13Media Kit - Fairfax Media Adcentre
13Media Kit - Fairfax Media Adcentre
13Media Kit - Fairfax Media Adcentre
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2013<br />
<strong>Media</strong> <strong>Kit</strong>
the philosophy_<br />
the<br />
philosophy<br />
The(sydney)magazine and the(melbourne)<br />
magazine celebrate the very best of what<br />
our cities have to offer with energy and<br />
authority. What you need to know but<br />
didn’t know about Sydney or Melbourne.<br />
Surprising and uplifting. Culture, food,<br />
style, sport and business.<br />
Live an enriching life in our cities.<br />
(sydney) to me…<br />
“Is a twilight swim at Nielsen Park...soaking up the majesty of<br />
the State Theatre during the Sydney International Film Festival...<br />
horseriding in Centennial Park....long, lazy lunches on the finger<br />
wharf at Woolloomooloo...the coin-operated BBQs at Bronte Beach.<br />
Sydney is seductive, sporty and stylish. Sydney is home.”<br />
Georgina Safe, Editor, the(sydney)magazine.<br />
(melbourne) to me…<br />
“There are so many Melbournes. Since John Batman traveled up<br />
river and found a ‘place for a village’ in 1835, it has grown into a<br />
metropolis this year ranked the world’s most livable. It’s a place<br />
where those obsessed with sport can also be obsessed with<br />
coffee. It’s a bike city, a foodie town, a music hub, a place where<br />
style and substance matter. Here, we celebrate quality.”<br />
Lucy Beaumont and Clare Kermond, Editors,<br />
the(melbourne)magazine.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
p/3
the numbers_<br />
Personal Income $80K+ THE<br />
NUMBERS<br />
Readership 412,000<br />
Circulation 286,949<br />
5% 10% 15%<br />
NSW only<br />
Readership 229,000<br />
Circulation 160,908<br />
the(sydney)magazine and the(melbourne)magazine versus newsstand titles<br />
70%<br />
65%<br />
60%<br />
55%<br />
50%<br />
45%<br />
20%<br />
40%<br />
35%<br />
30%<br />
25%<br />
20%<br />
Big Spenders<br />
Source: Roy Morgan Research, Dec 2012. TSM = the(sydney)magazine. TMM = the(melbourne)magazine.<br />
VIC only<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
Readership 183,000<br />
Circulation 126,041<br />
TSM/TMM<br />
25% 30% 35%<br />
TSM TMM<br />
Marie Claire<br />
Madison<br />
Vogue Australia<br />
Harper’s Bazaar<br />
InStyle<br />
House & Garden<br />
Vogue Living<br />
Gourmet Traveller<br />
Donna Hay<br />
Delicious<br />
p/4
the reader_<br />
THE<br />
READER Source:<br />
Exclusive Audience<br />
82%<br />
Don’t read<br />
fashion<br />
magazines<br />
73%<br />
Don’t<br />
read food<br />
and wine<br />
magazines<br />
Target Audience<br />
the(sydney)magazine and the(melbourne)<br />
magazine connect with smart, affluent<br />
urban readers aged 35–64yrs.<br />
Readers of the(sydney)magazine and<br />
the(melbourne)magazine are a highly desirable<br />
group of discerning consumers who are difficult<br />
to reach via other media.<br />
AB’s<br />
203,000<br />
36%<br />
Professional<br />
/Managers<br />
HH Income (Pop. Avg. $92,990)<br />
$141,360<br />
56%<br />
Accessed<br />
content via<br />
smartphone,<br />
tablet, app ^<br />
93%<br />
Don’t read<br />
men’s<br />
lifestyle<br />
magazines<br />
45/55<br />
Male/<br />
Female<br />
64%<br />
Watch<br />
little to no<br />
commercial<br />
television<br />
90%<br />
Live in<br />
Syd/Melb<br />
65%<br />
Listen to<br />
little to no<br />
commercial<br />
radio<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
Each month the(sydney)magazine and<br />
the(melbourne)magazine reach 412,000<br />
readers with 240,000 discerning readers.<br />
67%<br />
Have visited<br />
a social<br />
networking<br />
site ^^<br />
Roy Morgan Research, December 2012. Base: NSW/VIC. Fashion magazines = marie claire, Harper’s Bazaar, Vogue, InStyle, Madison and Grazia. Food & Wine magazines<br />
= Australian Good Taste, Gourmet Traveller, Gourmet Traveller Wine, Delicious, Donna Hay,Australian Good Food, Super Food Ideas, Masterchef. Men’s lifestyle magazines = Inside<br />
Sport, GQ, Men’s Health, Men’s Style,FHM, Men’s Fitness. ^Last 4 weeks. ^^Accessed Facebook, LinkedIn. Google+, Twitter last 7 days.<br />
p/5
the contributors_<br />
The<br />
contributors<br />
the(sydney)magazine<br />
Guy Griffin<br />
Guy has been writing about food and wine for<br />
twenty years. A longstanding panel member<br />
