Dr Archana Rakesh Singh Associate Professor, Panjab University ...

Educational Qualifications:
Dr Archana Rakesh Singh
Associate Professor, Panjab University,
Chandigarh
PhD: AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi; 1997-
2002, UGC Junior Research Fellow, Thesis published
Master of Journalism: Benaras Hindu University, Varanasi, UP, 1989, First merit position in
the university
Bachelor of Journalism and Communication Studies: Rani Durgavati University, Jabalpur,
MP, 1988, First merit position in the university
Bachelor of Science: Rani Durgavati University, Jabalpur, MP, 1987, First class
Employment history
1999 to date: School of Communication Studies, Panjab University, Chandigarh, Teaching
Post graduate classes in mass communication, Guiding PhD thesis, Bringing out department
publication `Student Reporter’ as Staff Advisor, Internship coordination and media visits of
students, Guiding dissertations and term papers Taking regular tests for internal assessment, In
charge of practical exercises such as Tele News Board and Current Affairs Media File. Script
writing, direction and Voice-Over for documentaries produced by the School.
1998: Department of Public Administration, Jiwaji University, Gwalior, teaching post graduate
certificate classes.
1996 to 1997: GICT, Study Centre for Makhanlal Chaturvedi National Open University,
Gwalior, Teaching PG diploma classes.
Scholarly activity
Book
1. Mass communication in prevention and control of AIDS. Strategies for adolescents.
Concept Publishers, New Delhi. 2006, ISBN 81-8069-269-8
Book Chapters

1. Mass communication in Prevention and control of AIDS: Content Analysis of Indian
Newspapers. In: H Walia (Ed.): Development Communication. Patiala: Publication
Bureau, Punjabi University,2007, pp. 115-144, ISBN 81-302-0100-3
2. Media on the move: Mobile phones as the new mass medium. Chapter in book titled,
Challenges and opportunities before Indian media, Editor, Dr Gurmeet Singh Maan,
Publication Bureau, Punjabi University, Patiala, 2010 pp 67-72, ISBN 81-302-0240-9
3. Media and Parents: Partners in creating literate media consumers. Chapter in book
titled, Media, Parents and Children, Editor, Dr Gurmeet Singh Mann, Publication
Bureau, Punjabi University, Patiala, 2009 pp 38-42, ISBN 81-302-0197-6
Papers published:
International
1. Blurring the lines: Changing facets of news and views on social networking
sites by Priya Markanda and Dr Archana R Singh (Corresponding author): Changing
paradigms of Media Landscape in Digital Age : Issues and perspectives; Editors
Jayati M Sharma, Tanushri Mukherjee,Urvashi Teckchandani, Conference
Proceedings organized by Amity School of Communication, Jaipur, Rajasthan, India,
on 4 th -5 th March,2011, ISBN 978 81 8011 107-5
2. Dr Archana R Singh, `Community participation on campus radio: A case study of
Vivek High School 90.4 FM’, Global Media Journal, Indian Edition,Vol 1 No.1, the
official online publication of the Global Communication Association sponsored by
Purdue University Calumet, USA and Calcutta University, Kolkata ,
(www.globalmediajournal.com) as on 03/09/10 ISSN 2249 – 5835
3. Singh Archana R, Sanghamitra Jamwal, ` When Small is Big: an analysis of sole
proprietor newspapers as grass roots media, IMS Manthan, The journal of
Innovations, ISSN 0974-7141, Vol .IV, Issue-2, December 2009, pp 139-148 ISSN :
0974 -7141
4. Singh Archana R, `Mass Communication in prevention and control of AIDS: Mass
media strategies in India’ Hawaii International Conference on Social Sciences, ( 2005)
Conference Proceedings and papers, Paper also Posted on the conference website
www.hicsocial.org ISSN# 1539-7300
5. Bamezai Gita, Shukla Archana, `The impact of enter educate radio broadcasts in
promoting AIDS awareness among the youth. A case study of FM radio’s broadcasts
to promote AIDS awareness among the youth in New Delhi.’; Youth and the Global
Media. Papers from the 29 th University of Manchester Broadcasting symposium, 1998
University of Luton press, Bedfordshire, USBN: 1 86020 564X, ISSN : 0963-6544

