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Winter Schedule PDF - Anne Arundel Community College

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Bis 502<br />

introduction to Social media<br />

Learn about social media, the top sites and their role in business<br />

and personal life. Examine case studies and discuss how<br />

businesses are using social media for communication, customer<br />

retention, branding, marketing, market research and<br />

needs assessment. CEUs awarded. $200 includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85396H Feb. 4-March 1 ONLN LErN<br />

Jennifer Selke<br />

Bis 539<br />

Video marketing<br />

Discover how to use online video to drive traffic to a website,<br />

boost business and build brand awareness. Learn how to<br />

shoot simple, effective videos and strategically use Google<br />

and YouTube to market a business. CEUs awarded. $250<br />

includes $128 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85434H Feb. 4-March 1 ONLN LErN<br />

Erin Huggins<br />

Bns 580<br />

improving Email promotions<br />

Learn the basics of email promotions. Discuss effective content,<br />

timing and testing of email campaigns. Discover how<br />

to analyze and improve email response rates through testing<br />

and tracking of open and click-through rates. $200 includes<br />

$103 fee. CEUs awarded.<br />

Note: Online course. Offered in partnership with Learning Resource<br />

Network (LERN).<br />

Sec. 101 H85478H Feb. 4-March 1 ONLN LErN<br />

Susan Hurrell<br />

Dan Bellhassen<br />

Bis 503<br />

marketing using Social media<br />

Explore major social media, including Twitter, LinkedIn and<br />

blogging, and how to use them to engage customers and<br />

clients. Develop a two-way communication and marketing<br />

strategy for an organization using social media. CEUs<br />

awarded. $200 includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85398H March 4-29 ONLN LErN<br />

Suzanne Kart<br />

Bis 514<br />

Creating Cell phone Apps for your business<br />

Nontechnical users learn how to build, deploy and market<br />

smartphone applications across Android, iPhone and<br />

Blackberry platforms. Develop and deploy smartphone applications<br />

quickly and inexpensively. $250 includes $128 fee.<br />

CEUs awarded.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85405H March 4-29 ONLN LErN<br />

Susan Hurrell<br />

Dan Bellhassen<br />

business education<br />

Bis 515<br />

Designing Successful webinars<br />

Discover the power of successful webinars for a business<br />

organization. Learn techniques, tips and key strategies to<br />

make webinars winners with audiences. CEUs awarded. $200<br />

includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85407H March 4-29 ONLN LErN<br />

William Draves<br />

Bis 516<br />

facebook for business: Advanced Skills<br />

Learn how to adapt a marketing message for the Facebook<br />

platform and how to integrate Facebook across all marketing<br />

areas. Discover new tools and proven techniques to increase<br />

business, expand reach and improve message visibility and<br />

response. CEUs awarded. $250 includes $128 fee.<br />

Prerequisite: Students must have Facebook page and basic knowledge<br />

of the platform.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85410H March 4-29 ONLN LErN<br />

Jennifer Selke<br />

Bis 517<br />

Google Analytics<br />

Learn how to use Google Analytics, the standard in website<br />

analytics. Gain a greater understanding of site traffic and how<br />

to convert visitors into leads and sales. Calculate return on<br />

investment (ROI) for online advertising. CEUs awarded. $200<br />

includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85414H March 4-29 ONLN LErN<br />

Dan Bellhassen<br />

Bis 518<br />

Successful Survey techniques<br />

Discover who to survey, what questions to ask and the key<br />

to getting a higher response to surveys. Learn how to yield<br />

a huge ROI for an organization. Have your survey critiqued.<br />

$400 includes $203 fee. CEUs awarded.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85417H March 4-29 ONLN LErN<br />

William Draves<br />

Bis 519<br />

twitter<br />

Learn how to take advantage of the unique opportunities<br />

Twitter offers. Discover the best and easiest techniques for<br />

successful interactions in the Twitterverse. Learn to create<br />

relationships and network with key constituents. CEUs<br />

awarded. $200 includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85418H March 4-29 ONLN LErN<br />

Suzanne Kart<br />

registration information 410-777-2325<br />

Bis 520<br />

youtube for business<br />

Discover how to use video as a marketing tool to reach and<br />

serve more people. Learn what types of video other are using<br />

and what works best. Create a YouTube channel and with<br />

features like captions and annotations. CEUs awarded. $250<br />

includes $128 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85419H March 4-29 ONLN LErN<br />

Jennifer Selke<br />

Bis 538<br />

media buying Strategies<br />

Discover the marketing planning process, concepts and strategies<br />

in relation to media buying decisions and marketing<br />

campaigns. Gain knowledge on media buying strategies to<br />

promote an organization and boost sales and profits. CEUs<br />

awarded. $200 includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resources<br />

Network Inc. (LERN).<br />

Sec. 101 H85432H March 4-29 ONLN LErN<br />

Erin Parnell<br />

Bns 581<br />

boosting your website traffic<br />

Learn how to analyze visitor traffic to boost website traffic.<br />

Discover how to use search engine optimization to gain<br />

greater visibility and exposure in Google searches. Discuss<br />

how to redesign website copy to increase visitors and results.<br />

CEUs awarded. $200 includes $103 fee.<br />

Note: Online course. Offered in partnership with Learning Resource<br />

Network (LERN).<br />

Sec. 101 H85479H March 4-29 ONLN LErN<br />

Susan Hurrell<br />

Dan Bellhassen<br />

Project Management<br />

ConTinuinG eduCATion pAymenT pLAn<br />

Bns 513<br />

project management fundamentals<br />

Start mastering this new, powerful tool. Learn the difference<br />

between project management and general management,<br />

role of the project manager and the project team. Explore<br />

project phases, effective use of project management resources<br />

and references. CEUs awarded. $150 includes $70 fee.<br />

Note: Online course. Offered in partnership with ed2go.<br />

Sec. 101 H84461H Jan. 16-March 8 ONLN EDGO<br />

Tony Swaim<br />

Sec. 102 H84462H Feb. 20-April 12 ONLN EDGO<br />

Tony Swaim<br />

Sec. 103 H84463H March 20-May 10 ONLN EDGO<br />

Tony Swaim<br />

Need job training, but not ready to pay for the full tuition and fees in advance? Learn more about AACC's<br />

continuing education payment plan at www.aacc.edu/coned/payment.<br />

47<br />

Careers and Certifications

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