665 retail stores
ORGANIZED WEDDING GIFTS- DEST
FACTS ON INDIAN WEDDINGS
• The Indian wedding industry is over Rs 100,000 crores and is
growing at 25 to 30 per cent annually.
The wedding market in India
• No. of Indian marriages in a year: Approx 1,00,00,000
• Indian wedding market worth: Rs 100,000 to Rs 110,000
• The weddings in India is a major concept and the
concept of bridal registry hasn’t even begun.
• Being the first entrant we would have pioneer
• These registries would function out of the major
franchises of titan pan India.
• XO Group Inc. formerly The Knot, Inc., the premier
media and technology company devoted to weddings,
pregnancy, and everything in.
• Total revenue for the quarter ended June 30, 2011
was $34.7 million, up 14% compared to the second
quarter of 2010.
MAJOR GIFT ITEMS
• Gold and diamonds are the standard gift items.
• Increases Sales for Tanishq -a Titan Subsidary .
• Also has gold coins apt for the wedding market
• Gold and diamond jewellery market worth: Rs
• Sarees and dress materials are the next favorites in Indian
• The sister concern Westside is the beneficiary here.
• Titan used major designer from around the world to design
watches. The same could be used for customized apparrel
• Apparel market (wedding) worth: Rs 10,000 crores
The Croma Connection
Durable goods market worth: Rs 30,000 crores.
• Popularizes sale of goods and additional sales.
• Also relatives would buy product for themselves in lieu
of the discounts.
Major consumers of steel-Tata Motors. The company
generated 8002.15 tonnes of metallic scrap.
This metallic scrap which is recycled as a company’s
commitment to environmentalism can be used to
• Out of the total weddings that occur in a day only 10%
are organized by wedding planners.
• Creating a good relationship with the client can help
you go a long way. Some big corporate families prefer
to stay with the same planner throughout because the
wedding planner would know everyone in the family.
Tata can use their trust factor and brand image here.
These planners can operate out of Baristas
• “The industry is primarily driven by increasing
affluence, and aspirations among consumers. Also the
desire for unique, elaborate-well-arranged events
without hassles coupled with the capability to pay for
wedding planners, is driving the market northwards,”
says Mr Bhatia Associate Director, KSA Technopak.
• Some estimates put the size of the wedding planning
industry at $10 billion. the wedding planning industry
would grow at 23-30%. “The size of the wedding
planning market could be about 2.5-5% of the wedding
market,” says Gupta.
• The biggest challenge is to fight the perception that
getting the wedding organized through a wedding
planner costs the earth, although celebrity weddings
cost a lot.
• This is also because of the dearth of players in the
• 99% households spend on festivals and the even
a median earning household spends about 10% of
their annual budget on festivals. Of this around 1-
2% is spend on gifts and rituals.
EXISTING MARKET PLAYERS
• Mainly un-organized selling across shops. The margins of about
20-30% but low sales volumes.
• Only ‘online’ customized festival gift shopping portals. Many of
them focus on delivering gifts from India to various countries of the
world. Titan gift vouchers and gift cards already a part of it.
• These online portals form around 35% of the e-commerce- around
1680 crores with a bottom line of 135 crores. The customized thali
is a just a small sub-part of this. One of the major players in this is
homeshop18. However there are many smaller players.
• The on-store selling of festive thalis remains un-organized as no
major players is into selling customized festival thalis ‘on-store’.
• Customized thalis for festivals and associated customs
specially for Rakhi, Bhai dhuj, Holi, Diwali, Dhanteras,
Gudi padwa, Ganesh chathurti, Durga pooja.
• Traditional ethnic look.
• Make and include designer Rakhis designed by the
existing designers at Titan. Also make gold Rakhis and
advertise them as long term commitments.
• Use of biodegradable colors for the holi thali.
• Inclusion of Gold coins specially in dhanteras thalis.
• Exclusive designer festival thalis under a brand name.
• Customizing thali’s according to the customers specific
• Use of existing showrooms for displaying as a lot of time
• Can promote the sales of pooja thali’s with the wedding
• Use of Tata steel for steel thali’s and gold from Tanishq.
T V CHANNEL ON OCCASIONS
EXPECTED GROWTH AND SCENARIOS IN TV
• Year size(bn $) advtg revenue(bn$) subs. revenue(bn$)
• 2009 257 194 103
• 2010 297 222 118
• 2011 341 253 136
• 2015 630 416 214
EXPECTED GROWTH AND SCENARIOS IN TV
• Media spends in India as a percentage of GDP is
• Media spends in half of the world as a percentage of
GDP is 0.80%.
BENEFITS TO TITAN
• ENTERING IN A FIELD WHICH HAS HIGH
• ADVERTISEMENT OF THEIR PRODUCTS
• AS THEME OF CHANNEL IS OCCASIONS.
MORE OCCASIONS IT CAN BRING TO INDIA
AND CAN MAKE PRODUCTS RELATED TO
• REVENUES GENERATED BY CHANNEL
CONTENTS OF TV CHANNELS ON OCCASIONS
LOT OF DAYS
FEASIBILITY AND COMPETITION
• THERE ARE APPROXIMATELY 500 CHANNELS IN INDIA.
• THE DISTRIBUTION IS 37% GEC, 27% NEWS CHANNELS, 7% MOVIES
CHANNELS AND REST IS MUSIC, SPORTS, LIFESTYLE, RELIGION ETC.
• THE TREND OF CHANNELS DEDICATED TO ONE PARTICULAR THING
• LAST YEAR THREE CHANNELS DEDICATED TO FOOD ONLY STARTED
FOOD FIRST, FOOD FOOD, KHANA KHAZANA.
