la quinta arts foundation annual review 2009- 2010

LA QUINTA ARTS FOUNDATION
Federal Tax ID Number: 95-3842968
A nonprofit 501(c)3 charitable organization
founded in 1982 dedicated to its mission:
“Promoting and Cultivating the Arts”
Message from Executive Director
LA QUINTA ARTS FOUNDATION
ANNUAL REVIEW
2009- 2010
La Quinta Arts Foundation (LQAF) entered the
2009/10 Season with the pragmatic strategy
to “accomplish more with less.” With no
guarantee that the economic recession would
ease, LQAF evaluated each outreach program
on effectiveness and efficiency to serve LQAF’s
mission of Promoting and Cultivating the Arts.
We prepared a zero-based budget scrutinizing
all cost centers, bid and renegotiated contracts
and worked to optimize collaborations and partnerships. These efforts
resulted in a successful season of well received programs reaching over
38,000 constituents.
Besides upgrading entertainment and other amenities at La Quinta Arts
Festival, a seventh show was added to Art Under the Umbrellas, and the
third annual La Quinta Blues & Brews was relocated to La Quinta Civic
Center Campus. Two unique local interest exhibits with a host of related
education programs were presented at La Quinta Museum and met with
rave reviews. LQAF’s commitment to the elementary school docent art
program continued at historical levels, with LQAF’s college scholarship
cumulative awards approaching $900,000 since the program was
instituted in 1984.
Strong interest and support from members of the community,
volunteers, sponsors, artists, local business, civic and charitable
organizations, and the City of La Quinta resulted in unprecedented
positive awareness and appreciation for the contributions La Quinta
Arts Foundation brings to our community. I am grateful for the
continued confidence of the public and proud to submit the
La Quinta Arts Foundation Annual Review 2009/10.
This mission is accomplished by producing nationally
acclaimed visual and performing ar t events, forming
meaningful community par tnerships, and providing
cultural, education and personal growth outreach
oppor tunities to students, ar tists, residents and
visitors to La Quinta and beyond.
Christi Salamone
2009/10 BOARD OF DIRECTORS
Scott Wilson, Chairman / President
Mike Fedderly, Chief Financial Officer
Haddon Libby, Secretary
John Gamlin
Olga Giannini
Bob Marra
Jim Parrish
Robert Stearns
Phillip Waller
MEMBERS EMERITI
Nancy Marks
Kay Wolff
LQAF STAFF
Christi Salamone. Executive Director
Jim Christian, Director Finance & Operations
Kathleen Hughes, Events Manager
Kathy Bauer, Administrative Manager
Debby Nelson, Volunteer Coordinator

28 th La Quinta Arts Festival – March 11-14, 2010
Art in Public Places
To join the 27 sculptures and 9 paintings procured over the
years, the 2010 City of La Quinta Civic Purchase selection
committee chose a kinetic sculpture, two paintings, and a
large photograph of scenic Box Canyon – all to be placed in
the La Quinta Library.
It is our ongoing goal to continue to communicate La Quinta
Arts Festival as a viable Art in Public Places resource to cities
and developers— including incorporating an artist registry
on LQAF.com.
Featured Artist Kristin DeSantis
Contemporary metal and mixed
media artist Kristin DeSantis from
Allenspark, Colorado provided the
vibrant images featured on the La
Quinta Arts Festival 2010 poster,
marketing collateral and
commemorative t-shirts. Her
whimsical poster image became the
inspiration for the Festival’s theme,
“Flying High Above the Rest.”
Awards Reception
Well over 500 guests attended Festival 2010’s opening night
reception hosted by LQAF board and staff members on
the Civic Center Amphitheatre lawn from 5:30 to 7:00 pm.
Along with the Festival Artists, special invitees to the Awards
Reception were LQAF Friends and Patron Members, Docents,
Home Hosts, and dignitaries from the City of La Quinta,
Premier Sponsor for all LQAF events. The awards reception
was “catered” by donations from 14 Featured Festival
Restaurants and Festival Sponsors.
