Professional Report - Smoke Free Movies

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5.7 Respondent profile ....................................................................45 5.8 City wise sample distribution.....................................................45 5.9 SEC wise sample distribution ...................................................45 5.10 Age wise sample distribution ....................................................45 5.11 Total smoking incidents in movies............................................45 5.11.1 Findings......................................................................................46 5.12 Total incidents portrayed by tobacco products ........................47 5.12.1 Findings......................................................................................48 5.13 Total incidents by place where used ........................................48 5.13.1 Findings......................................................................................50 5.14 Total incidents by mood when used.........................................50 5.14.1 Findings......................................................................................51 5.15 Total incidents by demographic profile of character ................51 5.15.1 Findings......................................................................................53 5.15.2 Findings......................................................................................54 5.16 Tobacco usage by leading actors.............................................55 5.17 Usage of branded/unbranded tobacco.....................................55 5.18 Brand of tobacco being used ....................................................56 5.19 Nomination received by films....................................................57 5.20 Reasons for ratings ...................................................................57 5.20.1 Thumbs Up ................................................................................57 5.20.2 Thumbs Down ...........................................................................57 5.21 Anti smoking messages in films................................................58 5.22 Special situations depicting smoking........................................58 5.23 Influence of Indian Films Broadcast on Television ..................58 5.23.1 Portrayal of tobacco in films shown on TV...............................58 5.23.2 Impact of portrayal on TV..........................................................64 3
5.23.3 Portrayal of tobacco in South Indian films from 2000 to 2002 64 5.23.4 Impact of portrayal in South Indian films ..................................71 6 The Qualitative Study- Youth views and responses72 6.1 Research Objectives .................................................................72 6.2 Research Methodology .............................................................72 6.3 Probe Areas - discussion guidelines ........................................72 6.3.1 Discussion Flow.........................................................................72 6.4 Youth views and responses – Findings...................................73 6.4.1 Impact of smoking depictions in films on the group.................75 6.4.2 Reaction to statutory warning ...................................................78 7 Revealing industry professional views. ....................79 7.1 Sample Selection.......................................................................79 7.2 Methodology ..............................................................................79 7.3 Findings......................................................................................79 7.3.1 Do films glamorize smoking?....................................................79 7.3.2 The emulation of film stars by youth.........................................80 7.3.3 Frequency of Smoking in Hindi <strong>Movies</strong>....................................83 7.3.4 Who decides when to include tobacco/smoking in a scene?..84 7.3.5 Why and When are Characters Shown Smoking On Screen85 7.3.6 What messages are intended and can they be misinterpreted?86 7.3.7 Role of tobacco brands/companies in films..............................88 7.3.8 How loyal are actors to the brands they endorse? ..................90 7.3.9 Advocacy on tobacco portrayal.................................................92 8 Conclusions .................................................................95 8.1 Challenges for tobacco control policy and advocacy...............95 8.2 Opportunities for Advocacy.......................................................96 Acknowledgements...............................................................97 4
Page 4 and 5: 1 Table of Contents Introduction...
Page 8 and 9: Annexure 1 - List of references....
