2011 - Telus World of Science

Our Journey Continues
2011 ANNUAL REPORT TO THE COMMUNITY

our vision:
to inspire voyages
of life-long discovery
our mission:
To create a positive science
and technology culture in our
region that inspires and motivates
people to learn about, and
contribute to, science and
technology advances that
strengthen themselves, their
families, and their community.
In delivery of this mission,
our priorities are:
• To make opportunities to learn
about science and technology
accessible to everyone.
• To inspire people to embrace
science and technology as a vital
component of their education
and personal development.
• To be a catalyst for partnerships
and alliances that promote
science and technology in
our community.
• To position the Edmonton Space
& Science Foundation and
TELUS World of Science – Edmonton
as the primary external science
and technology resource to the
formal education systems.
b
mission outcomes:
The Edmonton Space & Science
Foundation delivers programs
and services which reflect the
diverse and evolving interests
of our community. Particular
emphasis is given to making
a positive difference in the lives
of children, students, families,
teachers, employers and their
employees. The Foundation
strives for results which
strengthen our community now
and position it for future success.
The major community outcomes
we wish to contribute to are:
• Increasing science and technology
literacy (awareness) throughout
our community.
• Increasing support for science
and technology education.
• Increasing students’ academic
performance in the science
curriculum.
• Increasing the number
of individuals who pursue
post-secondary education
in science and technology
related disciplines.
our guiding principles:
All of our services and activities
are based on our belief in people’s
capacity to learn, inspire one
another, and contribute to
society. The following four
essential commitments
guide the Foundation in
its development of services
and programs.
• We commit to lead the
development of learning
opportunities and synergistic
partnerships which inspire and
challenge people to recognize
the importance of science and
technology in their personal
and professional lives.
• We commit to deliver objective,
high quality, hands-on, interactive
programs relevant to people’s
various learning styles and needs.
• We commit to providing science
and technology exhibits and
programs which effectively
involve parents in the education
of their children.
• We commit to presenting balanced
and diverse opinions on science
and technology issues.

Our Journey Continues
2011 marked plenty of “firsts” at
TELUS World of Science – Edmonton
But rather than a year of new beginnings,
2011 saw the fruits of our many years of
hard work begin to ripen and flourish.
The careful nurturing of programs, plans
and culture over the past decade resulted
in a year marked by growth, change and
innovation on many fronts.
2011 was truly a tremendous step in our
journey into a world-class science centre
in a world-class city.
2011 ANNUAL REPORT
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executive report
Evolving. By definition, to be evolving is to be undergoing
gradual development into a more complex or better form.
It’s also a word that describes our growth and development
at TELUS World of Science – Edmonton.
More than a decade ago, we made the conscious decision to take the
next steps in our journey into a world-class facility deserving of our
constituents and representative of the direction both Edmonton and
Alberta are taking in the world: a place acknowledged as a leader in
so many ways. Hence we’ve been laying the groundwork and over
time developed our Vision 20/20 Master Plan, a bold and exciting
vision for our future.
To accomplish our goals, we needed to ensure many elements
were in place: the sustained and committed leadership to drive
the plan forward; the team, talent and culture capable of
executing the plan and the support of government
and the community to finance and nurture the plan
along the way.
We needed to foster the idea that in order to
change the world we live in, and to drive future
sustained economic prosperity, it is necessary
to shift our collective singular focus away from
our reliance on oil and agriculture to sustain
us indefinitely in this province. We need to
embrace the idea that solutions to problems we
face in the world will be found in a knowledgebased
economy.
To find these solutions we must support children and
encourage the bright minds of our future leadership
who will lead us to immense innovation. Today’s children
will ultimately create solutions to dilemmas we face today, once
the spark of creative thinking and inspiration is ignited and nurtured.
We are proud to report that this year, our dedication to this direction,
to foster creative thinking and develop future leadership at a worldclass
facility, began to bear fruit.
We were delighted to open our world-class early childhood
development gallery, Discoveryland, to rave reviews from both
children and their parents. An interactive and stimulating space,
Discoveryland links creative thinking in both the arts and in science
for our youngest visitors, processes which are closely aligned and
vital to quality of life.
our vision:
to inspire voyages
of life-long
discovery

