watches

Ink advertI s er Lookbook 2 012

Watches

2 ink-global.com

$1.4bn

Tax-free

watch sales

are worth

$1.4bn 2

In the UK alone,

airport watch

sales represent

4% of all watch

sales combined 1

10%

Tax-free watch

sales saw a growth

of 10% in 2010 2

Sources: 1 BAA; 2 Generation SE

Welcome

The following pages showcase just a small number of the world’s

most renowned watch brands who have elected to advertise

in our media over the past few months, reaching millions of

passengers who read our inflight magazines every day.

The audiences we reach travel through the airport's duty free

both to and from their destination of choice. It’s during this time

that they are able to browse the retail outlets at the airports,

and indulge in a little retail therapy.

In a world where time is a premium, our inflight magazines

offer a welcome distraction and present a gateway to deliver

innovative ideas and messages that inform and inspire a captive

audience at 35,000ft. There is no other medium that presents

such an opportunity. Hence, watches and accessories represent

one of the most active groups of advertisers across our entire

global portfolio.

The 2012 Watch Lookbook

Every day we connect with millions of passengers, all actively

spending money, travelling on leisure and business, and all aware

of the advertising seen in the pages of their inflight magazine. In

such an environment, inflight magazine readers are in a “mindset

for aspiration”, offering high-end watch brands the perfect,

quality media environment, with 70% of our readers “seeing”

watch advertising in our magazines.

We look forward to continuing to work with these and

many more of the world’s most luxurious brands, showcasing

the very best in this highly competitive sector to our growing

global audience.

Kevin Rolfe

Commercial Director

connecting with travellers

Global

luxury goods

expanded

by 10% to

$257bn in

2011 1

4 ink-global.com

Embrace an incredible world

The only Manufacture to be 100% Poinçon de Genève certified. The ultimate accomplishment in fine watchmaking.

Visit us at rogerdubuis.com

1881 Heritage, Kowloon - The Peninsula, Kowloon - Pacific Place, Hong Kong - Galaxy, Macau

九龙 1881 Heritage -九龙半岛酒店 - 香港太古广场 - 澳门银河渡假城

CHINA-RD-LaMonegasque-Air Macau-228x290mm.indd 1 12.01.12 14:34

www.alpina-watches.com

AVIATIONCOLLECTION

Alpina Startimer Pilot timepieces.

A collection of limited editions, developed

in close collaboration with Cessna Aircraft and PrivatAir.

80366 Alpina Watch International.indd 1 06/06/2012 15:04

Creative Center RD, Creative Director Alvaro Maggini

Sources: 1 Bain & Co; 2 Ink International LH Reader Survey Mar 2012, Ink European LH Reader Survey Jan 2012

Luxury style

Luxury brands can reach 500

million passengers worldwide

through Ink’s 36 titles

20% spontaneously

recall advertising

brands 2 , rising to 74%

when prompted

In a captive environment readers

are in an ideal mindset for

aspiration, offering high-end brands

the perfect platform to be seen in

Engineered for men

with a 39,000 mile journey home.

Portuguese Yacht Club Chronograph Edition “Volvo Ocean Race 2011–2012”. Ref. 3902: Sailing all the way round the world. Every

three years, something many amateur sailors dream of becomes a gruelling challenge for a small group of hardened professionals and their

equipment. Over a course of more than 39,000 miles, the Volvo Ocean Race separates the men from the boys. And, of course, those on board

cannot simply wear just any watch. The new Portuguese Yacht Club Chronograph Edition “Volvo Ocean Race 2011–2012” has all the precision

of a nautical instrument in its genes. Powered by the rugged IWC-manufactured 89361-calibre movement and water-resistant to 6 bar, the watch

displays its competitive credentials with a fl yback function and an ancillary bezel with quarter-second calibration for measuring short periods of

time. It is the only Portuguese model with protective shoulders for the crown as well as luminescent hands and indices. After all, when you are

exposed to the elements in the South Pacifi c, with waves of up to 30 metres in height, you begin to appreciate instruments you can rely upon.

And, as we are all well aware, the world’s oceans will always do whatever they please. IWC. Engineered for men.

IWC Schaffhausen Boutiques: Beverly Hills I Geneva I Hong Kong I Shanghai I Zurich I Las Vegas I Moscow I Singapore I Vienna | Istanbul I Beijing www.iwc.com

For more information please call +31 20 5246 777.

