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Attractive: Mat
clearcoat makes
you want to run
your hand over
the silky, smooth
surface.
Mat clearcoats –
rising demand
More and more carmakers use the new effect
coatings in smaller production runs as well.
“Mat clearcoat changes the effect of the coating. The mutedlooking
finish has something of a plastic look to it. It gives
silver colors in particular a cool, high-tech feel and create almost
haptic effects,“ said BASF color designer Eva Hoefli. “The resulting
contrast between mat and glossy automobile add-on parts is
particularly striking.”
Mat clearcoats are used in OEM coating and for coating add-on
parts, and they are available in a variety of clearcoat technologies.
The application of mat clearcoats is a sophisticated procedure that
differs from standard OEM coating. That is why in the past it has
only been used in smaller circulation lines for individual series. “We
are working steadily to further optimize mat clearcoat technologically,
as we expect demand to rise,” remarked chemical engineer
Christian Weiher, lab manager at the BASF automotive clearcoat
competence center.
BASF mat clearcoats are not very sensitive, but rather robust and
easy to care for. Soiling or a bit of dust are not as noticeable as on
a glossy finish. Smaller scratches are very hard to see. Car washes
are also no problem. However, the clearcoat must not be polished
since that will make it look glossier. BASF Coatings also offers
repair solutions for mat clearcoats.
Perfect combination: dome with Liquid Metal and mat clearcoat
6 Coatings Partner 2011
Liquid metal
Daimler and BASF have joined forces to develop
the Alubeam paint.
BASF’s Liquid Metal basecoat immerses the Mercedes-Benz
F 800 Style research vehicle in a radiant deep gloss, making it
look as if it were made of chrome rather than painted. Liquid
Metal paints use aluminum flakes as effect pigments.
For the latest generation of Liquid Metal
paints, BASF employs so-called
PVDA pigments (physical
vapor deposited aluminum).
As a result, the paint has
a more uniform appearance
and seems
Mercedes-Benz F 800 Style: The car
coated with Alubeam attracted a lot of attention
at the 2010 Geneva Motor Show.
Close to the customer: BASF’s application center in Mangalore,
India
Three awards in India
Tata Motors, Mahindra and Honda Motorcycle
recognize BASF as “Best supplier”.
BASF received the “Best Supplier Award” for its superior performance
in the Paints category for the year 2009 from Honda Motorcycle
and Scooter India. This is the third consecutive and fourth
time in the past five years that BASF in India has earned the title for
the best performance in this category. Tata Motors Limited, India’s
largest automobile company, awarded BASF with the “Best Supplier
Award” for its outstanding performance in the paints category
for the years 2008-2009, considering parameters such as quality,
cost, delivery and development. Mahindra & Mahindra, leader in
the utility vehicle segment in India, honored BASF with the “Best
Performance Award” in the Value Addition and Value Engineering
category for the years 2009-2010.

to stretch across the car’s body like a metallic skin, emphasizing
the important lines and contours of the vehicle design more
significantly. The surfaces can reflect the light with greater intensity
and are given additional gloss.The resulting metallic look has an
intensity that could not previously be achieved with conventional
metallic paints. BASF’s Liquid Metal is available today as an environmentally
friendly waterborne basecoat and complies with the
required specifications for adhesion
The best painter
and weathering.
Nobuhiro Nagatsuka from Japan won the 2010
R-M ® International Best Painter Contest.
The Japanese painter won the contest in an exciting final, which
took place at the R-M Refinish Competence Centre in Cler mont
near Paris, France. A contest that proved to be very tight, as the
participants were all very talented. Andrej Šimc from Slovenia was
awarded the second prize and Simone Boretius
made third place. Harald Pflanzl, head of Automotive
Refinish Coatings Solutions Europe at BASF
Coatings, explained why the competition is so
important to the R-M brand: “This competition
meets R-M’s high standards. These standards
include ‘globality,’ which is reinforced by
the fact that the competition has attracted
17 participants from countries
in Europe, Asia and the Middle East.
In addition to R-M’s reputation for
high quality and ease of application,
it is R-M’s color competence that
helped the candidates achieve
outstanding results.”
www.rmpaint.com
Nobuhiro Nagatsuka:
He won over the jury with his fast
and efficient product application.
Promising
initiative
Henkel and BASF set up Research
Joint Venture.
BASF and Henkel have signed a joint venture agreement
to develop innovative corrosion protection solutions for the
automotive industry.
The focus of the joint venture will be research and development.
It is intended to bring together the unique competences
of both companies in the areas of metal pretreatment
and dip coating to develop products and processes
that offer greater benefits in terms of cost, performance and
environmental compatibility than the standard corrosion
protection processes currently used within the automotive
industry. Following a successful development of these
products and processes Henkel and BASF intend to jointly
market them in the automotive industry.
“A reduced number of process stages for metal pretreatment
and corrosion protection would offer customers
extensive benefits for the first phase of automotive coating,”
explained Paul Kirsch, Corporate Senior Vice President
Transport and Metal at Henkel. “BASF and Henkel have
outstanding and complementary competences as regards
automotive corrosion protection,” noted Raimar Jahn, President
of the BASF Group’s Coatings Division. “Pooling this
experience and expertise offers a solid basis for researching
a new and efficient technology.”
Color accents
BASF has developed a paint system for furniture
with multiple mixing bases and metallic colors.
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Why not be a little more varied? While the side sections of the shelf
look like beechwood, the shelf bottoms are bright blue. Wood deco
and plain colors are being combined increasingly for pieces of
furniture. BASF has responded to this latest trend and has boosted
its capacity for pigmented foil coatings. Under the brand FGuard ®
CA, BASF can offer its customers a paint system with twelve mixing
bases, plus a number of metallic colors. Application takes place
in two stages, which involves these special paints being applied
to paper strips. The individual pieces of furniture are subsequently
coated with the finished foils produced in this way – in blue, green
or red – according to customer requests.
Contact: foilcoating@basf.com
Coatings Partner 2011 7

