Date: 2-3 March,2012 Venue: World Trade Centre ... - INDSPIRIT 2012

Date: 2-3 March,2012 Venue: World Trade Centre ... - INDSPIRIT 2012



2-3 March, 2012


World Trade Centre, Cuff Parade,

Mumbai, India


World-class Speakers

discuss key topics concerning the

alcobev industry


The biggest alcobev exhibition

of the year


Tasting Sessions

conducted by renowned sommeliers and

alcobev experts


Most awaited awards

in the Indian alcobev industry

Ambrosia Awards 2012


As the much sought-after alcobev event of India enters its 7th year, the industry

prepares for another splendid experience. INDSPIRIT 2012 goes back to its first

venue- The World Trade Center, Mumbai, where it pioneered the alcobev exhibitions

trend in India.

The event this time is bigger, better and a much awaited one. At a time when the

alcobev industry is buzzing with a number of consumer and trade exhibitions across

India, a serious trade-cum consumer event aimed towards bringing in the doyens of

the wine and spirits world under one roof to discuss issues of this emerging market and

share knowledge with the trade is the need of the hour. INDSPIRIT 2012 offers the best

platform to national and International spirits, beer and wine producers as well as the

ancillary industry to showcase their products during the 2 day-long event.

PRofIle of exhIbIToRS


INDSPIRIT gives you the opportunity to:

Meet with presidents/Coos/product managers/brand managers/technical managers and

key alcobev producers

Discover new, interesting and boutique brands

Taste alcobev products across all sectors

Network with visitors and exhibitors

opportunities o to participate in the conferences and other alcobev product appreciation sessions

learn about market trends

from major producers/importers to bar owners, INDSPIRIT gives everyone the

opportunity to savour from a wide variety of new, upcoming and established brands,

while being able to spend quality time with their representatives.

The event receives a cross-section of visitors from India and abroad who utilise the

opportunity for networking, tasting, meeting suppliers, learning and building better

business contacts with the alcobev industry in India, retail chains, wholesale and

off-trade buyers, agents, importers and monopoly groups, restaurants, hotel and catering

buyers and groups, bar, club, pub staff, travel and duty-free buyers and retailers.

Continuing previous year’s trend, the most influential alcobev (spirits, beer, wine)

companies from all over India and abroad will exhibit their products. In addition to

this, INDSPIRIT will also provide an important business platform for thousands of other

trade buyers, importers, retailers and on-trade specialists.


India has not just topped the fastest-growing list of a popular research report recently;

the country also remains the most attractive destination for international alcobev

companies despite high duties. It is apparent from the number of new companies who

have entered the market since last year and the number of new brands being introduced

across the country.

The alcoholic beverage industry is a multi-billion dollar business.

The top five emerging countries contributed $139171.1 million to the global alcoholic

drinks industry in 2009, with a CAGR of 7.4% between 2005 and 2009. China leads the

race with market revenues of $73,617.9 million in 2009. China is further expected to

lead the alcohol industry in the top five emerging nations with a value of $106,877.3

million in 2014.

The Indian liquor industry is estimated at `34, 500 crore or `345 billion ( USD 1 =

`46) and has been growing at 12-15% per annum, reflecting a double-digit growth in

the past financial year (FY 2009-10).

In volume terms the IMFL industry is nearly 250 million cases with country liquor /

cheap liquor accounting for additional 200 million cases. beer accounts for another 200

million cases. The IMFL market is currently 60% whisky, 17% brandy, 15% rum, and

8% white spirits like vodka and gin.

Major players include the united Spirits limited, united breweries, Pernod Ricard,

Radico Khaitan, AbD, John Distilleries, Jagatjit Industries, SAbMiller, Mohan Meakins,

Tilaknagar, Diageo, Bacardi, Beam Global, Amrut Distilleries, Brown-Forman and many

other growing companies.



The World Trade Center presents appropriate space for the companies participating

from India as well as abroad to display their products in a bigger area offering larger

participation, visibility and interaction.