National
1. Singh Archana R, ` From quit India to freedom: news becomes history on the
pages of The Tribune’ Journal of History and Social Sciences [JHSS], Vol: II, Issue:
I, January-June 2011 in electronic format [URL: jhss.org]. ISSN 2229 – 5798
2. Singh Archana R, Singh Dhiraj , `Role of media in Economic Reforms’ Indian
Journal of Politics, 44 ( 3) September 2010 pp 225-240 ISSN: 0303-9957
3. Singh Archana R, Researching healthy communication: A book review’ Vidura,
October-December, Vol 1 Issue 4, Press Institute of India, 2009 pp 62-63 ISSN:
0042-5303
4. Suri Gunmala, Singh Archana R, Johal Ramanjit Kaur, `The Campus Cyberspace:
Do viewpoints reach the sky? - A cross sectional study of the penetration of web
logs among students of Panjab University’, Renvoi perspectives, Management Case
Studies, 5th Renvoi, Amity Business School, Excel Books Pvt Ltd, N Delhi, 2008 pp
446-455
5. Singh Archana R, `Press: From mission to Industry ‘(Invited article), Annual
souvenir of the All India Newspaper Editors Conference, All India Newspaper
Editors Conference, New Delhi, 2006
6. Singh Archana R, `IEC for environment: A Pragmatic approach’, : Journal of
Communication Studies; Vol 4, no 3 July- Sept, pp 90-98,Makhanlal Chaturvedi
Rashtriya Patrakarita Vishwavidyalaya,E-2/25, Arera Colony, Bhopal (MP)2005,
Regn Number MPENG 00673/12/2/2001
7. Singh Archana R, `Gender perspectives on computer mediated communication’,
Journal of Communication Studies; Vol 2, no 4, Oct- Dec,pp 88-107 Makhanlal
Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, E-2/25, Arera Colony, Bhopal
(MP) 2003,Regn Number MPENG 00673/12/2/2001
8. Singh Archana R, `Role of communication in public health’, Vidura, Vol: 40,
issue: 2, , 23-25, The Press Institute of India, Sapru House Annexe, Barakhamba
Road, New Delhi, April- June 2003, ISSN: 0042-5303
9. Singh Archana R, `The emerging challenge: Gender and HIV/AIDS’ , :
Communication Today, Vol: 5, no:4,pp 56-62, Public Relations Society of India (
Jaipur Chapter ) , C-235 A , Dayanand Marg, Tilak Nagar, Jaipur Oct-Dec 2002,
ISSN no 0975-217X
Papers and poster presented

International
1. Image of Self and professional identity: A study of working journalists: by
Archana R Singh, Paper presented at the International Conference of Applied
Psychology, Panjab University, Chandigarh, February 24-25, 2012
2. Depiction of Media diversity: A thematic deconstruction of Pipli Live by
Archana R Singh: International Conference on Diversity and Plurality in
Media, Reflections of Society, 27 th and 28 th December 2011 by Makhanlal
Chaturvedi National University of Journalism and Communication, Bhopal,
India
3. A profession in transition: challenges, constraints and concerns. A study
of changing professional identity of journalists by Archana R Singh:
International conference on Changing global paradigms of Media,
organized on Oct 21-23,2011by Centre for Advanced Media Studies, Panjabi
University, Patiala, India
4. Blurring the lines: Changing facets of news and views on social
networking sites by Priya Markanda and Dr Archana R Singh (Corresponding
author): Changing paradigms of Media Landscape in Digital Age : Issues and
perspectives held on 4 th and 5 th March,2011, organized by Amity School of
Communication, Jaipur, Rajasthan, India
5. A World without Gates: Citizen Media and Public Opinion by Priya Markanda
and Dr Archana R Singh (Corresponding author) : International Conference on
Enhancing Human Potential-Bio-psycho-social Perspectives Held from 15 th
November to 17 th November, 2010 at Panjab University, Chandigarh, India
6. Is Ignorance Bliss: Public Opinion – Media Agenda. A psycho social study By
Ekta Khullar, Dr Dolly and Dr Archana R Singh( Corresponding author) Poster
presentation at the International Conference on Enhancing Human Potential-
Bio-psycho-social Perspectives Held from 15 th November to 17 th November,
2010, at Panjab University, Chandigarh, India
7. Session Chair on 16.11.2010 at the International Conference on Enhancing
Human Potential-Bio-psycho-social Perspectives Held from 15 th November to 17 th
November, 2010, at Panjab University, Chandigarh, India
8. When Small is Big: an analysis of sole proprietor newspapers as grass roots
media, paper presented at the International Conference on Intercultural
communication, IMS NOIDA, India, September 3-5, 2009
9. Role of mass communication in prevention and control of AIDS: Mass media
strategies in India,, paper presented at the 4 th International Conference on Social
Sciences Honolulu, Hawaii, USA, June 12-16, 2005

