TITAN

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TITAN

TITAN

Celebrating occasions


100 million

customers

665 retail stores

120 boutiques

BUSINESS MODEL

$450 million

USD

TITAN

Watches and

Accessories

Eye +

Precision

engineering

watches

tanishq


ORGANIZED WEDDING GIFTS- DEST

STYLE


FACTS ON INDIAN WEDDINGS

• The Indian wedding industry is over Rs 100,000 crores and is

growing at 25 to 30 per cent annually.

The wedding market in India

• No. of Indian marriages in a year: Approx 1,00,00,000

• Indian wedding market worth: Rs 100,000 to Rs 110,000

crores


BRIDAL REGISTRY

• The weddings in India is a major concept and the

concept of bridal registry hasn’t even begun.

• Being the first entrant we would have pioneer

advantage.

• These registries would function out of the major

franchises of titan pan India.


• XO Group Inc. formerly The Knot, Inc., the premier

media and technology company devoted to weddings,

pregnancy, and everything in.

• Total revenue for the quarter ended June 30, 2011

was $34.7 million, up 14% compared to the second

quarter of 2010.


MAJOR GIFT ITEMS

• Jewellery

• Electronics

• Apparel

• Utensils

• Crockery


JEWELLERY

• Gold and diamonds are the standard gift items.

• Increases Sales for Tanishq -a Titan Subsidary .

• Also has gold coins apt for the wedding market

• Gold and diamond jewellery market worth: Rs

60,000 crore


APPAREL

• Sarees and dress materials are the next favorites in Indian

households.

• The sister concern Westside is the beneficiary here.

• Titan used major designer from around the world to design

watches. The same could be used for customized apparrel

• Apparel market (wedding) worth: Rs 10,000 crores


DURABLE GOODS

The Croma Connection

Durable goods market worth: Rs 30,000 crores.

• Popularizes sale of goods and additional sales.

• Also relatives would buy product for themselves in lieu

of the discounts.


UTENSILS

Tata steel.

Major consumers of steel-Tata Motors. The company

generated 8002.15 tonnes of metallic scrap.

This metallic scrap which is recycled as a company’s

commitment to environmentalism can be used to

produce utensils.


WEDDING PLANNING

• Out of the total weddings that occur in a day only 10%

are organized by wedding planners.

• Creating a good relationship with the client can help

you go a long way. Some big corporate families prefer

to stay with the same planner throughout because the

wedding planner would know everyone in the family.

Tata can use their trust factor and brand image here.

These planners can operate out of Baristas


GROWTH DRIVERS

• “The industry is primarily driven by increasing

affluence, and aspirations among consumers. Also the

desire for unique, elaborate-well-arranged events

without hassles coupled with the capability to pay for

wedding planners, is driving the market northwards,”

says Mr Bhatia Associate Director, KSA Technopak.

• Some estimates put the size of the wedding planning

industry at $10 billion. the wedding planning industry

would grow at 23-30%. “The size of the wedding

planning market could be about 2.5-5% of the wedding

market,” says Gupta.


MAJOR CHALLENGES

• The biggest challenge is to fight the perception that

getting the wedding organized through a wedding

planner costs the earth, although celebrity weddings

cost a lot.

• This is also because of the dearth of players in the

market.


CUSTOMIZED FESTIVAL-THALIS


MARKET POTENTIAL

• 99% households spend on festivals and the even

a median earning household spends about 10% of

their annual budget on festivals. Of this around 1-

2% is spend on gifts and rituals.


EXISTING MARKET PLAYERS

• Mainly un-organized selling across shops. The margins of about

20-30% but low sales volumes.

• Only ‘online’ customized festival gift shopping portals. Many of

them focus on delivering gifts from India to various countries of the

world. Titan gift vouchers and gift cards already a part of it.

• These online portals form around 35% of the e-commerce- around

1680 crores with a bottom line of 135 crores. The customized thali

is a just a small sub-part of this. One of the major players in this is

homeshop18. However there are many smaller players.

• The on-store selling of festive thalis remains un-organized as no

major players is into selling customized festival thalis ‘on-store’.


PRODUCTS

• Customized thalis for festivals and associated customs

specially for Rakhi, Bhai dhuj, Holi, Diwali, Dhanteras,

Gudi padwa, Ganesh chathurti, Durga pooja.

• Traditional ethnic look.

