Fashion

americasmedia.com

Fashion

MISSION statement

We believe fashion should be fun.

We believe beauty should be empowering.

We believe style is a way of life.

We believe there’s a little bit of magic in every shopping bag.

the PURSUIT offabulous

harper’s bazaar is a publication of hearst magazines, a unit of the hearst corporation


% FASHION EDITORIAL COVERAGE

THE FASHION AUTHORITY

73.9%

HARPER’S

BAZAAR

Source: Hall’s Editorial Reports, January–September 2011

HARPER’S BAZAAR DEVOTES MORE OF ITS

PAGES TO FASHION THAN ANY OTHER

FASHION MAGAZINE.

63.5%

W

58.0%

VOGUE

56.1%

ELLE

54.6%

INSTYLE

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

50.1%

MARIE CLAIRE


AVERAGE FASHION PAGES PER ISSUE

FASHION EDITORIAL PAGES

101

HARPER’S

BAZAAR

Source: DMR January–September 2011.

90

ELLE

78

VOGUE

HARPER'S BAZAAR DELIVERS MORE SHOPPABLE

FASHION PAGES WITH EACH ISSUE THAN ANY

OTHER FASHION MAGAZINE.

64

W

63

INSTYLE

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

51

MARIE CLAIRE


JEWELRY & WATCH EDitoRial

% jewelry and watch editorial coverage

10.5%

HARPER’S

BAZAAR

Source: Hall’s Editorial Reports, January–September 2011

8.9%

instyle

8.8%

elle

HARPER’S BAZAAR devotes more of its

editorial to jewelry and watches

than any other fashion magazine.

8.5%

8.2%

w marie

claire

HaRpER’S bazaaR iS a publication of HEaRSt magazinES, a unit of tHE HEaRSt coRpoRation

4.6%

vogUe


A GLOBAL BRAND

27 INTERNATIONAL EDITIONS

Arabia

Argentina

Australia

Brazil

Bulagria

China

Cyprus

Czech Republic

Greece

Hong Kong

India

Indonesia

Kazakhstan

Korea

Malaysia

Mexico

Romania

Russia

Singapore

Spain

Taiwan

Thailand

Turkey

Ukraine

United Kingdom

United States

Vietnam

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION


mri reader profile

DELIVERING AFFLUENT, EDUCATED PROFESSIONAL wOmEN

Source: mri Doublebase 2011, Base: Adults

% CoMp

Women 89.5%

men 10.5%

18–34 30.6%

35–54 40.6%

55+ 28.8%

median Age 44.8

Average Age 45.1

HHi $50,000+ 68.5%

HHi $75,000+ 47.2%

HHi $100,000+ 35.2%

median Household income $71,901

Average Household income $90,327

married 48.7%

Single 29.7%

Any Kids 37.0%

Any College 78.5%

Graduated College+ 39.4%

Postgraduate Degree 17.3%

Employed 63.5%

Employed Full-Time 50.2%

Professional/managerial 26.0%

Live in A County 61.8%

Live in A or B County 85.4%

readers per Copy 4.43

HArPEr’S BAzAAr iS A PuBLiCATion oF HEArST mAGAzinES, A uniT oF THE HEArST CorPorATion


MENdElSoHN AFFluENt reader profile

DELIVERING AFFLUENT, EDUCATED PROFESSIONAL wOmEN

% CoMp

Women 89.1%

Men 10.9%

18–34 32.3%

35–54 45.8%

55+ 21.8%

Median Age 43.9

Average Age 42.7

Household income $125,000+ 66.4%

Household income $150,000+ 46.0%

Household income $200,000+ 27.5%

Household income $250,000+ 19.6%

Median Household income $145,018

Average Household income $262,917

personal income $75,000+ 34.9%

personal income $100,000+ 24.5%

personal income $125,000+ 16.2%

Median personal income $59,309

Average personal income $91,532

Married 54.6%

Single 27.4%

Any college 85.8%

graduated college or More 66.7%

postgraduate Study 7.2%

Employed 75.6%

professional/Managerial 63.8%

top Management 16.7%

live in A county 62.6%

live in A or B county 92.2%

Median Value of principal Home $476,862

Average Value of principal Home $689,297

Median Net Worth* $975,720

Source: MMR 2011, Base: Adults

*Net Worth: HH Financial Accounts + Real Estate

HARpER’S BAzAAR iS A puBlicAtioN oF HEARSt MAgAziNES, A uNit oF tHE HEARSt coRpoRAtioN