We know that opening Discoveryland is proof of these concepts:
that we can play a significant role in how effectively our children
learn and that we can supplement their formal education to help
them learn about science as a tool we use in our everyday lives
because it is so exciting. Because it is brand new, we can’t yet
quantify our success with Discoveryland, but one need only watch
the reaction and motivation of both the children and their parents
and see the overwhelming support the gallery has received to
know we are on the right track.
This year we took a significant step in our continuing journey by
initiating construction of our new 16,000 sq. ft. state-of-the-art
modular and flexible feature gallery designed to house
world-class travelling exhibits. With strong support
from the City of Edmonton, the Province of Alberta
and the Government of Canada, this new space
will allow us an unprecedented opportunity to
attract major must-see exhibitions to Edmonton,
positioning us on the international radar like
never before, while creating exceptional and
unique tourism draws throughout Alberta and
Western Canada.
2011 was truly a
tremendous step in our
journey into a worldclass
science centre in
a world-class city.
2011 ANNUAL REPORT 3
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As we look ahead, we are
excited and energized
by our next steps.
This new exhibition space will launch in October 2012 with the
opening of STAR WARSTM Identities: The Exhibition. A special look
at character development through archival items from the vast
Lucasfilm collection, we were selected over Mexico City as one
of only two North American stops, surely another sign that our star
shines brighter now on the world stage. When we announced this
exhibit, we received unprecedented interest from international
media, including The Washington Post, The New York Times and
media coverage in New Zealand, Australia and the Netherlands,
which has already generated world-wide ticket sales. As we grow
and evolve, it is rewarding to see our years of hard work now paying
off in worldwide recognition.
We also see the benefits of our long-term efforts bearing fruit in our
unique partnership with the University of Alberta. We are working
together to create a public portal for the ground-breaking Arctic
research the University is conducting; to share real science with
people in extraordinary new ways to encourage greater knowledge
and dialogue about issues facing the circumpolar north, including
climate change, resource development and distinctive cultural
challenges. This project and more than a dozen other collaborations
with the University are coming as the result of many years of
discussion and planning, preparing to create a world-class facility
in all its forms. We are now beginning to see the rewards of going
the extra mile in all these projects and it is gratifying indeed.
Not only have we witnessed growth in our partnerships and
corporate relationships, but also in our people. We have an
exceptional Board of Directors which delivers a true governance
role, with a big business focus on strategic direction support. Our
Board does the right things to keep us well positioned to execute
our plan, and we are grateful for the guidance. The strength of our
internal team continues to grow as many long-time employees have
made significant contributions to the organization we are becoming
and the respect we have gained. We now receive international
applications for job postings, yet another indication of our ongoing
journey into a world-class centre capable of attracting the best and
brightest. Our cultural shift has taken root and we are pleased to
see the resulting progress in our in-school programs, our corporate
sector support and in our internal capacity.

We are re-establishing this organization as a vital feature in
the community. Part of our role is to be a neutral broker of
information: not to push an agenda, but to gather and share
information from informed and trusted sources.
~ Kerry Day, Chair, Edmonton Space & Science Foundation
As we look ahead, we are excited and energized by our next steps:
the completion of the new feature gallery and the opportunity
to host a world-class exhibition; expanded early childhood
development programming; the beginnings of the Canadian
Circumpolar Science Centre and our ongoing work toward our
five-year goal of completing the next phase of our expansion, a
130,000 sq.ft. facility that will alter the very nature of how we connect
science to the public. It’s a thrilling time in our journey and with the
continued and enhanced support of all levels of government, our
corporate sponsors and the community, we feel confident our vision
will take another significant step closer to completion in 2012.
As we continue to push forward with Vision 20/20, a significant
growth phase in our history, our progress is very rapid now.
Like a snowball rolling downhill, we are bigger but also gaining
momentum. We are setting a new tone in this province and we
continue to work toward our strategic goal of becoming the primary
centre which offers a comfortable environment for honest and
open discussion and creative thinking about global issues that
challenge us. We want to engage the public in asking questions and
challenging beliefs of the norm. And most importantly, we want to
keep the focus on science and technology, the most crucial elements
in the future success of this province.
Our journey continues.
George Smith Kerry Day
President & Chief Executive Officer Chair
Edmonton Space & Science Foundation/ Edmonton Space & Science Foundation
TELUS World of Science – Edmonton
George Smith
Kerry Day
2011 ANNUAL REPORT
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our journey continues:
a year in review
2011 quick facts
169,716
Students Participating
in School Programs
(+ 2% from 2010)
469,596
Annual Attendance
(+ 15% from 2010)
17,776
Volunteer Hours Contributed
(+ 0.2% from 2010)
303
Active Volunteers
(+ 8 % from 2010)
27
Part-time Employees
(Full-time Equivalency)
(+ 3% from 2010)
We achieved another record-setting attendance in 2011,
with the second highest annual General Admission attendance
in our history of 182,668 (after BODY WORLDS in 2008).
We also recorded our second highest General Admission
attendance during a feature exhibition of 94,405 during
Titanic: The Artifact Exhibition (after BODY WORLDS in 2008).
235
Communities Served in Alberta
through Outreach Programs
(+ 6% from 2010)
48
Full-time Employees
(+ 7% from 2010)
17,963
Annual Members
(4,613 Household Memberships)
(+ 39% from 2010)