The 2012 Watch Lookbook

No.75497 IWC Schaffhausen DPS.indd 2-3 18/06/2012 14:58

connecting with travellers

6 ink-global.com

Luxury goods

have been

predicted to see

growth of 19.5%

in 2012, making

it the largest

growth of all

product groups 1

Sources: 1Ink International Reader Survey; 2Ink European Reader Survey; 3Arbitron Inflight Media Survey;

Luxury market

growth

Despite the global economic

crisis, the market for luxury

goods is continuing to grow

The 2012 Watch Lookbook

Brazilian, Russian, Indian and

Chinese consumers not only spend

online, but are prepared to travel

the globe to source authentic

luxury goods – capturing their

attention while they travel is a

key marketing strategy

connecting with travellers

Luxury

consumption

by Chinese

tourists abroad

is now just over

20% of the

global market 1

8 ink-global.com

MESURE ET DÉMESURE

LONDON ARIJE - ASPREY - HARRODS FINE WATCH & JEWELLERY ROOM

CHELTENHAM BEARDS | YORK HARPERS

TONDA HEMISPHERES

Rose gold

Automatic movement

Dual time zone indication

Hermès Alligator strap

Made in Switzerland

www.parmigiani.ch

No.74881 Parmigiani Fleurier.indd 1 12/12/2011 16:42

HERITAGE COLLECTION

AVIATION BR 03-92 42 mm

VINTAGE BR 126 41 mm

E V O L U T I O N O F T H E B R M I L I T A R Y W A T C H

Bell & Ross UK +44 207 096 08 78 · information@bellross.com · e-Boutique: www.bellross.com

Sources: 1 Bain & Co; 2 Generation SE

Asia & the

luxury market

asia Pacific is forecast

to become the largest

sales region in 2012 2

Luxury sales grew by

almost 30% in mainland

China in 2011, continuing

growth from the 27%

increase in 2010 1

EVERY ROLEX IS MADE FOR GREATNESS. THE DAY-DATE, INTRODUCED IN

1956, WAS THE FIRST WATCH TO DISPLAY THE DATE, AS WELL AS THE DAY

IN ITS ENTIRETY. A POWERFUL EXPRESSION OF ELEGANCE AND STYLE, ITS

CLASSIC DESIGN QUICKLY BECAME A FAVOURITE AMONG WORLD LEADERS.

the day-date

The 2012 Watch Lookbook

No.69139 - Al Kooheji DPS.indd 2 27/07/2011 09:11 No.69139 - Al Kooheji DPS.indd 3 27/07/2011 09:12

connecting with travellers

10 ink-global.com

XXX OLYMPIADE

LONDON

2012

OMEGA est le chronométreur officiel des Jeux Olympiques pour la 25ème fois.

Un partenariat fondé sur une volonté commune d’immortaliser les efforts des jeunes

athlètes du monde entier qui ont adopté la devise « plus vite, plus haut, plus fort ».

SEAMASTER AQUA TERRA

COLLECTION OLYMPIQUE

Embrace an incredible world

The only Manufacture to be 100% Poinçon de Genève certified. The ultimate accomplishment in fine watchmaking.

Visit us at rogerdubuis.com

1881 Heritage, Kowloon - The Peninsula, Kowloon - Pacific Place, Hong Kong - Galaxy, Macau

PARIS 九龙 1881 : Avenue Heritage des Champs -九龙半岛酒店 Elysées • - Rue 香港太古广场 St-Honoré • - Galeries 澳门银河渡假城 Lafayette • Printemps - CANNES : La Croisette -

NICE : Avenue de Verdun - Tél. : 01 53 81 23 19

CHINA-RD-LaMonegasque-Air Macau-228x290mm.indd 1 12.01.12 14:34

Ser 4

09LKH S8

NewTrends TIMEX.indd 1 7/20/11 11:43 AM

Creative Center RD, Creative Director Alvaro Maggini

65% of highnet-worth

Chinese

travellers

purchase

watches

abroad 1

Sources: 1 HURUN, China HNWI Consumer Needs Survey; 2 Amadeus/Oxford Economics "Travel Gold Rush 2020" Report; 3 Generation SE

Asia & the luxury

market cont.

asian travellers

represented 21% of all

travel spending in 2011 2

Chinese luxury purchases

abroad grew by 38%, with

onboard sales increasing

fastest in Asia Pacific. Globally,

onboard sales escalated by

approximately 8.5% 3

The 2012 Watch Lookbook

connecting with travellers

12 ink-global.com

C K R E T R O M O O N

Duty-free and

travel retail

sales are

forecast to

represent 36.5%

of all product

sales in 2012 1

ASTRONOMY, TIME IN ITS PUREST FORM.

Astronomy, the basis of time as we know it. Th is fascinating insight has always been the source of inspiration for Christiaan van der Klaauw.