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By The Numbers
• Ticket Prices: $12, Multi-day Pass $15, Children free.
Online tickets $12 for Multi-day Pass. Patrons with
direct mail card got $2 off each in their party.
• 17,087 paid attendance, 6% over 2009
• 230 Exceptional Artists from 804 applicants
• Art sales $1,960,753; 42% increase over 2009, income
of $392,150
Recognition
• Ranked #8 in the Nation 2009, Art Fair Source Book
• Silver Addy Award 2009, La Quinta Arts Festival Poster,
Advertising Federation of the Desert
• 2010 Summit International Award, Bronze for La Quinta
Arts Festival Advertising Campaign, Consumer Print
Materials Campaign category
• 2010 Summit International Award, Bronze for the La Quinta
Arts Festival Poster, Poster category
FESTIVAL 2010 AWARD WINNERS
Best of Show: Stephanie Gardner / Mixed Media
Best Of Category
Fine Craft Chanin Cook & Jonathan Edie
Drawing & Printmaking Molly Lipsher
Painting Eric Lee
Photography Lisa Kristine
Sculpture Eric Ober
Textile/Fiber Shelly Evans
Jewelry Adam Neeley
Awards Of Merit
Fine Craft Leslie Thompson
Drawing & Printmaking Katharine McGuiness
Jewelry Dorothee Naumburg
Mixed Media Rey D’Alfonso
Painting Victor Martinez
Photography Doug Landreth
Sculpture Jim Budish
Textile/Fiber Bozenna Bogucki
City of La Quinta Civic Purchase Awards:
Andrew Carson & Shelly Corbett
Justin Coopersmith
Dennis Kohn
Michael Leu

July 1, 2009 to June 30, 2010 An Amazing Season!
Art Under the Umbrellas
This series expanded from six to
seven shows during 2009/10:
October 10, November 7, December
5, January 16, February 13, March 27,
April 10
Seen as “the place to be” by
attendees and artists alike, the reputation and popularity
of Art Under the Umbrellas took another gigantic leap
in 2009/10. With each show presenting 60-80 exhibiting
artists, live music and art demonstrations, at least
25,000 attendees came out to experience these free
public events along the closed off streets of Old Town La
Quinta. Over 150 artists were provided the opportunity
to exhibit at the Saturday events, each show with long
wait lists and dozens more turned away due to lack of
space.
La Quinta Blues & Brews
November 21
The third annual event was renamed
(from Blues, Brews & BBQ) and
relocated to La Quinta Civic Campus.
The all day music festival featured
three live Southern California Bands:
Barry Baughn Blues Band, Pamela G &
Blues Addiction, and Gino Matteo & Family Phunk. Over
30 microbrew and artisan beers were offered, along with
fare prepared and sold by Bristol Farms. An admission
fee of $20.00 was charged at the gate. Tickets purchased
online were discounted to $15, as were those with a
direct mail card in hand which was sent to all
households in La Quinta. Each admission ticket
included $5 in beverage tickets. Paid attendance
totaled 1,112 -- 300 of which were online purchases.
La Quinta Museum Exhibitions
LQAF gratefully acknowledges
The Auen Foundation for their
generous grant of $5,000 to assist
with funding cultural programs
that enrich the quality of life for
senior citizens. Those funds were
allocated to the production of
two museum exhibitions and volunteer recognition.
On Earth to Say
November 6 – December 12
Collections and Creations of David Salk and
Photographs and Writings of George Wharton
James (1858-1923) featured the impressive
personal Native American basketry collection
of prominent ceramist David Salk. Also
included were Salk’s interpretations of these
ancient designs in his artistic medium of clay, along with period
appropriate photographs and writings of local historic figure,
George Wharton James. The complimentary opening reception,
four lectures, and exhibits were attended by over 500 patrons.
