Editorial

p.2 Collection
p.3 Questions to Vincent Lapaire
p.4 Basel 2007
Microtor UG100
“More precise than ever”
Offering a blend of modernity, tradition
and technology performance, the Microtor
UG 100 is a calibre automatically wound
by an off-centred micro-oscillating weight
and inspired by the legendary Calibre UG 66
created in 1966.
Two years of research and development
went into making this new COSC-certified
self-winding calibre. Composed of parts
produced according to extremely stringent
quality criteria, the movement is now more
MICROTOR UG 66 MICROTOR UG 100
Page 2 :
Seven questions to Vincent
Lapaire, CEO,
Universal Genève
precise than ever and drives a central
seconds hand.
Operating at a frequency of, 28.800
vibrations per hour, the movement is endowed
with a 44-hour power reserve.
This watch is issued in a limited edition of
80 in pink gold and 20 in yellow gold. 18K
gold case, AG920 silver dial, 18K hour-markers,
hour and minute hands; blued steel
large seconds hand, crocodile leather
strap,18K pink gold pin buckle (p.2).
Newsletter
Editorial
nùmero 1 | 2007
Page 4 :
Team and Baselworld 2007
The name of Universal Genève stands for
the first reversible watches, the first wrist
chronographs as well as the double-pushpiece
chronograph system.
Universal Genève is above all a story of
longevity and horological passion. A recognised
player on the Swiss watch scene since
1894 and settled since 1917 in the Geneva
area, the brand is a force to be reckoned
within the industry. After establishing a carefully
targeted presence in Asia, particularly in
Japan and Hong Kong, Universal Genève is
pursuing its expansion in Europe.
While Baselworld 2006 symbolically heralded
the return of Universal Genève to the
forefront of the watchmaking stage, this new
performance was chiefly determined by a
major teamwork effort.
Within the current Swiss watch industry,
where a brand’s survival depends on increasingly
restrictive competitive factors,
Universal Genève offers models merging elegance,
modernity and hand craftsmanship.
These values are eloquently illustrated in the
latest timepieces presented in 2006 such as
the Microrotor UG 100, the Okeanos Compax
or the Okeanos Aero-Compax.
Remaining loyal to its original values while
demonstrating a sense of modern aesthetics:
such is the philosophy of this prestigious historical
brand.Focusing on excellence is the
primary goal of Universal Genève today.
Vincent Lapaire
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Microtor UG100
IInspired
by the prestigious UG 66 calibre
produced in 1966, the Microtor UG
100 immediately asserts itself as an
emblematic model endowed with a distinctive
identity that is entirely faithful to
the brand’s original values.
Merging modernity, tradition and
technological performance, the Microtor
UG 100 is a self-winding calibre featuring
an off-centred micro-rotor.
Demonstrating its consistent concern
with even the slightest details and with
the quality of its materials, Universal
Okeanos
Compax
Ihe Okeanos Compax is the direct heir to
a legendary timepiece launched in 1936:
the Compax Chronograph, which featured
a third counter totalizing the hours and
minutes that were timed.
It is equipped with a hand-wound 12hour
chronograph (UG 84.1). Operating at
a frequency of 21,600 vibrations per hour,
Okeanos
Aero-Compax
Okeanos Aero-Compax-A star sparkles in
its centre, illuminating the three counters
arranged like planets around the elegant
dial. A glowing tribute to the 1960s Aero-
Compax.
The hand-wound chronograph calibre
(UG 82.1) features a 24-hour display on two
areas marked off along a transversal 3 to 9
o’clock axis: the daytime hours (from 7 am
Genève has meticulously crafted this
new timepiece in keeping with traditional
Swiss horological expertise.
The dial base is structured according
to a specific cadence: in the centre lies
a stylised depiction of the night sky, with
an undulating zone around the rim serving
as an elegant counterpoint. The
hand-polished hour-markers as well as
the hour and minute hands are crafted
in 18-carat gold, while the large
seconds hand is in blued steel, a sure
token of superior finishing.
this movement is hand-decorated in harmony
with the finest watchmaking gradations.
The dial displays 30-minute, 12-hour
and small seconds counters at 3, 6 and 9
‘clock respectively, as well as a central
chronograph seconds hand.
Limited edition of 280 (190 in steel, 70
in pink gold and 20 in yellow gold).
Newsletter
nùmero 1 | 2007
to 7 pm) appear in the upper part of the dial
and the night hours (from 6 pm to 6 am) in
the lower part. The dial displays 30-minute,
12-hour and small tseconds counters. The
bridges are adorned with the Grande Vague
motif and the chronograph mechanism is
hand-bevelled and drawn out with a file.
Limited edition of 110 (60 in steel, 40 in
pink gold and 10 in yellow gold).
