Mediadata YAGE reisemagazin.com

REISEMAGAZIN.COM

ABOUT
Since the December 2011 issue, the largest German-language travel and lifestyle magazine on
the web – reisemagazin.com – has been presented in a brand new look and with the new
title “YAGE” (which stands for “VOYAGE”). The multimedia magazine is published 12 times a
year and sent as an up-to-date personalized newsletter to 2.3 million subscribers around the
German-speaking world.
EXPERIENCE
FASCINATION
To travel is to be fascinated. To visit YAGE reisemagazin.com is to experience fascination without
leaving home. In this magazine, you flip the pages the old-fashioned way, only to see animations
popping out at you; it combines the classic feel of print with the advantages of modern media.
Subscribers to YAGE reisemagazin.com experience the adventure of travel, up close. Streaming
video, photo galleries, flash animations, and sounds create a unique, incomparable reading
experience. More than any printed magazine, YAGE reisemagazin.com awakens wanderlust and
brings the most exotic vacation dreams to life.
INFOTAINMENT
YAGE reisemagazin.com offers an attractive mix of information, entertainment, and services, all
in an elegant, up-to-date layout. The magazine puts special emphasis on quality content, and
all its articles are carefully researched and edited, which creates a trustworthy environment for
readers and customers.
Articles cover a wide range of topics, from city guides and weekend trips to long-distance or
seasonal travel. The magazine also contains a variety of special offers for families, wellness fans,
and gourmets. Travel reports, interviews, and lifestyle guides alternate with information on
events and insider tips in a special section on travel services.
YAGE reisemagazin.com informs, explains, looks behind the scenes, and connects the dots for
its readers. Monthly competitions give lucky readers their dream vacations.
TARGET GROUPS
YAGE reisemagazin.com subscribers are enthusiastic about travel, well educated, have
disposable income, and are brand aware. The average age is 46, and the average net income is
€3,220 per month. 31% of readers have a net income exceeding €3,500 per month.
Almost three-quarters of readers are married or living with partners; approximately half of them
have children.
Vacation behavior
70% of readers fly more than once a year for holiday. Thereof 14% are frequent fliers (more
than 3 flights a year). Get to know the vacation behavior of our readers better:
Family status Profession Demographics
80
70
60
50
40
30
20
10
0
53.4% Beach vacation 53.0% City trip
48.2% Long-distance travel 26.0% Activity holiday/mountain
26.0% Activity holiday/sea 23.5% Cruise
44.5% Wellness 29.8% Adventure
26.1%
73. 9%
36%
Single person households
Marriage/Life partnership
60
50
40
30
20
10
0
53.7%
13.7%
Retiree
Student
Other
12.6%
Self employed
5.6%
(Executive) employee
House wife/husband
5.4 %
9.0%
30
25
20
15
10
5
0
13.25%
17.50%
20-29 years
30-39 years
40-49 years
50-59 years
60+ years
27.10%
24.20%
16.23%

AN OPTIMAL
ENVIRONMENT
FOR YOUR BRAND
YAGE reisemagazin.com is the perfect environment in which to market your brand. Your
offers are placed against the perfectly tailored background of the magazine. Multimedia and
interactive elements evoke emotions and the desire to travel in your readers; and as their
desire to travel grows, so does the amount of attention they pay to your advertisements.
MARKETING
POSSIBILITIES
YAGE reisemagazin.com offers an exclusive platform for reaching your intended audience quickly
and efficiently. Streaming video, sounds, and flash animation are exciting ways of setting the
scene for your advertisements and advertorials. These can then be linked directly to your home
page or online shop.
Many travel and lifestyle companies are already using YAGE reisemagazin.com successfully for
their marketing, newsletter campaigns, and competitions. And they’re already profiting from the
high visibility, increased number of bookings, and potential new customers. Thanks to our
tracking system, you can also gain valuable insight into the way your advertisements are
perceived by readers.
YAGE reisemagazin.com offers full-size, interactive areas for advertisements.
FORMATS
AND PRICES
1/1 Page: 595 x 794 px EUR 3,600 2/1 Page: 1191 x 794 px EUR 6,000
Double-Sided banner: 1191 x 170 px EUR 1,900
Flexible button: 264 x 170 px EUR 590
Prices are valid for ads and advertorials. It’s free to add sound or video to advertisements and advertorials. Flash
animations and combination advertisements/advertorials are available upon request. All prices are before tax.

ADVERTORIALS
AND COMPETITIONS
Advertorial
The graphic design and editorial teams from YAGE reisemagazin.com are happy to assist each
customer individually. They will work closely with you to develop a tailor-made, multifaceted theme
for your brand. The advertorial keeps its place online and can be updated at any point during its running
time. Advertorials are linked directly to your website or online shop; they can also include competitions,
which is a great way to increase their attention.
Competition
We connect your large-scale brand marketing goals with efficient address generation for your
company’s newsletter. Each month, competitions offer access to between 5,000 and 20,000
permission addresses. The advantage: each address belongs to a reader who is actually interested
in your products. Cost per lead upon request.
FURHTER FORMS
OF ADVERTISING
Display advertising on reisemagazin.com
Display advertising on reisemagazin.com: EUR 10,-/TCP. Optional: Video Ads.Display advertising
in combination with our online-magazin YAGE reisemagazin.com possible.
Newsletter
Standalone newsletter for up to 2.3 million travel-related receivers, also in combination with our
online-magazin YAGE reisemagazin.com possible.
Special types of advertising
We are very happy to realize your special advertising idea for YAGE reisemagazin.com, web or newsletter.
BOOKING
DEADLINE
Booking deadline
YAGE reisemagazin.com appears monthly with new issues, at the beginning of the month.
Booking deadline: 5 business days before publication.
Ad material deadline
Ad material deadline is 4 business days before publication, 1 pm. Please e-mail the material
to design@expectations.at
TECHNICAL
SPECIFICATIONS
Technical specifications
We request a copy of the advertising as a PDF file, with embedded fonts, from you. Resolution
should be 150-300 dpi. Each page can have multiple page titles (depending on your needs) and
META-Tags (seperated by commas). In this case, we request an Excel file with page number,
page title, and META-Tag information.
Additional Options
Flash: AS3 files (to be agreed on in advance).
Video: .fla files preferred.
Sound: mp3 files preferred (Other formats available upon special request).
Coupons: Forms with normal and required fields, contest rules/terms and conditions, thank-you
notes requested. If data should be input directly into the customers database, we also request
the link, parameter names and your preferred method.

BANK INFORMATION
Terms of Payment
The invoice is due and payable without deductions upon receipt. An AE-commission of 10%
is awarded to the agency for provided agency service and factorization. Prices are quoted
exclusive of value-added tax.
Bank Information
Raiffeisenverband Salzburg, bank code 35 000, account number 260 160 14
BIC: RVSA AT 2S, IBAN: AT91 3500 0000 2601 6014
CONTACT
CHOICE EXPECTATIONS Event and Communication GmbH
Nonntaler Hauptstrasse 10, 5020 Salzburg/Austria
T: +43-(0)662-243335 F: +43-(0)662-243335-15
www.reisemagazin.com www.expectations.at
Advertising and Marketing:
Mag. Christian Hölzl
T: +43-(0)664-5200344 F: +43-(0)662-243335-15
Email: c.hoelzl@expectations.at
Editorial:
Mailing Address:
CHOICE EXPECTATIONS Event and Communication GmbH
Nonntaler Hauptstrasse 10, 5020 Salzburg/Austria
Email: editorial@expectations.at
Foto: istockphoto.com