MEDIA KIT - Zermatt Times

zermatttimes.com

MEDIA KIT - Zermatt Times

MEDIA KIT


The sign of a good day!

II Zermatt Times

A New Dawn,

A New Day.

Zermatt's New Magazine.

Zermatt Times is the new travel and lifestyle magazine

showcasing Zermatt and its surroundings.

It will be a source of knowledge that is both

entertaining and informative for the millions

of visitors who take holidays in this special town

and the thousands of locals who live here.

The Zermatt Times is a high quality glossy magazine.

We hope you'll like it.


A New Opportunity.

Zermatt Times represents an exciting

new opportunity for brands to communicate

with a very special sort of customer.

Zermatt attracts a hugely valuable demographic. It is a world famous ski

resort for many reasons. The stunning scenery, the charming car-free town,

the huge skiing area, and that iconic mountain. These qualities allow it to

attract a highly discerning clientele.

Most of the visitors that will read the Zermatt Times are staying in

luxury hotels of 4 star and above, or in some of the finest chalet

accommodation in the Alps. They are enjoying gourmet lunches on the

slopes – Zermatt has probably the highest density of fine dining mountain

restaurants of any ski resort in the world.

And there are over three and a half million visitors to Zermatt every year.

Reader profile:

35+yrs., they choose a luxury resort, stay in luxury accommodation,

enjoy the outdoors and gastronomy, the finer things in life,

cosmopolitan and educated.


Attracting Our Readers. Our task is to ensure that these visitors

pick up, enjoy and return to Zermatt Times.

Printed on high quality glossy paper, the magazine will be aesthetically

beautiful. We work with fine professional photographers whose passion

for their subject shows through the pictures they create. Zermatt Times

will carry exhilarating action shots of skiing and boarding, mountaineering

and paragliding, as well as gorgeous images of the landscape and its wildlife.

All this, seamlessly put together by a professional production company

with many years of experience.

Our content will cover a range of subjects appealing to this readership.

For example –

· Stories about town’s heroes and heroines.

· Zermatt’s sometimes quirky but always fascinating history and culture.

· Resort activities from back country skiing to summer hiking, via the thrill

of the Gravity Park and the peace of Fly Fishing.

· Reports on the fabulous gastronomic opportunities to be found in the

town and on the mountain.

· Relevant product reviews

All this delivered with a distinctive editorial style that will be engaging as

well as informative.

For now, the Zermatt Times is the only glossy magazine about the resort.

The Tourist Board produces an annual publication which has a very different

editorial style and angle to that offered by the Zermatt Times.


Reaching The Readers You Want.

Distribution.

We will print 9,000 copies of the first issue that will be launched in

Winter 2012/13. To be followed by a Spring issue then Summer in

June 2013. Spring and summer will be print runs of 10,000 each.

Our expected number of readers is 200,000 per year.

Zermatt Times will be strategically placed in the reception and bar

of every 4 star and above hotel in town, as well as in all the high-end

chalets. Copies will also be found in many bars, restaurants and spa areas

as well as specially selected retail outlets. Our local contacts will ensure

that we get a prominent position throughout the town.

We will ensure that each edition is restocked on a regular basis.

The magazine will be a ‘keeper’ that guests will want to take away

with them and locals display on their coffee tables for season ahead.

Zermatt Times is also online, www.zermatttimes.com. To provide

valuable information for planning a trip to Zermatt and for guests to

stay in touch when they return home.

Remaining on the shelves for at least three months and with an

online presence, each issue is a cost-effective vehicle for reaching a

very targeted readership.

6 Zermatt Times www.zermatttimes.com

7


Issue 1 : Winter 2012

Faces of Zermatt

BACKCOUNTRY FEATURE

Fresh Tracks

BACKCOUNTRY FEATURE

Health & Wellness

BACKCOUNTRY FEATURE

INSIDE: FOOD & WINE | WISH LIST | SLOPE ETIQUETTE | EVENTS | MAPS | HEALTH

Issue 1 : Winter 2012

Tel: +41 78866 39 35

info@zermatttimes.com

www.zermatttimes.com

COPIES

Faces of Zermatt

BACKCOUNTRY FEATURE

Fresh Tracks

BACKCOUNTRY FEATURE

Health & Wellness

BACKCOUNTRY FEATURE

3 issues per annum

28,000 copies per annum

200,000 estimated readers per annum

350,000 estimated online readers per annum

DISTRIBUTION

INSIDE: FOOD & WINE | WISH LIST | SLOPE ETIQUETTE | EVENTS | MAPS | HEALTH

52 Hotels **** Plus

50 Chalets **** Plus

30 Spas

50 Bars

100 Gourmet Restaurants

BA and Swiss First Class Lounges in GVA and ZHR

www.zermatttimes.com

Would you like to be a part of it?

