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ETHICS, EQUITY AND SOCIAL JUSTICE<br />

UNITED ARAB EMIRATES<br />

Cultural Sensitivity Notes


THE UNITED ARAB EMIRATES<br />

1. INTRODUCTION<br />

The <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong> (UAE) is a federation of seven states situated along the<br />

east coast of the <strong>Arab</strong>ian Peninsula. It is bordered by Qatar, Saudi <strong>Arab</strong>ia and Oman.<br />

The states, or <strong>Emirates</strong>, are Abu Dhabi, Dubai, Sharjah, Ras al-Khaimah, Ajman,<br />

Fujairah, and Umm-al-Qaiwain. Abu Dhabi is in the largest Emirate and Dubai is the<br />

business centre. Despite their proximity, there may be differences in cultural and<br />

business practices between the different states.<br />

Population and Ethnicity<br />

The <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong> has a population of approximately 2,407,460 including<br />

1,576,472 expatriates who live and work in the UAE (July 2001 est.). The ethnic mix is<br />

comprises Emirati 19 per cent, other <strong>Arab</strong> and Iranian 23 per cent, South Asian 50 per<br />

cent, and other expatriates (includes Europeans and East Asians) 8 per cent.<br />

Less than 20 per cent of the population are UAE citizens. The resulting local labour<br />

shortages, in conjunction with relatively high wages and the absence of income tax<br />

have encouraged a large influx of male expatriate workers to the UAE.<br />

Language<br />

<strong>Arab</strong>ic is the official language. English, Farsi (Persian), Urdu and Hindi are also<br />

spoken. English is used widely in business and the public sector.<br />

Religion<br />

Islam is the official religion. Ninety-six per cent of the population are Muslim, with the<br />

remaining four per cent Christian, Hindu and other. As with all of the <strong>Arab</strong> states,<br />

Islam has a profound influence on most aspects of life in the UAE.<br />

The Emerati are tolerant of other religions and non-Muslims are free to practice their<br />

own beliefs.<br />

Currency<br />

<strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong> Dirham (AED). (A$1 = 2.779 AED)<br />

Time<br />

WST – minus four hours.<br />

Physical Features and Climate<br />

The <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong> comprises harsh geographical conditions with inland<br />

deserts, oases and humid salt flats along the coastal belt. Less than 0.2 per cent of<br />

the surface area is considered arable land.<br />

Features of the desert climate are irregular rainfall and extremely hot summer<br />

temperatures that drop sharply at night. Sand storms occur in the winter and spring.<br />

Major Cities<br />

Capital city: Abu Dhabi.<br />

Each of the <strong>Emirates</strong> is named after its principal city.<br />

Political and Legal System<br />

Each Emirate is ruled by its hereditary Sovereign. The Emirate rulers belong to the<br />

Supreme Council of Rulers, which governs the UAE and elects the President, who<br />

serves as the Head of State. The current President is Sultan bin Zayed Al Nuhayyan<br />

(the ruler of Abu Dhabi) and the Prime Minister is Maktum bin Rashid al-Maktum (ruler<br />

of Dubai).


There are no political parties or elections.<br />

The UAE’s legal system is based on Islamic Shari’a law and some secular codes. In<br />

practice, laws are interpreted differently by the local courts in each Emirate. For<br />

example, Abu Dhabi has a Ruler’s Court presided by a professional judge, whereas<br />

the court in Dubai is run by a qadi (Islamic legal expert). The rulers in other <strong>Emirates</strong><br />

deal with legal issues personally.<br />

Economy<br />

The UAE’s strong economy is due to its oil and gas reserves, as well as its strategic<br />

location at the mouth of the <strong>Arab</strong>ian Gulf. It enjoys one of the world’s highest per<br />

capita incomes. The Government has used much of its wealth to improve the living<br />

conditions and quality of life within the country. This includes the development of<br />

housing, roads, schools and hospitals. The UAE relies on imports of most items.<br />

The Government has increased spending on job creation and infrastructure expansion<br />

and is opening up its utilities to greater private-sector involvement.<br />

History<br />

The earliest evidence of human habitation in the region dates back to 3000 BC. In the<br />

Nineteenth Century the area was known as the Trucial States, and was under British<br />

colonial rule. Great Britain retained a strong hold on the region until 1968 when it<br />

announced a withdrawal from its commitments in the Gulf. As a result, neighbouring<br />

<strong>Emirates</strong> agreed to create a federation, which was officially recognised as a nation in<br />

