ALAIN DUCASSE'S MIX IN ST. PETERSBURG AT THE BRAND ...

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ALAIN DUCASSE'S MIX IN ST. PETERSBURG AT THE BRAND ...

ALAIN DUCASSE’S MIX IN ST. PETERSBURG AT THE BRAND NEW W ST. PETERSBURG HOTEL,

TO FEATURE CONTEMPORARY CUISINE INSPIRED BY FRENCH TRADITIONS (Opening 20 April 2011)

ST. PETERSBURG, RUSSIA (April XX, 2011) – World‐renowned Chef Alain Ducasse announces the opening of his first

restaurant in Russia, miX in St. Petersburg, at the new W St. Petersburg Hotel. Alain Ducasse thought of miX in St.

Petersburg as a restaurant rooted in its time and place. It is a vivid combination of modernity, casualty and elegance with

a special attention to design. Respectful of nature, the cuisine showcases the best local produce prepared with the finest

French techniques. The restaurant explores French culinary heritage with a creative twist, a dedicated and attentive level

of service in a lively and glamorous atmosphere.

Alain Ducasse explains: «miX is a recreative and contemporary restaurant geared towards a clientele of urban hedonists

such as the one in Saint Petersburg.Each one of my restaurants is unique with its own identity inspired by the city itself, its

culture. Opening a restaurant in Saint Petersburg with its European traditions and history came to me as evidence and

partnering with W, with whom we have a long‐time relationship, was only natural. »

Alain Ducasse entrusted Alexandre Nicolas to be the Executive Chef. He is a key member of ALAIN DUCASSE Entreprise for

over eight years. Together, they have created a unique culinary offering, full of seasonal, light and refreshing dishes,

expertly prepared and creatively presented: Kamchatka crab Caesar salad; Baked halibut, shrimps and shellfish, half‐

salted butter; Free‐range chicken from Leningrad region, home‐style garnish, cooking jus; Passion fruit modern vacherin...

To meet the demanding needs of an international clientele such as the one in Saint Petersburg, guests at miX will

appreciate the Alain Ducasse’s Classics: a short selection of dishes that have made the Chef’s cuisine internationally

famous: Fruit and vegetable cocotte; Fillet of gilt‐head bream, marinated with lime and truffle; Beef Tournedos, Foie Gras

and Truffle, Périgueux sauce; miX candy Bar lemon sorbet . . .

The miX wine list will feature 120 Eastern and Western Europe references. French and Italian wines will be prominently

represented in the selection. The extensive “Wine by the glass” offering will include high‐end wines.

In addition to miX, ALAIN DUCASSE Entreprise will supervise miXup bar and terrace, the Living room bar and will

manage the entire food & beverage program for the W St Petersburg, including all in‐room dining and banqueting .


Located on the ground floor of the hotel with a separate entrance option directly from the Voznesensky street, miX in St.

Petersburg will serve daily from 06:30 ‐ 10:30 for breakfast; 12:00 ‐ 15:00 for lunch and 18:30 till midnight for dinner. The

restaurant seats, around 100, where you could witness dishes prepared on the spot through the open kitchen in the

Chandelier Room, and offer as well a private dining room for 8.

Inspired by the jewel‐tones and layers of a Fabergé Egg and designed by Milan‐based Antonio Citterio Patricia Viel

Partners S.r.l., W St. Petersburg’s “hidden gem” design inspired the modern and contemporary décor of miX in St.

Petersburg. Some noble materials: Corian top dining tables for its elegance and innovative perception, brush brass

louvers for glossy and outstanding effect are combined with some more classic ones: American walnut rough sawn boards

for the coziness and welcoming aspect, glasses for radiating light that emits a warm and sensual glow, dark brown leather

custom benches and solo chairs by B&B Italia to warm up the ambiance and add a chic touch.

Explore the city's skyline at the hottest place in town: miXup bar and terrace where up and coming DJs tune and fresh

cocktails shake up the city's nightlife scene, all to the rhythm of the spectacular Neva River flowing into the Gulf of

Finland. Located at the top floor of the hotel, miXup bar is open all‐year‐long and miXup terrace from mid May to mid

September.