National and Regional
1. `New Media and social change’, paper presented at the UGC-CAS National
Seminar organized by Department of Sociology, on 28 th March,2012
2. `Media and Governance’, Valedictory Address at the UGC-Sponsored
National Seminar organized by GCG-11, Chandigarh on 28 th March,2012
3. `Science and Communication: lasting linkages’, Session conducted in the
Workshop, Science Communication in Digital Media, 24 th August,2011at
School of Communication Studies, Panjab University, Chandigarh
4. `Ethics in Communication’, Panelist on the Roundtable organized by the Public
Relations Council of India, 28 th July, 2011 at PHD House, Chandigarh
5. `Imperatives of media in image building of sports culture in India, Panelist in the
panel discussion titled, March 13, 2011 at the UGC sponsored national conference on
`Physical Education: Key for holistic inter-disciplinary Collaboration” organized by
Education Department, Chandigarh Education and PGGC, Sector 11, Chandigarh.
6. Media, masses, market: lasting linkages, Invited talk at One day seminar for working
journalists organized at the Gian Jyoti Institute Mohali by the Mohali Press Club on
April 4, 2010
7. Citizen engagement with Science: Challenge to society, under the theme, Economy,
society and welfare: New challenges before social sciences, paper presented at the 2 nd
Chandigarh Social Science Congress, Panjab University,March 16-17,2010
8. The inconvenient truth of Environment Reporting: Influence of news values on news
stories, paper presented at National seminar on Global Warming, human factors and
environment: perspectives from Anthropology organised by Department of
Anthropology, PU sponsored by ICSSR, DST Purse grant and Anthropological Survey
of India, 16 -17 February,2010
9. The outcast, the outsider, the outstanding: Women professionals in the media; paper
presented at the regional seminar on Women’s portrayal in media: Issues, concerns
and strategies, organised by the department of Women’s Studies, Panjab University
Chandigarh on January 14, 2010
10. Mass Media Advocacy for PLHIVs, paper presented at the Regional need assessment
workshop for state level networks Organized by Chandigarh Network of People Living
with HIV/AIDS (CNP+) Under the aegis of Indian Network of People Living with
HIV/AIDS (INP+ Northern region) At Commonwealth Youth Programme Asia Centre
Chandigarh 28 th to 30 th December, 2009