1971.<br />

2. COMMUNICATION<br />

General Attitudes<br />

<strong>Arab</strong>s are generally known for their informal, relaxed demeanour, good manners and<br />

consideration of others. Impatience is regarded as a sign of poor manners and a<br />

raised voice or displays of annoyance or agitation will not earn respect in business or<br />

social interactions. The quality of sabur, which means both ‘patience’ and<br />

‘steadfastness in adversity’, is much admired.<br />

In business situations, it may take some time before the topic of conversation is<br />

directed to your main reason for meeting, but this process should not be hurried.<br />

Similarly, conversations should be allowed to end gradually and congenially.<br />

Learning a few common words of <strong>Arab</strong>ic, particularly greetings and farewells, will be<br />

appreciated. Care should be taken if you choose to use Australian colloquialisms as<br />

they may be difficult to understand, and some will be offensive due to their explicit<br />

nature.<br />

Names and Greetings<br />

The appropriate form of greeting will depend upon the relationship between those<br />

meeting. Upon meeting it is usual to shake, or clasp, the right hand of the other<br />

person lightly if they are of the same sex. A light kiss on both cheeks will be added for<br />

those who are well acquainted or belong to the same family or tribe. However, men<br />

will not usually touch a woman in greeting.<br />

A common phrase of greeting is:<br />

Greeting Response<br />

Assalaam alikum Wa alikum assalaam<br />

(May peace be upon you) (And peace be upon you).<br />

Kaif halak? Bikhair al-hamdu lillah<br />

(How are you?) (Good, thanks be to God)


If you arrive late to a meal and others are already eating:<br />

Hannhum minhum<br />

(God greet them) (Be one of them)<br />

Other useful phrases include:<br />

marhaba<br />

(Hello)<br />

shukran<br />

(Thank you)<br />

fadal<br />

(Welcome)<br />

Acquaintances or members of the opposite sex will use personal or professional titles<br />

when addressing each other. Friends and relatives use first names.<br />

The right cheek kiss, where right hands are clasped and right cheeks touched three<br />

times in quick succession followed by one longer touch; and the nose kiss, where<br />

each person touches the bridge of the other’s nose with the lips while clasping hands,<br />

are usually reserved for close friends, relatives or members of the same tribe.<br />

Conversation<br />

As mentioned above, conversation will usually commence in a good-humoured tone<br />

with general talk, often about the health of the other person. Enquiries are never<br />

made into the health or well-being of female relatives, especially wives.<br />

During initial meetings it is not necessary to participate in conversation beyond what<br />

could be described as ‘small talk’. Answering general enquiries is enough until the<br />

you are known better by the group or individual involved. Trying to monopolise a<br />

conversation is considered impatient and rude.<br />

Conversation Topics<br />

Topics such as religion, politics, family affairs or women should be avoided as<br />

Emiratis do not discuss these with strangers.<br />

Expressing admiration for something owned by your host may be interpreted as a<br />

request for the object.<br />

Body Language and Gestures<br />

It is offensive to sit with the soles of the shoes exposed or pointing at a person,<br />

therefore sitting posture is very important. For the same reason, the legs should not<br />

be stretched out in front and you should try not to impose upon the space of others.<br />

Care should be taken that you do not sit with your back to people.<br />

The right hand is used for greeting, eating and gesturing as the use of the left hand is<br />

considered rude.<br />

The most senior person in a group takes up the position to the right of the others.<br />

This should be remembered when passing through doorways or entering lifts.<br />

Touching<br />

Members of the opposite sex do not touch in public.


3. HOSPITALITY - BUSINESS AND SOCIAL CONTEXT<br />

An invitation to dinner is the most common form of hospitality extended by a host and<br />

will usually be to an hotel or restaurant. Customarily only men would attend such a<br />

function, although a separate function for women may be organised to coincide with<br />

the event. The host will be expected to pay. You should not offer to pay in this<br />

situation as it is considered to be his duty to be hospitable during your stay in his<br />

country.<br />

The people of the UAE have a tradition of hospitality and will be very welcoming to<br />

guests. This attitude arises from the ancient custom of providing shelter to any<br />

traveller in the desert. The best advice if you are not sure what to do is to observe the<br />

behaviour of others around you or to ask discreet questions about appropriate<br />

etiquette.<br />

Business Cards<br />

Business cards and brochures printed in <strong>Arab</strong>ic will be well received and this<br />

will also ensure that your details are clearly understood.<br />

Appointments<br />

Appointments are essential when doing business in the UAE. As Emiratis often prefer<br />

to know someone well before they are willing to commence official business<br />

transactions, it may be necessary to plan several meetings before attempting to<br />

finalise the main purpose of your visit. Guests will always be served refreshments.<br />

