinson Receives Regents’ Distinguished Alumnus Award ...27 

Danny Navarro: The Journey from Pullman to Google ..................28 

Business Professor Launches Entrepreneurs in Africa ....................30 

Ph.D. Graduates ................................................................................33 

Alumna Georgina Tucker Celebrates 100th Birthday .....................34 

College of Business Events ...............................................................36 

Q&A with Bob Wolfe, Chair of the National Board of Advisors ....38 

National Board of Advisors Roster ...................................................39 

Q&A with Justin Marquart, Senior Development Director ............42 

Featured Event Sponsorships ...........................................................44 

Calendar of Events ............................................................................45 

Use the QR code below to read Dividend 

on your smartphone or tablet. 

DiviDenD 1

2 WSU College of BUSineSS 

A Message 

from the Dean 

Dear Friends, 

it is difficult to write a letter for an annual 

publication. it is a challenge to be contemporary, 

accurate, encouraging, and relevant in 

July 2011 and remain so a few short months later. 

i’m sure this is the case outside of higher education 

as well. As i write, however, i am reminded 

that some things about the College of Business 

remain relevant no matter what external events 

occur. Here in the College of Business, as well as 

across WSU, we continue to focus on positively 

impacting lives, whether through education or 

knowledge discovery and dissemination. 

Our cover this year attempts to show you a 

significant portion of the college’s faculty, staff, 

and students in front of Todd Hall; given our 

dispersion and activity level, it was an incredible 

challenge to get this many together for the picture, 

but it gives you a glimpse of some of the people 

that allow us to be successful in achieving our 

mission. Our faculty and staff, across a system 

of four physical campuses as well as online, are 

dedicated to providing a world-class educational 

experience. The fact that our faculty engage in 

cutting-edge research enables them to prepare 

students in ways that many business schools are 

challenged to equal. 

in the spirit of continuous improvement, we have 

revised the college’s strategic plan over the last 

academic year with input from faculty and staff 

as well as people serving on our external advisory 

boards. Because we saw direct results from utilizing 

a focused strategic plan over the last five years 

(e.g., recognition in national and international 

rankings in entrepreneurship, international business, 

and hospitality business management), we 

wanted to ensure that the strategic focus remains 

clear moving forward. We aren’t ceasing what 

we’ve done well or redirecting effort from high 

priority areas. This inclusive planning process, 

however, helped us to identify new opportunities 

and shore up some areas where we can improve.

We benefited from considering how and where we had done things right and looking at what we might do differently. 

You can read about this process and our renewed focus on page 10. 

A highlight for the college remains our continued recognition in U.S. News & World Report as being among the best 

business schools in international business. Without a doubt, this success is derived from the interest, dedication, 

and investment of our faculty and staff. All of our people have the chance to participate in our international efforts 

and an overwhelming majority choose to do so. We continue to lead the university in international study opportunities 

for our students and many of our faculty members have international research partnerships. The winners 

of these efforts are not only the participants, but the firms to which our students bring a global perspective upon 

graduation as well as readers of the research outlets in which our faculty publish. 

in this issue, you can read about the impact some of our faculty and students have made in the areas of international 

community development and sustainable marketing. You will also see how our classrooms are different from 

those many of us experienced; for example, The J. Willard and Alice S. Marriott Foundation Hospitality Teaching 

Center is a state-of-the-art culinary lab that is the envy of other programs around the country. 

All of the above accomplishments and activities (and many more) would not be possible without the consistent 

philanthropic support of our alumni and friends. Several stories throughout this issue of Dividend acknowledge 

significant gifts that transformed our ability to serve students and conduct research. The public phase of The 

Campaign for Washington State University: Because the World Needs Big Ideas was announced in December 2010. By 

the time of this publication, our senior director of development, Justin Marquart, will have moved to WSU West 

in Seattle; we are growing his team there as well as in Pullman. With more feet on the ground in major population 

centers, you can expect to hear more from us as we provide everyone the opportunity to invest in changing lives. 

The College of Business is well over halfway toward its campaign goal. With another record year just behind us, 

including a record legacy commitment of $10 million, we are excited to see where the next year takes us. i encourage 

you to read about our culture of giving (page 4). i hope it inspires you. 

A new group of eager students will very soon flood all of WSU’s campuses. Consistent with other universities 

across the nation, business is the major area of interest for the largest percentage of incoming students. After a few 

years of shrinking capacity, the strategic importance of the College of Business within the WSU system has become 

paramount. As we grow back capacity with additional faculty and staff, we remain committed to ensuring quality 

education and timely graduation. Our retention and graduation rates continue to be among the best in the WSU 

system; we (and tuition-paying students) owe our staff and faculty a big thank you for their continued professionalism 

in this regard. 

As always, i look forward to seeing many of you in the upcoming year. i urge you to consider joining us at one of 

our signature College of Business events (see page 45 for the calendar). The WSU College of Business is an internationally 

recognized academic environment and we enjoy our close association with our alumni and friends both in 

the state and around the world. Thank you for being a part of our success. 

Best, 

eric R. Spangenberg ’82 

Dean and Maughmer Freedom Philosophy Chair 

DiviDenD 3

The College of Business appreciates 

the generous support of the 

individuals and organizations 

that have given to the college. 

Recognition levels are based on 

annual giving to the College 

of Business during fiscal year 

2010–2011. 

Platinum President’s associates 

Annual gifts of $10,000 or more 

Bargreen Ellingson, Incorporated 

Boeing Company 

Gary and Suzann Brinson 

Frederick and Joan Burnstead 

Chisholm Foundation 

Larry and Vickie Culver 

Davis Wright Tremaine, LLP 

Dupar Foundation 

Mark and Laura Hansen 

Delbert and Sandra Hayes 

Hayes Family Foundation 

Brad and Jill Jackson 

J. Willard and Alice S. Marriott Foundation 

Key Foundation 

Alexander Lindsey and Lynn Manley 

Ryan and Kendall Lockwood 

Jesse and Carmelia Lyon 

Kenneth and Dorene Marshall 

Marshall Family Education Foundation 

Gina Meyers 

Thomas and Linda Nihoul 

Donald and Mary Ann Parachini 

Seattle Christian Foundation 

Slalom Consulting 

Terry and Ann Sparks 

William and Patricia Ward 

Robert and Carolyn Wolfe 

Crimson President’s associates 

Annual gifts of $5,000 to $9,999 

Christopher and Dawn Anderson 

Berntson Porter & Company, LLC 

BVP Partners, LLC 

Scott and Linda Carson 

Mark and Cheryl Cejka 

Deloitte & Touche Foundation 

Evergreen Business Capital 

Michael and Amanda Gaberman 

David and Deborah Grant 

R. August and Sally Jo Kempf 

Reed McCurry 

Richard McKinney and Catherine Barry 

Microsoft Corporation 

Moss Adams Foundation 

National Automatic Merchandising Association 

Susan Nicholas 

Molly Philopant 

Gregory and Lauren Porter 

PricewaterhouseCoopers LLP 

Rainier Pacific Company 

Red Lion Hotels Corporation 

Riley’s Reproductions & Printing Limited 

George Schweitzer 

Robert Stack 

*Frances Sundby 

US Bancorp 

Bryan and Pamela Weeks 

Alan and Gayle Weiss 

*Gail Wuotila 

Mark Wuotila 

silver President’s associates 


*Beverly Call 

Dwight Call 

Gordon and Diana Chapman 

Stephen and Carolyn Conforti 

Robert Crist 

Decagon Devices, Incorporated 

Timothy and Lillian Ekberg 

Richard and Betsy Ellingson 

Suzanne Faulkner 

FEDA Education Foundation 

Gordon Brothers Cellars 

Jeffrey and Vicki Gordon 

Velle and Judy Kolde 

David and Claire Lavergne 

Donald and Julie Lionetti 

Michael McNamara 

James and Lisa Mooney 

Donald and Janice Pelo 

Michael and Janet Ratzman 

Michael and Lori Reed 

Resources Global Professionals 

Mike and Marcia Rodgers 

John Sciuchetti 

Seattle Foundation 


A Culture o 

By Frances Ryan 

Alumni and friends of the Washington State 

University College of Business have provided 

generously through the creation of scholarships, 

professorships, and endowed chairs as 

well as through the creation of centers and 

teaching labs. This culture of giving has 

helped the college provide a worldclass 

education while developing 

global business leaders.

f Giving 

When the college first began keeping records of gifts and donations in 

1966, the first gift was $100 to the Walter F. Clark Memorial Scholarship. 

The fund was endowed in the 1980s, and College of Business students will 

receive scholarships in perpetuity. 

in the 2010–2011 academic year, the College of Business awarded over 

$700,000 to more than 450 students through 142 scholarships. Many of 

those scholarships were made possible by small donations—but they make 

a big impact on the students who receive them. 

it’s that big impact that inspires College of Business donors to give year 

after year. But it’s not just scholarships—there are professorships, graduate 

and faculty fellowships, and endowed chairs too. 

Funds from these accounts support faculty members and graduate 

students as they conduct scholarly research as part of their contribution 

Southeast Washington Economic Development 

Association 

Paul and Betsy Sunich 

Larry and Nancy Swanger 

Steven Tarr 

Mikal and Lynn Thomsen 

Frederick and Janice Tompkins 

President’s associates 


Ameriprise Financial 

Avista Corporation 

D. and Janeellen Brady 

Christopher and Lisa Burdett 

Calistoga Ranch 

Omer and Carol Carey 

D. A. Davidson & Company 

David Christy Insurance Agency, Incorporated 

Bill and Joann Green 

Jeffrey Hilton 

Kevin and Cathleen Hylton 

Jaimie Jacobsen 

Fred Jarrett 

Leonard Jessup 

Johnson & Shute, P.S. 

Gene and Dejya Lai 

Chip and Karen Lang 

Kristi Lord 

*Gretchen Mathers 

Dick and Pat Mitchell 

Diane and Daniel Murphy 

Mutual of Enumclaw Insurance Company 

Niki Koubourlis & Spencer Nelson 

Mark and Judy Newbold 

Yasser Nyazi 

James and Cynthia Oster 

Jay and Lori Pittenger 

Risk & Insurance Management Society— 

Washington Chapter 

Roland Corporation U.S. 

Schwab Fund For Charitable Giving 

Mark Seeley 

Silver Creek Capital Management 

Peter and Barbara Smith 

Donald Steiger 

Kyle and Kristin Sugamele 

Glen and Pam Thomas 

Georgina Tucker 

Bryan society 


James and Kristi Akers 

Stanley Allen 

William and Ruth Anderson 

Angelo Management Company 

Craig and Lyn Angelo 

R. William and Milly Kay Baldwin 

Becker Professional Education 

Peter Benson 

Richard and Karen Bettencourt 

Richard and Melinda Biggs 

John and Maria Bliss 

Earl and Kathleen Bowyer 

Michael and Jan Bradley 

Wayne and Deborah Brood 

Martha Butler 

Gretchen Campbell 

Canada Cutlery, Incorporated 

Travis and Jennifer Chamberlain 

David and Denise Christy 

*Janet Church 

Paul and Sue Cochran 

Country Insurance & Financial Services 

Glenn and Melonnie Crellin 

Tom and Christy Drumheller 

D. Keith and Marcia Flagler 

George Forbes 

Susan Gill 

Kevin Guthrie 

Robert and Claire Hallowell 

Douglas and Julia Hamrick 

Robert and Eileen Harris 

Wayne Hays 

Ida Miriam Stern Memorial Fund, Inc. 

Independent Insurance Agents & Brokers 

Elaine Isherwood 

Jon and Gretchen Jones 

James and Lisa King 

KPMG, LLP 

Jeff and Lisa Lanctot 

Clayton Looney 

Jeffrey and Susan Lyon 

Charles and Linda Maki 

Christopher and Susan Marker 

Jeff and Kathryn Martins 

Shirley McAllister 

Mitchell, Reed Associates, Incorporated 

Robert and Sherry Nebel 

Nucor Steel, Incorporated 

Oregon Mutual Insurance Company 

Plum Creek Foundation 

John Ray 

Denney Rutherford and Sandra Sweeney 

Society of Chartered Property & Casualty 

Underwriters 

Starbucks Coffee Company 

DiviDenD 5

State Farm Companies Foundation 

Roger Swann 

Sweeney Conrad, PS 

Gary Teague and Karyn Driscoll-Teague 

Toyota Motor Sales USA, Incorporated 

Clarice Turner 

Wentworth Foundation 

Charles and Gwendolyn Yoke 

tower Club 

Annual gifts of $500 to $999 

Baldwin Resource Group, Incorporated 

Harrell and Virginia Beck 

Jean Bell 

Bruce Bonine and Gina Haggerty 

Michael and Meg Borth 

Mark and Nancy Brandon 

Building Owners & Managers Association 

Ward and Boni Buringrud 

Bruce and Gwen Burks 

John and Heather Byrne 

T. Michael and Kristin Cappetto 

Christopher and Geraldine Carlson 

James and Mary Castles 

Charitable Flex Fund 

Kathi and Kenneth Charlton 

Deloitte Consulting 

Susan McClean and Ray Digiovanni 

Dominion Foundation 

Adam Droker 

Debra Sanders and Glen Dulski 

Patrick D. Elliott 

Dale and Kathleen Engele 

Alice Forth 

Fremont Gault and Charlene Osborn 

Cecile Gavalir Haw 

Dorothy Gevers-Wojtowych 

Bradley and Sherry Gilden 

Christopher and Chris Gildow 

Barry Harmon and Pamela Sandberg 

Patrick Hoffman 

Idaho State Bar / Sections 

Linda Jensen 

Terry Jones and Walter Yuncl 

Melanie Call and William Karbon 

Edward Killoren 

Ann Marie King 

Alan Knutson 

Steven Koenig and Anastasia Condron 

Cynthia and Gary Kranc 

Lothar and Irmgard Kreck 

Curtis and Terri Levien 

Damien and Theresa Lindauer 

Lisa Loran 

Matthew Lyons 

V.E. Bud and Betty Mahrt 

Mark and Peggy Malbon 

Justin and Lisa Marquart 

William Maynard 

Robert and Mary McMillan 

Alexander Berg and Daniel Meyers 

Clair and Donna Neevel 

PACCAR Foundation 

Brian and Laurie Pickering 

John and Marilyn Pricco 

Walter and Kristine Reese 

John and Sarah Rindlaub 

B. Jean Roberts 

Frances Rowley 

Michael and Sharon Salzberg 

Richard and Mary Sanders 

Schweitzer Engineering Laboratories Inc. 

Edmund and Beatriz Schweitzer 

Shell Oil Company Foundation 

James Shepperd 

Arthur Sundby 

Robert and Marilyn Swanson 

Larry and Carol Van Sickle 

Wells Fargo Community Support 

William and Karen Wheeler 

Glenn and Lori Williams 

Windy Point, LLC 

Mark and Susan Wuscher 

Keith Yamakawa and Arlene Cabalce 

sustaining Donors 

Annual gifts up to $499 

Holly Abbiss 

Robert and Susan Abramson 

David Ackerman 

Wayne and Carol Adamek 

Kirk and Rene Adams 

Samuel and Carol Adams 

Scott and Susan Adams 

David and Julia Aiken 

Nicole Akre 

Daniel and Mercedes Alice 

Paul Allen 

Walter and Jacklyn Allen 

Steven Allison 

Stanley and Mary Allred 

John Althaus 

Riley Althauser 

L. Paul and Lisa Alvestad 

Randal and Jane Ambrozic 

Amgen Foundation 

James and Virginia Amphlett 


to the college’s research mission. in fact, with the recent budget cuts 

throughout Washington, these funds allow the college to attract and retain 

world-class faculty and researchers—which in turn helps the college to 

attract and retain quality business students. 

The generosity of CB alumni and friends does more than just fund 

students and faculty, however. it helps to fund much-needed programs 

and facilities: 

• The Scott and Linda Carson Center for Professional Development 

opened its doors to students in 2005, thanks to a generous gift from 

Scott and Linda Carson. The center serves CB students by equipping 

them with the skills and knowledge necessary for personal and professional 

success and helped more than 1,100 students this year as they 

prepared to make the move from college to career. Learn more about 

the Carson Center at business.wsu.edu/carsoncenter. 

• The Center for Behavioral Business Research was made possible by 

a gift from the Boeing Company. it is a world-class center for interdisciplinary 

behavioral research and education that brings together 

industry leaders, academics, and students to study behavioral and 

consumer issues affecting modern organizations. The CBBR receives 

ongoing support through research sponsored by industry partners to 

address pressing questions and promote experiential learning through 

participation in real-world research. Learn more about the CBBR and 

how you can get involved at business.wsu.edu/cbbr. 

• Other facility improvements made possible by donors include 

The Marriott Hospitality Teaching Center, where students learn 

alongside world-class faculty in a state-of-the-art facility (made possible 

by The J. Willard and Alice S. Marriott Foundation—see page 14), the 

Boeing Wireless Classroom, and the Atrium Café hospitality cart in 

the Todd Hall Atrium. 