In a mood for another ambience? Try the Living Room: Watch the action unfold in the spirit of a literary salon with a

fireplace, where you'll meet, greet, flirt, play, sip and savor in this modern playground. Salsas to scintillating live DJ mixes

or sip a mixed libation from the colorful cocktail list of the living Room bar, and lose yourself in chill vibes and hot beats

setting the ambience.

miX in St. Petersburg will open 20 April 2011. It is located in the W St. Petersburg Hotel, 6 Voznesensky prospect, St.

Petersburg, 190000, Russia.

miX in St. Petersburg hours: daily breakfast: 6:30 AM to 10:30 am; daily lunch: 12 pm to 3 pm; daily dinner: 6:30 pm to

midnight.

miXuP bar hours: daily 5pm to 2 am.

miXuP terrace hours: daily 5:00 pm to 4:00 am; Living Room hours: daily 6:30 am to 1:00 am; Living room bar: daily 11:00

am to 1:00 am

For more information, call +7‐812‐610 61 61 or visit www.wstpetersburg.com

About ALAIN DUCASSE Entreprise

ALAIN DUCASSE Entreprise devotes itself with passion to culinary pleasures and the art of hospitality in order to exceed

the expectations of its international clientele. The group keeps on developing new ideas and ensuring they are

successfully put into practice. This constant search for excellence relies on the particular talents of the men and women of

the group, on the utmost quality of its products and on a complete knowledge of modern technologies. At the head and

heart of his restaurant and hospitality group, Alain Ducasse is both a chef‐creator and a strict entrepreneur. As a creator,


he insists on offering a cuisine that is just right while as an entrepreneur, he is the driving inspiration behind his ventures,

shares his in‐depth knowledge and a unique vision of the food service and hospitality industry. ALAIN DUCASSE Entreprise

operates in the field of hospitality with Alain Ducasse’s traditional hotels in Provence and in Italy as well as with hotel

consortium Châteaux & Hôtels Collection. The company’s involvement in knowledge transmission focuses on three

complementary activities: publishing, training for professionals as well as the general public, and consulting. For more

information on ALAIN DUCASSE Entreprise, please visit www.alain‐ducasse.com.

About W Hotels Worldwide

W Hotels is a contemporary, design‐led lifestyle brand and the industry innovator with 41 hotels and retreats in the most

vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the

ultimate in insider access, offering a unique mix of cutting‐edge design and passions around fashion, music and

entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through

contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With

more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels

and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens – Astir

Palace, and Verbier, among other international destinations. For more information, visit www.whotels.com.

About W St. Petersburg

W St. Petersburg opens its doors in 20 April 2011, as the first W hotel in Russia. The hotel is located in the very historical

centre of St. Petersburg, right across the corner from St. Isaac’s Cathedral, just a few steps from all the main sights of the

city, among which walking distance of 3 minutes to the Hermitage is the main advantage.

W St. Petersburg is going to become a stunning mixture in terms of design: creative interiors, unexpected elements,

influenced by the traditions of St. Petersburg: With architecture by Grigoriev + Partners and design by Milan‐based

Antonio Citterio Patricia Viel and Partners S.r.l., the “hidden gem” design of W St. Petersburg is inspired by the jewel‐

tones and layers of a Fabergé Egg, which will reveal surprises throughout the guest experience. The W St. Petersburg will

have 137 rooms including 10 suites including one Extreme WOW Suite. Guests will indulge in the W signature beds with

feather top mattresses, 350 thread‐count Egyptian cotton sheet and goose gown comforters. W St. Petersburg guests will

enjoy fully equipped SWEAT fitness centre, WET swimming pool and first‐in‐Russia Bliss SPA, the celebrity SPA from New

York. They will also be treated to Whatever/Whenever service, the hotel’s 24‐hours concierge that can provide whatever

guests want (from a pair of running shoes to privet jet service) whenever they want it.

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