The two-day long conference aims to address and discuss subjects pertaining to the

alcobev industry in general. With a specific focus this year we are inviting eminent

national and international speakers to share their views on various global as well as

national issues at the biggest alcobev conference of the year.

tasting sEssions

Tasting sessions play an integral part in any alcobev event as it offers a chance to the

alcohol product manufacturers to get direct access to the trade as well as discerning consumers.

once again, raising the bar, we have organised tasting sessions of wine, beer and

spirits to be conducted by internationally acclaimed alcobev experts.

nEtworking DinnEr

On first day of the exhibition, Ambrosia hosts Networking Dinner for the exhibitors

and industry professionals offering an opportunity to interact and network in a relaxed

set-up with drinks and dinner.

aMbrosia awarDs 2012

Ambrosia Awards instituted every year during INDSPIRIT is conferred on

distinguished industry stalwarts, most preferred products and companies in various

categories after being judged by a fine jury. The selection process for Ambrosia Awards

winners is tabulated by an official tabulator giving credibility to the awards.

Exhibitor’s MAP


Rates: 15,000 per sqr mtr

Date: 2-3 March, 2012

Venue: World Trade Centre, Cuff

Parade, Mumbai, India

shEll schEME

stalls include r8 systems with laminated panels

Fascia with the name of the company

1 counter

2 chairs

3 spotlights with one power socket of 5 amps

Waste paper basket and carpet in stall area

For any additional or specific requirements, inform us no later than February 15, 2012.

contrAct oF inDsPirit ‘12

This is to confirm that M/s. _______________________________________________________________has entered into

a contract for participation in INDSPIRIT ’12 exhibition to be held at World Trade Centre, Cuff Parade, Mumbai, India

on the 2-3 of March 2012 being organised by AMBROSIA Magazine published by SAP Media Worldwide Limited.

Position of Stall : Stall No________________ Area: ________________Sqr mtr

Rates : `15,000 per sqr mtr / Euro 270 per sqm for overseas companies

Payment Terms : 50% at the time of booking and 50% by 5 th February 2012

Cheque or DD in favour of SAP Media Worldwide Limited

Banker’s Details in INR : For Direct Transfer SAP Media Worldwide Limited

Account Name: SAP Media Worldwide Limited

Bank Name & Branch: Bank of Baroda, Versova Branch, Mumbai - 58.

Account no: 17050500000028



US Dollar T.T. Details:

Transfer To: Bank of Baroda, NewYork (BARBUS33)

ABA NO: 026005322

For further credit to: Account No. 121149 of Treasury Branch

Mumbai, India.

Beneficiary Name: SAP Media Worldwide Limited

Bank of Baroda, Versova Branch, Mumbai, India

Account No. 17050500000028


Euro Payment T.T. Details:

Stall Size:__________________sqmtr

Transfer To: Bank of Baroda, Brusells (BARBBEBBXXX)

IBAN No: BE88480900182741

For further credit to: Account No. 183-30082-06 of Treasury

Branch, Mumbai, India.

Beneficiary Name : SAP Media Worldwide Limited

Bank of Baroda, Versova Branch, Mumbai, India

Account no. 17050500000028


Company Name:_______________________________________Contact Name _______________

Address: ___________________________________________________________________________________________



Sponsorship - There are different sponsorship packages available for conducting several activities during INDSPIRIT ‘12. If you

are interested to sponsor any of the segment tick the appropriate box below

£ Tasting sessions (Wine, Single Malt, Beer and other spirits)

£ Networking Dinner

£ Awards

£ Conference

I abide by the rules & regulatiosn of INDSPIRIT ’12 as mentioned in this folder

For SAP Media Worldwide Limited We Confirm

____________________________ ____________________

Company Seal / Signature

Please fax back to INDSPIRIT 2009 on: +91 (0) 22 40401927, Alternatively, for the further information please

Call: +91 (0) 22 40401919 E-mail:, OR

Address: SAP Media Worldwide Ltd

509/511, Dilkap Chambers, Fun Republic Street , Off Veera Desai Road,

Andheri (W), Mumbai-400053, Maharashtra, INDIA

UlEs & rEGUlAtions For


INDSPIRIT’12 is an alcobev trade event. ENTRy To ThIS EvENT IS STRIcTly by INvITaTIoN.