Of course, there is more to generosity than money—many of the 

college’s alumni and friends make generous donations of their time every 

year. The college is proud to host a number of speakers who visit campus 

annually to speak with students about current business practices (see page 

16 for details). Dozens of professionals travel to Pullman each spring 

to judge the WSU Business Plan Competition (page 20) and to participate 

in recruiting events held by the Carson Center, School of Hospitality Business 

Management, and Department of Accounting. Additionally, members 

of the national Board of Advisors take time to attend board meetings 

and advocate on the college’s behalf (see page 39 for board roster). These 

business executives are passionate about WSU and the College of Business 

and work tirelessly to ensure the college’s continued success.

The generosity of CB alumni and friends is also seen at the college’s 

events. The Power Breakfast series has been engaging and connecting 

alumni in Seattle since 2004 and the annual Dean’s Leadership 

Celebration, inaugurated in 2009, is growing at an impressive rate. 

See the events calendar on the inside back cover for more information on 

these and other events. 

With the billion-dollar Campaign for Washington State University: Because 

the World Needs Big Ideas in full swing, the College of Business is already 

witnessing great success in its goal of raising $75 million. Thanks to our 

many committed alumni and friends, we have already surpassed the 

half-way mark with more than $52,259,276 raised so far. 

Through the Campaign, the college will increase opportunities for 

our students and provide the forward-thinking teaching and research 

necessary for a world of accelerating change. As a result, we will lead by 

example as one of the best business schools in the nation. 

We invite you to join us as we pursue our $75 million goal to shape the 

global College of Business. in so doing, WSU will prepare business leaders 

to drive change, respond to social and economic needs, and improve 

the lives of people worldwide. For more information about these or 

other fundraising priorities, contact Justin Marquart at 206-448-1330 or 

marquart@wsu.edu. 

