Teens & Tweens - Impressions
Teens & Tweens - Impressions
Teens & Tweens - Impressions
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SanMar Corp. presents<br />
the District Juniors Textured<br />
Cotton Girly Crew Tee. Made<br />
of 4.4-ounce, 25% ring-spun<br />
cotton/50% polyester/25% rayon,<br />
this T-shirt is available in fi ve<br />
colors — Charcoal, Denim Blue,<br />
Purple, Pink Raspberry and New<br />
Red — in sizes XS-4XL.<br />
Use Info•Action #405 at impressionsmag.com/infoaction<br />
this year’s teen and tween market<br />
is no different than last year’s:<br />
Certain looks are in and before<br />
you know it, they’ll be out. Decorators<br />
are striving to keep pace with what’s hot<br />
— looking to TV shows, music and social<br />
networks for a little help — in order to<br />
supply the styles these young consumers<br />
are looking for this season.<br />
To hear more about the current<br />
trends in the teen and tween market,<br />
we sat down with industry experts Rhea<br />
Aslin, senior brand manager for SanMar<br />
Corp.’s District brand; Morey Mayeri,<br />
president of Royal Apparel; Jessica Clifford,<br />
marketing coordinator for Kavio!;<br />
Celeste Vella, customer service manager<br />
for Independent Trading Co.; and Crystal<br />
Jones, production coordinator for Next<br />
Independent Trading<br />
Co.’s unisex hooded sweat shirt<br />
jacket (style AFX90UNZ) features<br />
a contrasting white zipper and<br />
hoodie drawcord. It is made<br />
of 7-ounce, 80% cotton/20%<br />
polyester fl eece and is slim cut.<br />
Twelve colors are available<br />
in sizes S-3XL.<br />
Use Info•Action #406 at impressionsmag.com/infoaction<br />
Level Apparel. So, before this year’s<br />
trends come and go, read on to see what<br />
they had to say:<br />
Aslin: <strong>Teens</strong> today seek unique T-shirt<br />
fabrics and designs, such as Tri-blend, which<br />
combines polyester, cotton and rayon for a soft,<br />
lived-in look. Because teens are looking for the<br />
next best thing, we recently introduced Textured<br />
Cotton from District, which gives shirts a specialty<br />
[T-shirt] look with a premium feel that can<br />
be easily decorated.<br />
Mayeri: As for the hottest styles among<br />
teens right now, I’m defi nitely seeing a lot of<br />
jersey tanks and dolman-sleeve shirts. Burnout<br />
also is a big trend across the board, and also for<br />
teens. In terms of licensed characters or properties,<br />
teens seem to be really into political designs<br />
Flexfi t’s Premium Fitted 210 Youth<br />
cap (style 6210Y) is made of 83%<br />
acrylic/15% wool/2% Lycra spandex.<br />
It features 210 taping on the inside<br />
seams, hard buckram, a 3.75-inch<br />
crown and a moisture-absorbent<br />
headband. It is bottom stitched for<br />
durability and has a matching-color<br />
undervisor.<br />
Use Info•Action #407 at impressionsmag.com/<br />
infoaction<br />
Industry Experts Talk Teen and Tween Trends<br />
with the upcoming election. The ’60s mod look is<br />
in development — I think it’s where we’re going.<br />
Clifford: Bright neon colors, bold graphics<br />
and more fashion-forward bodies with dolman<br />
sleeves and slouchy silhouettes are trending right<br />
now in the teen and tween marketplace.<br />
Vella: I would say the trend we are seeing<br />
for teens and tweens would be large neck<br />
openings or off-the-shoulder crews, looser-knit<br />
fabrics and neon colors.<br />
Jones: The younger generations are always<br />
trying to be like their older siblings and family<br />
members. A wide-cut top with the tank underneath<br />
is a popular look right now. The dolman-cut top<br />
also is in style; that sort of boxy, roomy look will be<br />
very big this summer. — L.M.<br />
30 <strong>Impressions</strong> | June/July 2012 impressionsmag.com