Sweet Spot
December 22 – February 5
Life’s Work of Renowned Golf Club
Designer Mario Cesario and 50
Years of Golf in the Desert. This
exhibit was slated to run in
concurrence with the Bob Hope
Classic. The opening reception
and peripheral events including a Round Table
Discussion with Golf Greats at Silver Rock Resort,
three lectures and an interactive program for
children drew an estimated 550 attendees.
Photography to Fashion
January 17
Invited to return for a third year,
LQAF joined with Chico’s on El
Paseo to present four outstanding
photographers: Charley Akers,
Bart Aldrich, Roger Isabell, and
Gilbert & Kelly Vela. LQAF
volunteers serve as models of Chico’s latest fashions
with 10% of the day’s proceeds generously donated
to LQAF.
Distinguished Artists of
La Quinta Awards Ceremony
May 21
The City of La Quinta and LQAF
honored two La Quinta resident
artists, Jeweler Kathy Caldwell
and Musician Charles L. Sullivan,
with a reception held at La Quinta
Library. This annual program
recognizes La Quinta residents that have made a
meaningful cultural impact to the community by
engraving their names on a permanent monument
on La Quinta’s Civic Center Campus.
Art & Wine at Old Town Cellar
LQAF launched a new summer
event presenting a series of artists
creating intimate galleries for four
weeks at Old town Cellar. Monthly
First Tuesday Receptions feature
complimentary wine tasting from
a select vineyard paired with
appetizers from a local eatery.
The gallery artist selected for the
kick-off event in June was Painter
Rebecca Molayem. The artist
reception featured wines
sponsored by Zaca Mesa Winery.
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2009-2010 Outreach
Visual Art Scholarship Awards
La Quinta Arts Foundation awarded $30,000 to 24
talented students attending college during the
2009/10 academic year. This amount includes $8,000
Ryan Ramirez Memorial Scholarship funding, plus
Melville Keever and David Marks Memorial Funds.
Since it was instituted in 1984, LQAF has awarded well
over 600 scholarships totaling $878,002 to students
pursuing college degrees in the visual arts.
LQAF CONGRATULATES THE FOLLOWING
2009/10 AWARD WINNERS:
FIRST-TIME SCHOLARSHIP RECIPIENTS (14):
Justin Abercrombie – San Diego State University
Maja Jerkic – San Francisco State University
Tiffany Kantor – Art Institute of California
Lina Kao – College of the Desert
Alyssa Madison – College of the Desert
Sydney Marguleas – Boston University
Jessica May – University of Redlands
Leah Oakes – Cal State Northridge
Jovani Olivares – Cal Arts
Gardenia Ramirez – Cal State Fullerton
Mikaela Rosvall – College of the Desert
Palama Santillanes – College of the Desert
Jessica Smith – College of the Desert
Jaime Villaneuva – College of the Desert
RETURNING SCHOLARSHIP RECIPIENTS (10):
Diana Childers – California State University, San Bernardino
Amanda Emmett – College of the Desert
Tristan Esmino – College of the Desert
Julie Frenznick – California State University, San Bernardino
Erin Hoy – University of California, San Diego
Eryn Leja – Chapman University
Carli McCasland – Nassau CC
Robert Medina – College of the Desert
Maxwell Weiner – University of Washington
Sarah Williams – San Diego State University
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Elementary School Docent Program
La Quinta Arts Foundation’s Docent Art Program
was provided free of charge to approximately
1,380 fourth and fifth graders attending 46
classes in 9 elementary schools in the Desert
Sands and Coachella Valley Unified School
Districts during the 2009/10 academic year. This
program uses visual art principles and
concepts to stimulate critical thinking and
creative expression in all academic disciplines.