Daniel and Kathy Amundsen 

Roger and Jean Amundson 

Richard and Irene Anda 

*Elin Anderson 

Erica Anderson 

Linda Anderson 

Matthew and Erin Anderton 

Ronald and Rochelle Andrew 

Karen and Dale Andrews 

Ross and Pamela Appleyard 

Robert and Christine Arbuckle 

Robert and Sandra Archer 

Joseph and Ann Ardizzone 

Armstrong Foundation 

*Darrell Arnold 

Aaron Ashcraft 

Morgen and John Asher 

AT&T Matching Gift Program 

Patrick and Anne Au 

Bradford and Linda Augustine 

Kasey and Sarah Austin 

John and Martha Bacon 

Erik and Cassandra Bailey 

Daryl Baker 

Gary and Darcy Baker 

Keri Bambach 

Lowell and Janet Bamford 

Bank of America 

Rachel Barckley 

Jeffrey Barker and Carrie Pedegana 

Lon and Mertie Barrett 

Blaine and Margo Barron 

Tracy Bartlemus 

Theodor and JoAnne Baseler 

Jason Baum 

Fred and Jennifer Baxter 

Warwick and Della Bayly 

BDO USA, LLP 

Mark and Hoi Beattie 

Valerie Beaver and Dan Doescher 

Dean and Audrey Becker 

James and Sondra Becker 

Larry and Loretta Beecher 

Marty and Lynn Beeman 

Brad and Sandy Belmondo 

Lawrence and Linda Benitez 

Robert and Deidra Benke 

William and Linda Benshoof 

*Charles Benson 

Jean Benson 

Helen and Paul Benson 

Steven and Kim Benson 

Christopher Berghout 

Douglas Berglund 

Kathryn Bergmann 

Dirk and Traci Bernd 

Douglas and Karen Bernd 

Michael and Ann Bershaw 

Hal Bertilson 

Catherine Betts 

Irene Beuschlein 

Patricia and Brian Bianco 

David and Marlene Biggs 

David and Shelly Birge 

Keith and Mary Bishop 

Robert Black 

Gary and Carol Blake 

Kathleen Blanchat 

Nikki Blevins 

Lisa Bliss 

Theodore and Marian Block 

Jeffrey Bloomquist 

Mark and Patricia Blumenthal 

James Bockemuehl and Linda Stejskal 

Lynn Bodine 

Fred and Terri Bogart 

Charles Bolland 

Scott Bolles 

Randall and Deette Borden 

William Bosch 

James and Michelle Boutillier 

David and Lisa Bowman 

Robert Bowman 

Ashley Boyle 

Terry and Adua Boyle 

BP Amoco Foundation, Incorporated 

George and Marie Bradshaw 

Ken and Margaret Brager 

William and Susan Brager 

Curtis Brake 

William and Jeannine Bramstedt 

Arnold and Bonnie Brann 

Kent Breidenstein and Dana Marmion 

Bruce and Dorothy Breitenbach 

David Bricka 

Robert and Kristie Brigham 

Dennis and Georgia Briscoe 

Thomas and Vivian Brock 

David and Karen Brown 

Dudley Brown 

Ryan and Julie Brown 

Stephen and Susan Brown 

Jason Browne 

Matthew and Darcy Bruggman 

Norman and Patricia Brunken 

Catherine Bruntlett 

DiviDenD 7

Jon and Carol Bruton 

Mike Buckingham and Dawna Bock 

Sallie Bullock 

Charles and Suzanne Burke 

Daniel and Marie Burke 

Gary Burke 

Philip and Harriet Burke 

James and Maile Burnett 

Don Burns 

Marcus Burns 

Amber Burroughs 

Jerry and Angelina Burtenshaw 

James and Darlene Burton 

J. Ross and Diane Burwell 

Bradley and Amber Busch 

Brian Busch and Ashley Overstreet 

*Dorothy Bushman 

Henry Bushman 

F. Kelly and Terri Butz 

Justin Cadwallader 

Joshua Calene 

Thomas E. Callahan 

Jamie and Tonya Callison 

John and Mary Campagnaro 

Kate Cancro 

Steven and Lisa Cannatella 

Brent and Shannon Carefoot 

Jane Carlson 

Daniel and Kathryn Carmody 

Katie Carrigan 

Steven Carson and Brandy Hofstad 

Thomas Carter 

A. Scott and Ann Case 

Paul and Milly Cassel 

Daniel and Barbara Cassidy 

John Cassidy 

Daniel and Joanne Castles 

Mishelle Cates 

Tom and Karin Catey 

Suranjan Chakraborty 

Don and Kirsten Chandler 

Helen Chandler 

Joel and Julia Chaplin 

Robert and Judy Chaput 

Robert and Jannice Chatters 

Louise and John Cheney 

ChevronTexaco Matching Gift Program 

Susan Childers 

Nicole Choi 

Barbara Churchman 

Jamie and John Cimmiyotti 

Dennis and Betty Clancy 

Clark Nuber, PS 

Kevin and Cary Clark 

Michael and Kelly Clark 

Gary and Barbara Clifford 

David Climer 

John and Cynthia Clutter 

Coca Cola USA 

Col Solare Winery 

Kenneth and Diane Colley 

Kevin and Ellen Comeaux 

Daniel Conlon 

Danny Wayne Cooper, PhD 

Linda Corbett 

Darrell and Cheryl Corbin 

Kelly and Laurie Corr 

*Kevin Corwin 

Suellen Corwin 

Hershel and Pat Crabb 

Alan and Nancy Crowe 

Alexander and Kayla Cruanas 

Robert and Saundra Crum 

Randall Culp 

Dana and Julie Cummings 

James and Peggy Curtin 

Charles and Linda Dagg 

Phillip and Jane Dailey 

Charles and Linda Darst 

Theodore Davis 

Davita 

Caleb Deam 

Michelle Dearlove 

Lisa Decarlo 

John and Karri Degel 

Gregory and Marla DeGeller 

Stephen and Susan DeVaney 

Dave and Emajean DeWitt 

Clifton Dickey 

Mark Diede 

Ryan Dixon 

Robert Dobbins 

Terrance and Judith Dobson 

Brad and Angela Dodge 

Mary Dodge 

Katherine Doe 

Cindy Donner 

Glenn and Sonja Dooley 

Scott Doubravsky 

Sarah Dreger 

Bernice Dreher 

Ralph and Marilyn Drengson 

Brittney Drollinger-Kluse 


Brian and Sharon Duffy 

Eugene Duffy 

Kevin Dugan 

Michael and Elizabeth Dunbar 

Greg and Monica Dunn 

John and Judy Duthie 

Chase and Nicole Earling 

Margaret Easterbrooks 

Denise Echols 

Patrick Eggers and Mary Reid 

Greg and Carolyn Elderkin 

William and Sandra Eldridge 

Kenneth and Shirley Elfbrandt 

Alan and Caroline Ellison 

Keith and Joanne Elrod 

David and Megan Enquist 

John and Sindi Entenmann 

Aaron Erickson 

Scott Esteb 

Brian and Tracie Evans 

David Evans 

Mark Evans 

Randal and Harriet Evans 

Peter Farr 

Theresa Farrell 

Gregg Dwight Faust 

Mauricio and Carolyn Featherman 

Shari Marrs Felton and Kevin Felton 

John and Mavis Fertakis 

Fidelity Charitable Gift Fund 

Jeff Fielder 

Michael and Susan Filyaw 

Patrick Fisher and Lindsay Carlson 

Rebecca Fisher 

Gary Fisker 

Richard and Dawn Flanigan 

Linda Fleming 

Patrick Fleming 

Lori and Gregory Fletcher 

David and Jacqueline Floan 

Peter and Janet Flones 

Patrick Flower 

Gareth and Susanne Floyd 

David Flynn 

John Fohne 

Gregory and Beth Fones 

James and Sharlene Forbes 

Neal and April Forde 

Christine Forrester 

William Forsberg 

Janet Marie Smart 

Scott and Linda Fortmann 

Andrew Foss 

Keith and Julie Foster 

John Franke 

Billie and Lorraine Frazier 

Jason Freeman 

Friends of Gladish 

William Frost 

Lani and Peter Fry 

John Fuller and Kathy Fait 

Carl Fulton 

Charles and Natalie Funk 

Donald and Janice Fyall 

Robin Gallion 

Alan Gamache 

Jessica Gamache 

Adam Ganders 

David Garay 

Denise Garceau 

Patrick and Victoria Gehring 

Grant Geiger 

Kennard and V. Gay Gerl 

Shelley and J. Ryan Gerrits 

Charles and Robin Gleiser 

Stephen and Kate Goedde 

Christine Goetz 

Peter and Cathy Good 

Martin and Suzanne Goodman 

Kyle and Mary Ann Goodwin 

Theodore and Sharla Gorder 

Rogelio Gordon 

Steve and Mary Gordon 

Roger and Janet Gores 

Kenneth and Sandra Graham 

David and Jacquelin Grant 

Douglas and Cynthia Grant 

Alan and Barbara Grasher 

Judy Gray 

Kenneth and Gretchen Graybeal 

Jerry and Linda Grebb 

Greenfield Advisors 

Lester and Carol Greenwood 

Paul and Virginia Greenwood 

Kim and Lisa Greer 

John and Nancy Grigsby 

Jeffery Grimes 

James Griswold 

Maxine Gross 

Randy and Sandra Gross 

Jason and Susan Gruba 

Pete and Mary Guay 

Andrew Guild 

Scott and Cynthia Guinn 

Mark Guy and Diann Barry 

Drew Hadley 

Allan Hakola 

Joseph Hale 

Joseph and Kelly Hall 

Hamilton Cellars 

Ronald and Utonna Hannum 

Ernest and Loretta Hansen 

Mark and Rebekka Hansen 

Lisa Hanson 

David Hargreaves 

Daniel Harper 

Spencer Harper 

Thomas and Susan Harrington 

Jack Harris and Terry Tatko 

Philip and Mary Harris 

Randall Harris 

Matthew Harsch and Monica Lochrie 

Norma Hart 

Paul and Marcia Haukaas 

Mark Hedin 

Gerald Hee 

Rick Heerspink 

Raymond and Frances Hein 

Dan and Ruthann Heinrich 

David Henn and Suzanne Johnson 

Gary and Pamela Henrickson 

Harold and Elene Henrikson 

John and Zandra Hensel 

Theodore Hermann 

Troy and Suzanne Hermanson 

Samuel Herrick 

Eric and Barbara Herrmann 

Clifford Hersman and Victoria Serles 

Brian and Tiffany Hevly 

Rodgers and Maryanne Higgins 

Brian Hill 

David and Jean Hill 

Mary Hill 

Thomas and Lori Hill 

Per and Mary Hilmo 

Jamie Himmerich 

Ernest and Jean Hinck 

Alvin Hirata 

William Hirata 

Brianne Hirning 

Brian and Mary Hirschkorn 

Anna Hirz 

Douglas Hitsman 

Sara Michelle Hogge 

Deborah Holbrook 

Julia Holland 

Jeffrey Holliday 

Jeff and Lisa Hollingsworth 

James and Mary Holroyd 

Theodore and Phyllis Homchick 

Melissa Homer 

Mark and Cynthia Hopwood 

William and Sharon Horn 

Mark Hornby 

Robin and Nancy Horrell 

Donald and Sharon Houck 

Andrew Houtrouw & Shannyn Thomson 

John Howie 

Diana Hughes 

Joel Hughes and Karen Creveling-Hughes 

Jon and Patricia Hulen 

John and Elizabeth Humphrey 

Rex Hung 

Tristan Hurlbert 

James and Andrea Hurson 

Stephanie Hutchinson 

Illinois Tool Works Foundation 

Michael and Linda Infranco 

Inland Body & Paint, Incorporated 

Intel Foundation 

Michael Isaacson 

Elinor Iverson 

Margit Jackson 

John Jakotich 

Andres and Sarah Jaquez 

Glenn Jarstad 

James and Shari Jenkins 

Jan Jenne 

Sol and Talia Jensen 

John Deere Foundation 

Brian and Susan Johnson 

Ed Johnson 

Gordon and Mary Lou Johnson 

Gregory Johnson 

Harold G. and Molly Johnson 

Mark Johnson 

Richard and Roxana Johnson 

Stacy and Ronald Johnson 

Steven Johnson 

Sondra Johnston 

Carey Jonas 

Hilton and Joanne Jones 

Joel and Pam Jones 

Larry and Linda Jones 

JustGive 

Steven and Cindy Kalamakis 

Kalispel Tribe of Indians 

Nicole and James Keller 

Michael and Anne Keller 

Rita Kellerman 

Patricia Kellogg 

Ronald and Arlene Keolker 

Robert and Jean Kiehl 

John and Lynnda Kilpatrick 

Clay and Mary-Susan King 

Cheryl Kingen 

James Kinnard 

Rasto Kiplangat 

Michael Kirk 

Tyler Kirkpatrick 

Stephen and Terryl Kirsch 

Kelly Kirschner 

Jennifer and Jeffrey Kitterman 

Donald and Marlene Kittleman 

Dorothy Klick 

Michael and Susan Klima 

Karl and Noreen Kloster 

Richard and Natalie Kneipp 

Will Knotts 

Milton and Gwendolyn Koch 

Wilmar and Karen Kohne 

David and Roberta Kostenbader 

KPMG Involve Program 

Dean Kraft and Julie Johnson 

Matthew Kral 

Craig Kramer 

Ryan Krebs 

Leslie and Kelly Krier 

Mark and Sarah Kuest 

Heidi LaGrandeur 

Todd Lambert 

Bret and Ellen Lamoree 

Edward and Ruth Lapsley 

Jesse Larsen 

Lanny and Sharon Larsen 

Corey and Kristy Larson 

Gregg and Jill Larson 

Randy and Karen Larson 

Rick and Lori Larson 

Michael and Margie LaShaw 

Brian Laskey 

Wade Latta 

Law Offices of L. Paul Alvestad 

Bruce and Kathleen Law 

Arden and Lynda Lawrence 

Robert and Susan Lawson 

Marvin and Carrie Leaf 

Miller and Gail Lembke 

Dave and Diane LeMonds 

Charles and Carlene Lenard 

Angie Leppert 

Craig and Victoria Leuthold 

Gregory and Patricia Liddle 

Chun Lin 

Marc and Michelle Linafelter 

Kenneth and Lynne Lindsay 

Candace Lindskog 

Jeanne Lindskog 

Donna Linstrum 

Sheen Liu 

Edgar Locati 

Chris and Marni Loeken 

Vincent Loi 

Craig and Jill Looper 

Brian Lucarelli 

Nelson and Bonnie Ludlow 

John and Sharon Lundberg 

Jeffrey and Mary Lundt 

Jessica Lustig 

James Lyle 

Jeffrey and Kathryn Lytle 

Harris Maceo 

Jeffrey Macias 

Scott and Dana MacKenzie 

Roland and Cathy Macy 

Todd and Jessica Madison 

Michael and Donna Malone 

John Mangiantini 

Eli Manza 

Dave and Ann Manzari 

Josephine Mark 

Antonio and Vicki Marquez 

Robert and Cecelia Martin 

Steven and Teresa Martini 

Janice Cavadini-Marton & Michael Marton 

Dylan Mason 

Carl and Diane Mathisen 

Jacob Matthaei 

Julie Ann and Gregory Matthews 

Edward and Virginia Matthias 

Joseph and Susan Mauro 

Richard and Marlys Mayer 

Windsor and Carole McCannon 

James and M. Jane McCarry 

F. Mark McCauley 

Robert and Sarah McClain 

Jason McClendon 

Carol McClure 

Warren and Jean McClure

Ian and Megan McConnell 

Michael McCoy and Nadine Highland 

Amanda McDavid 

Patrick McDonald 

Brian and Carina McGinnis 

Donald McHargue 

*Dwain McIntosh 

Marianne McIntosh 

Ronald and Patricia McIrvin 

Reed and Lisa McKinlay 

Richard and Susan McKinnon 

Bret McLaughlin 

Ralph and Linda McMillan 

Joyce McNeil 

Paul Lynn McNeill 

Dustin Mead 

Richard and Reva Meadows 

John and Janet Meersman 

Jesse Mejia 

Terri and James Melone 

Daniel Menser 

Frank Mercker 

Patrick Merry 

Merry Cellars 

Carl Meyer 

John Meyers 

Valarie Miceli 

Patricia Michajla 

Elinor Michel 

Kelly and Connie Mickelson 

Matthew and Jessie Miera 

David and Jeanne Miller 

Dennis Miller 

John and Katie Miller 

Michelle Miller 

Tim and Kristin Miller 

Karen Milt 

Terry and Mary Minkiewitz 

Sanjay and Anju Mishra 

Val and Wendy Miskin 

Donald and Janet Misner 

Brian and Diane Mitchell 

K. C. Miyasako 

Annelore Mochel 

John and Pamela Mogush 

Aaron Molzhon 

Jacquelyn Moore 

Jessica Moore 

Thomas and Nancy Moore 

Jeri Morgan 

Jonathan Morgan 

James and Susan Morrow 

James and Corene Morton 

Joseph Motta 

Thomas Moynihan 

Lynnette and Steve Muenzberg 

Judy Mulhair 

Dorothy Muller 

Heather Munro 

Patrick and Kris Murphy 

Patrick and Charlene Murray 

Terry and Regina Mutter 

Donald Myers 

Corbin Nash 

Stephen and Carolyn Natcher 

David and Susan Neal 

David and Toni Needham 

Robert Neilson 

John and Cindy Nelson 

John and Joyce Nelson 

Marvin and Sandra Nelson 

Ronald and Laura Nelson 

Robert Neubauer 

John A. Neugebauer 

James and Lynda Nicholson 

Patricia Nilan 

David Nishimoto 

Kevin Nooney and Elizabeth Ottavelli 

Nancy Norbury-Harter 

Michael Nordal 

Craig and Marie Nordlie 

Debi Nordstrom 

Carol Norton 

E. Clell Norton 

Geoffrey and Robyn Norwood 

John and Karen Nyere 

Carla Nystrom 

Edward O’Brien 

Robert O’Callaghan 

Chad O’Donnell 

Stuart and Norma Oliason 

Wallace and Margaret Oliver 

Mary Olmstead 

David and Kelli Olsen 

Kenneth and Alisa Olsen 

Patrick Olson 

Robin Olson 

Lawrence Onsager and Annetta Gibson 

Melvin and Brandie Orchard 

William Orley 

Patrick O’Rourke and Ann Kennedy 

James and Constance Ostrander 

Jeanne Ostrander 

Roger and Kristine Ostrem 

Todd and Tracy Ostrem 

Myron and Shirley Ougendal 

Thomas and Joni Owen 

Jack and M. Karen Pacheco 

Steve and Julie Pagel 

Brent Palmer 

Nancy Palmer 

Ralph and Kristi Parham 

*Grace Parisio 

William Parisio 

Karen and Clair Parker 

Gail Parsons 

Nicholas Parsons 

Dianne Pastorino 

Roger and Faith Patterson 

John Paul 

Nancy Paxton 

Simona Pearce 

Robert Peavey 

Ryan Pecha 

Michael and Taunia Penrose 

Scott Pepin and Kim Ballentine-Pepin 

Barry and Kathy Permenter 

Donald and Marlene Peters 

Jay Petersen 

Jocelyn Peterson 

Kevin and Teresa Peterson 

Mark Peterson 

Ralph and Pauline Peterson 

Scott Peterson 

Steven and Tamara Peterson 

Pete and Tina Petesch 

Dennis and Patricia Phelps 

Robert Phillips 

Arun and Padmaja Pillutla 

Melissa Pine 

Timothy and Delores Pingrey 

Catherine Jean Pitts 

Theodore and Maxine Pitts 

Betsy Rae Poulson 

Harold and Wendy Poulton 

Kathleen Powell 

Paris Powell 

James and Ruth Powers 

Julie Prazich 

Judson and Laura Preece 

Michael and Katherine Price 

Arlene Priest 

Stanley and Kim Prothero 

Robyn Prout 

Leonard Purdy 

Qualcomm, Incorporated 

Cynthia Quinton 

Russell and Leona Radach 

Nicholas Raines 

Kris and Maria Ramesh 

Michael and Henrietta Rash 

Daniel and Janice Razey 

Craig Recob 

Recreational Equipment, Incorporated 

Susan Reeb 

Gary and Melinda Reed 

Robert and Sandra Reed 

Scott Reed 

Zachary Reed 

Kyle and Kelly Reep 

David and Robin Reese 

Imran Rehman 

Donn and Yoko Reimund 

Michael Reis 

Gary and Christine Remy 

Richard Renfrow 

Louise Reuble 

Walter and Marcie Rex 

Dennis and Julia Reynolds 

Zac Rhodes 

Susan Rice 

David and Sue Richards 

Dawn Richardson 

Sandra Richardson 

Richard Ricketts 

Paul and Anita Rissberger 

Erin Roach 

Mitchell and Susan Roach 

Charles and Maura Robbins 

Vic and Lori Roberts 

Kenneth and Sally Robinette 

Hillary Robinson 

Denise Podnar and Michael Robinson 

Joseph and Shelley Rockom 

William and Bonnie Roe 

Andrew and Erica Roed 

Kenneth Roff 

Beth Rogers 

Jamie Rogers 

Daniel and Janet Rollinger 

Eric and Sharon Romppanen 

Adam and Kelle Roodman 

Michael Rootjes 

Jonathan Rosa 

Sarah Roscoe 

Roy and Melanie Rose 

Marcia Ross 

Ryan Ross & Jennifer Frei 

Mark Rossolo and Elizabeth Wilson 

Craig Rothlin 

Ryan Rovang 

Kevin and Erin Ruehl 

Dennis and Jennifer Rugg 

James and Traci Rugg 

Russell Matching Gifts 

Nicole Rutherford 

Jennifer Parker Ryan and Andrew Ryan 

David Sablatura 

W. H. Samenfink 

John and Jennifer Sands 

Jenni Sandstrom 

Rodney Santic 

Kurt Sarchet 

Robert and Carolyn Sawyer 

Margaret Schalow 

Donald and Lorene Schibel 

Edward and Joan Schlect 

Timothy and Terri Schmidt 

Dale and Patricia Schneider 

Mark Schneider 

Michael and Diana Schnurr 

Brenda Schoeneman 

Derek and Kappy Schoening 

Schoening Orchards 

Nicole Schoenle 

Christine Schofield 

Steven and Kim Schofstoll 

Carolyn Schott 

Suzanne Schreck 

Kelly and Karen Schroeder 

Lyle and Gail Schultz 

Cameron and Melissa Schwartz 

Andrew and Lorrie Scott 

Jeffrey and Debbie Scott 

Greg Selby 

David and Lisa Shank 

Heather and Jeff Shelstad 

Joy and Michael Sheppard 

Abigail Sherwood 

Michael and Janet Shields 

Marion and Lorena Shinn 

H. Rolan and Lynn Shomber 

B. Kimberly and Jean Shrader 

Wendy and Norman Shrumm 

Craig Simanton and Karen Givens 

Mary Simpson 

Rita Skaar 

William and Susan Skavdahl 

Gwendolyn Slagle 

Shawn Slaven 

Doug and Susan Smith 

Jay and Gail Smith 

Richard and Vivienne Smith 

Samantha Smith 

Patrick and Paula Smyly 

Mary Snelson 

Ryan and Vicki Snider 

Richard and Julleen Snyder 

Mary Sobczyk 

Society of Certified Public Accountants of 

Washington 

Jane and Gregory Sojka 

David and Claire Sokoloski 

Kelvin and Meg Soldat 

Travis Solin 

Steven and Barbara Sowers 

Ron and Carrie Spencer 

Harrison and Patricia Spiegelberg 

Sharon Spratt 

St. Paul Travelers Foundation 

Standard Insurance Company 

Aaron Stark 

Carly Starkovich 

Tessera Stasziak 

State of Washington 

Ste. Michelle Wine Estates 

Matthew Steadman 

Walter and Carol Stelter 

Matthew and Rebecca Stenzel 

Keith and Janet Stephens 

Daniel and Tracie Stephenson 

Blair Stern 

Jack and Barbara Stevens 

Stevens Properties, LLC 

Douglas and Cindy Stockwell 

Timothy Stotelmeyer 

John and Carolyn Stotler 

Ryan Stoyko 

Richard and Kristina Strausz 

George and JoAnn Strickland 

John and Cathy Strohmaier 

Norman and Susan Strong 

Jordan Stupey 

Jon and Phyllis Sundstrom 

Paul and Nimmi Swamidass 

Casey and Sarah Tallon 

Brian Tan 

Michael and Katherine Tarbox 

Target Stores 

Neil Tarte 

Michael and Ann Taylor 

Robert Taylor 

David and Edith Tennyson 

Edward Tetreau 

Darcy Thayer 

Jared Theis 

Karen Thiessen 

Kathleen Thompson 

Martin Thompson 

Brent Tidwell 

Philip and Diana Tiegs 

Sandy Ting 

Michael and Christina Toll 

Jerry and Judith Tonkin 

Richard Toolson 

Dale and Jamie Tosland 

Byron Trafton 

Lawrence Trimble 

Robert and Eloise Trout 

Barbra and Jerry Trujillo 

*Dolores Tugby 

Maurice Tugby 

Daniel and Theresa Twining 

Terry and Julie Umbreit 

United Way of King County 

Linda Urias 

Russell Vaagen 

James and Terri Van den Dyssel 

Loren and Kristin Van Loo 

Jerry Vessey 

Jennifer Viens 

Paul Viren 

Donald and Julie Wade 

Sherry Wahl 

Ned and Nanette Walker 

Boqing Wang and Guorong Liu 

Mark and Britt Ward 

Robert and Donna Ward 

William and Marlene Wardinsky 

Nicholas Warner 

Donald and Beth Warrick 

John Webb 

Joann Webster 

Donald Wehtje 

David and Judith Weiss 

John and Terri Weiss 

David and Janice Welch 

Thomas Welch 

Gerald and Vickie Weller 

Robert Weller and Monica Romano 

Frederick and Jan West 

Lynette West 

Jack and Barbara Wheeler 

Bryan and Kathy Whipple 

Charles and Barbara White 

Colin White 

Gilbert and Debra White 

Terry and Beverly Whiteside 

Michael Whitney 

Amy Widman 

Widmer Brothers Brewing Company 

Jerry and JoAnn Wiesner 

Robert and Barbara Wikoff 

Mitchell Williams 

Robert Williams and Laurie Nichols 

W. Loren and Susan Williams 

James and Joyce Wills 

Gary and Jacqueline Wilsey 

David Wilson 

Douglas Winslow 

Jeremy Wittenhagen 

Jeffrey Wittler 

Matt Wittmier 

David Wold 

Bruce Kendall Wolford 

Harold and Dalia Wolverton 

Lok-Hang Wong 

Warren Wong 

Mary Wood 

Ronald Wood 

John Woods 

Constance and Edward Worthen 

Keith and Marlene Wright 

Ruth Wylie 

Gwenn and Carlos Wysling 

Michael Yambra 

Aaron Yokomura 

Glenn and Mae Yokomura 

Josette Yolo 

Chris and Tasha Yonlick 

Charles and Robin Yorlano 

Kenneth and Pernilla Zacher 

Larry and Renee Zimmerman 

*deceased 

DiviDenD 9

MOVING FORWARD 

By Sarah Druffel 

The College of Business is 

continuing to grow and lead 

by following the strategic priorities 

and goals recently determined to 

guide our progress into the future. 

For the past five years, the college 

has been operating under three 

strategic goals: globally competitive 

business leadership, delivery 

of innovation, and positive 

societal impact. Whether you are 

a multimillion-dollar corporation 

or a local nonprofit organization, 

reevaluating your strategy and 

goals is the way to continue to 

grow and be successful. 

in the field of higher education, 

reevaluation is an important step 

to ensure you continue to provide 

the education students need while 

also meeting the financial needs of 

your organization. it is this desire 

to serve students and to persevere 

in the current economic environment 

facing higher education that 

has led the College of Business 

to restructure and reevaluate the 

strategic priorities of the college. 

The college has strived to keep 

its strategic plan in line with the 

University’s plan while not losing 

sight of the differences and advantages 

the College of Business has to 

offer students across the campuses. 

The goals of the college during the 

last five years have been absorbed 

and expanded in four new strategic 

priorities: commitment to research, 

global learning, professional 

development, and innovation. 


Commitment to research 

A commitment to research and 

recruiting, training, and placing 

doctoral students is the essence of 

the first goal of the new strategic 

plan. We must continue to further 

our national and international 

reputation for conducting quality 

research and training future 

scholars and educators. Research 

has always been an important part 

of Washington State University 

and the College of Business and 

will continue to be so. Relevant, 

industry-specific CB research is also 

of interest to business throughout 

the region and the world. Here are 

some examples: 

Research by Dr. Darrel Muehling, 

focusing on advertising information 

processing and nostalgia, could 

change the way products are advertised 

to consumers. (“An Empirical 

Investigation of the Differential Effects 

of Personal, Historical, and Nonnostalgic 

Advertising on Consumer 

Responses,” Journal of Advertising, 

2011) 

In today’s market, unhappy customers 

can spread negative comments 

through word of mouth as well as 

Facebook, Twitter, and YouTube, all 

of which can reach millions of 

consumers. Dr. Thomas Tripp, WSU 

Vancouver, and Dr. Yany Grégoire 

have developed an organizing matrix 

to determine what companies can do 

when reacting to negative publicity 

or preventing its occurrence. (“When 

Unhappy Customers Strike Back on 

the Internet,” Sloan Management 

Review, 2011) 

Dr. John Nofsinger and graduate 

student Weicheng Wang have been 

studying the early stages of financing 

typical in new start-up firms. Their 

research provides information on 

how investors reduce the information 

asymmetries and moral hazard 

problems inherent in the funding 

of a start-up firm. 

(“Determinants 

of Start-up Firm 

External Financing 

Worldwide,” Journal 

of Banking and 

Finance, 2011)

How do you decide which restaurant 

to visit, what menu item to order, or 

what wine to select from a wine list? 

Dr. Dennis Reynolds is using a 

promising new application that may 

provide prescriptive direction. Called 

NeuroSky technology, it is an interface 

that senses a person’s analog 

electrical brainwaves and processes 

them into digital signals. Early 

applications of brain–computer 

interface (BCI) technology suggest 

that it may provide data previously 

difficult to gather about what elicits 

interest from potential consumers. 

Applied to online menu design and 

wine lists, BCI technology will make it 

possible to test consumers’ responses 

to various online menu designs. 

(“Web-based Menu Design: An 

Investigation of Attributes and Causal 

Effects Using NeuroSky Technology”) 

Training future scholars and educators 

is a priority for the College 

of Business, and we are proud of 

our doctoral graduates. Fourteen 

students graduated in 2010-2011, 

all with job offers. Thesis topics 

were varied, as was undergraduate 

study. More information about our 

graduates is featured on page 33. 

Global learning and 

professional development 

The college continues to be committed 

to broadly developing an 

appreciation in our students for the 

cultural and social dimensions of 

the global business environment 

while developing professional and 

responsible future business leaders. 

Providing students with a 

global learning experience is a key 

component of a College of Business 

education. During the 2010–2011 

academic year, 210 students studied 

abroad—27 percent of domestic 

enrollment (excluding international 

students). When including 

international students, 37 percent 

of students have studied abroad, 

the highest total percentage since 

the college began tracking in the 

2007–2008 school year. 

Last year the college had seven 

faculty-led programs: China, Greece, 

italy, Thailand (CMU), Thailand 

(Phuket), and two trips to Switzerland. 

Throughout the years, many 

students have benefited from these 

study abroad experiences; you can 

read about one of them on page 22. 

The College of Business strives 

to help students succeed from the 

beginning of their academic career. 