We are continually evolving to keep at the forefront of what’s happening in science
and technology and now we truly are world class. There were lots of options for the
STAR WARS TM Identities exhibit, but they are coming to Edmonton, and that says a lot.
TELUS World of Science – Edmonton Secures
STAR WARS TM Identities: The Exhibition
After an extensive selection process, and our
determined efforts to achieve what many
thought impossible, TELUS World of Science
was selected over Mexico City to be one of
only two North American cities to host this
exhibition before it moves on to Europe
and Asia. This announcement generated world-wide
attention, including media coverage in Australia, New
Zealand and the Netherlands, and ticket sales from around
the world. STAR WARS TM Identities opens October 27, 2012.
Grand Opening of Discoveryland
The new early childhood development gallery for the under 8 set
opened to great fanfare, with double-parked strollers and eager
parents. This new gallery helps launch our youngest visitors on their
journeys of lifelong learning through the wonders of science through
play. The focus is on bringing the arts, science and humanities
together to stimulate creativity and
explore how children learn and
interact with the world around them.
© 2012 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization.
Another First: Three International
Travelling Exhibitions this Year
c The Chronicles of Narnia:
The Exhibition Based on C.S.
Lewis’ beloved fiction series and
the Disney blockbuster films, this
educational and entertainment
exhibition drew visitors into a
three-dimensional world
combining the wonders of
science with aspects of fantasy.
~ J.D. Hole, Corporate Director, AEON Inc.
2011 ANNUAL REPORT
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Year in, year out, TELUS World of Science – Edmonton does a stellar job of bringing
major-league exhibits to Alberta’s capital city. It is undeniably punching well above its
weight in educating Edmontonians, attracting visitors to our region and enhancing
our city’s reputation as a host. Edmonton Tourism is honoured to be a partner.
c Sesame Street Presents: The Body
Exploring the body and learning
to keep it healthy was the focus
of this interactive exhibition. The
lovable Sesame Street Muppets
anchored an exciting collection
of hands-on multimedia
experiences.
c Titanic: The Artifact Exhibition
Showcasing 200 real artifacts
from the wreck site 3,800 metres
below the north Atlantic surface,
this exhibition recreated life on
the world’s largest ship, 99 years
after its tragic maiden voyage.
The Titanic claimed more than
1,500 lives after colliding with
an iceberg on April 14, 1912.
Brightest Minds Program: Dr. Rolf
Landua Discusses Antimatter
The scientific inspiration behind
a Hollywood blockbuster visited
TELUS World of Science in 2011 as part
of our Brightest Minds speaker series.
Speaking to more than 500 students and
public guests, Dr. Rolf Landua shared witty
and entertaining insights from the groundbreaking
ATHENA experiment on antimatter,
which inspired the best-selling novel and movie
of the same name, Angels & Demons.
Dr. Landua is the Head of Education and Public Outreach at CERN,
the European Organization for Nuclear Research laboratory which
studies particle physics. A distinguished physicist, Dr. Landua was
the adviser to film director Ron Howard when Angels & Demons was
shot on location at CERN. The book and film challenged the common
preconceptions about the possibility of an ‘antimatter’ bomb capable
of decimating the world.
~ Jenifer Christenson – Executive Director, External Relations
Edmonton Economic Development Corporation
My students really
benefit from the
hands-on exhibits.
~ Peter Dang, Science Teacher
Aurora Charter School

IMAX®: Screening Three New Adventure Films
and the Return of a Classic
c The Ultimate Wave Tahiti Starring ten-time world
surfing champion Kelly Slater, this film followed
his quest to find the perfect wave.
c Born to be Wild The story of young orphaned
elephants and orangutans and the extraordinary
people who rescue and raise them.
c Rescue Immersing the audience in the massive
military and civilian response efforts to one of
the largest humanitarian disasters of the century
following the 2010 earthquake in Haiti.
c Titanica in IMAX was brought back to complement
Titanic: The Artifact Exhibition and to mark the 100th
Anniversary of the sinking of the ship on April 15, 2012.
Developing Critical Thinking at LogiCON 2011
In partnership with The Greater Edmonton Skeptic Society,
we highlighted science, logic and critical thinking in a day-long
celebration which included discussion panels, workshops and kidfriendly
hands-on activities designed to foster critical thinking skills.
RoboThespian TM Engages Visitors in The Body Fantastic
Visitors interact and control the highly expressive
life-sized humanoid, RoboThespian TM , through
a touch screen kiosk. Unveiled on July 1, it’s
the first of its kind in Canada and only the
third in North America.
Connecting Earth and Space
In February, Canadian Space Agency Astronaut
Col. Chris Hadfield chatted with visitors online
from Houston via Skype, answering questions
and sharing the lighter side of his experiences
in space. In July, through a program operated by
Amateur Radio on the International Space Station
(ARISS), Science Summer Camp students spoke directly
with NASA astronaut Mike Fossom via amateur satellite radio from
his location on board the International Space Station.
Thank you
TELUS World
of Science.
I had the best
time of my life!
~ Grade 4 Student
2011 ANNUAL REPORT
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Showcasing the International Year of Chemistry
In conjunction with the Chemical Institute of Canada Edmonton
members, we hosted numerous events to highlight this year-long
celebration, including a guest lecture by Discovery Channel’s
Dr. Joe Schwarz, Science Rendezvous showcasing Alberta Forestry
Week and a health status through hair analysis presentation with
Dr. Pierre Beaumier.
Focusing on Kids… and Adults
Complementing the Sesame Street Presents: The Body exhibition,
we presented the full-dome film One World, One Sky: Big Bird’s
Adventure in the Margaret Zeidler Star Theatre, transporting viewers
from Sesame Street to the Moon with Big Bird, Elmo and a new friend
from China, Hu Hu Zhu. For adults, our first-ever adult-only night,
Yuri’s Night, commemorated the 50th anniversary of the first human
space flight by Russian Cosmonaut Yuri Gagarin on April 12, 1961
and the 30th anniversary of the first USA Space Shuttle flight.