When leaving a gathering or meeting, use the phrase ‘fi amaan ilaah’ which means ‘In<br />

God’s keeping’. Arrangements for further meetings should be made while everyone is<br />

still seated. It is customary for the host to escort his guest to the door at the<br />

conclusion of a meeting.<br />

Punctuality/Time<br />

It is advisable to be punctual for appointments, but not to expect that you will see your<br />

host at the appointed time. The people you are dealing with may be very relaxed<br />

about time, but this is not a sign of a lack of interest.<br />

Meeting arrangements need to be made to accommodate appointed prayer times for<br />

Muslims.<br />

Negotiation<br />

Reaching agreement may take some time to achieve. A flexible approach to<br />

negotiations is beneficial as Emiratis are used to taking time to finalise arrangements<br />

and come to firm agreements.<br />

Eating<br />

The Emiratis try to share meals with their families and will customarily sit in a circle on<br />

the floor, although some more Westernised families will use tables and chairs at<br />

mealtimes. The right hand is used to eat with and hands are washed before and after<br />

meals. Guests are not expected to finish all the food on a plate as empty plates will<br />

be re-filled as a sign of hospitality. Women and children are not likely to eat with<br />

unrelated male guests.<br />

Allah is thanked before the meal by the phrase bismillah (in the name of God) and<br />

alhamdulillah (praise be to God) after the meal.<br />

Rice mixed with meat or fish, often with spices added, is a staple food in the UAE.<br />

The UAE is known for the quality of its seafood. Fruit and vegetables and a range of<br />

breads also form the basis of the local diet. Muslims do not eat pork or pork products.<br />

A traditional meal in the UAE may consist of a whole sheep or sometimes fish or<br />

camel served on beds of rice or bread. The meal will be eaten with the fingers. Men<br />

will be ushered into the majlis until the food is ready. The host will then summon his


guests into an adjoining room. Although the meal may be served at a table, it is more<br />

likely to be served on the floor where guests are expected to sit in either a crosslegged<br />

or semi kneeling position. The host will say bismillah (in the name of God) and<br />

begin to eat the rice. This is the signal to commence eating. Meat can be pulled from<br />

the platter in front of you, but should not be taken from in front of someone else as this<br />

is considered very rude.<br />

When a group has finished eating, risen and said alhamdulillah (praise be to God),<br />

they will retire to the majlis.<br />

Coffee and tea will be served again and then incense will be brought round for guests<br />

to waft towards themselves with the right hand. Sometimes a bottle of perfume will be<br />

circulated for guests to rub into their hands in place of using incense. The passing of<br />

incense signifies the end of the meal, at which time guests should leave.<br />

Drinking<br />

Men and women will usually socialise separately. The men will receive their guests in<br />

a room called a majlis. When entering the majlis, you should greet the group as you<br />

approach and they will respond to you with a standard greeting and rise to their feet.<br />

It is important to move towards the host and shake hands, proceeding to your left<br />

shaking hands with each man in turn. All men in the majlis are treated as<br />

equals.<br />

The ritual of taking coffee is central to social occasions in the <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong>.<br />

Coffee is served at the start and end of business meetings and social events.<br />

Guests are served coffee by an attendant when they arrive. The attendant will work<br />

around the room from the right. You should take the egg-cup sized vessel in your<br />

right hand when it is offered by the attendant. There is no need to thank the person<br />

serving. As the coffee is usually quite hot it can be swirled around and sipped at.<br />

When the coffee is finished wait for the server to return and repeat the process a<br />

further two times before shaking the cup to indicate that you have finished. It should<br />

be held by the fingertips and not be put down on the ground or a table. Tea and soft<br />

drinks will follow the serving of coffee.<br />

The serving of coffee is followed by the serving of sugared, black tea in small glasses.<br />

Tea glasses may be placed on the floor when finished with.<br />

Behaviour in Public<br />

Do not eat while walking, especially in public areas. Do not blow your nose or clear<br />

your throat in public.<br />

Foreign visitors should avoid eating, drinking and even chewing gum or sweets in front<br />

of people fasting during Ramadan.<br />

Gift Giving<br />

The giving of small gifts will usually be appreciated, but it is not obligatory. This is<br />

something that can be left until you are well acquainted. If you choose to give a gift,<br />

consideration should be given to appropriateness as some items are forbidden<br />

to Muslims (such as alcohol).<br />

Dress<br />

It is still very common for the Emirati to wear traditional dress. Codes of dress are<br />

determined by Islamic Law which requires modesty for both men and women.<br />

Long skirts and sleeves are commonly worn by women. In the more conservative<br />