of The Sydney Morning Herald Good Food<br />
Guide and has appeared on TV a number of<br />
times. He has also quirky food obsessions.<br />
This year it’s a bizarre Spanish crustacean<br />
known as the ‘goose barnacle’.<br />
Penny McCarthy<br />
Fashion director Penny has been styling fashion<br />
shoots for more than 20 years, working for<br />
Mode, Madison and Marie Claire. Recently<br />
returned from Singapore, McCarthy is loving<br />
being back. “I’m a Sydney girl through and<br />
through, showing off my city through the pages<br />
of the(sydney)magazine.”<br />
Victoria Meppem<br />
Victoria started at Vogue in the overaccessorised<br />
1980’s and spent fifteen<br />
years honing her craft as Beauty Director on<br />
magazines including Harper’s Bazaar, Vogue<br />
and InStyle. “Beauty is in my blood, it’s an<br />
addiction. I love the people, the passion, the<br />
brands, the technology. I’m still on the quest for<br />
the perfect red lipstick.”<br />
Terry Durack<br />
Terry is the chief restaurant reviewer for The<br />
Sydney Morning Herald and co-editor of The<br />
Sydney Morning Herald Good Food Guide. He<br />
has written six books including ‘Yum: A Voyage<br />
Around My Stomach’, ‘Hunger’ and ‘Noodle’.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
p/6
the contributors_<br />
The<br />
contributors<br />
the(melbourne)magazine<br />
Larissa Dubecki<br />
Joining the magazine team in 2009 as our food critic, Larissa<br />
Dubecki is also the weekly reviewer for The Age and a major<br />
contributor to The Age Good Food Guide. A true gourmet,<br />
Dubecki will try anything once and is happy whether she’s<br />
nitpicking the details in a three-hat fine diner or exploring the<br />
Lebanese pizza bakeries of Sydney Road.<br />
Peter Barrett<br />
The life of a writer for the magazine is about as varied as it gets in<br />
journalism. In his time, Peter Barrett has searched the Yarra for a<br />
platypus (he eventually found one), explored the city’s decaying<br />
mansions, sought out Melbourne’s spookiest places (and rated<br />
them with a spook-o-meter) and taken our readers above the<br />
clocks at Flinders Street Station. He’s also snared interviews with<br />
many of the city’s best-known faces, including William McInnes<br />
and Rachel Griffiths.<br />
Tom Ryan<br />
A film critic known for his discerning taste and good judgement,<br />
Tom Ryan was originally known for his reviews in The Sunday<br />
Age and on ABC 774. Along with our other previewers, Ryan<br />
helps draw readers to The Ticket section of the magazine,<br />
which offer a comprehensive guide to what’s opening in the<br />
coming month.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
p/7
the regulars_<br />
Inside Information<br />
What’s really going on in your<br />
town? Inside Information has all the<br />
answers, from the latest openings to<br />
the newest trends and hidden gems<br />
to must-see shows. The section also<br />
features the much loved High Five<br />
and the cut-out-and-keep Calendar.<br />
Eat Drink<br />
Sydney and Melbourne’s renowned<br />
chefs invite us into their homes and<br />
share their favourite recipes (iCook);<br />
our reviewers post their verdicts on<br />
the newest restaurants (Hot); our<br />
food critics select their favourite<br />
dining moments of the month (Dish<br />
It Up); and our wine expert helps<br />
you choose the right bottle (Plonk!).<br />
Fashion and Beauty<br />
Our stylists show you how to mix<br />
the best local labels with the top<br />
international designs for our main<br />
fashion, while Five Ways With<br />
provides practical tips for achieving<br />
the latest trends on a budget. Our<br />
Beauty page not only features the<br />
best new products but also includes<br />
practical city-based treatments and<br />
a health component called What’s<br />
All The Fuss About…?<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
THE<br />
REGULARS<br />
Home<br />
Our Home pages offer you the<br />
opportunity to enter the houses<br />
of prominent Sydneysiders and<br />
Melburnians.<br />
Travel<br />
Want to go near or far? We ask<br />
local experts to give us the<br />
skinny on their city, whether it’s a<br />
weekend escape or an international<br />
destination.<br />
The Ticket<br />
Where to go and what to see this<br />
month, from movies to musicals and<br />
art to the avante-garde.<br />
The Last Page<br />