Zermatt Times offers a variety of advertising formats

to suit your business and advertising needs.

Choose a double page spread, a full single page, half page horizontal

or vertical, or a quarter of a page.

We will automatically place your advert in the relevant section

of our magazine. This way readers can easily make an association.

Premium positions:

Back: 5800,-chf

InsideFront: 5200,-chf

Inside back: 5020,-chf

Rates:

Single Full Page: 4800,-chf

Half Page: 3200,-chf

Quarter Page: 2200,-chf

A superb magazine, online and in print.

9


Advert Sizes

Quarter Page

91.5mm x 129mm

2200,-chf

Half Page (Horizontal)

186mm x 129mm

3200,-chf

Full Page (Bleed) 216mm x 303mm

Full Page (No Bleed) 186mm x 262mm

4800,-chf

Half Page (Vertical)

91.5mm x 262mm

3200,-chf


Advertising Mechanical Data

Advert Trim Size Width (mm) Height (mm)

Double Page Spread 420 x 297

Full A4 Page 210 x 297

Half A4 Vertical 88 x 273

Half A4 Horizontal 185 x 132

Quarter A4 88 x 132

PLEASE ADD 3mm ROUND ALL EDGES

FOR BLEED AND ADD TRIM MARKS


We can accept Print Compliant PDF or 300dpi


included. Please do not supply Photoshop-







from the PDF or submit a digital full colour proof


matching by supplying a proof using approved




CMYK colour model (not RGB). Images should


elements have been created in Illustrator or

Freehand, please ensure all fonts have been

converted to outlines or paths. Files should

not to contain any TrueType fonts or use the

‘bold, italic or outline’ facilities in the tool bar


font styles. You are responsible for overprinting



White-out type should be a minimum of 6pt in



value: 50C, 50M, 50Y, 100K. The minimum rule


If submitting more than one advert, please


and not multiple adverts in one PDF.

Double-page spreads should be submitted as


gutter. The magazine is perfect bound.


We are where it's at in Zermatt.

Looking for the inside scoop on what’s on in Zermatt?

We’ve got it covered.

· Stories on Zermatt’s history and culture

· What’s happening? Where to go?

· The Beauty of the Mountains

· Must-do adventures

· World famous Gastronomy

· Where to Dine?

· Where to Shop?

· Product Reviews

Our local knowledge teamed with high calibre writers immerse

you in the world of Zermatt and all it has to offer.

We are also online www.zermatttimes.com for visitors who fall in love

with Zermatt (and many do!) can stay connected even after returning home.

It also provides that valuable information ready for your return trip.

12 Zermatt Times

✒ Fresh Tracks : news and happenings

Content.

✒ An illustrated ski lesson sponsored by the ski school

✒ ‘The Matterhorn watchman’ interview with Kurt Lauber

✒ Faces of Zermatt

✒ ‘Into the Wild’ : backcountry feature

✒ Featured photographer

✒ Slope etiquette : brush up on the rules of the slopes

✒ Kids’ Activities for bad weather days.

✒ The marvel of Zermatt's mountain gastronomy for skiers and non skiers.

✒ ‘Valais secret vintages‘ : feature on local wine varieties.

✒ The longest Après ski run in Europe

✒ ‘Wish-list’ latest must have ski gadgets and equipment.

✒ ‘What we love now’ from fashion items to gifts.

✒ Whatson Events calendar and bucket list

Zermatt’s nature: Mountain birds, Pine martins, Snow grouse, Stone pines at Riffelalp

✒ Health and Wellness : Dr Alex’s health column

✒ Village map / sky at night

✒ Services directory and classified


Feature

What is it about Zermatt?

It’s hard to pinpoint what exactly about

Zermatt captivates travellers and continues to

call them back year after year. Perhaps it is the

superb skiing and unparalleled gastronomy

on the piste. Perhaps it is the range of upscale

hotels, spas and chalets. Could it be the pure

high altitude mountain air kept pristine due

to the village being car free?

Perhaps it is the youthful energy that the

village seems to generate. Or quite possibly, it’s the most photographed mountain in the world,

towering above the village, the Matterhorn.One thing is for sure: Zermatt is the kind of place you

can always spend a little more time.

