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shows the “Lovingly by Bruce Willis” bottle, whose color harmonizes perfectly with the dress. The fragrance
has already been nominated for the famous Duftstars Award 2012 in Germany.
The new Bruce Willis women’s perfume “Lovingly by Bruce Willis” is available exclusively through LR sales
partner on www.lrworld.com, for 34.95 euros. A perfumed body lotion (19.95 euros), a perfumed shower gel
(17.95 euros) and a deodorant spray (19.95 euros) will round out the “Lovingly by Bruce Willis” series.
Further information is available at http://www.lrworld.com/en/press/ and picture material at
http://www.lrworld.com/en/forwarding-links/images/.
Background information:
LR already introduced the men’s fragrance from Bruce Willis onto the market in July 2010. The fragrance is
very masculine and embodies, from the ingredients to the design, every attribute that symbolizes Bruce
Willis: strong, self-assured and single-minded. In addition to this, the bottle and packaging design was
developed in close cooperation with the Hollywood star.
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 30 countries and with approx. 1,000 employees and around 300,000
independent sales partners, LR is one of the leading global players in the industry. Its pillars of success
include products with German quality standards, a unique car plan, a professional training and service
program for sales partners, a fair and transparent marketing plan as well as the cooperation with celebrities
like Bruce Willis, Heidi Klum, Leona Lewis, the “Desperate Housewives”, Michael Schumacher, Boris Becker
and Marcus Schenkenberg. LR is a member of the following associations: Verband der Vertriebsfirmen
Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association],
Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren,
Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDHI), [Association of German industrial and trading
firms for pharmaceuticals, health care products, food supplements and personal hygiene products], German
Bundesverband Direktvertrieb Deutschland e.V. (BDD) [German Association of Direct Sales], The European
Direct Selling Association (SELDIA). LR is TÜV-certified according to ISO 9001-2008.
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
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