Connecting through the Media
We conducted numerous media interviews
throughout the year, highlighting new
exhibitions and programs, discussing the
Canadarm, the ARISS astronaut contact,
satellite re-entries and other astronomical
and scientific events. We also worked with
CTV 2 to record educational spots and
science content for short science vignettes.
Events and More…
c University of Alberta’s engineering students
showcased their engineering work at TELUS World
of Science through their technical displays.
c In conjunction with the University of Alberta Environmental
Research and Studies Centre, the Toxic Bodies presentations
discussed environmental issues and our health.
At TELUS World of Science,
these experiences will surely
inspire our students to be the
thinkers of tomorrow.
~ Joanne Friedt, Teacher
St. Bernadette School
2011 ANNUAL REPORT
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c Science Director Frank Florian and the Royal Astronomical
Society of Canada created a program showcasing the
astronomical work of David Thompson to commemorate
the 200th anniversary of his work mapping western Canada
and the Rocky Mountains.
c Dr. Ron Oremland gave a public lecture on Arsenic and the
Meaning of Life in conjunction with the University of Alberta’s
Institute for Space, Science, Exploration and Technology.
c We partnered with the Edmonton Symphony Orchestra to
facilitate science demonstrations to sound during the ESO’s
children’s concert series.
c 169 members attended a members-only special lecture by
Dr. Hans-Joachim Wieden, entitled Charting our Future, on
molecular life sciences, antibiotics research and the oil sands.
It was presented in partnership with the University of Lethbridge.
c We continued our tradition of special holiday weekend programs,
including the first citizen science program (Tomatosphere Project)
on Father’s Day. Dr. Agar and the Halloween Science Show achieved
its highest attendance ever for this annual show.
c Vice President of Programs Michael Pinkoski worked with the
University of Alberta and the Sanofi-Aventis BioTalent Challenge
2011 competition and awards on campus.
c The popular APEGA Rock & Fossil Clinic invited visitors to bring
in their rocks to have them identified by an expert.
c Girl Guides, Boy Scouts and other special interest groups continued
to enjoy sleepovers at TELUS World of Science throughout the year.
More than 1,500 children enjoyed a night to remember.
c We continued to work with the City of Edmonton’s transportation
department and the Lighting Efficient Communities Coalition to
establish the Energy Efficient Lighting Policy for City Council.
c Our float in the indoor Jingle-On Santa Claus parade
was awarded the Best Float honour.
c We drew out over 200 people in the early morning hours
of December 10 to witness the total lunar eclipse through
the telescopes in our Observatory.
c The enthusiastic team from
TELUS World of Science was
once again crowned Spirit
Champions for the ninth
year running at the 2011
Corporate Challenge
Edmonton.