In the(sydney)magazine, we spend<br />
an entire day with a prominent<br />
Sydneysider to show you what their<br />
days are really like in On The Clock.<br />
In the(melbourne)magazine, Top 10<br />
details everything from the 10 best<br />
football mullets to 10 great protests.<br />
Features<br />
Each issue contains a strong profile<br />
(often our cover story), a local<br />
issue (whether it’s Rude Sydney or<br />
Where Are All Our Small Bars?) and<br />
something practical (such as the<br />
best sandwiches or the top pizzas<br />
in town).<br />
p/8
the specials_<br />
THE SPECIALS<br />
Fashion Issue (Apr) Travel Issue (May)<br />
Travel Issue (Jun)<br />
Sydney<br />
In April, the(sydney)magazine<br />
will publish their annual Fashion<br />
Issue. We profile multi-cultural<br />
models taking the international<br />
catwalks by storm, as well as an<br />
exclusive preview of the looks<br />
to be unveiled on the runway fo<br />
Fashion Week Australia in Sydney.<br />
Home & Design Issue (Aug) Annual Food Issue (Oct)<br />
Sydney and Melbourne<br />
This special issue celebrates<br />
our ever-increasing appreciation<br />
of design and architecture. We<br />
get tips from the cities’ most<br />
prominent designers, showcase<br />
some dazzling architecture and<br />
talk to those living inside some<br />
remarkable homes.<br />
Melbourne<br />
From the humble caravan to<br />
luxury hotels, we look at some of<br />
the best ways to experience travel.<br />
We talk to people with great travel<br />
tales, whether it’s within Victoria or<br />
to the other side of the world and<br />
we get tips from those who travel<br />
for a living as well as those who<br />
travel for the love of it.<br />
Sydney and Melbourne<br />
It’s a mouth watering tour through<br />
some of the city’s best kitchens<br />
and dining rooms, with insights<br />
and recipes from hot restaurant<br />
talent. We also hear from the<br />
dedicated home cooks with<br />
recipes from around the world.<br />
Whether you are a keen cook,<br />
dedicated epicurean or just want<br />
to keep abreast of food trends and<br />
hotspots, this issue has it covered.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
Sydney<br />
For what you need to know before<br />
you go, the(sydney)magazines’<br />
Travel issue has it covered.<br />
Prominent Sydney expats will<br />
share their little black books on<br />
the global cities they now call<br />
home, and we’ll explore just why,<br />
for coastal dwellers, Sydneysiders<br />
are so passionate about the NSW<br />
snow season — even though it’s<br />
often more expensive than the<br />
powder options on offer overseas.<br />
Top 100 Annual &<br />
Christmas Gift Guide (Dec)<br />
Sydney and Melbourne<br />
A celebration of the cities’ movers<br />
and shakers, the Top 100 features<br />
our most influential people, from<br />
actors to activists, scientists to<br />
sports stars and chefs to CEOs.<br />
Selected by an expert panel,<br />
our Top 100 have all changed<br />
Sydney and Melbourne in some<br />
way, whether it’s by making a<br />
difference, setting a trend or<br />
contributing above and beyond<br />
what is expected.<br />
p/9
the events_<br />
THE EVENTS<br />
Hot Dinners Windsor Polo (March) Melbourne Cup Lunch (Nov)<br />
Take one of the best restaurants<br />
in town, a bunch of passionate<br />
readers and a specially designed<br />
menu. Welcome to the Hot<br />
Dinner, a regular event in Sydney<br />
and Melbourne that features an<br />
informal chat with the chef and<br />
offers our readers an insider’s<br />
glimpse into a favourite restaurant.<br />
Top 100 Celebration (Dec)<br />
What’s a Top 100 without a<br />
party? To celebrate this special<br />
issue, we gather the best and the<br />
brightest each of our cities have<br />
to offer, serve champagne all<br />
night and party ‘til the wee hours.<br />
Sydneysiders are offered the<br />
chance to watch an International<br />
Test Match at Windsor each<br />
March. Readers are treated to a<br />
trackside spot in our marquee,<br />
where they enjoy a gourmet BBQ<br />
lunch, champagne and a spot of<br />
divot stomping.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
Showcase Gala Dinner (Oct)<br />
A star event on the Sydney<br />
International Food Festival<br />
calendar, this special Showcase<br />
Dinner features local and<br />
international chefs cooking<br />
