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2 SUPPLEMENT TO DERMATOLOGY WORLD // July 2011 A Publication of the American Academy of Dermatology Association www.aad.org 07.2011 Navigating Practice, Policy, and Patient Care A Publication of the American Academy of Dermatology Association www.aad.org Navigating Practice, Policy, and Patient Care 19 18 features COVER STORY 2011 BUYER’S GUIDE LISTINGS By products and services; company directory 04 REMODEL, RELOCATE, OR EXPAND? For the enterprising dermatologist, change is always on the horizon BY RUTH CAROL 10 PATIENT-CENTRIC OFFICE ENSURES EXCELLENT SERVICE Making “extraordinary” your patient satisfaction goal BY LISETTE HILTON 14 NOT TO ERR Ensure quality by avoiding preventable mistakes BY LISETTE HILTON www.aad.org

1Koshy JC, Sharabi SE, Feldman EM, Hollier LM, Hollier LH, Patrinely JR, Soparkar CNS. Effect of Dietary Zinc Supplementation on Botulinum Toxin Treatments (manuscript in review). Botox ® is a registered trademark of Allergan, Inc. Dysport ® is a registered trademark of Ipsen Biopharm Limited Myobloc ® is a registered trademark of Solstice Neurosciences, Inc. ZYTAZE ® Koshy JC, Sharabi SE, Feldman EM, Hollier LM, Hollier LH, Patrinely JR, Soparkar is a registered trademark of OCuSOFT, Inc. © 2010-2011 OCuSOFT, Inc., Richmond, TX 77406 ZYTAZE ® is a medical food that provides nutritional support to enhance and prolong the effects of botulinum toxin injections such as Botox ® , Dysport ® and Myobloc ® . Why ZYTAZE ® ? To be effective, botulinum toxins require the presence of zinc and unfortunately, not all zinc is equally absorbed. ZYTAZE ® contains a unique blend of organic zinc and phytase, an enzyme that aids zinc absorption, to improve botulinum toxin efficacy and extend the duration of results by almost 25% 1 . Satisfied patients lead to more patient referrals. Why not take advantage of this practice building opportunity? All it takes is 2 capsules each day 4 days prior to and on the day of injections. Available for Office Dispensing Call (800) 233-5469 Learn more at www.zytaze.com

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