CIRCULATION UPDATE

TOTAL CIRCULATION 714,249

1H 2011 % of TOTAL

Total Paid & Verified Subscriptions 577,132 80.8%

Total Paid Subscriptions (Print) 554,079 77.6%

Total Paid Subscriptions (Digital) 8,499 1.2%

Total Verified Subscriptions 14,554 2.0%

Single Copy Sales 137,117 19.2%

Print 136,621 19.1%

Digital 496 0.1%

Rate Base 700,000*

% Above Rate Base 2.0%

TOTAL CIRCULATION 743,062

Source: June 2011, December 2010 ABC Statements

*750,000 rate base for March and September issues

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

2H 2010 % of TOTAL

Total Paid & Verified Subscriptions 584,346 78.6%

Total Paid Subscriptions (Print) 551,844 74.3%

Total Paid Subscriptions (Digital) 17,580 2.4%

Total Verified Subscriptions 14,922 2.0%

Single Copy Sales 158,716 21.4%

Print 158,531 21.3%

Digital 185 0.0%

Rate Base 700,000*

% Above Rate Base 6.2%


REACHING AMERICA’S TOP MARKETS

HARPER’S BAZAAR CIRCULATION IS CONCENTRATED IN THE LEADING RETAIL MARKETS.

DESIGNATED MARKET AREA TOTAL CIRCULATION

1. NEW YORK 103,387

2. LOS ANGELES 60,441

3. SAN FRANCISCO–OAKLAND–SAN JOSE 27,822

4. CHICAGO 25,580

5. WASHINGTON, DC 20,274

6. PHILADELPHIA 20,205

7. BOSTON 18,220

8. MIAMI—FT. LAUDERDALE 16,962

9. DALLAS–FT. WORTH 15,700

10. ATLANTA 15,645

TOP 10 CIRCULATION 324,236

% OF BAZAAR’S TOTAL U.S. CIRCULATION 45.6%

Source: ABC DMA Report, based on May 2011 issue

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION


PRESTIGE ADVERTISERS

Akris

Alberta Ferretti

Allegri

Bally

Blumarine

Bottega Veneta

Brunello Cucinelli

Bulgari

Burberry

Calvin Klein Collection

Carolina Herrera

Cartier

Céline

Cesare Paciotti

Chanel

Chloé

Chopard

Christian Dior

Coach

de GRISOGONO

Derek Lam

DeWitt

Diane von Furstenberg

Dolce & Gabbana

Donna Karan Collection

Source: 2011 YTD, PIB, Harper’s BAZAAR estimates

Ebel

Eileen Fisher

Elie Tahari

Escada

Etro

Fendi

Giorgio Armani

Giuseppe Zanotti

Givenchy

Gucci

H.Stern

Harry Winston

Hermès

Hugo Boss

Infiniti

Ippolita

Jimmy Choo

John Hardy

Kohler

Krizia

Lanvin

Lena Erziak

Leon Max

Lincoln

Longchamp

Louis Vuitton

Marc Jacobs

Marco Bicego

Mastercard

Max Mara

MCM

Michael Kors

Missoni

Moncler

Moschino

Movado

Mulberry

Neiman Marcus

Oscar de la Renta

Pamella Roland

Patek Philippe

Patrón

Piazza Sempione

Prada

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

Ralph Lauren

Reed Krakoff

Roberto Cavalli

Roberto Coin

Rolex

Saks Fifth Avenue

Salvatore Ferragamo

St. John

Swarovski

Tacori

TAG Heuer

Temperley London

Tiffany & Co.