A) Definitions: In the text throughout this folder manual. ‘The Organisers’ shall mean Ambrosia magazine, the publishers of SAP Media Worldwide Ltd,

Mumbai. ‘The Exhibitor’ shall mean any party, which has been allotted space in the exhibition, and the ‘Exhibition’ shall mean INDSPIRIT 2012.

B) Exhibition Management: The exhibition is managed by Ambrosia, the publishers of SAP Media Worldwide Ltd, Mumbai, India. In case of any dispute,

the final decision binding on all concerned parties shall rest with the SAP Media Worldwide Ltd under Bombay Jurisdiction.

C) Show Management Office at Site: The show management office will start functioning at the site from 3:00 pm onwards on 01-03-2012. The address will

be: World Trade Centre, Cuff Parade, Mumbai, India

D) Venue & Dates: World Trade Centre, Cuff Parade, Mumbai- 400005; India

Dates: 2 nd March (Friday) to 3 rd (Sat) 2012.

E) Time Table Construction Period: 1 st March, 2012 Possession to Bare Space Holders: 1 st March 6.00 pm. Possession to Shell Scheme Holders: 1 st March

2012 from 11 pm onwards. Exhibition Inauguration: 2 nd March 2012 (Exact time to be announced) Exhibition Ends 3 rs March 2012 at 7.30 pm.

F) Dismantling Period: 3 nd March 2012 (7.00 p.m. to 11.00 p.m.)


A) Allotment of Stands: The Organisers reserve the right to refuse allotment of stands to any applicant or to change the stand location allotted to any

exhibitor before full payment is made, without assigning any reason. Even after full payment is made by an exhibitor, the Organisers reserve the right to

change the stand location of any exhibitor due to changes in floor plan considered necessary by the organisers.

B) Sharing the Stand with Co-Exhibitors: Total subletting of a stand to third parties is prohibited. However, an exhibitor may register an associate/sister

company and/or Foreign / Indian principal or representative as co-exhibitor in his stand by submitting as Co-exhibitor in Registration Form along with

registration fee of `10,000/- for each Indian co-exhibitor and Euro 300/- or `18,000/- for each foreign co-exhibitor. Co-exhibitor’s name will be displayed

on Fascia only if space permits.

C) Withdrawal from Participation: After the Organisers have been allotted a stand, an exhibitor may withdraw from participation by sending a written

communication and in that event the following forfeiture will result:

i) The registration fee is forfeited on withdrawal at any time.

ii) If withdrawal notice is received by the organisers 45 days before the opening date of the exhibition, 50% of the amount paid towards bare space / shell

scheme cost will be forfeited.

iii) If withdrawal notice is received by organisers less than 45 days before the opening date of the exhibition, the total amount paid by the exhibitors towards

bare scheme / shell scheme cost will be forfeited. Only the amount if paid as security deposit will be refunded.

iv) Failure to take possession of the allotted stand in the exhibition, will be treated as withdrawal from participation, even if the exhibitor fails to send a

written communication. The organisers will be free to allot the stand so vacated by withdrawal of an exhibitor to any other party.

D) Reduction of Stand Area: In case an exhibitor requests to reduce the area of stand allotment, less than 45 days before the exhibition, the excess amount

paid by him towards space charges will be forfeited. The organisers reserve the right to change the location of the stand, after reduction in area.

alcobEv PRoDUcT STocK

*All exhibitors should bring stocks to the venue as per the strict guidelines of the Excise Department, Govt. of Maharashtra as well as Customs regulations

of Govt. of India. If they do not abide by the rules, organisers are at no stage will be responsible for any action by Government department during and after

the exhibition.

