Old Exam Papers June 2012 (Set 2)

4. Discuss the conceptualisation and formation of consumer
attitude. How marketers responds to the consumer
attitude ?
5. What do you mean by reference groups ? In what manner
these groups influences buying behaviour ?
6. Define culture and give its characteristics. How culture
and sub-culture influence the bahaviour ?
7. Explain the value of information processing in the overall
guidance of consumer behaviour.
8. Discuss the components of alternative evaluation and
explain the marketing response to the choice heuristics.
9. Describe the contributions from related fields which have
furthered our understanding of consumer behaviour.
10. Write a note on -Bettman's Information processing model
of consumer choice.
600 2 MS-61
A
MS-61
M.B.A. (Third Year)/PGDMM
EXAMINATION, June, 2012
CONSUMER BEHAVIOUR
Paper-MS-61
(Consumer Behaviour)
Time allowed : Three hours
Maximum marks : 70
Attempt any five questions. All
questions carry equal marks.
1. Examine the recent print advertisements for packaged food
and beverages to determine how the product is represented
in each and is being positioned ?
2. What do you mean by organisational buying behaviour ?
Describe the models of organisational buying.
3. Explain the concept of consumer motivation. Discuss the
linkage between the consumer motivation, involvement and
consumer decision-making.
PTO