2nd Semester Delorean Report - SuricataFX
2nd Semester Delorean Report - SuricataFX
2nd Semester Delorean Report - SuricataFX
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Contents<br />
FIVETRIBES<br />
INTRODUCTION ......................................................................................................................................................... 2<br />
HISTORY OF COMPANY ................................................................................................................................................ 2<br />
HISTORY OF PRODUCT ................................................................................................................................................. 2<br />
PROBLEM FORMULATION ......................................................................................................................................... 2<br />
MISSION, VISION, VALUES ........................................................................................................................................ 3<br />
RESEARCH ANALYSIS ................................................................................................................................................. 4<br />
THE INDUSTRY ........................................................................................................................................................... 4<br />
Porters 5 Forces.................................................................................................................................................<br />
4<br />
THE COMPETITORS......................................................................................................................................................<br />
5<br />
THE PRODUCT............................................................................................................................................................<br />
6<br />
ESP/USP.............................................................................................................................................................<br />
6<br />
Voice mapping...................................................................................................................................................<br />
6<br />
Product life cycle ............................................................................................................................................... 7<br />
Boston Matrix....................................................................................................................................................<br />
7<br />
BI-Polar Emotional Response Test.....................................................................................................................<br />
8<br />
Questionnaire results ........................................................................................................................................ 9<br />
THE CUSTOMER (SEGMENTATION) ............................................................................................................................... 11<br />
User Profiles .................................................................................................................................................... 11<br />
CONCLUSION ........................................................................................................................................................... 12<br />
SWOT...............................................................................................................................................................<br />
12<br />
COMPETIVE STRATEGY ............................................................................................................................................ 13<br />
TOWS .................................................................................................................................................................... 13<br />
Generic strategies ........................................................................................................................................... 14<br />
PROMOTION ............................................................................................................................................................ 14<br />
The 4 P’s .......................................................................................................................................................... 14<br />
Choice of promotion........................................................................................................................................<br />
15<br />
COMMUNICATION PLAN ......................................................................................................................................... 16<br />
CONCLUSION OF ANALYSIS ..................................................................................................................................... 16<br />
APPENDIX ................................................................................................................................................................ 17<br />
COMPETITORS CARS..................................................................................................................................................<br />
17<br />
DESIGN BRIEF........................................................................................................................................................... 18<br />
WHO ARE WE/COMPANY PROFILE AND PHILOSOPHY ........................................................................................................ 18<br />
WHO IS OUR TARGET AND WHAT OUR MESSAGE IS. ......................................................................................................... 18<br />
INSPIRATION............................................................................................................................................................<br />
19<br />
THE WEBSITE<br />
........................................................................................................................................................... 19<br />
1
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