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CATALOGO EN 2011 OK_Maquetación 1 14/10/11 15.54 Pagina 2<br />
The Sutter Group of Companies:<br />
1965<br />
1975<br />
1996<br />
2004<br />
2009<br />
SUTTER was founded in Switzerland in 1858. Today it consists of a group of Companies<br />
that design, produce and market top quality chemical products for the clean<br />
maintenance of every kind of room and environment. The Companies, located in<br />
several countries across two continents, cater to both the “consumer” and the<br />
“professional” markets.<br />
1858 Adolf Sutter estabilishes the company Krauss-Sutter for the production of vinegar apples<br />
in Oberhofen / Münchwilen, in the Swiss canton of Thurgau.<br />
1910 Sutter headquarters establishment in Genoa (Italy).<br />
1965 Sutter introduction in the professional cleaning market with SUTTER TASKI brand launch.<br />
1975 Creation of “Sutter Industriale” brand, which will become “Sutter Professional” in 1996.<br />
1980 International development start up (Spain, Portugal, Argentina) and moving of<br />
headquartes and production facilities from Genoa to Borghetto Borbera.<br />
2004 Start-up of Procter & Gamble and Sutter Professional alliance for the distribution of<br />
professional products in Italy, Spain and Portugal.<br />
2007 Sutter obtaines European certification Charter for Sustainable Development (Charter<br />
A.I.S.E.) which guarantees all business on the basis of sustainable development, health and<br />
safety.<br />
2009 Launch of EcoCaps innovation (deteregents in water soluble capsules with no water inside)<br />
in the professional cleaning market.<br />
CONSUMER PRODUCTS<br />
Sutter owns some products with almost 100% “brand awareness” in Italy. This is thanks to the products quality<br />
and to the successful TV campaigns that, year by year, have brought “Emulsio” to the absolute market<br />
leadership (69%* of the “floor polish market”), Mangiapolvere, synonymous with “antistatic dust remover”<br />
(45%* of the market) and “Marga” (historical brand in the shoe polish market).<br />
Several other brands are well known and in a very good market position: Tergitutto (range of heavy duty<br />
multipurpose cleaners), Tergiforno (oven cleaners), Stirabene (spray starch) and many others (covering almost<br />
all the segments of the “household chemical” market).<br />
* source IRI INFOSCAN - ITALY<br />
PROFESSIONAL PRODUCTS<br />
The professional products range is also very diverse (Sutter is co-leader in Italy and very strong in many other<br />
countries): every “market need” is fully satisfied with a “package” that consist in consultancy, training, and the<br />
best chemical products. More than 300 formulas available for facing and solving any kind of cleaning problem<br />
for hotels, restaurants, catering, hospitals, health care, contract cleaning, institutional, industry etc.
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