TELUS World of Science – Edmonton plays
a really important role by providing
a forum to bring forward key technological
challenges and help engage active young
minds in scientific discussion.
~ Dr. Eric Newell, Chancellor Emeritus
University of Alberta
2011 ANNUAL REPORT
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education programs
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It’s so important for children to get out of their normal environments and get
that active participation and inspiration that TELUS World of Science provides
so well. If, after a visit, kids are awed by the possibilities, and it causes them to
think twice, then there is a great benefit to both them and to society.
Education Programs Grow and Change
Year in and year out, our education programs run at capacity,
welcoming 170,000 K-12 students and teachers to our facility,
both during the school year and over holiday breaks. In 2011, our
education programs continued to evolve, with several new programs
and enhancements.
Real People, Real Science
This program is designed to enhance learning opportunities for
students in conjunction with other programs we already offer. We
presented a dozen Real People, Real Science opportunities in 2011,
highlighted by the following:
c 463 grade 6 and 9 students participated in the Skype call with
Canadian Space Agency Astronaut Col. Chris
Hadfield, live from Houston. Each class
had the opportunity to appoint a
spokesperson to ask a question of
Col. Hadfield.
c 1,375 students in grades 3
through 12 participated in
Math Fest, with over 20 booths
of interactive math activities
designed for entertainment
and skill development.
c Grade 8, 10 and Biology 20
teachers showed 418 students
Project: Spare Part Human, a
presentation by the Institute
of Reconstructive Sciences in
Medicine (iRSM), an Edmonton group
of world-class scientists and doctors who
work with the latest technology to virtually
plan surgery and reconstruct the human body,
particularly facial features.
New Programs for Elementary Students
We offered four new programs for our younger students this year,
including Dino-Myte, Seasonal Tracks, Scales & Tails and Splish Splash.
~ Jennifer Gelinas, Former High School Volunteer
TELUS World of Science – Edmonton
2011 ANNUAL REPORT
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Little Scientists Get School Ready
Offered in conjunction with the Edmonton Catholic School Board,
pre-school age children who need support to get school-ready and
their parents attended a 90-minute program weekly for four weeks.
Joining the families were speech and occupational therapists who
helped parents engage with children in a productive manner.
Teacher’s Sneak-a-Peek Expanded
While teachers are often invited to preview new galleries and films,
teachers were invited for the first time this year to preview a major
exhibition (Titantic: The Artifact Exhibition) before it opened to see
what they could expect to experience with their students.
Enhanced Programs and Ongoing Initiatives
Enhanced Programs:
c New Science Camps Dino Diggers, Brainiacs, Curious Girl, Debunk It!
and Sci-Phy; new Science Demonstrations Use the Force! and The
Sounds of Science; School Programs Bubble Bubble, Minerals Rock!,
Green Scene, Cauldron Brew, Electricity Rules, Exploration Generation
and Robotics Lab.
Ongoing Initiatives:
c Weather Watch with CTV’s Chief Meteorologiest Josh Classen,
Homeschool Days, Science Club, Science School, Success by Six,
Teachers’ Convention sessions and exhibits, Lions Club program
and grade 6 review.

a success story
One Woman’s Journey from TELUS World
of Science – Edmonton to NASA and beyond
Growing up in the small town of Whitecourt,
Alberta, Jennifer Gelinas read everything she could
get her hands on. The subject didn’t really
matter, but she was partial to space and
science. Then in grade 3 she found life-long
inspiration during a visit to TELUS World of
Science when she spent a few moments chatting
with Roberta Bondar, Canada’s first female astronaut
in space. “She was so down to earth and so accessible,”
Jennifer remembers. “She told me it is so important for
kids to be interested in science and space, regardless of
their background. It was really one of the major inspirations of my life.”
And that’s saying a lot: Jennifer went on to graduate high school and
enroll at University of Alberta at age 15. After winning a scholarship
to participate in a six-week research program at Kennedy Space
Centre in Florida, Jennifer was torn between pursuing her twin
passions of space and science. Today, she has completed her PhD
in neuroscience and is completing her fourth year of a pediatric
neurology residency at the BC Children’s Hospital in Vancouver.
Jennifer’s love of space and astronomy was further fueled at
TELUS World of Science as a high school volunteer and later
as a staff person. She started out as a Gallery Interpreter and
was later trained as a Flight Director on the flight mission simulator
to the moon. “That really ignited my passion,” she said. “It just
really brought it all back to me that it’s so important to have that
knowledge in your life: to understand health and the environment
and technology. We need that understanding to function.”
“It’s so important for children to get out of their normal environments
and get that active participation and inspiration that TELUS World
of Science provides so well. If, after a visit, kids are awed by the
possibilities, and it causes them to think twice, then there is a
great benefit to both them and to society,” she said.
“We need that curiosity, motivation and enthusiasm: it’s how
we move forward in society.”
And move forward, she has. Congratulations on your many
accomplishments, Jennifer. We’re delighted you — and many
more like you — found your inspiration at TELUS World
of Science – Edmonton.
2011 ANNUAL REPORT
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annual donors,
sponsors and
supporters
Every year we are blessed by the renewed and fresh support
of numerous individuals, foundations, corporations and
public and private agencies who share our vision by
supporting our programs. Our heartfelt appreciation
to all our 2011 supporters, including:
$100,000+
Alberta Lottery Fund
Community Initiatives Program
Alberta Lottery Fund Major
Community Facility
Enhancement Program
The Association of Professional
Engineers and Geoscientists
of Alberta
City of Edmonton
Edmonton Journal
Suncor Energy Foundation
TELUS
$50,000-$99,999
Cenovus Energy
RBC Foundation
$25,000-$49,999
B&B Demolition Ltd.
Capital Power Corporation
Edmonton (Host) Lions Club
Horse Racing Alberta
Insight Medical Imaging
Servus Credit Union
TD Bank Financial Group
$10,000-$24,999
Alberta College & Association
of Chiropractors
AECOM
CIBC
Coca-Cola Refreshments Canada
CTV
EMD Inc.
Millwoods Suzuki
Natural Sciences and Engineering
Research Council (NSERC)
Pattison Outdoor
The Robert Tegler Trust
Union 52 Benevolent Society
Pat Whittaker
$5,000-$9,999
Alberta Blue Cross
BP Canada Energy Company
Butler Family Foundation
Canadian Museums Association
Global Edmonton
Husky Energy
Lorna & Don Kramer
New Asian Village
Synergy Projects Ltd.