<strong>Emirates</strong>, the ab’a (black robe that covers a dress) and a shailah (scarf for the head)<br />

are worn. In Abu Dhabi women will commonly wear the burqa to cover their faces.<br />

Traditional clothing for men includes the white robe known as a dishdasha and a white


head-covering known as a kitra tied by a black headband. Sandals are worn by both<br />

sexes. Children usually wear both Western and traditional clothing. Expatriates wear<br />

Western clothing and shoes.<br />

Foreigners should not wear local costume as it is seen as a symbol of national identity<br />

and tradition. Jeans are not acceptable for women and would be regarded as<br />

extremely casual dress for men. Shorts and beach-wear should be avoided except<br />

when swimming or playing sport. Similarly, short-sleeved shirts and tight fitting t-<br />

shirts should not be worn. To have too many top buttons of a shirt undone is regarded<br />

as indecent, especially if the chest is exposed.<br />

Appearances are very important in the <strong>Arab</strong> world and you will be judged on how you<br />

look. It is advisable for men to wear a suit and tie to important meetings as this shows<br />

you have made an effort. However, <strong>Arab</strong>s are used to the fact that Westerners find<br />

wearing a suit difficult in their climate and will make allowances.<br />

Women should dress conservatively ensuring that the shoulders and knees are<br />

covered.<br />

4. RELEVANT LAWS THAT GOVERN BEHAVIOUR<br />

Smoking<br />

Smoking in public is prohibited during the month of Ramadan.<br />

Alcohol<br />

Alcohol is forbidden to Muslims.<br />

<strong>Social</strong> Customs<br />

It is considered impolite to directly decline an invitation.<br />

Respect for elders is highly valued in Emerati society and is demonstrated through<br />

courtesies such as opening doors for them or giving seating preference in public and<br />

private transport. Age always takes precedence, even over status. Adult children are<br />

expected to care for aging parents and it is not uncommon for married children to visit<br />

their parents daily.<br />

Islamic law enforces the rights of the society over the rights of the individual and<br />

therefore, those who may disrupt the peace of the community risk punishment.<br />

Women<br />

Emirati women are permitted to drive, work, own property and businesses and attend<br />

school and university. However, women are not permitted to live alone or co-habitate<br />

with a member of the opposite sex outside of marriage and are only allowed to play<br />

sports with women.<br />

It is accepted that Western women may be involved in some official functions as part<br />

of a larger delegation. Emirati women will not usually be present at official events or<br />

meetings.<br />

5. DATES OF CULTURAL SIGNIFICANCE<br />

New Year’s Day<br />

1 January.<br />

Shaikh Zayid’s Ascendancy to the Throne<br />

6 August.


National Days<br />

2 and 3 December.<br />

Ramadan<br />

Ramadan is one of the five pillars of the Muslim faith. It is a month-long fasting period<br />

observed each year during the ninth month of the Islamic lunar calendar. Muslims who<br />

have reached the age of puberty are required to fast during daylight hours, and to<br />

abstain from sexual activity. The individual is expected to focus on religious worship<br />

and contemplation.<br />

6. VISAS<br />

Visas are available to Australian citizens upon arrival for up to one month stay. No fee<br />

is charged.<br />

7. USEFUL CONTACTS<br />

The Embassy of the <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong><br />

36 Culgoa Circuit<br />

O’Malley ACT 2606<br />

Telephone: (02) 6286 8802<br />

Australian Embassy<br />

PO Box Abu-Dhabi<br />

Telephone: 02 443 6691<br />

Australian Consulate General<br />

PO Box 9303<br />

Dubai<br />

Telephone: 04 331 3444<br />

SOURCES AND ACKNOWLEDGEMENTS<br />

Culturgram ’97 ‘<strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong>’. Brigham Young University, 1996.<br />

<strong>Social</strong> Customs in the <strong>Arab</strong> World. Ghassan T Zarifeh, Austrade.<br />

The Simple Guide to Customs and Etiquette in <strong>Arab</strong>ia and the Gulf States. Bruce<br />

Ingham<br />

The World Factbook – <strong>United</strong> <strong>Arab</strong> <strong>Emirates</strong>. Central Intelligence Agency, 2003.<br />

Appreciation to:<br />

Mr Lloyd Blake, Division of Engineering and Science, <strong>Curtin</strong> University of<br />

Technology.<br />

Professor Abdelhak Zoubir, Division of Engineering and Science, <strong>Curtin</strong><br />

University of Technology.<br />

Ms Samira Ilaha, Australian Islamic College.

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