Students are able to get a head start 

on their business degree by becoming 

part of the Freshman Admit 

Program. Upon acceptance to WSU, 

an incoming freshman is invited 

to apply for the Freshman Admit 

Program before completing 30 

credits. This is an opportunity for 

any student who maintains a 3.0 

cumulative GPA and successfully 

completes the “Keys 4 Success” 

requirement to be automatically 

accepted in the College of Business 

as a certified major after completing 

60 semester hours and ten core 

business courses. Spring 2011 was 

the first full semester for students 

to apply for certification from the 

Freshman Admit Program; already 

51 students successfully certified 

into the College of Business. 

The “Keys 4 Success” program 

outlines four areas with specific 

activities and opportunities for students, 

which will help them make 

the move from college to career. 

The areas include academics, skills, 

experience, and networking. By 

taking advantage of these resources, 

students gain invaluable skills and 

are better prepared to enter a career 

after graduation. 

DiviDenD 11

Master’s level graduate education 

is another important aspect of 

reaching our second goal. The College 

of Business has trained leaders 

and managers for some of the 

nation’s top corporations for more 

than fifty years. The MBA programs 

teach through theory, real-world 

application, and interaction with 

world-renowned faculty. 

With the introduction of an 

executive Online MBA program, 

the college has found another way 

to allow students to get a high 

quality education from the College 

of Business. Graduates of the 

executive MBA program credit their 

global perspective for giving them 

a definitive leading edge. A heavy 

emphasis on problem-solving has 

enabled them to refine their skills 

and sharpen their business acumen. 

immersion in entrepreneurial and 

innovative thinking has escalated 

their business stature. 


Innovation 

The college continues to foster 

innovative ideas and entrepreneurial 

thinking in our students and 

faculty. The college held its annual 

Business Plan Competition April 

22-23 and awarded $150,000 in 

prizes and money. See this year’s 

Business Plan Competition winners 

on page 20. 

Thanks to donations, students in 

the college have the opportunity 

to participate in real-life research 

projects involving direct interaction 

with business organizations 

through the Center for Behavioral 

Business Research (CBBR). The 

CBBR incorporates the college’s 

research and education mission 

by using hands-on experience 

to train students in behavioral 

research methods. 

“Through the Center for Behavioral 

Business Research, we have 

been able to strengthen the College 

of Business’s ties with industry 

by providing relevant, timely, and 

applied research to help businesses 

anticipate and meet future needs 

and challenges in the changing 

global environment,” says Dean 

Eric Spangenberg. 

Students gain access to the 

CBBR and its impressive array of 

technologies and research staff 

through a behavioral research 

course. The center creates a unique 

experience as students participate 

in the design, implementation, 

and reporting of behavior research. 

(Regional industry leaders 

interested in primary or secondary 

research projects can contact 

the Department of Marketing at 

509-335-0924.) 

To achieve the goals and 

priorities the college has set, we 

must work toward becoming 

less reliant on state funding. The 

college has set a goal of raising $75 

million during The Campaign for 

Washington State University: Because 

the World Needs Big Ideas to help 

shape the college and to continue 

to prepare future business leaders. 

For more information about giving 

to the college, see page 42. 

One of the ways you can help the 

college reach its campaign goal and 

enhance students’ lives at WSU is 

to attend an event. The college had 

many successful events this year, 

which may be viewed in photos on 

page 36, and future events are on 

page 45. 

Last year’s power breakfast 

with Sound Transit CeO Joni 

Earl was a tremendous event. 

We hope you consider attending 

this year’s event on October 21, 

featuring Phyllis J. Campbell, 

chairman, Pacific northwest, 

JPMorgan Chase.

The second annual Dean’s 

Leadership Celebration raised 

over $155,000 for the Dean’s 

excellence Fund. in spite of challenging 

weather, the event was 

well attended by friends of the 

college including several prominent 

business leaders and corporate 

executives from the Pacific 

northwest. Gina Meyers, senior 

director of accounting for impinj 

inc., was recognized by the college 

as this year’s recipient of the Dean’s 

Leadership Award (see page 27). 

Success 

Despite the many challenges 

higher education is facing 

in Washington State and 

around the nation, the 

College of Business will 

continue to be an integral 

part of Washington State 

University. The college will 

continue to impact the business 

and academic communities by 

advancing knowledge, developing 

globally competitive leaders, and 

engaging with these communities. 

DiviDenD 13

Hospitality 

Kitchen 

A world-class facility for a world-class 

education 


For nearly 80 years, the School of Hospitality Business 

Management in the College of Business has been 

considered one of Washington State University’s 

premier programs. The school has a national and 

international reputation for its ability to produce 

graduates who become hospitality leaders and executives. 

With the completion of the new teaching kitchen 

in The J. Willard and Alice S. Marriott Foundation 

Hospitality Teaching Center, the school now boasts 

a state-of-the-art facility for students to learn from 

world-class faculty. 

The remodel for the kitchen was completed in 

november 2010, following the 2009 renovation of the 

dining areas. The project was made possible by a generous 

$1.5 million gift from The J. Willard and Alice S. 

Marriott Foundation. The Marriot Center now includes: 

• Four-station range area for instruction, with a 

fifth station for the facilitator 

• Large walk-in refrigerator and freezer 

• Baking area and baking equipment 

• Updated kitchen equipment (warming equipment, 

stoves, ovens, etc.) 

• Modified dish pit for better flow of dish drop off 

and pick up 

• Flexible counter space for more food 

preparation areas 

• Permanent shelves to store pots, pans, 

and utensils 

• Beverage area for hot and cold drink preparation 

• video and audio technologies to enhance teaching 

and dining service capabilities 

• Window into the kitchen to allow observation of 

the facility 

• Charcoal air filtration system to prevent odors 

from entering other areas in the building

The updates modified the flow of traffic to allow 

a circular flow for wait staff and a separate flow 

for food preparation workers. The remodel also 

opened the entire space so instructors can better 

observe students. 

With The J. Willard and Alice S. Marriott Foundation 

Hospitality Teaching Center now completed, 

the popular Feast of the Arts series will be returning 

this fall. The evening commences with a music 

and art reception in the Museum of Art/WSU, 

including wine and hors d’oeuvres, followed by a 

gourmet four-course dinner in the teaching center’s 

dining room. All of the food is created by chefs and 

students from the School of Hospitality Business 

Management. The meal is paired with premium, 

award-winning wines from wineries previously 

showcased in the WSU Alumni Association’s wine 

club, Wine-By-Cougars, which highlights WSUconnected 

wineries. 

The series always sells out, so book your reservations 

early at feast.wsu.edu. 

WSU Wine Business Management 

Program Graduates First Students 

The first wine business management 

graduating class at WSU was 

small but full of promise. All three 

of the May 7, 2011, graduates were 

offered jobs in the Washington 

wine industry. 

“The program started in fall 

2009 after years of planning 

and is resource neutral,” says 

Dennis Reynolds, wine business 

management director in the School 

of Hospitality Business Management. 

it draws from classes already 

offered so there was no extra cost 

to the university. 

The new major prepares students 

for managing functions such as 

marketing, promotion, distribution, 

and, to a certain extent, production. 

Upon graduation, graduates 

are equipped to manage wineries 

and work in retail and distribution. 

Two of the wine business management 

graduates, Carlye Rice 

from Silverdale and Dana Johnson 

from Moses Lake, transitioned from 

hospitality business management 

majors last year. Both double 

majored in hospitality business 

management and wine business 

management. 

“i like taking viticulture and 

enology classes with a business 

background,” Rice said. “A lot of 

the wine industry doesn’t have a 

business background,” Johnson 

said. “Our expertise is going to be 

helpful—instead of making wine, 

we are selling wine.” 

Last summer, Johnson completed 

an internship in napa valley, 

California, at Boyd Family vineyard. 

She has two job offers in the 

Tri-Cities area. Rice has accepted 

a position at Figgins Family Wine 

estates in Walla Walla as brand 

manager. 

This year, Rice worked with Reynolds 

in a wine business research 

project. They looked at data for 

U.S. wine sales and compared how 

different state laws affected sales. 

Rice presented her research and was 

one of two first place finishers at 

the WSU Spring 2011 Undergraduate 

Research Symposium. 

Both students have also taken 

small business classes, including 

small business policy and entrepreneurial 

marketing, because most 

of the Washington wine industry 

is small business. The curriculum 

includes introductory botany, vines 

and wines, beverage management, 

horticulture and crops, and business 

classes. 

Students will have the opportunity 

to find jobs in restaurants, 

wine shops, and distribution 

companies. They could be winery 

event planners or work toward 

becoming sommeliers. 

DiviDenD 15

COLLEGE OF BUSINESS 

Executive Speaker Series 

each year, the College of Business hosts speaker 

series on the Pullman campus, bringing industry 

professionals to campus where they can speak 

directly to students about current issues facing 

today’s business world. 

the Burtenshaw 

Distinguished lecture series 

The Burtenshaw Distinguished 

Lecture Series began in 1981 and 

is sponsored by DeVere Jerry and 

Angelina Burtenshaw in memory 

of their son, Calvin Brett. The 

series is presented by the School 

of Hospitality Business Management, 

and each spring experts 

in the hospitality field speak to 

audiences in Pullman as Burtenshaw 

Lecturers. 

the Brinson lecture series 

The Brinson Lecture Series provides 

WSU students and faculty with the 

opportunity to interact and question 

leaders who have transformed 

the field of finance. This series 

allows students to enhance their 

education and gain knowledge 

from some of the best minds in the 

world. This is all possible because 

of the generosity of acclaimed 

global investing authority and 

WSU alumnus Gary P. Brinson. 

the walton lecture 

The Walton Lecture is funded 

through an endowment from the 

Independent Insurance Agents 

and Brokers of Washington 

(IIABW) and honors iiABW past 


president Max Walton. The Walton 

Lecture has brought a number of 

influential representatives from the 

insurance industry to our campus. 

Previous speakers include former 

Safeco President and CeO Mike 

McGavick, Washington insurance 

Commissioner Mike Kreidler, and 

PeMCO insurance President and 

CeO Stan W. McNaughton. 

the omer l. Carey Finance 

Industry night 

The Omer L. Carey Finance 

industry night is made possible 

by the generous support of Omer 

Carey and Gary P. Brinson. The 

event features a panel of speakers 

from around the region in a forum 

setting, allowing students to hear 

from CFOs and other finance 

executives about the real-world 

issues facing the industry today. 

it is organized each year by the 

Department of Finance and 

Management Science and the 

Omer L. Carey endowed Chair 

in Financial education, which is 

held by Dr. H.J. Turtle. 

the Maughmer lecture 

Geoff and Florence Maughmer 

created The Maughmer Freedom 

Philosophy Lecture Series through 

an estate gift to the College of 

Business in 1993. They were 

proponents of a free, fair, and open 

economy and founded the annual 

lecture to educate students about 

the importance of a free and open 

exchange of ideas and capital to 

American innovation and growth. 

College of Business Dean Eric 

Spangenberg holds the Maughmer 

Freedom Philosophy endowed 

Chair. The lecture is held in the 

spring and is open to the public. 

wsu College of Business 

Power Breakfast 

in addition to the offerings for 

students, the College of Business 

has been connecting CB alumni 

and Washington business leaders 

through the annual WSU College 

of Business Power Breakfast series. 

This event is an opportunity to 

engage with prominent executives 

around topics of corporate 

leadership, entrepreneurship, 

and innovation. Our 2011 Power 

Breakfast features guest speaker 

Phyllis J. Campbell, chairman, 

Pacific northwest, JPMorgan Chase. 

Her speech is titled “Get Ready: 

A Perspective on the economy, 

Banking, and Careers” and the 

event takes place at the Grand 

Hyatt Seattle on October 21.

WSU College of Business 

Power 

Breakfast 

Please join Puget Sound business leaders and College of Business 

Dean Eric R. Spangenberg for the WSU College of Business 

Power Breakfast, featuring guest speaker Phyllis J. Campbell, 

chairman, Pacific Northwest, JPMorgan Chase. 

inform • inspire • engage 

The WSU College of Business Power Breakfast speaker series 

continues to inform, inspire, and engage Seattle-area business 

leaders on topics of entrepreneurship and innovation. 

Priority reservations are due by October 14: 

go.wsu.edu/powerbreakfast • 509-335-3596 

business@wsu.edu • Price: $40 

If you are interested in purchasing a table or event sponsorship 

opportunities, please contact Linda Infranco at 509-335-7853 or 

infranco@wsu.edu. 

Featured speaker 

Phyllis J. Campbell, 

chairman, 

Pacific Northwest, 

JPMorgan Chase 

October 21, 2011 

Grand Hyatt Hotel 

721 Pine Street, Seattle 

All the Best to You 

Washington State University alumni produce 

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DiviDenD 17

College of Business Awards 

2011 Outstanding 

Award Winners 

Outstanding Faculty, Teaching 

Dennis reynolds, Hospitality 

Business Management 

Outstanding Faculty, Research 

Joe Valacich, Entrepreneurship and 

Information Systems 

Outstanding Faculty, Service 

Darrel Muehling, Marketing 

Outstanding Faculty, 

Non-Tenure 

Val Miskin, Management 

Outstanding Graduate Student, 

Teaching 

stoney Brooks, Management 


Outstanding Graduate Student, 

Research 

Brian Gillespie, Marketing 

Outstanding Staff 

teresa Brewer, Administrative 

Assistant for the College of Business 

Associate Dean and the International 

Business Institute 

wanda walters, Program 

Coordinator for WSU Tri-Cities 


Dean’s Excellence Fellows 

Jonathan arthurs, Associate 

Professor, Management 

Mauricio Featherman, Assistant 

Professor, Entrepreneurship and 


stergios Fotopoulos, Professor, 

Finance and Management Science 

Dogan Gursoy, Taco Bell 

Distinguished Professor, Hospitality 


Jeff Joireman, Associate Professor, 

Marketing 

K.D. Joshi, Associate Professor, 

Entrepreneurship and Information 

Systems 

Hyun Jeong Jenny Kim, Associate 

Professor, Hospitality Business 

Management 

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Mike Mcnamara, Mutual of 

Enumclaw/Field Distinguished 

Professor of Insurance, Finance, and 

Management Science 

Dennis reynolds, Ivar B. Haglund 

Endowed Chair, Hospitality Business 

Management 

Debra sanders, Professor, 

WSU Vancouver, Accounting 

saonee sarker, Associate 

Professor, Entrepreneurship and 


rick sias, Gary P. Brinson Chair of 

Investment Management, Finance, 

and Management Science 

Joe Valacich, George & Carolyn 

Hubman Distinguished Professor 

in MIS, Entrepreneurship, and 


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Advocating excellence 

BRAD JACKSON, Slalom Consulting 

Brad Jackson (’85 Accounting), chief executive officer of 

Slalom Consulting LLC, has played a pivotal role in the success 

of the WSU College of Business through his determination 

and by encouraging people to reach beyond their limits both 

professionally and academically. As chair of the national Board 

of Advisors from July 2009 through 2011, Jackson’s vision and 

personal leadership has helped the board embrace aggressive 

and innovative approaches to outreach events and student 

achievement, taking the college to the next level. 

in november 2009, the College of Business held its inaugural 

Dean’s Leadership Celebration in Seattle, which Jackson envisioned 

as a way to increase the college’s visibility throughout 

the Puget Sound region. “Brad was able to persuade the College 

of Business to take a risk that has paid off. Future generations 

of Cougar business students and alumni will enjoy the fruits 

of his persistence in this regard,” says Eric Spangenberg, dean 

of the College of Business. The Dean’s Leadership Celebration 

has helped raise significant money for the Dean’s excellence 

Fund through live and silent auctions and has now become an 

important signature fundraising event. 

Jackson’s advocacy for student excellence is equally 

admirable. As chair of the national Board of Advisors, he 

helped create a networking breakfast hosted by business 

professionals and alumni that invites business students 

to engage with business leaders in their offices each year. 

Providing such unique opportunities to students gives them 

a platform to develop leadership skills and make a positive 

impression on those who may become their future employers. 

Additionally, through the Beta Alpha Psi Alumni endowment 

Fund (which Jackson was instrumental in establishing), today’s 

accounting students are better able to interact with members of 

the professional accounting community and to compete in the 

global marketplace. 

“During what i believe has been one of the most challenging 

economic periods in the history of Washington State University, 

eric and his team accelerated their focus on building an 

educational platform centered on innovation, global engagement, 

and serving society,” says Jackson. “We are truly seeing 

the beginning of a one-of-a-kind program that will likely be 

credited with playing a key role in both improving the quality 

of life for stakeholders and increasing the economic success of 

businesses throughout our state, country, and the world.” 

The WSU College of Business appreciates Jackson’s leadership 

as chair of the national Board of Advisors and looks forward to 

his continued service and counsel in the years ahead. 