Tod’s

Valentino

Van Cleef & Arpels

Vera Wang

Versace

Yves Saint Laurent


FASHION & RETAIL ADVERTiSERS

Akris

Alberta Ferretti

Allegri

Andrew Marc

Anne Klein

Ann Taylor

Bally

Banana Republic

BCBG Max Azria

Bernardo

Birger Christensen

Blackglama

Bloomingdale’s

Blumarine

Bottega Veneta

Brunello Cucinelli

Burberry

Caché

Calvin Klein

Carolina Herrera

Céline

Cesare Paciotti

Chanel

Chico’s

Chloé

Christian Dior

Coach

Cole Haan

Source: 2011 YTD, PiB, Harper’s BAZAAR estimates

Derek Lam

Diane von Furstenberg

Dillard’s

DKNY

Dolce & Gabbana

Donna Karan Collection

Eileen Fisher

Elie Tahari

Endless.com

Escada

Etro

Fendi

French Connection

Gap

Giorgio Armani

Giuseppe Zanotti

Givenchy

Gottex

Gucci

Guess

Hale Bob

Hermès

Hugo Boss

J Brand

Jantzen

Jasmine

Jimmy Choo

Joe's Jeans

Jones NY

Josie Natori

Juicy Couture

Krizia

Lanvin

Lena Erziak

Leon Max

Levi’s

Longchamp

Lord & Taylor

Louis Vuitton

Marc Jacobs

Max Mara

MCM

Michael Kors

Michael Stars

Missoni

Moncler

Moschino

Mulberry

Neiman Marcus

Not Your Daughter’s Jeans

HARPER’S BAZAAR iS A PuBLiCATiON OF HEARST MAGAZiNES, A uNiT OF THE HEARST CORPORATiON

Oscar de la Renta

Pamella Roland

Perry Ellis

Piazza Sempione

Pologeorgis Furs

Prada

Ralph Lauren

Reed Krakoff

Roberto Cavalli

Robin’s Jean

Saks Fifth Avenue

Salvatore Ferragamo

Sam Edelman

Sissi Rossi

St. John

Stuart Weitzman

Target

Tart

Temperley London

Tod’s

Tommy Hilfiger

Valentino

Vera Wang

Versace

Vince Camuto

Yves Saint Laurent


BEAUTY, FRAGRANCE & HBA ADVERTISERS

AMOREPACIFIC

Andis

Balenciaga Fragrance

Beckham Fragrance

Borghese

Bottega Veneta Fragrance

Botox

Bulgari Fragrance

Calvin Klein Fragrance

Chanel

Chloé Fragrance

Christian Dior

Clairol

Clarins

Clinique

COVERGIRL

Crest

DDF

derma e

Dolce & Gabbana Cosmetics

Dolce & Gabbana Fragrance

Donna Karan Fragrance

Dove

Elie Saab Fragrance

Elizabeth Arden

Essie

Estée Lauder

EvoraPlus

Source: 2011 YTD, PIB, Harper’s BAZAAR estimates

Frederic Fekkai

Giorgio Armani

Givenchy Fragrance

Gucci Fragrance

Issey Miyake Fragrance

Jimmy Choo Fragrance

John Paul Mitchell

Juvéderm

La Mer

Lancôme

Laura Mercier

L’Oréal Paris

MAC

Marc Jacobs Fragrance

Maybelline New York

Michael Kors Fragrance

MOROCCANOIL

Napoleon Perdis

NARS

NIP + FAB

Olay

OPI

Pantene

Perricone MD

Prada Fragrance

Prevage

Sally Hansen

Sculptra Aesthetic

Secret

Sephora

Shiseido

SK-II

StriVectin

Sunday Riley

Thierry Mugler Fragrance

Tom Ford Cosmetics

Tom Ford Fragrance

Vaseline

Viktor & Rolf Fragrance

Vince Camuto Fragrance

YSL Beauté

YSL Fragrance

Zeno

Zoya

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION


JEWELRY & WATCH ADVERTISERS

Armenta

Assael

Bertolucci

Bulgari

Bulova

Carelle

Carlo Viani

Carrera y Carrera

Cartier

Chamilia

Chanel

Chopard

Christian Dior

Circa

Crislu

David Yurman

de GRISOGONO

DeWitt

Ebel

Source: 2011 YTD, PIB, Harper’s BAZAAR estimates

Fendi Watches

Guess Watches

Gumuchian

Gurhan

H.Stern

Harry Winston

Hearts On Fire

Heather B. Moore

Ippolita

Jacob & Co

JB Star

John Hardy

Le Vian

Marco Bicego

Michael M.

Monica Rich Kosann

Movado

Patek Philippe

Ralph Lauren Watches

Roberto Cavalli Watches

Roberto Coin

Rolex

Simon G.

Solange Azagury-Partridge

Swarovski

Tacori

TAG Heuer

Tiffany & Co.

Timepieces International

Van Cleef & Arpels

Vera Wang

Zales

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

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