11. Media in India: challenges and opportunities, paper presented at the 31st All India
PRSI Conference, held at Chandigarh from 11-13 December,2009
12. `Communication Skills’ Workshop conducted for the members of the Peace Club,
organised by NGO Yuvsatta, 09/11/09
13. `Reporting rural issues: Mystery of the missing story,’ paper presented as panelist on
the consultancy on `Reporting Panchayat in media’ organised by Society for
Participatory Research in Asia( PRIA) at Press Club, Chandigarh, on 6 October, 2009
14. `Tell-a-vision News: Reality bites!’ Paper presented in the session TV News: Is it a
Victim of too much Commercialization? At the Regional Seminar on TV News:
Market Forces vs. Social Responsibility, organized by Media Information and
Communication Centre of India and Core PR In collaboration with Friedrich Ebert
Stiftung, New Delhi at PHD House, Sector 31, Chandigarh on 21 August 2009
15. `Media on the move: mobile phones as the new mass medium’, paper presented at the
national seminar on Challenges before media held at Department of Journalism,
Panjabi University, Patiala on 25 th March,2009
16. ` News in the modern era’ under the theme: ‘Globalization and Media’ Paper
presented at the School of Communication Studies as part of the 1 st Chandigarh Social
Science Congress on 22 nd January, 2009.
17. Water-Uses and Misuses: A photo Exhibition organised for the Centre for Emerging
Areas in Social Work, Panjab University Chandigarh on 11 April,2008
18. “Media and parents: Partners in creating literate media consumers”, Paper presented
at the National seminar organised by Punjabi University, Patiala on 20-22 March,2008
19. “News as a negotiated enterprise: Subjectivity In Objectivity” paper presented at the
National seminar `Truth and Media’ at Kurukshetra University, Kurukshetra on 8-9
March,2008
20. `HIV for PLWAs ‘ Workshop organised for People living with AIDS at the
Commonwealth Youth Programme, Asia Centre, at Punjab Engineering College,
Chandigarh, 18 th Oct 2007
21. “Media in the era of globalisation” resource person for workshop for Public
Relations professional organised by the department of Mass Communication, Panjab
University, Chandigarh 15- 19 October 2007.
22. Community radio for Indian society. Participated as expert and resource person at
workshop on Community Radio organised for NGOs in Chandigarh by the Public
Relations Society of India, Chandigarh Chapter.6 th Oct 2007
23. “Communication Skills” workshop conducted for the delegates of Regional Youth
Caucus Members from various commonwealth countries for the Commonwealth
Youth Programme, Asia Centre, at Punjab Engineering College, Chandigarh on July,
25, 2007
24. “Education and Media”, delegate for the National Seminar organized by the
Educational Media Production Centre, IGNOU, at India Habitat Centre, New Delhi,
January, 24-25, 2007.
25. “ Print media journalism: The changing identity” resource person for workshop for
Public Relations professional organised by the department of Mass Communication,
Panjab University, Chandigarh30.04.07-04.05.07

26. “ Kinesics in public speaking”, workshop conducted under the theme Literary Items
(Poetical Recitation, Debate and Elocution) August 22, 2006 organised by Department
of Youth Welfare, Panjab University, Chandigarh on from August 21-25, 2006
27. “Emerging technologies and changes in communication media”, paper presented at
the 2 day National Seminar on the theme, `Technology and Society-Issues and
Interface’ with special reference to India’ on 16 th -17 th March,2006 by the Department
of Sociology, Panjab University, Chandigarh
28. Resource person and speaker at the seminar `Role of youth in combating HIV/AIDS,
held on September 22, 2005, at ICSSR Complex , Panjab University, Chandigarh by
the Department of Youth Welfare, Panjab University, Chandigarh
29. Resource person and speaker at the seminar ` Media and Society’ held on 1 st March,
2004 at Dev Samaj College for Women, in collaboration in ICSSR, North Western
regional centre, Chandigarh
30. `Role of media in society.’ Participated in the seminar organised by the department of
mass communication in collaboration of ICSSR, Panjab University, as a member of
organising committee, on 21st March 2003 at Panjab University , Chandigarh
31. Emerging Challenge: Women and HIV ’ Paper presented at the Regional Seminar
on Media Ethics Concerns and Accountability on June, 28-29, 2002, at Chandigarh,
Organised by the Communication Management Foundation, Press Institute of India,
Public Relations Society of India, Friedrich Ebert Stiftung – India
32. `Role of Communication in Public health ’, Participated in the Workshop as
Member of Organizing Committee on April 30, 2002, At Deptt. Of Mass
Communication, Panjab University, Chandigarh
33. AIDS awareness amongst adolescents: An exploratory study. Dr. Gita Bamezai and
Archana R. Singh. Paper presented at the national seminar on adolescent health held
at AIIMS, New Delhi. 1992
Reviews:
1. Appointed Peer reviewer for `Body and Society’ an E Journal of Sage Publications,(
www.bod.sagepub.com) brought out by Nottingham Trent University, Clifton Campus,
Nottingham, NG 11 8 NS on May 6, 2008 Impact Factor*: 0.652 Ranking:
71/114, Sociology Journal Citation Reports®, Thomson Reuters, released
June 2010,ISSN Number: 1357-034X
2. Paper Reviewed: Blind Notes on pure blood and positive publics Manuscript and
reviewer ratings available at http/mc- manuscriptcentral.com /bod,2009
3. Appointed Reviewer for peer papers in the Journalism and Mass Communication
Section at the 5 th International Conference on Social Sciences, Honolulu, Hawaii, USA
(2006)
4. Appointed Reviewer for peer papers in the Journalism and Mass Communication
Section at the 4 th International Conference on Social Sciences, Honolulu, Hawaii, USA
(2005)