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A world of colors
Suvinil ® has brought out its new range of colors,
with new hues and new creative names.
The new palette of colors offered by Suvinil contains a total of
1,533 colors, 700 of which are brand new and 800 are taken from
former palettes used by Suvinil. Other new developments are the
names given to the colors, such as Love Apple, Bridal Veil and
Coconut Water. In addition, the gradients of hues have now been
enhanced, and three color isolators have been inserted to make the
choice easier. “The range of colors has been reorganized in the light
of color theory and science. Therefore, we were able to develop a
full color range and can offer the client a wide selection of possibilities
in the world of color”, says Karina Walter, Marketing Coordinator
at Suvinil.
www.suvinil.com.br
Suvinil colors: The color range includes new color
families like pastel or metallic colors.
Pro environment
BASF Coatings outlines initiatives for ecofriendly
automotive refinish coatings in Japan.
BASF Coatings Japan Ltd. is responding to an increasing aware-
ness about environmental protection in Japan: a series of initiatives
is introduced in the automotive refinish market to promote the use
of the eco-friendly waterborne BASF coatings brand, R-M ® .
The company actively supports bodyshops to replace conventional
solventborne coatings with R-M’s waterborne product line ONXY
HD. There will be a program to train the painters in bodyshops. An
e-learning system will help distributors to acquire and share knowhow
in the promotion of waterborne coatings. Moreover, BASF is
introducing an online forum to enhance efficient communication
between distributors and users.
8 Coatings Partner 2011
Opel GTC:
The intensive red
color conveys the concept
car’s elegance and passion.
New sustainable
options
BASF set up a technical center for eco-friendly
car coatings.
BASF has established a technical center for developing advanced
eco-friendly coatings technologies for the automotive industry in
Korea. In March 2010, BASF and the Gyeonggi Provincial Government
of the Republic of Korea (GGPG) signed a Memorandum of
Understanding (MOU) to confirm their collaboration in constructing
this center. In this technical center, BASF plans to conduct research
and development of eco-friendly waterborne coatings for use by
automotive OEMs as well as the technology for an integrated coating
process, which yields more cost-efficient results.
Moon-Soo Kim, Governor of GGPG, said: “We appreciate the value
BASF brings forth to the automotive industry in Korea. BASF’s coatings
technologies provide
our automotive industry
with more sustainable
options and, by increasing
cost-efficiency in production,
help our automakers
to be more competitive.
We are happy GGPG plays
a part in helping to address
the needs of Korea’s automotive
industry.” BASF’s
Coatings Technical Center
started operation in mid-
2010. “The establishment
Partners: Moon-Soo Kim,
Governor of Korea’s Gyeonggi
Province (4th from left) and
Raimar Jahn, President of
BASF Group’s Coatings Division
(center)

of the facility in Korea is an important step to further strengthen our
international technical network and the capability to support the
business of our customers in Korea and globally,” remarked Raimar
Jahn, President of BASF Group’s Coatings Division. “It aims to
research and develop sustainable and customized coating materials
and technology to cater for each customer’s specific needs, thereby
increasing the customer’s competitive edge“.
An energized brand
Close cooperation between Opel/Vauxhall Design and BASF for
GTC Paris Concept Car
High tech:
VIP guests
visited BASF’s
new Coatings
Technical Center.
Happy and proud: Suvinil staff with innovation prize
Among the best
Suvinil ® wins innovation award in Brazil.
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Opel/Vauxhall Design and BASF Coatings designers have worked together closely to give the GTC Paris a special
and elegant exterior. The concept car, which evoked “oohs” and “aahs” from the audience at the 2010 Paris Motor
Show, wore a sheen of a special, brilliant red paint by BASF Coatings. Ralph Elstermeier, BASF Coatings’ account
manager for Opel: “Opel/Vauxhall is a long-standing and important customer for us. I’m very happy that this partnership
is now experiencing a particular highlight with this concept car and that we could contribute to its
design.” Jeannette Finger, Color and Trim Designer for Opel/Vauxhall, explained: “Keeping in line with
the brand’s DNA, it is an achievable dream car, conceived to showcase an energized brand.”
In the competition of the “Most Innovative Companies in Brazil
2010” 120 companies took part and Suvinil, BASF’s decorative
paint brand, made second place among the 20 winners. The
brand was also recognized as the best in the Support of Innovation
category. The survey was organized by the “Época Negócios”
magazine (one of the most important business magazines in Brazil)
in partnership with the A.T. Kearney consulting firm, which promotes
the Best Innovator prize in 15 European countries and the United
States. The prize is designed to encourage corporate creativity and
highlights categories like innovation strategy, organization and culture,
support of innovation, innovation processes, innovation results,
and sustainability. “To be among the most innovative companies in
Brazil further encourages us to always seek the best for our customers,”
said Eugênio Luporini Neto, responsible for BASF’s decorative
paints business in South America.
Coatings Partner 2011 9