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Questions to Vincent Lapaire,
CEO, Universal Genève
How is Universal Genève doing at the
moment?
Considerable effort has been expended
on enhancing brand visibility and
this is starting to bear fruit. Universal
Genève has returned to its original
values and the public recognises the
fundamental stage.
2007: A distinctly
horological collection
The models to be unveiled at Baselworld
this year confirm the renewal process that
Universal Genève has been experiencing
over the past two years.
With an exclusive men’s watch interpreted
in two different versions- one of them
featuring a sporting chic appearance and
Which suppliers do you work with?
Exclusively with the finest Swiss suppliers.
These are talented craftsmen who
work with passionate dedication to provide
high-quality products, thus enabling
us to meet the demands of an ever more
demanding clientele.
What are your current objectives in
Europe?
Our primary goal is to bring the brand
back to its original birthplace, meaning
Switzerland. In a second phase, we will
focus our attention developing the traditional
markets such as Germany, Italy,
France and Spain-on all of which
Universal Genève has been successful in
the past.
Which is your special favourite within
the Universal Genève collection, and
why?
Beyond any doubt, the Microtor UG
100, representing a perfect alliance between
traditional watchmaking and timeless
aesthetics.
the other more understated classic lines -
Universal Genève will be presenting a distinctly
horological collection. In keeping with
the spirit of the brand’s legendary models,
the 2007 collection will offer a series of
modern and contemporary timepieces that
will delight enthusiasts of fine mechanical
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nùmero 1 | 2007
What do you see as the spirit of the new
2007 collection?
More masculine and more characteristic
of the Universal Genève historical
models such as the Polerouter or the
Compax. The appearance of dials and
hands with Superluminova, as well as
calfskin straps, will give the watches a
more sporty, youthful appearance.
If you had to describe this 2007 collection
in comparison to last year’s?
It is even more refined, since we have
resized the watch cases, streamlined the
bezels, lengthened the lugs and increased
the curve of the sapphire crystals so
as to further improve the ergonomic
comfort and flowing lines of the watches.
Have you already set a specific goal for
2008?
We have been working since 2005 on
a major development based on the
Microtor technology, which we hope to
see taking shape in 2008.
watches. Two new chronographs will also
round off this new men’s collection.
Women will also be in the spotlight in
Basel this year, since Universal Genève is
promising some stunning surprises with a
gem-set jewellery variation of the exquisitely
elegant Anthea model.
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Team
Ably assisted by Stéphanie Des-Arts-
Loup, Marketing Director and by Nicolas
Meda, recently recruited to serve as
Senior Sales Manager, Vincent Lapaire is
devoting his talents to successfully deve-
Baselworld
2007
At Baselworld 2007, the Universal
Genève booth will be located in the
famous “Hall of Desires”. While the actual
spot is the same as 2006, the size of the
booth itself bears no comparison, since
Universal Genève will spread over a 96
square-metre floor area, three times larger
than the previous year, and comprise
two levels. Four presentation rooms on
the upper floor will provide space for the
specialists from the various markets and
Newsletter editorial committee:
Vincent Lapaire, Stéphanie Des Arts-Loup,
Nicolas Meda, Agnès Bureau and Christine D’Incau.
Graphic design:
Alexandre de la Riera & Eva Sandoval
Visuals:
Universal Genève - Rezo
loping the brand and restoring it to the
stature it deserves.
As a seasoned connoisseur and passionately
dedicated watchmaking devotee,
company CEO Vincent Lapaire
began his career at
Universal Genève by a
meticulous analysis of
the firm’s situation.
Enlisting the cooperation
of his personnel as
well as craftsmen, suppliers
and collectors,
Mr. Lapaire undertook a
methodical restructuring
of the activities of
Universal Genève, while
being careful to explain
the reasons behind his
journalists to admire the new collection.
All the 2006-2007 models will exhibited,
but there will also be showcases displaying
antique watches as well as the
various versions of the Microtor.
Part of the booth will be open to the
public, which will thus also get a chance
to view the models. Meanwhile, clients
will be invited to spend a pleasant
moment in the dedicated lounge.
This newsletter is reserved exclusively for clients and
partners of Universal Genève.
For any further information regarding the newsletter,
please contact: Agnès Bureau, Christine D’Incau,
Cabinet Privé de Conseils. Tel : 022 321 45 40.
bureau@genevagate.ch, dincau@genevagate.ch
For any further information about the brand, we invi-
Newsletter
nùmero 1 | 2007
approach. He now openly states his
determination to place Universal Genève
on a par with its prestigious reputation.
© www.brandstorm.com
© www.brandstorm.com
te you to consult the Universal Genève website at the
following address: http://www.universal.ch
Universal Genève
6, Route des Acacias
Case postale 144
1211 Genève 4
Switzerland
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