Citations:
1. Gupta Achala and Sinha A. K. (2010); Health Coverage in Mass Media: A Content
Analysis in the Journal of Communication, 1(1): 19-25 Kamla-Raj Publishers cited
Singh R Archana 2007. Mass communication in Prevention and control of AIDS:
Content Analysis of Indian Newspapers. In: H Walia (Ed.): Development
Communication. Patiala: Publication Bureau Punjabi University, pp. 115-144.
http://www.krepublishers.com/02-Journals/JC/JC-01-0-000-10-Web/JC-01-1-000-10-
Abst-PDF/JC-01-1-019-10-004-Gupta-A/JC-01-1-019-10-004-Gupta-A-Tt.pdf
2. Sexuality, abortion and the media ;A review of adolescent concerns by Anita Anand:
Abortion Assessment Project – India; First Published in September 2003 By Centre for
Enquiry into Health and Allied Themes; Survey No. 2804 &
2805http://www.cehat.org/publications/PDf%20files/r40.pdf
3. Aaram Society Road Vakola, Santacruz (East) Mumbai - 400 055 quoted Singh,
Archana R. (May 9, 2002) ‘Adolescents and AIDS.’ Web conference on AIDS
and Media
4. Current awareness service Vol. 27 June 2003 NO. 6 ; national documentation centre
on mass communication research, reference and training division(ministry of
information and broadcasting)Website: http://www.rrtd.nic.ine-mail :
rrtd_ib@vsnl.com quoted under Mass Media and Public Health the journal paper of
Archana R Singh titled Role of communication in public health. Vidura. 40(2); April -
June 2003; 23-25.
5. Media and market forces: challenges and opportunities By V. S. Gupta, Rajeshwar
Dyal, Asian Mass Communication Research and Information Centre, Friedrich-
Ebert-Stiftung:Concept publishing company,1998. page 80.Vijaylaxmi Bose, and
Archana R Singh ( 1994) AIDS awareness and young adults in Madras, MCRC and
AIDSCAP-FHI, Unpublished
PhD thesis awarded:
1) Dr. Anu Dua Sehgal
“A critical analysis of communication strategies and tools of Indian pulse polio
immunization campaign: A case study of UT, Chandigarh”
Supervisor: Dr G. S. Mann
Co- Supervisor: Dr Archana Rakesh Singh
Date of registration: 14.02. 2003 as UGC/ JRF scholar
Department: Faculty of Education and Information Science, Panjabi University, Patiala
Status: PhD awarded to candidate on 24/12/2010

PhD theses under supervision:
1. “Coverage of sports news: Comparative content analysis of Indian owned and non-Indian
online newspapers”
Candidate: Ms Ekta Khullar
Status: Registered
2. Title: Yet to be finalized
Candidate: Anshumali Arora
Status: Registered.
Department: School of Communication Studies, Panjab University, Chandigarh
3. Title: Yet to be finalized
Candidate: Ms Priya Markanda
Status: Registered, UGC/JRF
Department: School of Communication Studies, Panjab University, Chandigarh
4. Title: Yet to be finalized
Candidate: Ms Bidya Rani Aseem
Status: Enrolled
Department: School of Communication Studies, Panjab University, Chandigarh
5. Title: Yet to be finalized
Candidate: Ms NehaMiglani
Status: Enrolled with Co-superviser, Prof Sanjiv Sharma, Direcot UIAMS
Department: School of Communication Studies, Panjab University, Chandigarh
6. Title: Yet to be finalized
Candidate: Mr Mukesh Kumar
Status: Enrolled,UGC/JRF
Department: School of Communication Studies, Panjab University, Chandigarh
7. Title: Yet to be finalized
Candidate: Mr Sidhartha Negi
Status: Enrolled,UGC/JRF
Department: School of Communication Studies, Panjab University, Chandigarh