DiviDenD 19

WSU Business Plan 

Hosts 52 Teams 

Awards $150,000 

The Washington State University 

Business Plan Competition, 

organized by the Center for 

entrepreneurial Studies in the 

College of Business, took place in 

Pullman April 22-23. The two-day 

event included competitors in 

four divisions, including two WSU 

divisions, participants from WSU’s 

international centers in China and 

Switzerland, and high school and 

non-student divisions. Fifty-two 

teams presented their plans to a 

panel of judges from the business 

community; the winning teams 

shared cash and prizes totaling 

$150,000. 

Prior to the two-day event in 

Pullman, teams from the college’s 

international campuses in Brig, 

Switzerland, and Chengdu, China, 

held preliminary competitions 

judged by WSU faculty and international 

Advisory Board members, 

bringing the total number of teams 

throughout the competition to over 

100. Two teams from Switzerland 


and one team from China then 

traveled to Pullman to participate 

in the main event. 

WSU leagues included both 

undergraduate and graduate 

teams, with participants from the 

Pullman, Tri-Cities, and Spokane 

campuses as well as WSU Online 

students and the international 

teams from Switzerland and China. 

For the third time, the competition 

included a high school league, 

consisting of teams from Pullman, 

Sammamish, Mead, and Asotin 

high schools. This is the fifth year 

that the competition included an 

open league, sponsored by the Port 

of Whitman. 

“The business plan competition 

continues to be an outstanding 

learning opportunity for all of the 

participants. They learn how to 

integrate everything else they’ve 

learned prior to the competition, 

how to plan for and launch a new 

venture, how to work with others, 

and they have the opportunity to 

work directly with and learn from 

the judges, who are outstanding 

leaders in their various fields,” says 

Len Jessup, former director of the 

Center for entrepreneurial Studies. 

“We expect to continue to see more 

and more students and community 

members take advantage of this 

extraordinary experience.” 

WSU teams gave a 15 minute 

presentation followed by an intense 

15 minute question and answer session 

by the judges. The high school 

and open league teams gave a 15 

minute presentation followed by a 

20 minute question and feedback 

session. The panel of 54 judges 

included members of the business 

community, entrepreneurs from 

successfully launched businesses, 

people currently participating in 

an innovative business, venture 

capitalists, angel investors, and 

bankers. Judges based their evaluations 

on the quality of the team, 

concept, written plan, presentation, 

and whether they would invest in 

the idea. One winner from each of 

the WSU student leagues continued 

to the second day; the high school 

and open competitions were 

completed in the first day. 

Awards for the competition were 

as follows: 

wsu undergraduate league 

First place honors: G-Force (Brycen Tarr) 

wsu Graduate league 

First place honors: Ciao Gusto (Christina 

Baum, Yinlin Chang, Diana Frey, and Ka 

Po Jamie Law) 

open league 

First place honors: Palouse Spirits (Joe 

Fondahn) 

High school league (tie) 

First place honors: Torn Scooters (Riley 

Hughes, Asotin High School) 

First place honors: Jawaani (Sana Amin, 

Alessa Midthying, and Katijene Stime, 

Mead High School)

Awards were also given to the 

following teams for: 

Best green or environmentally 

sustainable plans 

Straight Power (Anthony Reale and Travis 

Scholz) 

Airphoria (Donghyeon Gim, Jonathon W. 

Lucas, Kristine Maines, and Zirui Wang) 

Ambient Energy (Craig Murchison, Chris 

Perish, Casey Schober, and Lyubov 

Yurgel) 

Tribo-Tex (Gary Fielding and Pasha 

Rudenko) 

Best social entrepreneur 

WFS International (Erica Bartlett, 

Desmond Chow, Josh Ryan, and Sarah 

Sneesby) 

WSU Mashavu (Ben Hornsey, Chase 

Livingston, Shante Martinez, and 

Andrea Slonecker) 

Global Archives (Daniel Antal, Jaennae 

Kuykendall, and Stephanie Mohr) 

Wine by Cougars (Jennifer Frei, Kelsey 

McBride, and Ryan Ross) 

Most passionate entrepreneur 

Gaylene Anderson (Solanux) 

Christina Baum (Ciao Gusto) 

Pasha Rudenko (Tribo-Tex) 

Brycen Tarr (G-Force) 

Best presenter 

Kathryn Esslebach (MELK Inc.) 

Ryan Rickenback (Eye Dot LLC) 

Brycen Tarr (G-Force) 

Kramer Walberg (Badger Braces) 

Adam Warr (Marzoot) 

Allen Winzler (Cycle Box) 

Best Boeing team 

SJ3 Consulting (Samantha Damiano, Jeff 

Doan, J.J. Fairbanks, and Johnathan Slack) 

The mission of the Center for 

entrepreneurial Studies is, through 

teaching, scholarly research, and 

outreach, to enable students, business 

leaders, managers of governmental 

agencies, scientists, policy 

makers, and others to better capitalize 

on their ideas, inventions, 

and innovations. The center is 

aimed not only at helping to assist 

new venture development but also 

preparing entrepreneurial leaders 

and improving commercialization 

within existing organizations. For 

more information about the WSU 

Business Plan Competition and the 

Center for entrepreneurial Studies, 

visit business.wsu.edu/eis. 

WSU Graduate League first place winner “Ciao Gusto” with CB faculty (left to right) Joe Harris, Ka Po 

Jamie Law, Diana Frey, Christina Baum, Yinlin Chang, and Len Jessup. 

WSU Undergraduate League first place winner “G-Force” with CB faculty (left to right) Joe Harris, 

Brycen Tarr, and Len Jessup. 

DiviDenD 21

snapshots of a Career: 

When lauren stromberger first began her 

internship with CHS Inc. in early May 2010, she 

wasn’t entirely sure what to expect. She had 

grown up with an agricultural background, 

and knew her job would incorporate trading 

commodities, specifically trading soybeans 

The world of commodity trading is incredibly dynamic and 

full of details. Although I had grown up on a farm, and knew 

much about the American agricultural sector, I learned it was 

completely different than the daily commodity trade happening 

all around the globe. I spent the first part of my internship 

immersing myself in my new work environment—reading 

articles ranging in subject matter from the basic hedging 

practices to the impact farm growth has on deforestation in 

Brazil. Not only was I trying to learn everything I needed to 

know in English, but I also had to communicate everything in 

Mandarin. The challenge of studying content in both English 

and Mandarin was very difficult, but also provided me different 

perspectives of the content. 


with China. She also knew that she would be 

required to utilize her Mandarin language skills 

for the position. It had been a goal of hers to 

fully incorporate her two areas of study from 

Washington State University, international 

business and Chinese language and culture. She 

took the internship with the hope of moving 

directly into a full-time position, fully immersing 

herself in the world of international trade. 

A large part of the industry involves execution, logistics, 

risk management. Some of my first responsibilities include 

monitoring vessel logistics, reviewing contractual terms, an 

tracking letters of credit and our customer’s pricing progress 

Throughout the day, I update several spreadsheets that track 

shipment and delivery periods, delivery terms, payment metho 

vessel name, vessel arrival, berthing, and completion status. Eve 

day these spreadsheets are sent to company headquarters as wel 

as our offices in Brazil, Argentina, and China. I also monitor our 

flat price position and risk associated with opened letters of credit. 

I work closely with our various execution desks around the world 

to ensure all of this information is up to date and correct.

and 

d 

d 

. 

ds, 

ry 

l 

lauren stromberger 

In my position as a merchandiser trainee, I pay close attention 

to the markets to learn how to trade commodities in both 

the paper and futures markets. In order to gain a better 

understanding of this area, every day I read market wires 

that discuss weather events, currency exchange rates, global 

economic policies, and supply and demand charts. I have been 

involved in trading our domestic paper position several times, 

which involves a great deal of communication. It was a great 

experience because our export program relies on domestic 

procurement, and the ability to learn that process firsthand 

is invaluable. 

I have learned a considerable amount in this position, and truly 

enjoy my job. Even though I am working full time and finishing 

my degree part time through WSU Online, I couldn’t be more 

grateful. I have learned more about international trade than I 

would have ever previously dreamed. I have traveled to China 

to meet with customers face-to-face, met coworkers from all 

around the world, and will one day have the opportunity to 

work in our office in Shanghai. The staff at Washington State 

University in both the international business and Chinese 

language and culture programs encouraged me to pursue my 

passions and find a job that incorporated them. I now have a 

career that is full of possibilities—I couldn’t be more excited! 

DiviDenD 23

DR. PAtRiyA tANSuhAJ: Creating Global Classrooms 

Dr. Patriya Tansuhaj is a marketing 

professor, international business 

fellow, and director of the Business 

in northern Thailand faculty-led 

study abroad program in the WSU 

College of Business. She teaches 

students about the need to pre- 

pare themselves to be effective 

global managers as well as good 

global citizens. 

in 2002, Dr. Tansuhaj started 

the first faculty-led program in the 

College of Business, taking students 

to Thailand. Over the course of her 

26 years at WSU, she has led study 

abroad trips at least 15 times as well 

as assisting with student groups to 

Greece, vietnam, and Switzerland. 

Tansuhaj sees the real value of 

studying abroad. “Whenever i talk 

to students about studying abroad 

i can talk wholeheartedly because 

i have done it.” in high school, Dr. 

Tansuhaj was an exchange student 

in Milwaukee, Wisconsin. Later, 

while attending William Smith College 

in new York, Dr. Tansuhaj spent 

a part of her senior year in Paris. 

“i benefited so much from international 

travel,” she said. “it really 

helps prepare individuals to be good 

global citizens. Living and studying 

with people from another culture 

is more rewarding and effective in 

helping students be prepared for 

the globalization in the business 

world than just teaching them about 

international marketing and business 

in Pullman. My involvement in 

promoting and leading study abroad 

programs is inspired by my own life- 

changing experiences overseas.” 

in the faculty-led program to 

Thailand and in the classroom, Dr. 

Tansuhaj teaches students about 

global social responsibility and 

social entrepreneurship by designing 

projects for her classes and teaching 

students what corporations can do 

to help achieve the “triple bottom 

line”—profit, people, and helping 

the planet. 

Social responsibility and social 

entrepreneurship are included in her 


faculty-led 

program to 

Thailand. 

WSU 

students 

are teamed 

with Thai 

students to 

design and 

run their 

own small 

business in 

Chiang Mai, Thailand. The students 

also have a “Thai buddy” to help 

them adapt and experience the Thai 

culture. 

The summer faculty-led Business 

in northern Thailand program 

puts a strong emphasis on community 

service projects, allowing 

the students to see the value of 

becoming fully involved in the 

local community. Past projects have 

included planning and implementing 

activities for rural schools and 

orphanages, including building a 

school playground, painting shelters, 

and sponsoring a lunch and toy 

collection and distribution. 

“Students traveling abroad are 

Washington State University youth 

ambassadors. if they’re not fully 

prepared they will misrepresent 

WSU,” she explained. The spring 

semester before traveling abroad, 

students in the program agree to an 

intensive, non-credit language and 

culture class so they can be prepared 

to fully immerse themselves with 

the people and culture. 

As a result of “having traveled 

the world, and seeing how 

economic development interplays 

with business strategy and practice, 

affecting resource use by firms, 

society, and the earth,” Dr. Tansuhaj 

has chosen to focus her current 

research on sustainable marketing 

in the global context. 

“My new interest is on sustainable 

marketing in the global context 

such as what firms and consumers 

do to increase sustainability, so that 

resources will be used effectively 

and be conserved for future generations.” 

Dr. Tansuhaj focuses on both 

the strategy side of firms and organizations 

as well as the behavior of 

consumers, such as green consumption, 

product innovation, and green 

practices. She is collaborating closely 

with Dr. Babu John Mariadoss 

from the Department of Marketing 

and doctoral students to generate 

high quality research with relevant 

managerial implications. 

“i am interested in how the 

marketing function can help 

firms reduce cost, minimize 

environmental problems, promote 

environmental advocacy among 

consumers, offer environmentally 

friendly products, and encourage 

reusing and recycling the product 

that they have already consumed, 

among others,” she explained. 

“After having devoted my career 

to WSU for 26 years, i often ponder 

over how we can better prepare our 

students to be ready in the intense 

world at the global level,” she said. 

Her faculty-led international education 

and research will help her to 

continue to teach Washington State 

University students about global 

social responsibility, and, most 

importantly, how to help make 

America and the world a better place 

for future generations. 

During spring semester 2012, Dr. 

Tansuhaj will travel to Chiang Mai, 

Thailand, to conduct marketing 

research at WSU’s sister school, 

Chiang Mai University. This is 

possible as a result of a university 

sponsored grant. 

“Given globalization, the world 

has become so small,” she said. “i 

am pleased to be part of helping the 

College of Business move forward 

professionally in a direction that 

prepares our students to be ready as 

effective global managers and good 

global citizens.”

JANEL LANG: From College to Career 

When Janel Lang heard that the 

College of Business was going to 

build a professional development 

center, she knew that she wanted 

to be a part of it. At the time, she 

was the director of placement 

and recruiting for the College of 

Business, but with her educational 

background and work experience, 

she felt this new venture would be 

a perfect fit. Lang said, “i remember 

hearing about the plans to build the 

Scott and Linda Carson Center for 

Professional Development and i 

thought that would be my dream 

job—i’d love to lead that center!” 

Fortunately for Lang, she held all 

of the credentials the administration 

was looking for. Her undergraduate 

degree was in applied psychology 

and she held a master’s degree 

in career and life planning from 

California State University, Chico. 

Although Lang jokes with her students 

and promises that she won’t 

try to “plan their life,” she does take 

career planning very seriously. 

in addition to her education, 

Lang has an extensive background 

in career development. She started 

her career in the employment 

field by working for a temporary 

placement agency in Seattle. 

Then, while obtaining her master’s 

degree, she worked at the Butte 

Community College Career Center. 

After completing the program, she 

worked as a job developer and then 

was promoted to supervisor for the 

Dislocated Worker’s Program at the 

Job Training Center in Red Bluff, 

California, where the goal was to 

retrain and employ dislocated 

mill workers. 

in 1995, Janel moved back to Pullman, 

the town where she grew up, 

and led a welfare-to-work program 

in Clarkston. However, it didn’t 

take long before she set her sights 

on working at Washington State 

University, first in the Admissions 

Office as an admissions counselor, 

and then as the supervisor for the 

Telecounseling Center. in 1999, 

Lang moved to the College of 

Business, 

originally 

as a development 

coordinator 

and then as 

the director 

of recruitment 

and 

retention. 

in 2005, 

Lang was 

named 

the director of the Scott and Linda 

Carson Center. Lang said, “Building 

the Carson Center has been a highlight 

of my career. it was extremely 

exciting to help design a space that 

would assist students with their 

professional and career development. 

it was so important to Scott 

and Linda Carson, and their entire 

family, to have a place that could 

help students gain the skills and 

knowledge necessary to successfully 

transition from college to career. The 

Carsons believed in our students 

and wanted to be sure they were as 

marketable and competitive as they 

could be, so they were prepared to 

go out into the real world and land 

the job.” 

Lang feels very strongly that the 

skills taught through the Carson 

Center will benefit students 

throughout their lifetime. “Understanding 

the importance of a 

professional image, learning job 

search strategies, following proper 

business etiquette, and knowing 

the power of networking are key 

components to a successful future,” 

Lang said. 

Lang loves to work with college 

students. “i am inspired every day 

with their intelligence, drive, and 

passion. We in the Carson Center 

and the College of Business know 

that they are our future and we feel 

blessed to have an opportunity to 

both teach and learn from them.” 

StuDENt CLuBS 

Being involved in clubs and 

organizations is a great way 

for students to enhance their 

college experience and expand 

their education by learning new 

things outside the classroom and 

networking with other students 

and business professionals. The 

Carson Center encourages students 

to get involved and engaged with 

business clubs. The center also 

provides a place for the clubs and 

organizations to meet. In addition, 

the Business Club Council (BCC), 

which is an organization comprised 

of all business club presidents, is 

organized through the Carson 

Center. The purpose of the BCC is 

to further develop the leadership 

and professional development 

skills of the presidents and their 

club members, build camaraderie 

among clubs, and enhance the 

experience of students within the 

College of Business. 

Business club members 

participate in a variety of 

activities, including professional 

development workshops and 

conferences, business case 

competitions, company visits, and 

an etiquette dinner. 

This year BCC gave two 

inaugural awards. The Advisor 

of the Year was awarded to 

Beta Alpha Psi faculty advisor 

Nori Pearson and the President 

of the Year was awarded to 

Zackary Castle, president of the 

National Society of Minorities 

in Hospitality. 

For a list of all business clubs 

and contact information, visit 

business.wsu.edu/Students/Pages/ 

clubs.aspx. 

DiviDenD 25

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Gina Meyers Receives Leadership Award 

from WSU College of Business 

Gina Meyers, senior director of 

accounting for impinj inc., was 

recognized as the 2010 recipient of 

the Dean’s Leadership Award for 

her dedication to and advocacy for 

the WSU College of Business over 

the years. The award was given 

during the college’s second annual 

Dean’s Leadership Celebration on 

november 22. 