• THERE IS STILL 75% MARKET IS SUPPLIED BY CABLE PEOPLE WHICH
IS GOING TO END IN 5 YEARS. SO THE REVENUES IN TV WILL
• THE COMPETITION WILL BE MAINLY FROM NEWS CHANNELS AS THEY
SHOW THINGS ABOUT OCCASIONS. BUT THERE IS NO DEDICATED
CHANNELS TILL NOW.
• CAGR expected is 20%
• Around $2.8 billion industry
• Indian domestic leather goods market is worth Rs
Segments Price Ranges in Rs % of growth
Mass market 185 – 700 60% (Liberty Bata)
Economy market 700- 1000 30% (Bata Liberty)
Sports market 1000 – 3000 7% (Nike Adidas)
Premium leathers 3000- 5000 5% (Charles and Keith)
Luxury 10000- 50000 1% (Gucci Louis Vuitton)
Segments Price Ranges in Rs % of growth
Traditional footwear 699 – 999 5%
Designer Footwear 599 – 799 10%
Formals 299 – 699 40%
Casual Wear 499 – 799 25%
Sports Shoes 500- 699 20%
TATA INTERNATIONAL LEATHER(IN
• TATA international leather sells 80 million sq. ft.
• The in-house product development cell and design
studios spread across Italy, Spain, China and India
• It has an existing capacity of 5 million pairs per
GAPS: TO ENTER IN MARKET
• More than 4000 units are engaged in
manufacturing, of which 95% are SME.
• The sector could be organized and branded.
• Leather belts and wallets are major male
accessories, hence men should be targeted.
• Indian Crockery market revenues:1086 cr and 217 Million
• Competitors: yera,La Opela
• Marketing strategies:
• need to develop the Indian market rapidly for both
retail and institutional sales
• need to focus on great designs and superior quality
and cater Indian market.
• Create a brand for the overseas and domestic market.
GAPS: TO ENTER IN MARKET
• largely done by traders
• Most of the brands are under forming as they played by
management issues and are inadequate.
• the absence of Brands that can assume leadership role
and grow the category at a faster pace
• the fact that most of the production is done without any
quality check and unscrupulous means doesn't help it
INDIAN CROCKERY AND MARKET
• Almost 50% of the market is comprised of organized players with
brands like LA OPALA,YERA,LUMINARC etc.
• Most of these brands are under performing as they are played by
management issues and inadequate marketing and investments
in distribution and manufacturing.
Type Source Rs. Cr Million USD
Organized Domestic 224 45
Imported 324 65
Unorganized Domestic 287 57
Imported 251 50
Indian crockery market 1086 217
CURRENT MARKET SCENARIO
• The global perfume market is estimated at $ 40 billion, out of which
India and China have a considerable share.
• The total domestic luxury perfume market in India is around Rs 600-
• And is growing at a rate of 75-80 % year-on-year.
• Could be a natural progression for Titan since perfumes are today
perceived as an extension of a persons identity & with the increase in
disposable incomes Indian customers have started spending on
luxury perfume brands.
• Christian Dior, Hugo Boss, Calvin Klein,
• Have been trying to make inroads since 1997.
• The unfavorable tax structure has prevented them
from applying proper marketing strategies.
• 15-20% of the costs are spent in training the sales
personnel who are instrumental in convincing
customers to upgrade to premium brands.
• Also since the retail scenario was not that developed, it
caused further problems in reach and distribution.
• Taxation structure in India raises the costs of imported
perfumes by around 100%, making them expensive.
• If Titan produces in India it would have a great cost
• Titan currently has a customer base of 100 million
• Cross selling it with watches and jewellery is a good
• Titan has one of the best distribution capabilities with
665 retail stores, 311 exclusive ‘World of Titan’
stores, 150 Titan eye+ stores, 120 Tanishq stores & 29
• It can start selling the perfumes in the existing Tanishq,
World of Titan, retail stores since the segment of
customers being targeted will be the same.
• Since the customer is already buying jewellery or
watches, he would not mind spending some time
checking out the perfume range.
• Also discount coupons can be given on the purchase of
jewellery and watches so that the customer can avail a
discount on the perfumes.
• Perfumes do not require too much of store space and
hence one display can be given to them in the current
Titan retail stores.
• Training of staff would not cost much as the staff is
already trained to premium watches and jewellery.
• Even after being exposed to western wear, the Indian Ethnic
Apparel market has hardly suffered.
• The Indian women’s ethnic wear market is currently a 31000
crore market and is set to grow at 12 percent annually.
• It is set to reach 45000 crores by 2014.
• Indian ethnic wear comprises 70 percent of a woman’s
• The female workforce has gone up from 5 million to 8 million in the last 4
• Most Indian women still prefer to wear Indian traditional formals to office.
• Also Indian ethnic wear is still preferred in traditional ceremonies and
• There is a huge potential for a big branded retailer in the mid to super
• There are very few branded chains in this segment like Biba, W, FabIndia,
• Most importantly no organised branded retailer has been able to expand
beyond their region.
• Titan can start a new brand and start retailing through westside
(tata group company) and also through retail chains like
• In the coming years it can also think about starting its own
• It can distribute vouchers and coupons with the other products
of Titan, like jewellery and watches.
• Also catalogues need to be made with all different designs and
price (as practiced by chains like maanyawar)
• These catalogues should be given to most wedding halls and
caterers who can promote them to the customers in return they
will get comissions.