Prestigious assignments:
1. Appointed member of Advisory board of the Global Media Journal- Indian
Edition, the official online publication of the Global Communication Association
sponsored by Purdue University Calumet, USA and Calcutta University, Kolkata , by
the Honourable Vice Chancellor of Calcutta University, Kolkata ISSN 2249 – 5835
2. Appointed member of the advisory board, World Center for Academic Excellence
and Research, Sant Apartment, A-7, Parihar Chowk,Aundh Pune, Maharashtra,
411007, India,Contact - (0)9823295526,Email - contact@wcaer.com,
http://wcaer.com/index.html
3. Appointed Expert member in the subject of Mass Communication on the Research
and Recognition Committee by the Chancellor of the Symbiosis International
University, Pune as per the Notification no. SI(DU)/28/277 dated 10 Feb,2010 for 3
years
4. Appointed Member of the Editorial Board of `Journal of Communication’ An
online peer reviewed and scientific biannual research journal of kre publishers vide
letter number Ref No. JC 2010-2011 dated 02/07/10
Faculty/teaching development activities
1. UGC sponsored Refresher Course in Communication skills and spoken English (
December 6,2008- December 26,2008) organised by Academic Staff College, Panjab
University, Chandigarh
2. UGC sponsored refresher course in Mass Communication (December 9 - December 30,
2006) held at Academic Staff College, HP University, Simla.
3. Workshop on Computer Aided Reporting, Transparency Reporting and Investigative
Journalism organised by The Department of Mass Communication, Panjab University,
Chandigarh in collaboration with The World Press Institute, St Paul, USA on 10 th -11 th
May,2006
4. UGC sponsored refresher course in Mass Communication (May 08-29, 2001) held at
Deptt of Communication Management and technology, Guru Jambheshwar University,
Hisar.
5. Training programme on Research methodology with focus on Designing and
implementing Research proposals in Social Sciences ( April 05 – 10 , 2004 ) organised
by Indian council of Social Science Research, North- Western Regional Centre, PU
campus, Chandigarh.

Workshop/Seminar Conducted:
1. Science communication through digital media 22-25 August, 2011at School of
Communication Studies in collaboration with Department of Science and Technology, GOI.
Curriculum development:
As member of the Academic committee of the department, I have formed the course
curriculum for my subjects. I have included new areas such as online journalism and
business journalism in my course making it more contemporary. I have also designed the
syllabi for the Diploma in Advertising and Public Relations and Diploma in Hindi and
Punjabi Journalism taught at the School of Communication Studies. I am also a lesson
writer for Correspondence courses run by Department of Correspondence Studies, Panjab
University, Chandigarh and Kurukshetra University, Kurukshetra, in the subjects of
Reporting and Editing.
Innovations in teaching: Theory and Practical
As member of Academic and Administrative Committee I have helped in the changeover
from annual to semester system in the school as also the introduction of credit system from
the year 2010. I redesigned the courses taught by me and also prepared syllabi for graduate
course in mass Communication, Diploma courses in Mass Communication and also
prepared the Model question papers for the same.
Theory:
I formulated and implemented a change in the nature and course structure of the paper
previously called as Newspaper Business Management. The subject of Newspaper Business
management was incomplete in the face of changing media scenario The new paper is called
Media Management, incorporating electronic media ( Television and radio) in the syllabus
along with newspapers. Emphasis on the globalisation of media has also been laid in the
syllabus in keeping with the need of the hour considering the vast expansion of media and
globalisation. The new paper, Media management is successfully being taught since session
2007. I had the privilege of designing not only the syllabus but the course of study,
pedagogy and practical exercises to suit the new course.
For MA II, topics of contemporary relevance such as citizen journalism, Computer Aided
Reporting, and Precision Journalism have been added. Optional papers in Online Journalism
and Investigative journalism have been offered. Students of Online Journalism have been
offered a mini internship with United Press International, an international news agency.
Practical:
For MA II the syllabus includes subjects like parliamentary reporting and development
reporting. In order for the students to get true understanding of the subjects mock
parliamentary session is organised in the department with the class being divided into ruling
party and opposition. The entire process of the parliament is followed right to the passing of
the bill. To orient the first year students, they are invited to attend the session as part of the
visitors’ gallery. The speaker is appointed after election from among the students.