BE A STAR PROGRAM DONORS
$38,790 Total Donations 355 Stars Designated
A unique fund-raising program where the public is invited to designate stars valued
from $50 to $15,000 to support the programs and operations of TELUS World of Science.
VEGA SCHOLARSHIP
$78,121 Fund Value
The VEGA Scholarship Program was established in 1987 through the generous support of
Helen Tkachenko. This fund sponsors elementary school-aged children to attend a summer
science camp or computer camp. In 2011, 18 children received VEGA Scholarships to attend
camps at TELUS World of Science.
LES YOUNG FUND FOR SCIENCE EDUCATION
$25,490 Fund Value
In honour of Les Young’s dedication and leadership of Edmonton’s space and science centre,
in 1999 the Edmonton Space & Science Foundation Board established the Les Young Fund
for Science Education as a permanent legacy in his name. Interest earned on this Fund will
provide for the development and presentation of unique and innovative programs to inspire,
motivate and challenge students to advance their knowledge and understanding of science
and technology.
$1,000-$4,999
Archer Daniels Midland
Company
Steve & Tina Baker and Family
Bayer Inc.
Dennis Blumenthal
Jameson & Kellan Boston
Diana de Sousa & Neil Burkard
Darren Durocher &
Janine Uniat-Durocher
Edmonton Catholic Schools
Melcor Developments Ltd.
Ken & Aimee Nichols
Myka Osinchuk
Rotary Club of Edmonton
George & Anne Smith
and Family
Rocky & Kathy Springer
and Family
Bill Stephens
Yvonne & Terry Swick
The Syme Family
TransCanada Corporation
Lindsey & Dr. Linda Uniat
Larry & Rosa Wang
$500-$999
Sue Bohaichuk
Cathy Barton and Family
Dr. Anne Marie Decore
Louis & Marcelle Desrochers
Doug & Wendy Elkow
Joan & Douglas Hube
Milan Krepelka
Stephen Mihli
Adesh Soogrim
John & Avery Stobbe
Gregory & Jane Taylor
$50-$499
Barbara Abday
Kelsey Armstrong
Marta Collier
Cathy Cross
Karin & Ron Dowling
Ardith & Davis Edwards
Bill Engram
Todd Enns
EPCOR Helping Hands
Grant Program
Frank Florian
Sam Guca
Carole Henson
$50-$499 cont’d.
Steven Jim
Dr. Kevin Keough
James & Carol-Ann Lewis
Sandy Lyon, SL Discovery
Consulting Services
Toni McHale
Laura Pavao
Dan & Donalda Pelton
Carmen Riddel
Austin Ritchie
David Schneider
James Scott
Shannon Scott
Maggie Simmons
Paul Voyer
Michelle Weinhandl
Dr. Lorraine Wilgosh
Evelyn Winterford
Jeanette Wozny
Gerry Yuen
Every effort has been made to ensure this listing of donors is accurate. Please accept our apologies if your name has been inadvertently
omitted or listed incorrectly. Please notify the Edmonton Space & Science Foundation so that we may correct our records.
2011 ANNUAL REPORT
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donor spotlight
Since 1984, Suncor Energy and Suncor Energy Foundation
have helped us open doors to learning for millions of youth across
Alberta, particularly through their 13-year Presenting Sponsorship
of our Science in Motion outreach program. With gifts of more than
$1.3 million, Suncor’s incredible generosity allowed us to equip two
one-ton cube vans, which travel over 70,000 kms per year, with
hands-on, interactive resources to which most schools would never
otherwise have access. Suncor Energy Foundation was nominated
for and received the 2010 Outstanding Corporation Award from
the Association of Fundraising Professionals on National
Philanthropy Day.
This presenting sponsorship has now been taken up by Cenovus
Energy on a three-year commitment. We are truly indebted to these
two companies for providing us with the opportunity to reach out
to rural and Aboriginal youth every year in communities across
the province. We sincerely appreciate and salute your ongoing
commitment to knowledge and learning.
science in motion quick facts
31,605 Student participants, including 6,273 Aboriginal students
216 Presentation days, including 55 Aboriginal presentation days
117 School visits, including 30 Aboriginal schools
65 Total communities visited, including 17 Aboriginal communities
2011 ANNUAL REPORT
21