The event took place at the 

Fairmont Olympic in Seattle 

and raised over $155,000 for the 

Dean’s excellence Fund. in spite 

of challenging weather, the event 

was well attended by friends of the 

college including several prominent 

business leaders and corporate 

executives from the Pacific northwest. 

Through the Dean’s excellence 

Fund, proceeds from the event 

will be used to support the highest 

priorities of the college. 

“Gina Meyers has always been a 

dedicated alumna of the college and 

has truly earned this year’s Dean’s 

Leadership Award. Her time, energy, 

and generosity consistently help the 

college and university succeed in 

our collective goals,” said Dean eric 

Spangenberg. “i was also pleased 

with the evident support for the college 

at our second Dean’s Leadership 

Celebration. We have started a great 

tradition for the College of Business, 

and i look forward to annually 

celebrating in this way.” 

Meyers, a 1985 accounting graduate 

from the College of Business, is 

a strong supporter of the Beta Alpha 

Psi chapter (a national scholastic 

and professional organization for 

future financial information 

professionals), was the driving force 

behind the Beta Alpha Psi endowment, 

and is an active member of 

the CB’s national Board of Advisors. 

When she served as WSU Alumni 

Association President, Meyers led 

the effort to approve and implement 

Pioneer in Global Asset Management 

Receives Highest Alumni Award 

nationally recognized investment 

management authority Gary P. 

Brinson, CFA, received the 2010 

Regents’ Distinguished Alumnus 

Award. 

“Although Gary Brinson’s success 

as a money manager contributed to 

his fame, he is most renowned for 

his intellectual contributions to the 

investing world,” said eric Spangenberg, 

dean of the WSU College of 

Business. “He developed the field of 

international investing by questioning 

the belief that international 

investing was ‘too risky.’” 

Brinson also received the CFA 

institute’s highest honor, the Award 

for Professional excellence. 

The son of a bus driver and a 

sales clerk, Brinson worked as a 

portfolio manager for an east Coast 

insurance company after graduat- 

ing from WSU 

with an MBA. 

He recognized 

the potential of 

international 

markets and 

moved to a 

Chicago bank 

to start a fund 

focused on global 

asset allocation. 

eventually, he and his colleagues 

formed Brinson Partners, which 

managed more than $36 billion in 

assets by 1994. After Brinson Partners 

was purchased by Swiss Bank 

and merged with the Union Bank 

of Switzerland, Brinson managed a 

record $1 trillion in investments. 

Brinson is the president of GP 

Brinson investments (a private 

investment company) and of the 

Dan Meyers (Gina’s brother), senior vice president 

of design and construction for Kemper Development 

Corporation and Gina Meyers, senior 

director of accounting for Impinj Inc. 

new association bylaws, helping 

the alumni association better serve 

WSU. She also serves on the WSU 

Foundation Board of Governors 

and the Celebration of Washington 

Wine event planning committee. 

To register for the 2011 Dean’s 

Leadership Celebration visit 

business.wsu.edu/events. 

Brinson Foundation, a philanthropic 

organization that provides grants 

in education, science, and public 

health. He is an advisor for Financial 

Analysts Journal and the CFA 

institute. in April 2008, Brinson 

was inducted as a lifetime member 

of the Horatio Alger Association of 

Distinguished Americans. 

“it is impossible to estimate 

Brinson’s impact,” said Spangenberg. 

“One can argue, however, that 

the internationalization of investments 

affects millions of lives as 

it encourages international capital 

flows. i can think of no one who 

better meets the criteria of making 

a significant contribution to 

society while exemplifying the 

value of a Washington State University 

education.” 

DiviDenD 27 

Kim Doyel for Team Photogenic NW Inc. © 2010

Danny navarro: The Jou 

By Alyssa King, ’11 B.A. Communication 

Danny Navarro (’10 Management 

and Operations) experienced an 

inside look at Google by watching 

a workplace culture video during 

his junior year at Washington State 

University. instantly he had a goal. 

“i knew Google was doing incredible 

things, and i was automatically 

sold as soon as i saw it. Getting an 

internship at Google became my 

new goal,” said navarro. He shared 

his excitement and new goal with 

friends, family, and coworkers, but 

everyone reminded him of the 

competitive process. That never 

scared or slowed down navarro— 

he was up for the challenge. 

However, his dream to get an 

internship at Google shattered 

when he was rejected after four 

rounds of interviews. “i took it 

personally, because when you set a 

goal and don’t achieve it, you feel 

‘you’re not good enough to join 

their team,’” said navarro. even 

so, his tenacity to achieve his goal 

grew stronger. 

navarro spent the next few 

semesters “cramming the books,” 

getting more involved with groups 

on campus, and utilizing resources 

at WSU to help him succeed. He 

wanted to build upon his experiences 

and accomplishments to 

better market himself to Google. 

“About every month, i would 

email the internship recruiters 

(at Google) with academic and 

experience updates; anything to 

keep my name in front of them,” 

he explained. 

in August of his senior year, 

before leaving to study abroad 

in Spain, navarro was called by 


recruiters and encouraged to apply 

for a full-time position. navarro 

had scored well on his previous 

interviews, and as a result of his 

persistent email updates all of the 

recruiters knew who he was. After 

a few phone interviews, including 

one while he was abroad, navarro 

was flown from Spain to California 

to continue the hiring process. 

now, only one year out of college, 

navarro is responsible with three 

other team members for generating 

$50 million in annual revenue in 

technology advertising. 

it took almost a year for navarro 

to land a job at Google, but his 

determination ultimately paid off. 

“if you successfully create a brand 

for yourself, develop relationships 

with recruiters, and more importantly, 

show that you want it more 

than your competition, recruiters 

will take notice,” said navarro. 

While attending WSU, navarro 

was involved in the Future 

Cougars of Color program, the 

Boeing Scholars Program, and 

the Management and Operations 

Club. He competed in the Business 

Plan Competition, funded by 

Boeing, focusing on aerospace 

sustainability, which won him an 

“environmental green business 

plan award.” He also started a small 

business with a friend specializing 

in sports nutrition and was an 

ambassador for the Carson Center 

for Professional Development in 

the College of Business. 

in addition, he landed some 

impressive internships including 

a supply chain internship for 

a nuclear company in the

ney from Pullman to 

Tri-Cities during his freshman year, 

an aerospace defense internship his 

sophomore year, and a commercial 

aerospace internship his junior 

year, both at Boeing in Seattle. 

At WSU, navarro learned “to celebrate 

all of your accomplishments” 

and he brought the energy he 

gained at WSU to Google to keep 

his team excited and maintain high 

morale, even when things may not 

be going smoothly. navarro also 

discovered the power of networking 

and building relationships with 

everyone in the community. “WSU 

did a really good job of providing 

many resources,” he said. “They 

have people who are dedicated to 

helping you out.” 

navarro advises students to “start 

early” when looking for a job. “it 

doesn’t hurt to start networking 

your freshman year. Begin emailing 

companies or setting up informational 

interviews your sophomore 

year, with companies you would 

like to join and for jobs you would 

like to learn more about.” He also 

encourages graduates to “use the 

WSU network.” Cougar pride 

is strong and alumni networks 

continue to grow, which can be 

utilized to introduce you to the 

right people and groups. 

navarro is helping to pay it 

forward as a Coug alumnus by 

answering student questions 

about graduation, internships, or 

full-time jobs and helping recruit 

WSU students to Google. navarro is 

also helping with the Frank Fellows 

program, a tech-driven entrepre- 

neurship program for business and 

engineering students, by hosting 

students at Google during the 

week-long program. in addition 

to the Frank Fellows program, 

navarro is working toward getting 

Google to fund university research 

grants, and is featured in a YouTube 

video promoting the WSU Future 

Cougars of Colors program. 

Working at Google, navarro has 

gained personal confidence and 

is slowly learning more about 

his personal interests. “now i’m 

starting to realize that i love the 

technology industry,” he said. 

navarro continues to set goals 

for himself; in five years, navarro 

hopes to attend graduate school for 

his MBA and, ten years out, hopes 

to start his own company. “The 

idea of starting my own company 

is intriguing, and this area is very 

encouraging and conducive for 

doing it—Google, Facebook, and 

Microsoft are all located right next 

to each other,” he said. “it’s fascinating 

to think these companies 

are run by guys who had a great 

idea in their garage or dorm room 

one day.” 

Overall, navarro’s life ambition 

is to make changes to the world’s 

resource inequality in areas 

such as education, healthcare, 

or the economy. if you were to 

“Google” navarro in the future, 

he would love it to say, “Danny 

navarro—That guy helped change 

the world.” 

DiviDenD 29

if it takes a village to raise a child, 

how many people does it take to 

raise a village? 

Whatever the number, Dr. Jane 

Cote is one of them. The assistant 

vice chancellor for academic affairs 

at WSU vancouver, Cote helped 

raise money to build eight new 

homes in central Africa. Then, 

using her expertise as a faculty 

member in business, she conducted 

workshops to help those new 

homeowners develop a plan for a 

sustainable future. 

now she is working to raise 

awareness about the myriad 

benefits of micro-lending programs. 

“There are very small things we can 

do that make a big difference in 

people’s lives,” Cote said. 

in July, Cote and her friend 

Nancy Macklin, who spearheaded 

local fundraising efforts, traveled 

to Pemba, a town of 4,000 in 

southern Zambia, to help celebrate 

the culmination of two years of 

work—time spent securing the 

land, raising money, selecting 

families, and building the homes. 

The village Cote helped build, 

Munzi Wesu (Our village), is the 

second of two villages organized by 

the Union of Presentation Sisters of 

the Blessed virgin Mary, a Catholic 

order based in ireland committed 

to social justice issues. Cote heard 

about the project through a family 

friend, she said, and became more 

involved after meeting with Sister 

Mary Lucey, who was in the 

United States raising funds for 

the project. 

Cote said she and Macklin were 

excited to discover that $4,000 

could build one home, and they 


Business Pro 

Entrepreneu 

By Hope Belli tinney, WSU Today 

began planning charity events in 

the Portland-vancouver area that 

eventually netted $30,000. 

“Jane Cote and friends have been 

an enormous help in building 

this last village,” wrote Lucey in 

an email from Zambia. “These 

eight very poor families can now 

live with dignity and raise their 

children with enough food to eat. 

They have clean water, their health 

has improved and their children go 

to school.” 

each new village consists of eight 

simple homes arranged around a 

central water pump, with ample 

room for market gardens and 

farm animals. The homes have 

neither electricity nor plumbing, 

she said, but they do provide their 

occupants with a sense of security 

and hope for the future. 

Residents of the new villages were 

selected based on their commitment 

to achieving self-sufficiency, 

Cote said. They earned their homes 

through sweat equity, similar to 

Habitat for Humanity projects. 

Cote, who teaches cost accounting 

at WSU vancouver, conducted 

two workshops on business fundamentals 

while in Pemba. She talked 

with residents about the same 

kinds of things she discusses with 

any would-be entrepreneur—who 

are your customers, where will your 

materials come from, how will 

you deliver your product to your 

customers, what are your costs, and 

what will your customers pay? 

in April, another vancouver 

resident, Patrical Lundstrom, 

traveled to Pemba to teach the 

women to sew, bringing materials 

and patterns with her. Already,

fessor Launches 

rs in Africa 

Cote said, eight 

women from the 

villages have started 

the Mumuni Sewing 

Cooperative and are 

selling wine bags 

and purses. 

The craftsmanship 

is excellent, Cote 

said, but she’d like 

to help the women 

develop local 

markets so they are 

not dependent on 

buyers overseas who 

find them through 

word-of-mouth or online. 

Cote has worked overseas before, 

visiting the national economics 

University of Hanoi several times 

for the WSU College of Business 

and working in vietnam and 

Singapore. This is the first international 

project she has initiated on 

her own. At this point WSU has 

no institutional link to Munzi 

Wesu or its sister village, but Cote 

sees possibilities. 

Lucey is appreciative of what 

Cote has already done, but says 

the need is ongoing. “We try to 

enable people to help themselves 

rather than give continuous hand 

outs,” she wrote, “but all the time 

we need funds for supporting 

projects, for small loans and for 

emergencies.” 

in addition, she said, families 

often need help paying for school 

fees, transportation costs, or 

uniforms. (Speaking of which, if 

you look closely, you’ll see that the 

uniform of the day at the Munzi 

Wesu celebration was T-shirts from 

WSU vancouver.) 

“People in Zambia love being 

together and they love uniforms, 

so the T-shirts were a wonderful 

gift,” Lucey said. Wearing them 

reinforced the community model 

of equality and unity. 

“These people will never be 

able to write their thoughts and 

their thanks, but hopefully their 

children will,” wrote Lucey. “i, on 

their behalf, say thanks—we are the 

voice of the voiceless.” 

To view and order 

cloth wine-bottle bags 

made by the African 

women’s cooperative, 

go to tinyurl.com/ 

zambiawinebags. 

You can also order by 

emailing mumuni. 

zambia@gmail.com. 

Please contact Jane Cote at 

janecote@vancouver.wsu.edu to 

learn more about the journey 

to build these two villages and 

how you might contribute to the 

villages through a micro lending 

program to spur new entrepreneurship 

or a scholarship program for 

the children of Pemba. 

DiviDenD 31

College of Business Ph.D. Graduates 

Winter 2010 

Hongyan Fang 

B.A., Zhejiang University 

M.S., Shanghai Institute of Foreign Trade 

Thesis: Equity-Based Compensation and Insider Trading. 

Major Advisor: David A. Whidbee 

Jian Huang 

B.Econ., Wuhan University 

M.S., University of Idaho 

Thesis: Two Essays on Institutional Investors. 

Major Advisor: Richard W. Sias 

Darin alan ladd 

B.S., United States Air Force Academy 

M.S., Air Force Institute of Technology 

Thesis: Does Lack of Fir Between a DSS Configuration and 

a Decision Task Reduce Decision Quality? An Investigation 

of “High Velocity” Strategic Decision-Making. 

Major Advisor: Joseph S. Valacich 

li tan 

B.S., M.S., Beijing University of Technology 

Thesis: Asymptotic Study of the Change-Point MLE Under 

Contiguous Change and Its Applications. 

Major Advisor: Stergios B. Fotopoulos 

Pailin trongmateerut 

B.Acctg., M.S., Chulalongkorn University 

Thesis: The Impact of Assessment Procedures and Need for 

Cognition on Fraud Risk Assessments. 

Major Advisor: John T. Sweeney 

Dandan wu 

B.Econ., Beijing University of Aeronautics and Astronautics 

Thesis: Essays of Stock Return Volatility in Bank Holding 

Company and Trading by Company Insiders in Institutional 

Investors. 

Major Advisor: David A. Whidbee 

Yanjun Yu 

B.A., Zhengzhou University 

M.S., California State University, Monterey Bay 

Thesis: Why Am I on This Plane to China? 

An Investigation of Communication Issues in Global 

Software Development Organizations. 

Major Advisor: Joseph S. Valacich 

Chengping Zhang 

B.S., Changchun Institute of Optics and Fine Mechanics 

M.E., Beijing Institute of Technology 

M.S., Washington State University 

Thesis: Applications of Regime Switching and Structural 

Break Models in Financial Economics. 

Major Advisors: H.J. Turtle and Richard W. Sias 

Spring 2011 

avimanyu Datta 

B.Sc., University of London 

M.S., Hawaii Pacific University 

Thesis: Essays on Technological Innovations: Commercialization 

and Radicalness. 

Major Advisor: Len Jessup 

Heather Knewtson 

B.A., Roosevelt University 

M.A., Washington State University 

Thesis: Executive Roles and Insider Trading. 

Major Advisor: John R. Nofsinger 

Casey Joseph Mcnellis 

B.A., M.A., Gonzaga University 

Thesis: The Impact of Inconsistent Evidence Documentation 

on Third-Party Perceptions of Audit Quality and 

Judgments of Auditor Liability: An Examination of the 

Effectiveness of AS3 Documentation Expectations in 

Audit Litigation. 

Major Advisor: John T. Sweeney 

Blerina reca 

B.S., University of Tirana 

M.S., University of Idaho 

Thesis: Institutional Investor Trading Behavior. 

Major Advisor: Richard Sias 

Monte J. shaffer 

B.A., M.B.A., Brigham Young University 

Thesis: Entrepreneurial Innovation: Patent Rank and 

Marketing Science. 

Major Advisor: U.N. Umesh 

Qian song 

B.S., M.S., Qingdao University 

Thesis: Does Decision Support System Presentation Affect 

Risk of Material Misstatement Assessment? 

Major Advisor: Siew H. Chan 

DiviDenD 33

Alumna 

Georgina Tucker 

When WSU first began 

offering hospitality 

courses in what is now 

the School of Hospitality Business 

Management nearly 80 years 

ago, one of the first students was 

Georgina Tucker. On January 

14, 2011, Tucker celebrated her 

100th birthday at her home in Palo 

Alto, California, while those who 

have been impacted by her career 

celebrated her contributions to the 

hospitality industry. 