up a banquet in the ivy ballroom.<br />
Held during the World Chef<br />
Showcase weekend, the event<br />
also features an opportunity for<br />
guests to hear from some of the<br />
leading international chefs.<br />
In Sydney, the best Cup action<br />
happens off the track and in<br />
an exclusive venue, which is<br />
transformed into a marquee<br />
especially for our readers.<br />
Offering a bookie, prizes for<br />
best dressed and a special<br />
menu, this exciting event is<br />
always a sell-out.<br />
p/10
the calendar_<br />
THE 2013<br />
CALENDAR<br />
Publication Issue Date Booking Deadline Material Deadline<br />
February Friday 25/01 Friday 07/12 Thursday 02/01<br />
March Friday 22/02 Friday 18/01 Wednesday 30/01<br />
April Friday 22/03 Friday 15/02 Wednesday 27/02<br />
May Friday 26/04 Friday 22/03 Wednesday 03/04<br />
June Friday 31/05 Friday 26/04 Wednesday 08/05<br />
July Friday 28/06 Friday 24/05 Wednesday 05/06<br />
August Friday 26/07 Friday 21/06 Wednesday 03/07<br />
September Friday 30/08 Friday 26/07 Wednesday 07/08<br />
October Friday 27/09 Friday 23/08 Wednesday 04/09<br />
November Friday 25/10 Friday 20/09 Wednesday 02/10<br />
December Friday 29/11 Friday 25/10 Wednesday 06/11<br />
Insert booking deadline — 6 weeks prior to publication date. Booking deadline 5 weeks prior to on-sale date. Cancellation deadline<br />
6 weeks prior to on-sale date. 8 weeks for premium positions. A 100% cancellation charge will apply after cancellation deadline.<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
p/11
the rates_<br />
Loadings<br />
THE<br />
RATES<br />
Inside Front Cover Spread 30%<br />
Front Half Right Hand 20%<br />
Prior Contents DPS 20%<br />
Centre Spread 25%<br />
Outside Back Cover 40%<br />
DPS 20%<br />
Inside Back Cover 30%<br />
Opp Contents 30%<br />
Opp Editor’s Letter 25%<br />
Right Hand Page 10%<br />
the(sydney)magazine<br />
Page Size Casual 3x 6x 9x 12x<br />
Full Page $18,254 $17,884 $17,696 $17,524 $17,332<br />
Full Page (incl. GST) $20,079 $19,672 $19,466 $19,277 $19,065<br />
DPS $34,675 $33,979 $33,631 $33,282 $32,945<br />
DPS (incl. GST) $38,142 $37,377 $36,994 $36,611 $36,239<br />
Half Page $10,948 $10,734 $10,615 $10,519 $10,401<br />
Half Page (incl. GST) $12,043 $11,807 $11,677 $11,571 $11,441<br />
the(melbourne)magazine<br />
Full Page $12,849 $12,544 $12,455 $12,334 $12,208<br />
Full Page (incl. GST) $14,134 $13,799 $13,700 $13,568 $13,428<br />
DPS $24,416 $23,828 $23,681 $23,439 $23,198<br />
DPS (incl. GST) $26,858 $26,211 $26,049 $25,783 $25,517<br />
Half Page $7,712 $7,522 $7,480 $7,402 $7,317<br />
Half Page (incl. GST) $8,483 $8,274 $8,228 $8,142 $8,049<br />
National<br />
Full Page $29,843 $29,254 $28,963 $28,676 $28,358<br />
Full Page (incl. GST) $32,828 $32,179 $31,859 $31,544 $31,194<br />
DPS $56,716 $55,576 $55,007 $54,440 $53,872<br />
DPS (incl. GST) $62,388 $61,133 $60,508 $59,884 $59,259<br />
Half Page $17,914 $17,557 $17,377 $17,197 $17,011<br />
Half Page (incl. GST) $21,044 $19,313 $19,115 $18,917 $18,713<br />
iPad Advertising (National)<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
For iPad advertising opportunities including Full page, In Article and monthly sponsorships,<br />
please contact your <strong>Fairfax</strong> <strong>Media</strong> representative.<br />
p/12
CON<br />
TAC<br />
TS<br />
the contacts_<br />
THE<br />
TSM / TMM <strong>Media</strong> <strong>Kit</strong> 2013<br />
To advertise in the next<br />
issue of the(sydney)magazine<br />
or the(melbourne)magazine,<br />
please contact your sales<br />
representative.<br />
National<br />
Alex Glennon<br />
Strategy and Operations Director<br />
<strong>Fairfax</strong> Magazines<br />
02 9282 1254<br />
aglennon@fairfaxmedia.com.au<br />
Lauren McIntyre<br />
Product Manager<br />
<strong>Fairfax</strong> Magazines<br />
02 9282 1064<br />
lauren.mcintyre@fairfaxmedia.com.au<br />
twitter.com/#!/thesydneymag<br />
facebook.com/thesydneymagazine<br />
twitter.com/#!/themelbournemag<br />
melbournemag.tumblr.com<br />
Production<br />
Advertising Production Unit<br />
<strong>Fairfax</strong> <strong>Media</strong><br />
Level 3, 1 Darling Island Road,<br />
Pyrmont NSW 2009<br />
02 9282 3322<br />
Please refer to our specifications;<br />
adcentre.com.au/properties/<br />
thesydneymagazine<br />
www.adcentre.com.au/properties/<br />
themelbournemagazine<br />
adprodunit@fairfaxmedia.com.au<br />
p/13