Page 10 and 11: eyond the official statistics thoug
Page 12 and 13: each out to millions of film-crazy
Page 14 and 15: • Table 0-1 Trends of smoking inc
Page 16 and 17: Table 0-4:Usage by leading actors N
Page 18 and 19: Areas of influence on everyday life
Page 20 and 21: Smoking styles: The Thumbs Up Thumb
Page 22 and 23: Key Findings Do films glamorize smo
Page 24 and 25: silence that needs to be filled up,
Page 26 and 27: Advocacy Conclusions What is the fi
Page 28 and 29: Encourage major public and private
Page 30 and 31: 2 Tobacco in India India is a count
Page 32 and 33: 50% of Wilson, GLC, Jaihind and Syd
Page 34 and 35: 3 Cinema in India The sphere of inf
Page 36 and 37: Today, marketing of films is a mult
Page 38 and 39: The immense popularity of Indian ci
Page 40 and 41: -With the entry of Shah Rukh Khan i
Page 42 and 43: For example, Vivek Oberoi’s most
Page 44 and 45: 5.2 Methodology The research approa
Page 46 and 47: 5.2.4 Methodology The teenagers wer
Page 48 and 49: The next stage of implementation co
Page 50 and 51: • Figure 5-2: Average number of i
Page 52 and 53: 1991 1992 1993 1994 1995 1996 1997
Page 54 and 55: 1991 1992 1993 1994 1995 1996 1997
Page 56 and 57:
1991 1992 1993 1994 1995 1996 1997
Page 58 and 59:
• Figure 5-6 Teenage tobacco inci
Page 60 and 61:
5.19 Nomination received by films
Page 62 and 63:
Amount of Tobacco by Movie & Hours
Page 64 and 65:
• Table 5-16: Mood when tobacco c
Page 66 and 67:
Percent of Incidents 8.20 Average I
Page 68 and 69:
• Table 5-26 Tobacco Exposure in
Page 70 and 71:
Mood when Tobacco Used by Number &
Page 72 and 73:
Average Incidents per Hour 3.41 3.6
Page 74 and 75:
An adult smoking around a baby or y
Page 76 and 77:
So what is fun? Going to movies…W
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popular films, especially ‘gangst
Page 80 and 81:
“he’s like a Don. Shows real po
Page 82 and 83:
7 Revealing industry professional v
Page 84 and 85:
“As far as I can remember no way
Page 86 and 87:
- Nitin Manmohan, producer “I do
Page 88 and 89:
“It is decided according to the r
Page 90 and 91:
where the villains dominate, smokin
Page 92 and 93:
tobacco and liquor companies. There
Page 94 and 95:
There is a consensus among filmmake
Page 96 and 97:
smoker. He created the image of a s
Page 98 and 99:
8 Conclusions The findings from our
Page 100 and 101:
Acknowledgements We thank Dr. Stant
Page 102 and 103:
Annexure 2 - Glossary Bengali Most
Page 104 and 105:
1992 Rating Police Aur Mujrim Cover
Page 106 and 107:
11 Masoom Tere Mere 12 Sapne 13 Aat
Page 108 and 109:
S. No. 2000 Rating 1 Kaho Na Pyar H
Page 110 and 111:
Annexure IV: List of interviewers a
Page 112 and 113:
Amit Khanna is a scriptwriter and s
Page 114 and 115:
Annexure V: Detailed transcripts of
Page 116 and 117:
No, not at all. So you just do the
Page 118 and 119:
Agreed, that negative characters ar
Page 120 and 121:
Definitely. If I am a believer in t
Page 122 and 123:
I remember when Sylvester Stallone
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Worldwide there is a campaign to ba
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I think there’s an awareness in t
Page 128 and 129:
Yes. Aditya Pancholi smokes. Even S
Page 130 and 131:
Cinema has a larger than life forma
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Friday it might open to a great ope
Page 134 and 135:
But Lagan was different…it had a
Page 136 and 137:
hits the light, so let me give him
Page 138 and 139:
few people will think that oh nobod
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thing was that the boys could have
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funded. That’s the model the indu
Page 144 and 145:
Have you noticed any associations w
Page 146 and 147:
Do you feel that Hindi films, gener
Page 148 and 149:
his cigarettes and his packet away.
Page 150 and 151:
It’s very less. I have made a fil
Page 152 and 153:
No, it’s kind of a written rule.
Page 154 and 155:
I’m not suggesting that…but as
Page 156 and 157:
Is smoking glamorised by Hindi film
Page 158 and 159:
Yeah, the Red & White…But he is a
Page 160 and 161:
No, not any more. None of them are
Page 162 and 163:
Javed Akhtar What in your perceptio
Page 164 and 165:
And also in India, cigarette smokin
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Is that because of the kind of film
Page 168 and 169:
dividers were sponsored by Wills. S
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connected with the maid who is havi
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Yes it is there that is why I was h
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Thank you. Jugal Hansraj Do our fil
Page 176 and 177:
Keeping in view you long associatio
Page 178 and 179:
So there is no question of tobacco
Page 180 and 181:
Shivaji Ganeshan was chain smoker i
Page 182:
Thank you. 179
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