Eleven docents donated a total of 717 volunteer
hours to this program in 2009/10
Adams Elementary (DSUSD)
Carter Elementary (DSUSD)
Cesar Chavez School (CVUSD)
Franklin Elementary (DSUSD)
Hoover Elementary (DSUSD)
Reagan (DSUSD)
Roosevelt (DSUSD)
Truman Elementary (DSUSD)
Washington Charter (DSUSD)

Volunteers the HeART of La Quinta Arts Foundation
Volunteers
La Quinta Arts Foundation
Volunteers are crucial to the
success of our programs
and events. During 2009/10
Volunteers donated a
total of 5,049 hours.
Those individuals being
recognized in this report
have logged the most
hours, or put forth extraordinary efforts for the Foundation.
Board of Directors
The Board of Directors constitutes a vital volunteer arm of
LQAF donating time and resources to judiciously steward LQAF
and serve as ambassadors throughout the year. The members
of the 2009/10 Board of Directors are listed previously in this
report.
La Quinta Arts Festival Volunteers
251 Volunteers donated in excess of 3,122 cumulative hours
during the year to prepare for and run the 2010 Festival.
La Quinta Arts Festival 2010 Chairpersons were:
Responsibility Chairperson
Artist Reception Debi Brewer
Artist Registration Jo-Anne Forrest
Customer Pick Up Frank Handler
Entrance East Kathy Fier
Lois Lane
Bill & Sue Rashford
Entrance West Marge Dodge
Shirley Wertlake
Exit West Lee Miller
Ron Wendt
Festival Concierges Diane & Steve Askew
Jim Forneris
Finance Carolyn Todd
Golf Cart Driver Dave Benner
Greeters Rhonda Larson
Monica Powell
Hospitality Barbara Jamtgaard
Judge Guides Kathy Jonas
Retail Carol Benner
Fran Handler
Festival 2010 Home Hosts
26 Festival Artists had the benefit of home hosting, provided
by the following supporters who opened their homes to
artists during Festival week:
Heather Beck
Norine Beckstrom
Tom & Sherry Blankenship
Brad & Chris Bower
Bill & Kathy Caldwell
Marilyn Castro
Lynn Cherry
Pat & Char Clelland
Lori Currie
Marge & Norm Dodge
Julia Dowling
Joan & Mel Freeman
Sandy & Phyllis Hellman
Greg & Ellen Hull
Bonnie & Paul Kondor
Barb & Jay Lifter
Artist Advisory Board
Made up of some of Festival’s most talented and respected
artists, they provide assistance for Festival layout, artist
recruitment, the jury process, and offer guidance in all
aspects of Festival planning. LQAF thanks the following Artist
Advisory Board for their contributions to the 2009 Festival:
Jim Babb Tom Barnes
Jim Budish Joanne Casey
Philippe Chambon Barbara Holloway
Don McCoy Alan McNiel
Jason Napier Dorothee Naumburg
Leo Posillico Beverly Wilson
Jerry Scavezze Mark Stephenson
Fred Stodder
Docents
La Quinta Arts Foundation gives special recognition to the
following docents for contributing 717 hours to the elementary
school program.
Pam Arnold Marilyn Blitz
Peg Boortz Joan & Mel Freeman
Lisa Herbst Marie Hunt
Pat Moore Harry Schaffner
Irv & Elaine Sitron
Scholarship Committee
Scholarship applications and art portfolios are submitted
online beginning in February, and reviewed by a scholarship
committee in April. Scholarship 2009/10 Committee
Members are:
Hovak Najarian, Ph.D - Professor Emeritus, Fine Arts,
College of the Desert
Mike Polk- Art teacher, retired
Roy & Debbie Ramirez - Ryan Ramirez Memorial Fund
Deborah Schwartz - Public Art Coordinator, City of Palm Desert
Office Assistance
Kathy Jonas
Mike Bendon
Festival Photographers
Keith Bartelson
Debi Brewer
Sally McKenna
Terry Quackenbush
Bill & Susan Rashford
Dori & Rupert Smith
Shirley & Paul Wertlake
Linda Wolf
Kay Wolff
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Membership
La Quinta Arts Foundation Memberships totaled
$25,065 from 146 individual households during
the 2009/10 fiscal year.