300

days of sunshine a year create perfect conditions to view the herculean

landscape. This includes a third of the total 4000m peaks in the Alps, all

surrounding this small village. Thirty-eight of them in total. A Mecca for

mountaineers since the 19th century, Zermatt draws sports enthusiasts from all over the world. Be

prepared to see adrenaline junkies at every turn. Skiers and snowboarders play in the fresh powder

while the less extreme enjoy the fabulous gastronomy, in my humble opinion the best in the world.

Whatever category you find yourself in, it is safe to say no other holiday will compare with the

breathtaking serenity found here.

Over a million tourists flock to Zermatt each year. A pretty chocolate box town with narrow streets

and houses dating back to the 18th century. Patios spill onto the pedestrian streets, with people

wielding skis and snowboards in the day, usually laying them outside one of the many bars in the

early evening for an après session. And at night, the four clubs keep partygoers carousing until

the wee hours.

This is quite a change from 1800 when Zermatt was a hamlet of only 436 inhabitants. Life was

hard in this tough climate but in the 1870’s life began to change, fast. As Whymper wrote in his

diaries they came in ‘gangs and droves’ – mountaineers, writers, botanists, poets. Ladies would

come to take the mountain air and be carried around by guides in chaises. The provision of guides

and accommodation for these ‘tourists” altered Zermatt’s economy and lifestyle dramatically.

The shepherds and farmers learnt quickly to appreciate the fees, as well as the techniques, of

mountaineering. The doctor turned his humble lodge into what is now the Monte Rosa hotel

and that mushroomed into the chain of Seiler hotels.

However, the twentieth century halted this tourism for a while and people came to Zermatt for

a different reason. War. The Teodul pass from Zermatt to Cervinia/Val Tournenche was used

for strategic military purposes during both the First and the Second Wars. Following the fall of

Mussolini some 1600 people are reputed to have used the pass to seek refuge in Switzerland.

When the war was over, Zermatt quickly started to regain its status as a tourist destination.

Ski races began on the glacier in the 1920s and hotels opened again for the ‘season’ from 1927.

They have been going from strength to strength ever since.

Steeped in history and covered in snow, this small village is fascinating for young and old.

Things are a little different in Zermatt, it’s a world of its own. We think you'll like it.

14 Zermatt Times www.zermatttimes.com

15

Feature


Feature

Into the Wild

Zermatt is one of the top ski destinations in the world, a temporary home to

over three million visitors each year. The village itself buzzes with activity.

Just beyond the village, however, is that vast expanse of forest, rocks and

snow. And while the efficiency of the lift system means it is rare to find a

queue and the huge ski area allows skiers to spread across the mountain keeping pistes

crowd free, sometimes you simply want to get even further away from it all. Whether it’s

for the adrenaline rush of deep powder, or for the absolute tranquility of a place away from

mechanized transportation, if you look a little further, if you know where to go, you can

find both. In buckets.

Not far from the resort there lies a mass of untouched backcountry. Quickly you

can find yourself a world away from the piste. The space is vast, fresh tracks through

the powder are there to be drawn, and the only sound you hear is time slowing

down. It is a true wild land, where the sheer size of it makes you feel very very small.

We are in the high mountains, much of the landscape is glacial and the reality of

life or death situations does exist. It can be an inhospitable place. But in Zermatt

we have a strong team of thoroughly trained Mountain Guides (see Alpine Centre

below) who know this wilderness like the backs of their own hands. Making use of

their expertise will help ensure that you come home safely. Those that do venture out

into the pristine wilderness properly prepared will return not only with huge smiles,

but also with a sense of deep fulfillment and appreciation of nature.

There are many ways to explore the backcountry, the main

distinction being with a helicopter or without. But whatever

your budget and schedule, you will find an activity that suits your

needs. Each method has its pros and cons, but either will give you

the means to enjoy areas that a very small number of visitors will

ever experience.

Helicopter Adventures

For sure, helicopters are expensive. However, on the cost versus time

balance, they provide a great way to cover a lot of ground in a short

amount of time. And at the same time as being the fastest way to

get from the valley to the peak, the views from the air will probably

be some of the most inspirational sights you ever see. Once you are

deposited by the helicopter with your Guide towards the summit

of an awe inspiring mountain, ahead of you lie a few good hours of

riding high altitude fresh tracks all the way home to the village.

This is not only for experts. If you are an intermediate skier with fat

skies, a good level of fitness and some experience of off-piste, it’s more

than possible. A favourite excursion takes you high up the Monte

Rosa glacier, where your Guide will lead you through outstanding

scenery, across ice bridges, over seracs, and find magnificent descents

of untracked powder (be sure to follow instructions to keep exactly

to the areas specified by your Guide and make turns where you

are instructed – there be man-eating crevasses up there!). After a

few hours of heaven, you pause for a 2810 m refreshment at the

remarkable Monte Rosa Hutte, before continuing your descent to

‘The space is VAST,

vast

Feature

fresh tracks through the powder are there to be drawn,

and the only sound you hear is time slowing down.’

the stunningly beautiful push across the glacier and eventually rejoin

civilization just above Furi.