• Make and include designer Rakhis designed by the

existing designers at Titan. Also make gold Rakhis and

advertise them as long term commitments.

• Use of biodegradable colors for the holi thali.

• Inclusion of Gold coins specially in dhanteras thalis.


COUNTERING STRATEGIES

• Exclusive designer festival thalis under a brand name.

• Customizing thali’s according to the customers specific

needs.

• Use of existing showrooms for displaying as a lot of time

spend there.

• Can promote the sales of pooja thali’s with the wedding

registry.

• Use of Tata steel for steel thali’s and gold from Tanishq.


T V CHANNEL ON OCCASIONS


EXPECTED GROWTH AND SCENARIOS IN TV

INDUSTRY

• Year size(bn $) advtg revenue(bn$) subs. revenue(bn$)

• 2009 257 194 103

• 2010 297 222 118

• 2011 341 253 136

• 2015 630 416 214


EXPECTED GROWTH AND SCENARIOS IN TV

INDUSTRY

• Media spends in India as a percentage of GDP is

0.41%.

• Media spends in half of the world as a percentage of

GDP is 0.80%.


BENEFITS TO TITAN

• ENTERING IN A FIELD WHICH HAS HIGH

GROWTH

• ADVERTISEMENT OF THEIR PRODUCTS

• AS THEME OF CHANNEL IS OCCASIONS.

MORE OCCASIONS IT CAN BRING TO INDIA

AND CAN MAKE PRODUCTS RELATED TO

THAT.

• REVENUES GENERATED BY CHANNEL


CONTENTS OF TV CHANNELS ON OCCASIONS

FESTIVALS

STORIES

BEHIND

FESTIVALS

INTERNATIONAL

FESTIVALS

WEDDINGS

PARTIES

BUSINESS AND

PRODUCTS

AROUND

FESTIVALS

VARIOUS

CULTURES

COMMUNITY

CELEBERATING

THAT

FESTIVALS

LIKE TOMATINO

FESTIVALS IN

SPAIN.

INDIAN AND

INTERNATIONAL

LOT OF DAYS

LIKE VALENTINE,

FRIENDS, NEW

YEAR ETC.

SHOWS

RELATED TO

FESTIVALS


FEASIBILITY AND COMPETITION

• THERE ARE APPROXIMATELY 500 CHANNELS IN INDIA.

• THE DISTRIBUTION IS 37% GEC, 27% NEWS CHANNELS, 7% MOVIES

CHANNELS AND REST IS MUSIC, SPORTS, LIFESTYLE, RELIGION ETC.

• THE TREND OF CHANNELS DEDICATED TO ONE PARTICULAR THING

HAS STARTED.

• LAST YEAR THREE CHANNELS DEDICATED TO FOOD ONLY STARTED

FOOD FIRST, FOOD FOOD, KHANA KHAZANA.

• THERE IS STILL 75% MARKET IS SUPPLIED BY CABLE PEOPLE WHICH

IS GOING TO END IN 5 YEARS. SO THE REVENUES IN TV WILL

INCREASE.

• THE COMPETITION WILL BE MAINLY FROM NEWS CHANNELS AS THEY

SHOW THINGS ABOUT OCCASIONS. BUT THERE IS NO DEDICATED

CHANNELS TILL NOW.


LEATHER GOODS


LEATHER GOODS

• CAGR expected is 20%

• Around $2.8 billion industry

• Indian domestic leather goods market is worth Rs

16,300 crore


FOOTWEAR

Segments Price Ranges in Rs % of growth

Mass market 185 – 700 60% (Liberty Bata)

Economy market 700- 1000 30% (Bata Liberty)

Sports market 1000 – 3000 7% (Nike Adidas)

Premium leathers 3000- 5000 5% (Charles and Keith)

Luxury 10000- 50000 1% (Gucci Louis Vuitton)

Segments Price Ranges in Rs % of growth

Traditional footwear 699 – 999 5%

Designer Footwear 599 – 799 10%

Formals 299 – 699 40%

Casual Wear 499 – 799 25%

Sports Shoes 500- 699 20%


TATA INTERNATIONAL LEATHER(IN

HOUSE STRENGTH)

• TATA international leather sells 80 million sq. ft.

p.a. worldwide

• The in-house product development cell and design

studios spread across Italy, Spain, China and India

• It has an existing capacity of 5 million pairs per

annum.


GAPS: TO ENTER IN MARKET

• More than 4000 units are engaged in

manufacturing, of which 95% are SME.