22
corporate & community
We continue to grow and reach out to more families and visitors
than ever before with every step taken in our journey. Thank you
to our very important corporate and community supporters who
play a significant role in helping us provide voyages of discovery
for every guest and student who participates in our programs.
Capital Power Corporation demonstrated their shared
passion for innovation, lifelong learning, and communitybuilding
involvement as our Presenting Sponsor of the
year’s first travelling exhibition, The Chronicles of Narnia:
The Exhibition.
Insight Medical Imaging showed their dedication to the
health of both their patients and the planet by sponsoring
the heartwarming message of the lifetime dedication of two
remarkable women in the IMAX® feature film Born to be Wild.
Through their supporting sponsorship of Sesame Street Presents:
The Body, EMD Inc. demonstrated their commitment to early health
and disease prevention.
The grand re-opening of our new premier
early childhood development gallery,
Discoveryland, was funded in part
by Alberta Lottery Fund –
Major Facility Enhancement
Program, Edmonton Airports,
Butler Family Foundation,
Edmonton Public Teachers
Charity Trust Fund and The
Edmonton Space & Science
Foundation. A multi-year
commitment by The Robert
Tegler Trust supports
pre-school children from
high needs families across
our region by providing an
opportunity to play and learn
in our new children’s gallery.

supporters
IMAX Sponsors
The Ultimate Wave Tahiti sponsored by Millwoods Suzuki
Born to be Wild presented by Insight Medical Imaging
Titanica sponsored by The Association of Professional
Engineers and Geoscientists of Alberta
Feature Exhibition Sponsors
The Chronicles of Narnia: The Exhibition
Presented by Capital Power Corporation
Supported by The Association of Professional
Engineers and Geoscientists of Alberta
Sesame Street Presents: The Body
Presented by B&B Demolition Ltd.
Supported by Alberta Blue Cross, Alberta College and
Association of Chiropractors, BECK Commercial Inc.
and EMD Inc.
Titanic: The Artifact Exhibition
Sponsored by The Association of Professional Engineers
and Geoscientists of Alberta
Full-Dome Shows in the Margaret Zeidler Star Theatre
Presented by Servus Credit Union
School Programs
Sponsored by Archer Daniels Midlands, Bayer Inc., BP Canada,
Union 52 Benevolent Society, Husky Energy, The Robert Tegler Trust
and TransCanada Corporation
Science in Motion
Presented by Suncor Energy Foundation
Supported by Cenovus Energy and CIBC
Contributing Sponsors: AECOM; The Association of Professional
Engineers and Geoscientists of Alberta and Natural Sciences
and Engineering Research Council (NSERC)
High Needs School Program
Funding provided by Edmonton (Host) Lions Club
2011 ANNUAL REPORT
23

24
2011 Edmonton Space & Science Foundation
board of directors
CHAIR
Kerry Day
Counsel, Parlee McLaws LLP
VICE CHAIR
Jackson von der Ohe
Chief Executive Officer,
Gateway Mechanical
PAST CHAIR
Gord Syme
Principal, Conroy Ross Partners
TREASURER
Dennis Blumenthal
President, BluPC
BOARD SECRETARY
Deb Manz
Chief Executive Officer,
Alberta College and Association
of Chiropractors
DIRECTORS
Sue Bohaichuk*
Executive Officer, Advocacy,
Alberta Urban Municipalities
Association
Tim Boston*
Vice President, Government Relations
& Public Policy Communications,
Capital Power Corporation
Joan Carr
Superintendent,
Edmonton Catholic Schools
Nick Culo
Vice President,
Corporate Communications
TELUS
* City Appointee
Jordan Hokanson
President, Hokanson Capital Inc.
J.D. Hole
Corporate Director,
AEON Group Inc.
Reg Milley
President & CEO,
Edmonton International Airport
Dennis Mozak
President & CEO,
Synergy Projects Ltd.
Eric Newell
Chancellor, Emeritus,
University of Alberta
Myka Osinchuk
Chief Executive Officer,
Alberta Cancer Foundation
Dr. Gregory Taylor*
Dean of Science,
University of Alberta
2011 TELUS WORLD OF SCIENCE –
EDMONTON EXECUTIVE TEAM
George Smith, President & CEO
Steve Baker, Chief Operating Officer
Kathy Springer,
Vice President – Finance
Michael Pinkoski,
Vice President – Programs
Karin Dowling,
Director, Human Resources
Janet Resler,
Director, Retail Operations
Cathy Barton, Executive Assistant
to the President & CEO