If this high mountain adventure of serene deep snow skiing

sandwiched between heart pumping drop-offs and pick-ups

throughout an idyllic heli-ski day sounds like your idea of heaven,

then perhaps this is the season to take your skis to the skies. From

360,-chf per person Air-Zermatt turns dreams of untracked powder

into reality bargain!

Without the Heli

There are other means to access the wilderness beyond the piste

that don’t require the expense of the helicopter. They do, as a

consequence, demand more time. But the benefits are multiple. Not

only do you escape to areas where nature rules, you experience the

deep satisfaction (and get the exercise!) that comes from reaching

them under your own steam.

Nature lovers who have the time and patience to see the terrain

by non-motorised travel will be rewarded with an experience that

transports you far away from 21st century distractions. Out here,

your mind is free from clutter and your senses set free. Some may

come to the backcountry as an escape from civilization, but maybe it

is better to think of it

as a return to your roots and a way to nurture your natural side.

And, crucially, non-motorised transportation opens up still more

terrain. In an effort to preserve the natural beauty and wildlife

for future generations, there are many areas where helicopters are

prohibited from landing. Choosing to travel by foot will give you

16 Zermatt Times www.zermatttimes.com

17


Feature

access to an unspoiled wilderness.

For the real deal backcountry experience without a

heli, take a ski tour. The area around Zermatt opens up

its treasures to those with a set of touring skis (these can

be hired from Dorsaz) and a spirit for exploration (and

a good level of fitness). Far from civilization, the terrain

can be intimidating, so for your peace of mind and safety

a Mountain Guide is a must. Weaving through a massive

glacier with its wonderful ice formations and frozen

rivers to reach swathes of untouched powder, your Guide

will take you on a journey you will never forget. Or

take the challenge and tour up the Breithorn, your first

fourthousander, then ski down the awesome Schwarztor

to Furi, in half a day.

Snowshoeing

Yet another way to remove yourself from civilization is to

follow the white magic of a snowshoe trail. Snowshoeing

was a mode of getting around that was developed by our

ancestors (though modern versions of the equipment

are satisfyingly high-tech) and it opens up unspoiled

winter wonderlands far from the pistes. If you can walk

you can go snowshoeing. Here you can venture off the

beaten track without the need of a guide (there are 4

trails that are marked where you don’t need a Guide. For

more information go to zermatt.ch and click on Zematt

Experience then Winter Activities). Just the sound of

your breath and the crunch of snow beneath your feet.

For another scenic, easy hike I recommend Rotenboden

to Riffelalp. Here the snow is packed and easy to walk

on. For something a little more adventurous Furi to

Schwartzsee via Hermitji. You will deserve a few drinks

at the top and take some time to enjoy the live band up

in the Schwarzsee restaurant, before taking the bubble

down, or visa versa! If you’re really keen, you can stay

over night at Schwarzsee and explore the area some more

the next day.

With the Ski Lifts

You don’t need the expense of a helicopter or even a

Mountain Guide, or the time required by a ski tour to

have a good bash at skiing or boarding un-prepared snow

in areas that are always less populated than the regular

pistes. Just seek out the Yellow trails on the ski map.

Regular visitors to Zermatt will already know that

these indicate slopes that are designated as ski runs but

are ungroomed and not checked at the end of the skiing

day. Many were formally marked as Black Runs but in

these days where the art of piste preparation has become

increasingly widespread, another category was needed to

distinguish those areas where the snow is allowed to be

just, well, snow. After a new fall, they are the first place

to head to play in glistening soft powder. A few days later

they are skied into chopped up challenging descents that

then morph into exciting moguls which get bigger and

bigger until… the next fall of fresh powder. Woo hoo!

If you follow their yellow posts you don’t risk getting

lost or tumbling into a crevasse. And if you ski them

only when officially open you decrease considerably your

Be warned – you don’t

come away from one

of these courses full

of bravado. On the

18

Zermatt Times

www.zermatttimes.com

contrary, they are a truly

humbling experience.

chances of encountering the life threatening danger

of an avalanche.