• The sector could be organized and branded.

• Leather belts and wallets are major male

accessories, hence men should be targeted.


GLASSWARE INDUSTRY

• Indian Crockery market revenues:1086 cr and 217 Million

USD

• Competitors: yera,La Opela

• Marketing strategies:

• need to develop the Indian market rapidly for both

retail and institutional sales

• need to focus on great designs and superior quality

and cater Indian market.

• Create a brand for the overseas and domestic market.


GAPS: TO ENTER IN MARKET

• largely done by traders

• Most of the brands are under forming as they played by

management issues and are inadequate.

• the absence of Brands that can assume leadership role

and grow the category at a faster pace

• the fact that most of the production is done without any

quality check and unscrupulous means doesn't help it

either.


INDIAN CROCKERY AND MARKET

• Almost 50% of the market is comprised of organized players with

brands like LA OPALA,YERA,LUMINARC etc.

• Most of these brands are under performing as they are played by

management issues and inadequate marketing and investments

in distribution and manufacturing.

Type Source Rs. Cr Million USD

Organized Domestic 224 45

Imported 324 65

Unorganized Domestic 287 57

Imported 251 50

Indian crockery market 1086 217


TITAN PERFUMES


CURRENT MARKET SCENARIO

• The global perfume market is estimated at $ 40 billion, out of which

India and China have a considerable share.

• The total domestic luxury perfume market in India is around Rs 600-

700 crore.

• And is growing at a rate of 75-80 % year-on-year.

• Could be a natural progression for Titan since perfumes are today

perceived as an extension of a persons identity & with the increase in

disposable incomes Indian customers have started spending on

luxury perfume brands.


COMPETITORS

• Christian Dior, Hugo Boss, Calvin Klein,

Burberry etc.

• Have been trying to make inroads since 1997.

• The unfavorable tax structure has prevented them

from applying proper marketing strategies.

• 15-20% of the costs are spent in training the sales

personnel who are instrumental in convincing

customers to upgrade to premium brands.

• Also since the retail scenario was not that developed, it

caused further problems in reach and distribution.


• Taxation structure in India raises the costs of imported

perfumes by around 100%, making them expensive.

• If Titan produces in India it would have a great cost

advantage.

• Titan currently has a customer base of 100 million

customers worldwide.

• Cross selling it with watches and jewellery is a good

option.


• Titan has one of the best distribution capabilities with

665 retail stores, 311 exclusive ‘World of Titan’

stores, 150 Titan eye+ stores, 120 Tanishq stores & 29

Goldplus stores.

• It can start selling the perfumes in the existing Tanishq,

World of Titan, retail stores since the segment of

customers being targeted will be the same.

• Since the customer is already buying jewellery or

watches, he would not mind spending some time

checking out the perfume range.


• Also discount coupons can be given on the purchase of

jewellery and watches so that the customer can avail a

discount on the perfumes.

• Perfumes do not require too much of store space and

hence one display can be given to them in the current

Titan retail stores.

• Training of staff would not cost much as the staff is

already trained to premium watches and jewellery.


TITAN APPAREL

• Even after being exposed to western wear, the Indian Ethnic

Apparel market has hardly suffered.

• The Indian women’s ethnic wear market is currently a 31000

crore market and is set to grow at 12 percent annually.

• It is set to reach 45000 crores by 2014.

• Indian ethnic wear comprises 70 percent of a woman’s

wardrobe.


OPPORTUNITY

• The female workforce has gone up from 5 million to 8 million in the last 4

years.

• Most Indian women still prefer to wear Indian traditional formals to office.

• Also Indian ethnic wear is still preferred in traditional ceremonies and

marriages.

• There is a huge potential for a big branded retailer in the mid to super

premium segment.

• There are very few branded chains in this segment like Biba, W, FabIndia,

Hakoba etc.

• Most importantly no organised branded retailer has been able to expand

beyond their region.


• Titan can start a new brand and start retailing through westside

(tata group company) and also through retail chains like

Shoppers stop.

• In the coming years it can also think about starting its own

flagship outlets.

• It can distribute vouchers and coupons with the other products

of Titan, like jewellery and watches.

• Also catalogues need to be made with all different designs and

price (as practiced by chains like maanyawar)

• These catalogues should be given to most wedding halls and

caterers who can promote them to the customers in return they

will get comissions.

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