For development reporting, the students are taken for a field visit to nearby rural area and
asked to submit their report.
The students bring out a monthly magazine as part of the internal assessment assignment.
The magazine which was introduced by me is a wholesome exercise where the students
learn the technique of not just writing and interpretive writing but also editing, editorial
writing, feature writing, page make up, design and team work.
Computer quizzes have been evolved whereby the knowledge can be tested in a paperless
test.
Guest Lectures/Extension Lectures:
1. Delivered 1 lecture in the Refresher Course `The measure of the limitless: Art, Culture
and Media’ organised by the Academic Staff College, PU for senior lecturers in
Performing and Visual Arts, on March 5, 2011
2. Delivered 1 lecture in the Refresher Course ` State, Society, Technology and Gender:
Emerging interface and issues” organised by the Academic Staff College, PU for
senior lecturers in Sciences, Languages, Social Sciences, on March 3, 2011
3. Delivered a guest lecture on “Pronunciation and articulation” at a 5 day Vani
workshop for news readers and anchors at Akashvani, Chandigarh on 09/06/10
4. Delivered a guest lecture on “Pronunciation and articulation” at a 5 day Vani
workshop for news readers and anchors at Akashvani, Chandigarh on 07/07/10
5. Successfully completed a semester course in Economic Journalism for BA Honours
School 5 year integrated programme in Economics, on an invitation of the Department
of Economics, Panjab University, Chandigarh w.e.f 6 th Jan, 2009 to 21 st April,2009.
Also invited to teach the course for sessions, January to April 2010 and January 2011 to
April 2011I designed the syllabus, the course of study, pedagogy and internal
assessment to suit the new course.
6. Successfully completed a semester course in ‘Communication through Fashion’, on
an invitation from the University Institute of Fashion Technology, Panjab University,
Chandigarh w.e.f. July 2009 to November 2009, July 2010 to November 2010. I
revamped the syllabus and designed course of study, pedagogy and internal assessment
to suit the new course.
7. Delivered a guest lecture on “Pronunciation and Articulation” at a 5 day Vani
workshop for news readers and anchors at Akashvani, Chandigarh on 29.11.06
8. Delivered a guest lecture on `Pronunciation and Articulation’ at a 5 day Workshop
organised by Akashvani, Chandigarh on 30.11.04

Committee work in the various University bodies:
1. Seminar Co-ordinator, UGC Sponsored National Seminar on New Media
:Potentials and Problems, 17-18 th February, 2012
2. Member, Core Committee, Panjab University Second Alumni Meet, 27 th
January,2012
3. Member Organising Committee (Venue and Mementoes) for the Panjab
University Alumni Meet on 19 th February, 2011.
4. Member of the organising committee for the 2 nd Chandigarh Social Science Congress
organised from 16-17, March, 2010. Compeered the entire programme and prepared the
conference report.
5. Member of the Organising Committee for Media that Matters- an Industry-Academia
Interface, one day Regional Seminar organised by the School of Communication
Studies, March 30, 2009
6. Member of the decoration and souvenir committee for the 1 st Chandigarh Social
Science Congress on 21/01/09-22/01/2009. Compeered the programme.
7. Member of Dean Foreign Students’ Organising committee for Diamond Jubilee
celebrations and 125 th birthday celebrations of Panjab University. Was in charge of
decoration and compeered the programme in 2007
8. Represented Dean Student Welfare ( W) on the committee constituted by the Vice
Chancellor to consider the issue of publication of Template Information Handbook
under Right to Information Act( 17 manuals) on 18.05.06
9. Member of the Central Purchase Committee of Panjab University, for the session 2006-
2007
10. Member of Vice Chancellor’s Committee for selection of 2 students to represent the
University to join a youth delegation to China on 24.04.06
11. Member of the academic, technical and administrative committee of the department of
Mass Communication in sessions 2008,09,2010. Presently, serving as the Secretary,
Administrative Committee
12. Member of purchase committee for the purchase of various material for PU Hostels for
the sessions 2003-2004.2004-2005,2005-2006
13. Member of committee constituted to suggest rules relating to PU Campus students
election( 29.09.03)
14. Member of Hostel allocation Committee for session 2004-2005,2005-2006,2006-
2007,2007-08