“Georgina Tucker is truly a 

pioneer in the hospitality industry—she 

went to college and 

studied in a field that wasn’t 

traditionally studied by women 

when she graduated in 1933, she 

worked outside the home, and 

made a name for herself in a maledominated 

industry. Her influence 


Celebrates 

100thBirthday 

and rise to the executive ranks with 

Western Hotels inc. (Westin Hotels 

and Resorts), speaks volumes to 

her character, her talent, and her 

ambition,” says Nancy Swanger, 

director of the WSU School of 

Hospitality Business Management. 

To honor Tucker’s 95th birthday 

in 2006, Harry Mullikin (’51 

Liberal Arts), retired chair and CeO 

of Westin Hotels and former chair 

of WSU’s Board of Trustees, and 

his wife Judi, decided to recognize 

Tucker with a gift establishing 

the Georgina P. Tucker Hospitality 

Scholarship for Women to 

recognize and commemorate 

her outstanding contributions 

and leadership in the hospitality 

industry. 

The scholarship has since impacted 

the lives of five WSU women as 

they work toward their own careers 

in the hospitality industry. “The 

young women today who benefit 

from the Georgina Tucker hospitality 

scholarship fund have an added 

advantage in their careers because 

of the early path Georgina paved,” 

says Swanger. 

That’s what this scholarship is all 

about—encouraging more young 

women to pursue management 

positions in the hospitality industry, 

just as Georgina Tucker did. 

For more information about, 

or to contribute to, the Georgina 

P. Tucker Hospitality Scholarship 

for Women, please contact 

Justin R. Marquart, senior director 

of development and college 

relations, at 206-448-1330 or 

marquart@wsu.edu.

Why Wait? Join Today. 

There has never been a better time to join the WSU Alumni Association (WSUAA). 

With a ten-fold increase in the array of WSUAA benefi ts, members enjoy taking advantage of: 

• Discounts at hundreds and hundreds of • Discounted rates to play Palouse Ridge 

merchants across the region, country, and Golf Club 

online, too 

• The Alaska Airlines Cougar Visa 

• Savings on Cougar gear at The Bookie, 

Signature Card 

Crimson & Gray, and the Washington 

State Connections store 

• Special rates at many preferred hotel 

chains and car rental agencies 

• Access to WSUAA Career Support Services 

• Unique offers from Dell, Offi ce Depot, 

Overstock.com, HP, Costco, T-Mobile, 

and many others 

• No membership fee when joining the 

Wine-By-Cougars wine club 

• Our members-only online store, 

100% Pure Cougar 

• And more… 

When you join, you instantly help fuel WSUAA programs and services that support alumni, students, 

and t he University. In addition, you enable the WSUAA to contribute to an even stronger WSU. 

Joining the WSUAA is easy and affordable. Call or join online today. We all know that 

Cougars are capable of doing extraordinary things and, in true Cougar fashion, you can 

support the WSUAA’s efforts to help WSU soar. 

Membership Matters. 

Join Today. 

ALUMNI 

ASSOCIATION 

1-800-ALUM-WSU 

alumni.wsu.edu 

DiviDenD 35

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Kim Doyel for Team Photogenic NW Inc. ©2010 

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Fall Power Breakfast, seattle 

September 17, 2010, The Westin Seattle Hotel, Seattle. 

Featured speaker Joni Earl ’75, CEO of Sound Transit. 

Burtenshaw lecture 

April 20, 2011, CUB Auditorium, Pullman. Hosted by the 

School of Hospitality Business Management. Featured 

speaker Joe Fugere ’84, owner and operator of Tutta 

Bella Neapolitan Pizzeria, encourages students to 

“Do What You Love.” Pictured with Nancy Swanger, 

SHBM director. 

Golden Grad reunion 

April 27, 2011, Marriott Hospitality Teaching 

Center, Pullman. 

wsu Business law and ethics symposium 

November 11–12, 2010, Lewis Alumni Centre, Pullman. 

Local professors, justices, and lawyers spoke to MBA 

students about the importance of ethics in making 

critical business decisions. 

national Board of advisors spring Meeting 

April 22, Todd Hall, Pullman. NBoA board members 

came to Pullman to work with the College of Business 

on strategic priorities. Pictured are Mark Hansen ’84, 

Chris Burdett ’93, Brian McGinnis ’77, and Associate 

Dean David Sprott. 

Cougs on wall street 

March 2011, New York City. Finance students visit 

the Big Apple. 

Celebrate wsu 

April 15, 2011, Cedarbrook Lodge, Seattle. Donors and 

friends of the College of Business and College of Liberal 

Arts joined together for a wine-paired dinner prepared 

by the School of Hospitality Business Management. 

Pictured are Associate Dean David Sprott, Carolyn 

Wolfe, NBoA Chair Bob Wolfe ’78, and Robert 

Williams ’79. 

Hospitality advisory Board Dinner 

April 21, 2011, Marriott Hospitality Teaching Center, 

Pullman. Dean Eric Spangenberg and SHBM Executive 

Chef Jamie Callison addressed members of the School 

of Hospitality Business Management Advisory Board 

during their dinner celebration. 

Business Plan Competition 

April 22-23, 2011, hosted by the Center for 

Entrepreneurial Studies. Students and community 

members continued to excel. 

Dean’s leadership Celebration 

November 22, 2010, The Fairmont Olympic Hotel, 

Seattle. This year’s honor was awarded to Gina Meyers 

’85 for her continued dedication and devotion to the 

College of Business. (See page 27 for details.) 

Pictured are Rueben Mayes ’92, Marie Mayes ’87, 

Judy Spangenberg ’83, and WSU College of Business 

Dean Eric Spangenberg. 

the Board legacy Celebration 

Chris Burdett ’93, SHBM Advisory Board chair and 

senior vice president of investment properties with CB 

Richard Ellis, and George Schweitzer, SHBM Advisory 

Board member and executive vice president and chief 

operating officer of Red Lion Hotels. 

DiviDenD 37

Q&A 

NBoA 

Bob Wolfe (’78 Finance), chair of the college’s 

National Board of Advisors, is an entrepreneur, 

financier, and business leader. After a successful 

20-year career in banking and international 

finance, he returned to the Pacific Northwest 

to raise his family and grow small businesses. 

For the past 14 years, Bob has focused on the 

incubation, expansion, and funding of unique 

businesses with outstanding people. His dedication 

to and enthusiasm for the WSU College of 

Business will help ensure that future graduates 

are competitors in the global business marketplace. 

How did your WSU education prepare you for 

a successful career in business? 

Several ways—first, I received a strong foundation 

in core business concepts and mechanics 

(accounting, finance, operations, marketing, 

etc.). Second, the program at the College of 

Business pushed me to look deeper into areas 

where I had particular interest (in my case 

financial markets and real estate). Third, it helped 

me to be successful in my graduate studies, 

which was important for career advancement. 

And finally, I have a strong and growing network 

of Cougar business people who provide valuable 

insights into new opportunities and have helped 

me develop key business relationships. 

How has the college experience changed 

for today’s student since the days you 

attended WSU? 

In some ways things are similar and other ways 

quite different. It is still very important to work 

hard and succeed academically. Also, it can 

still be very beneficial to be involved in student 

activities and organizations. Today there is a 

much greater emphasis on internships and 

international experience. Students also need to 

have strong mastery of technology, including 

social networks, spreadsheets, PowerPoint, 

research, and databases. 


A priority of the WSU College of Business is 

to prepare our students to become versatile 

global business leaders. How can this be 

accomplished given the university’s limited 

resources in state funding? 

There are a number of ways to obtain a global 

view. First, study a foreign language and learn 

about foreign cultures. Second, spend time 

with some of the international students on 

campus. There are also a number of outstanding 

professors with international backgrounds 

who are great resources. Students can apply 

for specific financial assistance for studying 

in overseas programs. Also, planning ahead 

can help students participate in international 

programs without extending their graduation 

and keep the cost down. 

Over the years, you have traveled with the 

college’s faculty and students to the WSU 

centers in Brig, Switzerland, and Chengdu, 

China. By increasing the college’s and 

university’s presence around the world, what 

additional benefits will be provided to our 

students in Pullman? 

The “presence” is not based solely on a physical 

location or financial arrangement. WSU as an 

institution, and a number of faculty members, 

have deep relationships with outstanding 

programs in other countries. Recently, these 

relationships have been expanded to increase 

course offerings and provide a very meaningful 

experience abroad. The ultimate measure of the 

success of international programs will be the

quality of job opportunities for WSU students. 

It is clear that the world is more connected today 

and that international experience is becoming 

a requirement for many potential employers. 

In any case, students who have participated in 

international programs have a broader view of 

the world and other cultures. 

How do you plan to use your position as 

incoming chair of the National Board of Advisors 

to benefit the faculty, staff, students, and 

programs of the College of Business? 

I am planning to leverage the work of the dean 

and his faculty in their strategic planning for the 

college. It is important to map the significant 

goals of each departmental board with the goals 

of the college and the university. My plan is to 

provide a systematic framework that creates 

an overlay with application to individual board 

members and departmental boards. The result 

should be to create measurable goals with a 

positive impact on the mission of the College 

of Business, as well as its faculty, students, 

and alumni. 

In today’s marketplace, what advice would 

you give to graduates to help them remain 

competitive among their peers? 

Set clear goals, work hard, and never, ever 

give up. There has been a huge shift in the 

economy and the challenge of finding a good 

job is as tough as ever. In my conversations with 

graduating students, I stress that opportunities 

exist, but preparation is key. 

Who is your role model in business and why? 

There are a number of people who have had a 

strong impact on my business outlook. Many 

of the people that influence me have careers 

in finance and investing. In earlier days, I was 

impressed with the success of Peter Lynch at 

Fidelity. I have also been a believer in many of 

Warren Buffet’s long term investing principles 

(including the importance of simplicity and cash 

flow). Finally, Bob Rubin of Goldman Sachs (and 

former treasury secretary) had a strong impact 

on my view of taking and measuring risk. 

What forms the core of your life and what does 

it mean to be a Coug? 

My father told me a very long time ago: “If it 

were easy, everyone would be doing it.” This has 

been a basis of my life and work ethic. To me, 

being a Coug is about inclusion. It’s a club that 

anyone can join, but all who belong realize just 

how special it is. 

NBoA Roster, 2011–12 

The national Board of Advisors fosters close ties 

between the Washington State University College of 

Business, its alumni, and the community. The board 

plays an integral role in helping to shape the vision of 

the college and provides guidance and support toward 

the achievement of its mission and goals: 

• increasing and strengthening the reputation 

of the Washington State University College of 

Business within the business community in 

the state of Washington and beyond. 

• Providing advice and counsel to the dean 

of the College of Business about business 

trends and the changing needs of the business 

community. 

• Reviewing and shaping the strategic direction 

of the College of Business and evaluating its 

mission, its plans, and the operational tactics 

needed to meet those goals. 

• Fostering research and learning for the faculty 

and students of the College of Business within 

the business community (e.g. facilitating the 

development of internships, externships, 

and industry-related and basic research 

opportunities). 

• Assisting the College of Business with its 

fundraising efforts and enhancing external 

funding support for college initiatives and 

activities. 

• Actively participating in the college’s events. 

Executive Committee 

Bob Wolfe 

Owner 

Windy Point 

NBOA Chair 

Mark Hansen 

President 

Wilshire Analytics 

NBOA Vice Chair 

Chris Burdett 

Senior Vice President 

CBRE Hotels 

Michael Gaberman 

Vice President, 

Relationship Manager 

Washington Trust Bank 

Private Banking 

Brad Jackson 

CEO 


John Miller 

Senior Managing Director 

Cushman Wakefield 

Becky Olsen 

Project Management 

Organization 


Lori Reed 

Broker/Agent 

Mitchell Reed Insurance 

Jeff Robinson 

Director, Brand Marketing 

Boeing Commercial Airplanes 

Kelle Roodman 

Group Manager— 

Controls and Compliance 

Microsoft 

Steven Tarr 

CIO 

Santa Clara County Health and 

Hospital System 

Chip Treverton 

Founder and President 

WealthVisor 

Bryan Weeks 

President 


Dean’s Advisory Board 

Craig Angelo 

Managing Partner 

Al Angelo Company 

Scott Carson 

President and CEO, Commercial 

Airplane Group (retired) 

The Boeing Company 

Philip Harris 

The Boeing Company (retired) 

George Hubman 

Vice President (retired) 

WRQ, Inc. 

DiviDenD 39

Koichiro Iwasaki 

President, MRL Company 

Iwasaki Group of Companies 

Brad Jackson 

CEO 


David Knowles 

Owner/Operator 

Business Consulting Service 

Velle Kolde 

Microsoft (retired) 

Lynn Manley 

Consultant 

The Leora Group 

Rueben Mayes 

Executive Director 

Sacred Heart Medical Foundation 

James Mooney 

Corporate Manager, 

Strategic Incentives 

Toyota Motor Sales Inc. 

Michael Morgan 

Vice President of Finance 

T-Mobile USA 

Patrick Murphy 

Co-Founder/Advisor 

The University Funds LLC 

Larry Ogg 

President and CEO 

Commerce Bank of Oregon 

Gregory Porter 

Principal 

Bernston, Porter & Company 

John Rindlaub 

CEO, Pacific Northwest 

Wells Fargo Commercial 

Banking Group 

Carol Anne Sears 

Washington Mutual (retired) 

Joe Sims 

Lead Partner 

Booz & Company 

Patricia Ward 

Bank of America (retired) 

Accounting 

Advisory Board 

Kelle Roodman (Chair) 

Group Manager—Controls 

and Compliance 


Tiffany Barbre 

Director, Financial Accounting 

Costco Wholesale 

Kevin Bouchillon 

Partner, Business Assurance 

PricewaterhouseCoopers 

Darin Coder 

Vice President and CF— 

West Region 

PRO-Build 

Derrick Coder 

Senior Vice President and CFO 

Forest City Trading, LLC 

Bob Cole 

Controller 

KXLY Broadcast Properties 

Steve Conforti 

P-8I Business Manager, Boeing 

Defense, Space and Security 

Boeing 


Adam Hill 

Manager 

LeMasterDaniels 

Michael Hubbard 

Deloitte & Touche LLP 

Carl Mackleit 

Partner, Tax Services 

Ernst & Young LLP 

Mark Malbon 

Executive Vice President, COO, 

and CFO 

Roland Corporation U.S. 

Gina Meyers 

Senior Director of Accounting 

IMPINJ 

Marv Nelson 

Vice President of Information 

A-dec Inc. 

Justin Nikbakhsh 

Senior Associate, Risk and 

Advisory Services 

KPMG LLP 

Michael Thronson 

Partner 

Moss Adams LLP 

Entrepreneurship 


Chip Treverton (Chair) 

Founder and President 

WealthVisor 

Duane Brelsford 

President 

Corporate Pointe 

Dan Castles 

CEO 

Telestream Inc. 

Cheryl Cejka 

Director of Technology 

Commercialization 

Battelle 

Mike Flynn 

Retired Publisher 

Puget Sound Business Journal 

John Glass 

Executive Vice President 

Global Marketing 

Nevion 

Tamsin Jolley 

President 

Decagon Devices 

Jim King 

CEO 

Hudson Bay Insulation Co. 

Lewis Lee 

Lee & Hayes PLLC 

Bill Maynard 

CEO (retired) 

The Effectiveness Institute 

Laurie Nichols 


SeaCap Investment Advisors 

Don Parachini 

Partner 

Leland Parachini Steinberg 

Mike Senske 

President/CEO 

Pearson Packaging 

Mike Tompkins 

Director of Client Solutions, VMC 


John Trobough 

Teleca USA 

Bill Ward 

President 

Micro-Rent Corporation 

Kim Zentz 

Director 

Sirti 

Finance Advisory Board 

Michael Gaberman (Chair) 


Relationship Manager 

Washington Trust Bank 

Private Banking 

Harrell Beck 

Chief Financial Officer 

Catalyst Storage Partners 

D. William (Bill) Brady 

Senior Manager 

KPMG 

Robert George 

Chief Financial Officer 

Esterline Technologies 

John Gibson 

President/CEO 

Magnabilities 

Christine Gildow 

Chief Financial Officer—Retired 

Rob Harris 

Director of Finance 


John Jakotich 

Vice President 

E2E Technologies 

John A Kilpatrick, Ph.D. 

CEO 

Greenfield Advisors LLC 

Niki Koubourlis 

Senior Financial Analyst 

John Buck International 

Kristi Lord 

SAV Controller 


Tom Nihoul 

Senior Financial Advisor 

Nihoul & Associates 

James J. Oster 

Senior Vice President, 

Institutional Foreign Exchange 

Key Bank 

Ken Roberts 

Ken Roberts Investment 

Management 

James W. Shepperd 

Senior Vice President and CFO 

LifeSpan Biosciences Inc. 