*Excise laws should be strictly followed by all the exhibitors for sampling and display of their products within or outside the exhibition premises. All exhibitors are

requested to take care that the visitors are allowed only to sample/taste the product - the quantity of which should be very minimal.


A) Shell Scheme Entitlement: Exhibitors with shell scheme package are entitled to:- Upto 3 side walls in Meroform System with white laminated panels

2.5m high x 1m wide. – Unless specifically advised, whereas corner stalls will have two sides open. – Needle punch carpet for the floor area. Fascia panel

with Exhibitor name and stand number in uniform white lettering 10cm high. – Spotlights, electricity sockets & furniture.


Payment of Additional Services: Payment of all additional services must be made 15 days in advance to the organisers or to the concerned contractors.

DISMaNTlING & REMoval FRoM hall

Right of Lien: The organisers reserve the right to refuse Exit Gate Pass to any exhibitor if they have not settled all their dues, and to retain their exhibits or

other goods as collateral security, till debts are discharged. The exhibitors expressly indemnify the organisers against claims for damage to their goods held

as collateral security.


A) Insurance & Liability: Exhibitors are advised to obtain insurance cover against all risks. It is expressly understood that the organisers stand indemnified by the

exhibitors in respect of any loss of or damage of their goods due to theft, fire, etc or injury to any person as well as third party.

B) Change of Venue, Dates, Timings: The organisers reserve the right to change the venue, dates, duration or timings of an exhibition if the circumstances

so demand, and the exhibitors are bound to accept the decision of the organisers, so long as the exhibitors are informed about the changes either by individual

communication or by a press advertisement. No refund shall be allowed, if an exhibitor withdraws from participation on account of the changes.

C) Changes in Floor plan, Location & Dimensions of Stand: The organisers also reserve the right to make changes in the floor plan, location and

dimensions of any stand allotted to an exhibitor or entry/exit points, etc. at any time before the erection of stands, if such changes are necessary in the opinion

of the organisers. Any such changes shall not be deemed sufficient grounds for exhibitors to cancel their participation, provided the exhibitor is offered a

choice of at least two alternative locations of about the same area. No refund will be permissible in case of withdrawal from participation on this account.

D) Cancellation of Exhibition: In the event of cancellation of an exhibition due to circumstances beyond the control of the organisers, i.e. due to force

majeure, political events, government orders etc, the organisers shall refund to exhibitors only 50% of payment made by them. The exhibitors expressly

agree to accept the organisers decisions in the matter.

E) Breach of Peace: The organisers reserve the right to close any exhibitor’s stand temporarily or permanently, if the exhibitor commits breach of peace

in any way or cause disturbance in the normal functioning of the exhibition. In such an event, the organisers stand indemnified by the concerned exhibitor

against any claim of any kind whatsoever.

F) Binding Terms of Contract: The submission of the Application / Contract Form duly signed by an authorised officer of the exhibitor, shall be deemed

as confirmation of participation in the exhibition, and acceptance of all rules and regulations printed in the application form as well as any amendments or

additions from time to time, notified to exhibitors through circular letters. These are binding on all parties concerned.

G) Claims Deadline: All claims arising out of settlement of accounts and participation in this exhibition, must be submitted in writing to the organisers

within 60 days from the close of the exhibition, after which the claims shall not be tenable.

H) Settlement of Legal Disputes: The competent court and place for settlement of all disputes in connection with these Rules & Regulations for Exhibitors

dispute if any, will be subject to Bombay jurisdiction.

MUMBAI OFFICE (Head Office):

Dilkap Chambers, 509/511, 5th Floor, Fun Republic Street, Off. Veera Desai Road, Andheri (W), Mumbai-400053, India.

Tel: 91-22-40401919 Fax: 91-22-40401927 E-mail:


F-22, Green Park, New Delhi - 400016.

Tel: 91-011-26532567. 91-011-26532568 Fax: 91-(011)-26863028. E-mail:

Organised by

Asia’s largest circulated alcobev magazine



SAP Media Singapore Pte. Ltd.

Kora Ganguly (Dy. Manager)

(0065) 90625120


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