2011 Edmonton Space & Science Foundation
members
Dr. Mohamed Ally
Kevin Anderson
Jane Batty
Dr. Owen B. Beattie
Vi Becker
Jerry Bouma
Rick Brommeland
Dr. William (Bill) Byrne
Joan Cowling
Anne Marie Decore
Karyn Decore
Brad Ferguson
Frank Gibson
Gord Gilroy
Luther Haave
Ron Hayter
Ben Hochhausen
Dr. Douglas Hube
Linda Humphreys
Barry James
Donald Kramer
Jennifer Kwan
Anna LaBrie
Oryssia Lennie
Dr. Michael Leung
Dr. David Lewin
Franklin Loehde
Dr. David Lynch
Hugh Patrick MacDonald*
Jill Matthew
Rod McConnell
Jack McBain
Bruce McCurdy
John McDougall
Lisa Miller
Dr. Stephanie Minnema
David Nevett
Ken Nichols
Allan Otterdahl
Dr. Nils Petersen
Ken Pilip, P. Eng.
Rick Prentice
Dr. Bill Preshing
Stephen Rawlinson
Dr. Will Reese
Dr. Dale Ripley
Sol Rolingher, Q.C.
Rose Rosenberger
David Salloum
Bruce Saville
Larry Schindel
Edgar Schmidt
Tim Schultz
Genevieve Segger
Gisele Simard
Lily Simpson
Sandy Slator
Bill Stephens
John Stobbe
Merle Taylor
Robert J. Turner, Q.C.
Dr. Larry Wang FRSC
Bart West, P. Eng.
Dr. Robert Westbury
Pat Whittaker
Neil Windsor
* The Edmonton Space & Science Foundation deeply mourns the loss of long-time Foundation Member,
Hugh Patrick MacDonald, who passed away February 22, 2012.
2011 ANNUAL REPORT
25

Independent
auditor’s report
on Summarized Financial Statements
April 19, 2012
To the Board of Directors of Edmonton Space & Science Foundation:
The accompanying summary financial statements, which comprise
the summary statement of financial position as at December 31, 2011,
and the summary results from operations for the year then ended,
are derived from the audited financial statements of the Edmonton
Space & Science Foundation for the year ended December 31,
2011. We expressed an unmodified audit opinion on those financial
statements in our report dated April 19, 2012.
The summary financial statements do not contain all the
disclosures required by Canadian generally accepted accounting
principles. Reading the summary financial statements, therefore,
is not a substitute for reading the audited financial statements of
Edmonton Space & Science Foundation.
Management’s Responsibility for the Summary Financial Statements
Management is responsible for the preparation of a summary of
the audited financial statements on the basis described in Note 1.
Auditor’s Responsibility
Our responsibility is to express an opinion on the summary financial
statements based on our procedures, which were conducted
in accordance with Canadian Auditing Standard (CAS) 810,
“Engagements to Report on Summary Financial Statements.”
Opinion
In our opinion, the summary financial statements derived from the
audited financial statements of Edmonton Space & Science Foundation
for the year ended December 31, 2011 are a fair summary of those
financial statements, on the basis described in Note 1.
Kingston Ross Pasnak LLP
CHARTERED ACCOUNTANTS
2900 Bell Tower, 10104 – 103 Avenue, Edmonton, Alberta
2011 ANNUAL REPORT
27

28
Edmonton Space & Science Foundation Summarized
financial statements
for the Year Ended December 31, 2011 ($000’s)
RESULTS FROM OPERATIONS 2011 2010
Revenues:
Admissions $ 3,985 $ 3,072
Operating grants 1,965 2,180
Retail operations 1,280 1,092
Sponsorships and donations 1,060 994
Amortization of deferred capital contributions 525 519
Rentals, lease and other 142 117
Total Revenues 8,957 7,974
Expenditures:
Salaries and benefits 4,169 3,588
Operations 1,737 1,675
Retail operations 895 769
Amortization 720 787
Advertising and promotion 635 613
Royalties and film leases 394 323
Utilities 344 309
Interest on long term debt 41 53
Cancelled grant – 75
Total Expenditures 8,935 8,192
(Deficiency) Excess of revenues over expenditures 22 (218)
FINANCIAL POSITION
Assets:
Current assets 3,491 4,063
Capital assets 6,178 5,302
Investments 103 101
9,772 9,466
Liabilities:
Accounts payable and accrued liabilities 1,155 370
Deferred admissions, contributions 1,395 1,676
Current portion of long-term debt 313 301
2,863 2,347
Long-term debt 493 807
Deferred capital contributions 1,721 1,640
5,077 4,794
Net Assets:
Investment in property and equipment 3,651 2,555
Internally restricted 1,044 2,117
Unrestricted – –
4,695 4,672
$ 9,772 $ 9,466
APPROVED BY THE BOARD
Director Director
Basis of Presentation (Note 1)
Management is responsible for the preparation of the summary financial statements. The summary
financial statements are comprised of the summary statement of financial position and the summary
results of operations, and do not include any other schedules, a summary of significant accounting
policies or the notes to the financial statements. The summary statement of financial position and
the summary results of operations are presented with the same amounts as the audited financial
statements, but certain balances have been combined and all the note referencing has been removed.

11211 142 Street NW
Edmonton, AB T5M 4A1
780.452.9100
www.edmontonscience.com
inspiring all ages