FOR: GRAND GENEVA RESORT & SPA 7036 Grand Geneva Way ...

FOR: GRAND GENEVA RESORT & SPA 7036 Grand Geneva Way ...


7036 Grand Geneva Way

Lake Geneva, WI 53147



Ana Espinoza / Janice Yu




Yearlong activities to include specialty pricing, retro-

themed events, and more

(Lake Geneva, WI; March 11, 2013)— The AAA Four

Diamond Grand Geneva Resort & Spa, owned and

managed by Marcus® Hotels & Resorts, announces a

yearlong celebration of the property’s 45 th

anniversary. Throughout 2013, guests of Grand

Geneva can look forward to special promotions and

happenings, including specialty room rates, era-

honoring events, and a gallery retrospective of the

resort’s history. In addition, the resort will be

publishing an illustrated, commemorative coffee table book on the property’s rich history, with

a portion of the proceeds going to benefit the United Way of Walworth County.

A Bunny Tale

Originally opened in 1968 as the Lake Geneva Playboy Club Hotel, the lush property served as

a luxury escape for Midwest travelers. The first Playboy Club Hotel to open in the U.S., the

resort brought a touch of glamour to the small lakeside community. At the ribbon-cutting

ceremony, Lake Geneva government officials and local dignitaries joined Hugh Hefner in

celebrating the resort’s grand opening.

The Frank Lloyd Wright-inspired hotel featured opulent design elements including an indoor

swimming pool complete with a connecting passage to the outdoor pool area, two

championship golf courses, and a ski lounge designed in the shape of two interlocking

snowflakes. Travelers from Chicago were able to fly directly to the resort, via the private

airstrip that offered commuter service from the city’s O’Hare airport. Upon arrival, guests were

transported around the resort on the hotel’s “Bunny Tram.”

With the property’s grand opening on May 6, 1968, the quiet lakeside community gained a few

new residents – a bevy of lovely Playboy Bunnies, outfitted with the signature corsets, puffy

tails, and bunny ears. In addition, the hotel and its cabaret stage attracted some of the era’s most

famous acts including Bob Hope, Sonny and Cher, and Bill Cosby.

After a stint as the Americana Hotel from 1982 to 1993, the Milwaukee-based Marcus

Corporation purchased the property, reviving it as the Grand Geneva Resort & Spa, a year-

round vacation destination. The property underwent a complete renovation, with updates to

the hotel’s 355 guest rooms, golf courses, and property grounds. Other new additions included

the introduction of a Scandinavian day spa – the WELL Spa— and an outdoor fireplace lounge.

Celebrating 45 Years and Beyond

Beginning this month, the Grand Geneva will unveil a variety of promotions to celebrate this

historic milestone. Throughout 2013, a series of initiatives will be unveiled, a selection of which


On-going work with local historians and residents to build a collection of memorabilia

for display in the hotel

Specialty room rates offered throughout the year

“Throwback” pricing on select activities throughout the year, reflecting the 1968 prices

from when the property first opened

Era-themed concerts throughout the summer, with cover bands playing music tributes

to the 60’s, 70’s, and 80’s as a part of the resort’s annual Summer Concert Series

A fall soirée to cap off the year of events

Online followers can track the resort’s 45 years of memories on the Grand Geneva’s Facebook

and Twitter pages, which will be unveiling contests and sweepstakes throughout the year. Fans

are encouraged to share their own memories and memorabilia by contacting

For more information or to reserve accommodations at the Grand Geneva, please call

800.558.3417 or visit For more information on the latest news and

updates from Marcus Hotels & Resorts, please visit:

About Grand Geneva Resort & Spa

Grand Geneva Resort & Spa is an award-winning all-seasons resort set on 1,300 acres in the

legendary southeastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago

and 50 minutes from Milwaukee. The property features 355 guest rooms; WELL Spa + Salon;

two championship 18-hole golf courses; The Mountain Top, a three-chair/18-run ski and

snowboard facility; 62,000 square feet of meeting and convention space; three restaurants; and a

4,100-square-foot executive airport.

Grand Geneva recently completed property-wide renovations, which included improvements

to all guest accommodations, the outdoor pool deck and WELL Spa + Salon, and the addition of

Embers Terrace, an outdoor fireplace experience. For more information, please visit and follow us on Facebook and Twitter (@Grand_Geneva).

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or

manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry,

Marcus Hotels & Resorts provides expertise in management, development and historic

renovations. The company’s portfolio includes a wide variety of properties including city-

center meeting hotels, upscale resorts and branded first-class hotels. For more information,

please visit and follow the company on Facebook and Twitter





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