Celluclean® A new Cellulase for Whiteness Maintenance - Sepawa
Celluclean® A new Cellulase for Whiteness Maintenance - Sepawa
Celluclean® A new Cellulase for Whiteness Maintenance - Sepawa
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Celluclean ®<br />
A <strong>new</strong> <strong>Cellulase</strong> <strong>for</strong><br />
<strong>Whiteness</strong> <strong>Maintenance</strong><br />
P. Skagerlind, N.M. Ryom, L.E.T. Baltsen, K.V.<br />
Jokumsen, P. Salzmann and T.L. Husum<br />
SEPAWA<br />
May 5/6 2008
2<br />
!!Enzymes in detergents<br />
An introduction<br />
!!Celluclean<br />
!!<strong>Whiteness</strong> maintenance<br />
Maintains whiteness of textiles/provides antigraying<br />
effects<br />
!!Stain removal<br />
Demonstrates unique stain removal properties on<br />
beta-glucan soiling<br />
!!Conclusions on Celluclean<br />
AGENDA<br />
Agen<br />
Use: H<br />
a bett<br />
the pr<br />
progre<br />
the ag<br />
chang<br />
guid
3<br />
Enzymes <strong>for</strong> detergents
4<br />
Carbon black is used as representative <strong>for</strong><br />
outdoor soiling like traffic dirt<br />
Traffic dirt<br />
This is the blackish film we<br />
find on the surface of cars<br />
and inner-city buildings.<br />
It is a mixture of particulate<br />
soils such as soot (Carbon<br />
Black), silicates, iron oxide,<br />
and sulphuric acid.
5<br />
Celluclean <strong>for</strong> whitening effects<br />
- keeping whites white<br />
Without Celluclean<br />
65 remission units<br />
With Celluclean<br />
80 remission units
6<br />
Clay is another type of outdoor soiling used<br />
in Celluclean tests<br />
Clay<br />
This is used as a<br />
representative <strong>for</strong> soiling<br />
obtained from:<br />
•! Gardens<br />
•! Farm land<br />
•! Playgrounds
7<br />
Celluclean <strong>for</strong> soil removal and<br />
anti-redeposition of soil
8<br />
Celluclean ®<br />
- keeps whites white and colours bright<br />
Washed without<br />
Celluclean<br />
Live test swatches<br />
Washed with<br />
Celluclean
9<br />
Celluclean keeps whites white<br />
<strong>Whiteness</strong>/antigreying<br />
effect in<br />
one wash cycle<br />
Celluclean is efficient in<br />
both bleach containing<br />
and color detergents
10<br />
Celluclean supports claims on whiteness and<br />
anti-graying<br />
Three trends increase the whiteness<br />
challenge <strong>for</strong> soapers<br />
!! Less water used <strong>for</strong> washing " relatively higher soil load<br />
!! Amount of traffic dirt in the air worldwide is increasing<br />
!! Decreasing wash temperatures " more difficult to achieve<br />
whiteness<br />
“The whitening claim has seen a large increase…it is<br />
ranked among the top three claims in the reporting<br />
period. Products with this claim stress that they will<br />
make whites even whiter and brighter.”<br />
Mintel analysis of detergent product launches 2005-2006
11<br />
<strong>Whiteness</strong> claims in bleach detergents<br />
- Claim to boost whiteness <strong>for</strong> white laundry
12<br />
<strong>Whiteness</strong> claims in ”universal” or color<br />
detergents - Claim to have anti-graying effects
13<br />
<strong>Whiteness</strong> claims in laundry additives category<br />
- Claim to boost whiteness when added
14<br />
Celluclean is a beta-glucanase – a special<br />
type of cellulase<br />
Many food products contain oats and thus beta-glucans<br />
!!breakfast cereals<br />
!!drinks<br />
!!baby <strong>for</strong>mulas<br />
!!health foods<br />
!!cookies<br />
!!oat flakes - the classic example
15<br />
Examples of cereals with oats
16<br />
Biscuit and cakes with oats
17<br />
Baby food and bread with oats
18<br />
Dual action mode of Celluclean –<br />
Hydrolysis of beta-glucans and cellulose<br />
!-(1!3)<br />
Beta-glucan of mixed-link !-(1!3)<br />
and !-(1!4)-D-glucopyranose units<br />
Cellulose of linked !-(1!4)-Dglucopyranose<br />
units
19<br />
Clear stain removal benefits with Celluclean<br />
!!Small amounts of beta-glucan in the wash liquor cause<br />
clay deposition, which is prevented by Celluclean<br />
Detergent<br />
Detergent + Celluclean
20<br />
Celluclean provides stain removal<br />
and anti-redeposition effects<br />
Dirt particles Thin film of glue<br />
<strong>Celluclean®</strong><br />
Fabric<br />
Dirt particles entrapped<br />
in a thin film of glue<br />
consisting of beta-glucans<br />
Celluclean<br />
removing the<br />
beta-glucan glue<br />
Elimination of the<br />
thin film of glue<br />
on the fabric
21<br />
The amount of oat used in the tests<br />
Oat spillings<br />
Celluclean ® prevents the soiling<br />
effect caused by this small amount<br />
of oats
22<br />
The amount of clay used in the tests<br />
Clay soiling<br />
Clay soilings from daily laundry<br />
are enough to cause soil<br />
redeposition.
23<br />
Celluclean ® beta-glucan stain removal<br />
Cleaning<br />
effect<br />
Celluclean effect<br />
measured ON spot
24<br />
Celluclean ® anti-redeposition effect –<br />
removal of beta-glucan film with soil<br />
Cleaning<br />
effect<br />
Celluclean effect<br />
measured OFF spot
25<br />
Conclusions on Celluclean<br />
!!Celluclean is a unique enzyme that removes beta-glucan<br />
stains<br />
!!If beta-glucan stains are not removed, a film <strong>for</strong>ms all<br />
over the fabric, attracting dirt; Celluclean prevents this<br />
!!Celluclean removes particulate soils from cotton textiles<br />
and prevent re-deposition of such soils<br />
Celluclean keeps whites white and colours bright
26<br />
Celluclean ®<br />
- Taking white wider<br />
Celluclean keeps<br />
whites white and<br />
colours bright<br />
www.novozymes.com<br />
Pie<br />
Use: T<br />
standa<br />
setting<br />
Power<br />
colour<br />
gradie<br />
guid
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