Regardless of the sport you choose to enjoy in the

backcountry your mind will appreciate the chance to

be liberated from the distractions of every day life. Your

Zermatt experience is enhanced when you venture into

this world that is nearby at the same time as free from the

trappings, often including cell phone reception, of your

world back home. You will see the mountains in their

untouched state and feel the incredible peace and serenity

of this wild landscape.

If you do decide to go beyond the pistes there is some

equipment you need to take with you. We will be

doing a feature on this in the forth-coming edition of

Zermatt Times.

You can hire everything you will need from

Dorsaz Sport at the bottom of the Klein Matterhorn

lift. Tel: 027 966 38 10

To hire an experienced guide contact the Alpine center.

They will also advise you on everything you need to

know and recommend suitable trips for your ability.

You may also consider taking one of their Avalanche

Courses to increase your own knowledge of the

mountains and the dangers they hold. But be warned –

you don’t come away from one of these courses

full of bravado. On the contrary, they are a truly

humbling experience about the power of nature.

Highly recommended! The Alpine Center will also be

able to organize Heli skiing. Tel: 027 966 24 60

ADVERT

ADVERT


Feature

Wish List


NEWS




Feature








exposure. Especially at a high

piste, this is the greatest investment

really good sunscreen. The reflection of






sunscreen. The reflection of sunlight


our exposure, especially on the face.

the piste, this




is the greatest

exposure, especially on the face.


products, has a sunscreen line called

investment you'll


you’re not carrying one.

Anthelios. Anthelios sunscreens contain


care products, has a sunscreen




line called Anthelios. Anthelios

an avalanche transceiver. It’s

absorbing the energy of the sun’s short

your life and

sunscreens contain Mexoryl.


UVA rays. This protects against UVA






absorbing the energy of the sun’s



sunscreens are also photo-stable


short UVA rays. This protects against

people may be buried. I could go


carrying one.

UVA photons penetrating your

into lots of technical garb here but




for recording our exploits riding

brands available. Another attribute of

avalanche transceiver. It’s designed to

photo-stable (they don't degrade In my humble opinion this is the




are getting increasingly ingenious.

very high SPF formulations, such


most other sunscreen brands


of the mountain guides of Zermatt

as found in Anthelios XL SPF 60, offering

or several people may be buried. I could

available. Another attribute of

less cumbersome than even a


the ultimate in sun protection.

go into lots of technical garb here but


smart phone and more subtle




into very high SPF formulations,

Holidays, only uses this model too.


before you go out, as initially it can be a

humble opinion this is the best on the

such as found in Anthelios XL SPF

Their reputation and lives rely on




60, offering the ultimate in sun

this little box and they test it for

that High Definition images can

leaving no greasiness.

guides of Zermatt use it. The biggest Heli

protection.

years – that’s enough evidence for

be captured in stills or as video by



me. There is a cheaper model but


Mountain Holidays, only uses this model

before you go out, as initially it


too. Their reputation and lives rely on





this little box and they test it for years –



is the only one to get.


that’s enough evidence for me. There is

greasiness.

Designed to be stylish and sporty,

Pivothead sunglasses claim to




precision. For a couple of extra Francs,


But if you are riding the steep


is less cumbersome than even a smart phone and




Miniaturization means that High Definition images can



good goggles these have a dual


pane, anti-fog, anti-glare and UV


protecting lens but supplemented

Designed to be stylish and sporty, Pivothead sunglasses



megapixel camera.




buttons designed to be glove


friendly and an interior light tells

fog, anti-glare and UV protecting lens but supplemented



Whether in sunglasses or goggles




to your images, recording a first

are recording.

person perspective of the action.

Whether in sunglasses or goggles this device adds a

And that has to be cool!


perspective of the action. And that has to be cool!



Image experience turn to our




a heli ride.


20 Zermatt Times www.zermatttimes.com

21


Wish List

Zermatt is one of the top ski destinations in

the world, a temporary home to over three

million visitors each year. The village itself

buzzes with activity. Just beyond the village,

however, is that vast expanse of forest, rocks

and snow. And while the efficiency of the lift

system means it is rare to find a queue and the

huge ski area allows skiers to spread across the

mountain keeping pistes crowd free, sometimes

you simply want to get even further away from

it all. Whether it’s for the adrenaline rush of

deep powder, or for the absolute tranquility of

a place away from mechanized transportation,

if you look a little further, if you know where

to go, you can find both. In buckets.

Not far from the resort there lies a mass of

untouched backcountry. Quickly you can

find yourself a world away from the piste. The

space is vast, fresh tracks through the powder

are there to be drawn, and the only sound you

hear is time slowing down. It is a true wild

land, where the sheer size of it makes you feel

very very small.

22 Zermatt Times

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