Community Support
More than ever, mutually beneficial partnerships, collaboration
and the generosity of local business, civic and charitable
organizations are critical to sustain our mission. Over 60
businesses and organizations partnered with, and/or
contributed to LQAF in 2009/10. These alliances validate and
strengthen our respective significance in our community and
we are very thankful to the following:
Premier Sponsor, The City of La Quinta
LQAF is most grateful to receive the continued support of City
of La Quinta. LQAF entered into a Marketing Services Contract
for $125,000 for the 2009/10 season of activities, where the
City was designated Premier Sponsor of LQAF events, and LQAF
worked with the Community Services Department to present a
host of cultural activities.
Sponsors, Donors and Community Partners
AAMONTE Bankcard
American Style Magazine
Amore Ristorante Italiano
Arnold Palmer’s Restaurant
Auen Foundation
Bella Vista
Bristol Farms
Burrtec Waste & Recycling Services
Castelli’s Restaurant
Chico’s, Palm Desert
Classic Club
Classic Party Rentals
Cliff House, La Quinta
Coldwell Banker - Orange County and Desert Regions
David Isrealsky, La Quinta Village Center
DesertArc
The Desert Sun
Desert Willow Golf Resort
Devane’s Old Town
Embassy Suites La Quinta Hotel & Spa
Environmental Products & Applications, Inc.
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Fantasy Springs Resort Casino
FastFrame La Quinta
Fresh & Easy Plaza, Highland La Quinta II
Virginia Garbutt
The Golf Club at Terra Lago
Harry’s Oklahoma Style Smokehouse BBQ
Heimark Distributing
Hi-Lites Salon & Day Spa
Robert Hill
Hog’s Breath Inn La Quinta
The Homestead Restaurant
Marshall & Bonnie Hughes
Indian Springs Country Club
Integrated Wealth Management
John F. Kennedy Memorial Hospital
La Quinta Chamber of Commerce
La Quinta Historical Society
La Quinta Med Spa
La Quinta Museum
La Quinta Police Citizens On Patrol
La Quinta Resort & Club
La Quinta Rotary Club
Lamar Outdoor Advertising
Las Casuelas Quinta
Lavender Bistro
Law Offices of Frank J. Delany
Law Offices of Pistone & Wolder, LLP
Lowes Hardware La Quinta
Mountain View Country Club
Ted Newell, NIS Yield Partners
Old Town La Quinta
Old Town Cellar
Rabobank
Smith Family Trust
South Valley Electric, Jeff Paige
SouthwestArt Magazine
Stuft Pizza Bar & Grill
Summit Team
Viva Cantina & Grill
Wally’s Desert Turtle
Westin Mission Hills Resort & Spa
Zaca Mesa Winery
Z Pizza

ASSETS
La Quinta Arts Foundation
Statement of Financial Position June 30, 2010
Cash and Equivalents $ 1,299,211
Scholarship Funds 15,619
Endowment & Facilities Reserve 3,198,822
Other Current Assets 20,997
Total Current Assets $ 4,534,649
Equipment, Net $ 7,931
TOTAL ASSETS $ 4,542,580
LIABILITIES
Accounts Payable $ 4,822
Accrued Expenses 32,941
Total Liabilities $ 37,763
Net Assets $ 4,504,817
TOTAL LIABILITIES AND NET ASSETS $ 4,542,580
La Quinta Arts Foundation
Statement of Activities and Changes in Net Assets June 30, 2010
REVENUE
Contributions and Grants $ 150,065
Program Revenue 998,006
Investment Income 143,153
Other Revenue 6,984
TOTAL SUPPORT AND REVENUE $ 1,298,268
EXPENSES
Program Expenses $ 786,793
Scholarship Expenses 10,875
Administration Expenses 95,526
Depreciation 5,582
TOTAL EXPENSES $ 898,776
Excess of Revenue over Expenses $ 399,492
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