Phillip Vitale 

Chief Investment Officer 

Filament LLC 



Steve Tarr (Chair) 

CIO 

Santa Clara County Health and 

Hospital System 

Brian Callahan 

Manager 


Tim Chrobuck 

Chief Technology Officer 

Community Transit/ 

Snohomish County 

Andrea Fox 

KPMG 

Scott Gelber 

Ernst & Young 

Jaimie Jacobsen 

Consultant 


Marc Litten 

IBM 

Steve Marlar 

Senior Program Manager 


Carla Snook 

SAFECO 

Dave Weinmeister 

CIO 

Foster Farms 

Colin White 


Insurance Advisory Board 

Lori L. Reed (Chair) 

Insurance Broker 

Mitchell, Reed & Associates Inc. 

Rich Biggs 


Biggs Insurance Services 

Dave Christy 

President, Dave Christy Insurance 

State Farm 

Tim Ekberg 

Director of Underwriting, 

Western Region 

Country Financial Services 

Jeannie M. Fleming 

Vice President, Claims 

Mutual of Enumclaw 

Chris Jahrman 

Director of Sales 

PEMCO Mutual Insurance Co. 

Michelle D. LaRocca 

Managing Director 

Marsh USA Inc. 

David C. Lavergne 

Regional President 

Travelers Insurance 

Nathan Mallory 

Parker, Smith and Feek 

Jeff Martins 

Alliant Specialty Insurance Services 

Julie Matthews 

AVP, Field Operations 

Safeco Insurance 

Mark Newbold 


Moloney & O’Neill 

Mike Ratzman 

IT Manager 

Biggs Insurance Services 

Anthony Spacciante 


Sandra J. Tindall 

President 

Insurance Financing Inc.

International 


Bryan Weeks (Chair) 

President 


David Dolezilek 

Schweitzer Engineering Labs 

Dave Grant 


Catalyst Storage Partners 

Mark Hansen 

President 

Wilshire Analytics 

Chip Lang 

Corporate Cash Manager 


Rich McKinney 

Deputy Under Secretary for Space 

Programs 

U.S. Air Force 

Brooke Randall 

Senior Associate 

Equilibrium Capital Group LLC 

Orlin Reinbold 

Landmark Native Seed Company 

Bob Wolfe 

Owner 

Windy Point 

Marketing 


Jeff Robinson (Chair) 

Director Brand Marketing 

Boeing Commercial Airplanes 

Jeff Baker 

Partner 

Hornall Anderson Design Works 

Randall Coe 

Vice President of Marketing 

Bosch North America, Robert Bosch 

Tool Corporation 

Mike Flood 


Community Relations 

Seattle Seahawks & Seattle 

Sounders FC 

Amy Giustino 

Managing Director 

Resources Global Professionals 

Darby Hoffmann 

ESSN and Education Services 

IT Manager 

Hewlett-Packard Company 

Tim Hopkins 

Partner 

Crimson Business Development 

LLC 

Jacci Johnson 

Account Supervisor 

Team Microsoft, 

The Wunderman Network 

Lyndee Kemp 

Senior Account Executive 

Hall & Partners 

Don Lionetti 

Federal Account Manager 


Ryan Lockwood 

Senior Business Manager 

Mobility Applications Consulting 

AT&T 

J. Tyler Marquart 

Program Manager 

Dell/Intel Joint Innovation Center 

Real Estate 


John Miller (Chair) 

Senior Managing Director 

Cushman & Wakefield 

Joe Blattner 

President 

Tarragon 

John Bliss 

Chief Investment Officer 

Urban Renaissance Group 

Duane Brelsford 

President 

Corporate Pointe Developers 

Clete Casper 

Director of Real Estate 

Sabey Corporation 

Marty Goodman 

Principal 

The Justen Company LLC 

John Hansen 


The CAC Group 

Anne Lawler 

Attorney at Law 

Jameson Babbitt Stites & Lombard 

Jeff Lyon 

Chairman and CEO 

Kidder Mathews 

Dwight Newell 


CB Richard Ellis 

MBA Online 

Kyle O’Connor 

Principal 

Marcus Partners 

Brent Palmer 

Executive VP and 

Chief Valuation Officer 

NewTower Trust Company 

Tom Quigley 


Kiemle & Hagood Company 

Dan Swallow 

Vice President, Asset Management 

and Development 

Intracorp 

Gary Teague 

Regional Executive 

Bank of America 

Alvin J. (Fritz) Wolff Jr. 

Principal and Chairman 

Wolff Company 

School of Hospitality 



Chris Burdett (Chair) 


CBRE Hotels 

Larry Culver 

CEO 

InnVenture 

Tom Drumheller 

CEO 

Escape Lodging 

Rick Ellingson 

President 

Bargreen Ellingson 

David Evans 

Advisors to the Global 

Hospitality Community 

David R. Evans & Associates 

George Forbes 

Partner 

Portland Spirit 

Peter Good 

Project Manager 

Nestle DSD Division 

Steve Kirsch 

Director of Culinary Operations 

Holland America Line 

Jesse Lyon 

Attorney 

Davis Wright Tremaine LLP 

Global Perspective. Personal Empowerment. 

Limitless Opportunities. 

A professional program to build distinguished leaders. 

WSU’s MBA online program incorporates the most 

current views in leadership and managerial skills 

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Program Highlights 

• Strengthen managerial skills 

Brian McGinnis 

President 

North Forty Lodging LLC 

Carl Meyer 

Director of Operations 

Calistoga Ranch 

Andrew Olsen 

President 

The Chambers Group Inc. 

George Schweitzer 

Executive Vice President and COO, 

Hotel Operations 

Red Lion Hotels 

John Sommer 

Regional Director of Human 

Resources—Western Region 

Hilton Hotels Corporations 

Clarice Turner 

Senior Vice President of Operations 


WSU Vancouver 


Becky Olsen (Chair) 

Project Management Organization 


Gaylynn Brien 

Finance Manager 

City of Ridgefield 

Bobby Castaneda 

Branch Manager 

Geary Pacific 

Jonathan DeHart 


Lux Bio Group 

Julie Desimone 

CPA 

Moss Adams 

Jim Frohlich 


Safetec 

Jack Graves 

Chief Cultural Officer 

Burgerville 

Paris Powell 

Business Valuation Manager 

Perkins Accounting 

Terry Wren 

Herman Miller 

• Learn from leading researchers and top-notch educators 

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Speak with an Advisor today: 1-877-960-2029 ext. 3608 | info@wsumba.com | omba.wsu.edu 

4483_WSU_MBA_ad_dividend_c.indd 1 11-07-25 11:06 AM 

DiviDenD 41


DEVELOPMENT 

Q&A 

Justin Marquart is 

the senior director 

of development and 

college relations with 

the WSU College of 

Business. He manages 

fundraising, alumni 

relations, corporate 

and foundation relations, 

annual giving, special events, marketing, 

and public relations for the college. As a 

CB alumnus (’95 Marketing, ’96 MBA) Justin 

is committed to furthering the college’s vision. 

He and his wife, Lisa (’95 BA education, 

’98 MA), are both varsity letter winners, 

Justin in baseball and Lisa in swimming, 

and are proud Cougars. Their connection to 

WSU stems from grandparents who participated 

in athletics and graduated from WSC. 

They are raising their four children with the 

Cougar Spirit you’d expect from someone 

who knows that Washington State means 

business!

What are the biggest fundraising challenges you 

face today? 

There is a lot of competition out there capturing people’s 

attention. The great thing is that WSU is such a special place 

with passionate alumni. We tend to hold a special place in 

the hearts of our alumni. Our alumni participation rate for 

giving is one of the highest in the country. 

What are the college’s fundraising priorities? 

Helping to provide access to education for our students via 

scholarships, fellowships, and assistantships—not only for 

study here in Pullman, but also in support of our universityleading 

international exchange programs in the College of 

Business. In today’s marketplace, students need a global 

perspective and they cannot get this by solely reading from 

a textbook or listening to a professor in a classroom—they 

must go out and see it for themselves. We are also prioritizing 

our fundraising to give Dean Eric Spangenberg the 

resources he needs to recruit and retain world-class faculty 

for teaching in the classroom as well as research in their 

field. By giving to the Dean’s Excellence Fund or directly to 

a professorship, chair, or fellowship, our donors can directly 

help those priorities. 

How can someone get started with their 

philanthropic giving when they don’t have 

thousands of dollars available? 

There are many ways for our alumni to give back and 

they don’t all involve writing a big check! It could involve 

donation of time, talents, or treasure, and everyone has 

different amounts of each. One thing to remember is there 

is power in numbers. We have thousands of proud alumni 

out there and if everyone could give $5 or $10 or $20 each 

year it would certainly move the needle in our campaign— 

participation makes a difference. Another way many folks 

give back is by helping to open the door to their company 

or foundation giving or via a matching gift program. 

College of Business Gifts, Grants, and Pledges 

15 million 

10 million 

5 million 

0 

FY07 total: 

$5,059,828 

FY08 total: 

$6,939,071 

FY09 total: 

$4,524,604 

FY10 total: 

$8,278,273 

Are there other meaningful ways 

to give back to the college? 

Absolutely! Help open doors 

for our students in your 

company with internships 

or recruiting. Come back 

to speak in a class. Offer to 

mentor students through 

our Carson Center for 

Professional Development 

by giving résumé critiques 

or mock interviews. Help our 

students shine because we 

all remember what it felt like 

to be in their shoes. Attend 

our events on the west side 

such as the Power Breakfast 

this October or our Dean’s 

Leadership Celebration. 

I’ve just graduated; how can I stay connected with 

the College of Business? 

Make sure you reach out to Janel Lang in the Carson Center 

(janel@wsu.edu) and let her know what you are doing. 

It helps us to know where our graduates are going and it 

allows us to keep in contact with you. 

What does being a Cougar mean to you? 

In a nutshell, it is something special. There is a sense of 

pride in WSU that you do not get at other places. Cougs 

work hard and lift each other up whether on the field, in the 

workplace, or in the community. My college baseball coach, 

the legendary Bobo Brayton, always reminded us how 

special it was to put on that uniform and how much more 

we would appreciate this “fraternity” of Cougs after we 

graduated and started our careers. My favorite quote from 

him is “Once a Coug, ALWAYS a Coug!”—and it’s true. 

FY11 total: 

$14,700,401 

CAMPAiGn UPDATe 

Campaign goal: $75 million by 2015. 

WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 

$75 MILLION WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 














$56 WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 

MILLION WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 







WSU•WSU•WSU•WWSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 









$37 MILLION WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 















$19 WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 

MILLION WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 
















$0WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU•WSU• 



As of July, 2011 











$52,259,276 

DiviDenD 43

Featured 

Event 

SPonSoRSHIPS 

The Washington State University College of Business hosts several featured events throughout the year. Become a sponsor 

and promote your business at a premiere event that attracts top business and community leaders from throughout the 

state of Washington, while also supporting the education of our industry’s future leaders. Many sponsorship opportunities 

are available: 

POWER BREAKFAST 

P B 

Since 2004, the WSU College of Business Power Breakfast 

series has provided CB alumni and Washington business 

leaders the opportunity to engage with prominent 

executives around topics of corporate leadership, 

entrepreneurship, and innovation. The Power Breakfast 

series is presented annually in Seattle. 

table Sponsor ($500) 

• Table (seats 8-10) with preferred seating 

• Recognition in event program and table signage 

Silver Sponsor ($1,500) 

• All table sponsor benefits noted above 

• Recognition in advance publicity and communication 

materials, event program, and table signage 

• Company logo displayed at event 

Crimson Sponsor ($2,500) 

• All table and silver sponsor benefits noted above 

• One seat at the head table for company representative 

• President’s Associate gift credit 

• 1/4 page ad in the College of Business Dividend 

Magazine 

DDEAN’S 

LEADERSHIP 

CELEBRATION 

The Dean’s Leadership Celebration is a signature event to 

acknowledge and celebrate faculty excellence, volunteer 

leadership, and student impact. This recognition 

celebration began in 2009 and provides a world-class 

event to prominent business executives and volunteer 

leaders in the Puget Sound community. The event is 

presented annually in Seattle. 


• Table (seats 8-10) with preferred seating 


materials, event program, and table signage 



• All silver sponsor benefits noted above 

• Company logo displayed in advance publications and 

at event 

• Special naming opportunities for auction segments 


Magazine 


BuSINESS PLAN 

COMPETITION 

The Business Plan Competition provides a year-round 

forum where our students and alumni can develop and 

test their business vision and plans. Students and alumni 

form teams, develop their business ideas, and compete 

for cash prizes. The competition, located in Pullman, 

provides a network of resources for mentorship, team 

creation, education, networking, and new venture 

financing for these aspiring entrepreneurs. 

For more information please contact Lael Gatewood at 

509-335-5319 or gatewood@wsu.edu. 

CCOuGAR 

GOLF 

TOuRNAMENT SERIES 

The Cougar Golf Tournaments are a signature event series 

to bring awareness and updates to the friends and alumni 

of the Seattle and Vancouver areas. Participants can 

enjoy a fun round of golf, compete for prizes, and learn 

more about the College of Business. 

hole Sponsor ($250) 

• Hole signage on the course 

• Recognition in event program 


• All hole sponsor benefits noted above 

• Golf and dinner registration for two 


materials 

• Company logo displayed in the event program 


• All hole and silver sponsor benefits noted above 

• Prominent hole signage on the course and club house 



Magazine 

For more information on sponsoring events, please contact 

Linda infranco at 509-335-7853 or infranco@wsu.edu. 

thank you to our 2010–11 event sponsors! 

Bargreen Ellingson 

Catalyst Storage 

Gordon Brothers Winery 

Kim’s Embroidery 

McCord’s Vancouver Toyota 

Merry Cellars 

Nike 

Phillips Real Estate 

Scott and Linda Carson 

Silver Creek Capital 


Starbucks 

The Boeing Company 

The Red Lion Hotels 

Two Degrees 

Resources Global 

Widmer Brothers Brewing Co. 

Wine-by-Cougars 

WSU Alumni Association

COLLege OF Business 

Calendar of Events 2011–2012 

September 2011 

2 Meet the Firms Event by CB Department of Accounting, CUB Ballroom, Pullman 

3 Bowling with the Firms by CB Department of Accounting, Zeppoz Family 

Fun Center, Pullman 

7 College of Business Student Welcome, Todd Hall First Floor, Pullman 

October 2011 

3 Career Network Night, hosted by the Carson Center, 6:00–8:00 p.m., CUB Senior 

Ballroom, Pullman 

21 WSU College of Business Power Breakfast, featuring Phyllis J. Campbell, chairman, 

Pacific Northwest, JPMorgan Chase. “Get Ready: A Perspective on the Economy, Banking, 

and Careers,” 7:30 a.m., Grand Hyatt, Seattle 

November 2011 

4–5 WSU Business Law and Ethics Symposium, “Business and the Bill of Rights: 

The 220th Anniversary of the Bill of Rights’ Ratification,” Pullman 

11 Fifth Annual Brewfest by Eta Sigma Delta, student organization of the School of Hospitality 

Business Management, 5:00–7:00 p.m. and 8:00–10:00 p.m., Schweitzer Events Center, 

Pullman 

21 NBoA Meeting, Fairmont Olympic Hotel, Seattle 

21 Third Annual College of Business Dean’s Leadership Celebration, 5:30 p.m., 

Fairmont Olympic Hotel, Seattle 

December 2011 

10 Fall Commencement 

February 2012 

6 Career Network Night, hosted by the Carson Center, 6:00–8:00 p.m., CUB Senior 

Ballroom, Pullman 

28 School of Hospitality Business Management Career Night, 4:00–7:00 p.m., 

CUB Ballroom, Pullman 

March 2012 

Maughmer Lecture, Pullman 

April 2012 

14 28th Annual Winefest by Eta Sigma Delta, student organization of the School of 

Hospitality Business Management, 5:00–7:00 p.m. and 8:00–10:00 p.m., 

Schweitzer Events Center, Pullman 

TBD Burtenshaw Lecture, hosted by the School of Hospitality Business 

Management, Pullman 

TBD NBoA Activities, Pullman 

TBD Beta Alpha Psi Banquet, Pullman 

May 2012 

5 Spring Commencement 

Summer 2012 

TBD Board Legacy Celebration, hosted by the Advisory Board of the School of Hospitality 


For more information about College of Business events, 

please contact business@wsu.edu or 509-335-3596. 

DIVIDEND 45

College of Business 

PO Box 644750 

Pullman, WA 99164-4750 

Join us as we 

advance our mission: 

Transforming the lives of students while 

positively impacting the business and 

academic communities of Washington state, 

the region, and the world. 

Your gifts have an immediate impact on the lives of today’s 

students and tomorrow’s business leaders, enabling the 

College of Business to support student success, faculty 

excellence, premiere programs, and world-class facilities. 

Make your gift online today at 

business.wsu.edu/give 

Nonprofit 

Organization 

U.S. Postage 

P A I D 

Pullman, WA 

Permit No. 1

2011 - College of Business - Washington State University

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