15. Member of Accommodation Committee for 91 st Indian Science Congress held in PU
Jan 3-7, 2004
16. Member of financial assistance committee for Poor Students Welfare for the session
2003-2004
Other relevant information
1. Appointed as Cultural Coordinator of Panjab University by the Hon’ble Vice
Chancellor for the session 20010-11
2. Convention Coordinator of `Vimarsh – 2010,2012, International Students
Academic Convention organised by the Panjab University Campus Students Council on
23 rd February,2010
3. Appointed as Cultural Coordinator of Panjab University by the Hon’ble Vice
Chancellor for the session 2009-10
4. Event Co-ordinator for Soch-09 media festival organised under the auspices of
Media Mocha, the department society of the School of Communication Studies. Edited
and brought out the first Soch souvenir in November 2009.
5. Appointed as judge for the Inter Zonal Youth Festival debate on 10.11.05 by the
Department of Youth Welfare, Panjab University, Chandigarh, held at Ramgarhia
College for Women, Ludhiana, Punjab
6. Appointed as Judge by the Hon’ble Vice Chancellor for evaluating the National
Inter College Essay Contest on the topic ` Role of Youth in combating HIV/AIDS, on
13.10.05
7. Appointed Warden of Girls Hostel IV (Kasturba Hall) w.e.f. 01.07.2003.
Completed the 5 year term successfully in June 2008.
8. Counsellor for the Diploma in Mass Communication course given by IGNOU, at
PU, Chandigarh for 2 sessions. The job involved, taking lecturers, problem solving and
paper checking.
Present Areas of Interest
Presently I teach the following subjects to MA I &II
Reporting: This paper teaches the basics of news writing. To recognize the qualities that
distinguish news from other events, to be able to gather news from international, national,
regional and local sources, to be able to write the news report in order to effectively
communicate with the readers.
Media Management: In the era of multi-media conglomerates, this paper provides the
basic understanding of mass media as a business venture. The effective managing and
running of a news organisation that bring out the products called as the newspaper and

news on broadcast media in the marketplace of readers and advertisers, is the crux of
this paper.
History: History of newspapers and media organisations in three countries, United
Kingdom, United States of America and India is covered in this paper. This makes the
students aware of the process by which the newspapers shaped up during its initial
stages to lead to the vast mass media infrastructure that we have today.
Practical: Faculty advisor for Student Reporter, lab journal for 10years. In charge of
media file for three years and Tele-news-board (Wall Newspaper) for ten years.
MA –II
Interpretative and Investigative Journalism: The challenge posed by the electronic
media made sure that the newspapers either re- invent themselves or perish. The
newspapers chose to do the former. The process of the changing face of print media led
to introduction of many specialized forms of writing styles. This papers deals with
these changes. Practical assignments comprise of bringing out a quarterly publication
by students, wherein all work from planning to implementation is carried out by the
students.
Achievements as Chairperson w.e.f 12th January, 2011
1. Appointed, Co-ordinator of the PU Community Radio Station, Jyotirgamaya,
91.2 on 12 th January, 2011
2. Started regular broadcasting on 91.2, from 13 th February, 2011, when it was
inaugurated by Union Minister of Information and Broadcasting, GOI.
3. Educational Multimedia Research Centre, Foundation Stone laid on 13 th
February, 2011, by Union Minister of Information and Broadcasting, GOI.
4. Co-ordinated Workshop on Science communication through digital media 22-25
August, 2011at the School of Communication Studies in collaboration with
Department of Science and Technology, GOI.
5. The School won the prestigious Chanakya award, `Business Communication
School of the Year 2011-2012, by the Global Conclave of the Public Relations
Council of India.
6. Organised UGC sponsored National Seminar on `New Media Technologies:
Potentials and problems’ in the School of Communication Studies, on 17-18 th
February, 2012.
7. Offered optional course in Online Journalism along with a mini internship
(online) with international news agency United Press International for the
session 2011-12.