With the ‘Retro Moon’ Christiaan van der Klaauw Astronomical Watches for the fi rst time presents a watch with a retrograde function.

In the ‘Retro Moon’, the hand that indicates the phases of the Moon is equipped with this unique complication. After one lunar cycle,

the hand jumps back to the start position. Th is magnifi cent masterpiece features a modifi ed Klaauw Benzinger automatic movement.

THE ASTRONOMICAL WATCHES OF CHRISTIAAN VAN DER KLAAUW ARE AVAILABLE THROUGH OUR AUTHORIZED DEALERS

WHICH CAN BE FOUND ON OUR WEBSITE WWW. KLAAUW.COM

No.65336 Christiaan Van Der Klaauw.indd 1 19/01/2011 17:05

Sources: 1 Bain & Co; 2 Ink International LH Reader Survey; 3 Generation SE

Travel retail

Luxury apparel is

increasing by 8%, driven

by both menswear (9%)

and womenswear (7%),

with perfumes and

cosmetics consumption

growing by 3% 2

Watches feature in the top

10 items bought tax-free,

representing 4%

of all travel retail sales 3

The 2012 Watch Lookbook

190 YEARS AGO

A MAN BET ON HORSES AND CHANGED

WATCHMAKING FOREVER .

In 1821, at a horse race in Paris, Nicolas Rieussec successfully tested his

revolutionary invention that allowed time to be recorded to an accuracy of a

fifth of a second. The chronograph was born. A tribute to a visionary man,

the Montblanc Nicolas Rieussec Chronograph Anniversary Edition is centred on the

essence of his invention, the rotating disc technique. Monopusher chronograph,

manual-winding manufacture movement. 18K white-gold case. 30 min.

and 60 sec. rotating disc counters. Limited edition of 90 pieces. Crafted in the Montblanc

Manufacture in Le Locle, Switzerland.

We’re celebrating this anniversary with “The Beauty of a Second” short-fi lm contest,

presented by Wim Wenders. Enter now at montblanc-onesecond.com. Every second counts.

No.00000 Montblanc (filler) DPS.indd 2 16/09/2011 16:05 No.00000 Montblanc (filler) DPS.indd 3 16/09/2011 16:05

connecting with travellers

14 ink-global.com

TISSOT, LEADER IN TACTILE WATCH TECHNOLOGY SINCE 1999

TACTILE TECHNOLOGY

Touch the screen to get the ultimate sports

watch experience with 15 functions including

meteo, altimeter and compass.

IN TOUCH WITH YOUR TIME

meteo altimeter

compass

Experience more at www.t-touch.com

Boutique Tissot – 76, Avenue des Champs-Elysées – 75 008 Paris

Readers of

United's

Hemispheres

magazine

spent $242m

on watches

in 20113 1

Sources: 1 GfK MRI 2011; 2 EMS 2011

CMY

AirMacau_Oct-Nov'11.ai 1 9/14/11 3:42 PM

Watch advertising

spending nearly twice the

average on watches, 39% of

Ink readers own a watch worth

more than $750 2

Inflight magazine

advertising is a key driver

for the watch market.

Getting your brand

noticed in the magazines

can directly influence

purchasing behavior in

airport or onboard

The 2012 Watch Lookbook

connecting with travellers

29% of Ink

travellers

earn over

$80,000 1

16 ink-global.com

A R A C I N G M A C H I N E O N T H E W R I S T

www.richardmille.com

CALIBER RM 003-V2

DUAL TIME TOURBILLON

BLACK EDITION

EXCLUSIVELY AT RICHARD MILLE BOUTIQUE

Carbon nanofiber baseplate

Hand-wound movement

Power reserve

Torque indicator

Variable inertia balance

Fast rotating barrel

Second time zone

Function selector

Case of titanium with black DLC treatment

Limited Edition available in 10 pieces

No.72036 Richard Mille 1pp.indd 1 02/12/2011 14:24

Sources: 1 EMS 2011; 2 Ernst & Young

www.chanel.com FOR DETAILS OF AUTHORISED STOCKISTS PLEASE TELEPHONE 020 7493 3836

Advertising

platform for

luxury brands

Business travel bookings

grew 6% in 2010 2

Ink’s readers are affluent

travellers in the market

for luxury and impulse

purchasing when flying,

and are willing to spend a

lot on quality items

J12 Chromatic watch in titanium ceramic, a new highly scratch-resistant material.

Its unique colour and shine are obtained by the addition of titanium to ceramic and diamond powder polishing. 54 diamonds ( ~ 1.4 carat).

Self-winding mechanical movement. 42-hour power reserve. Water-resistant to 50 metres.

The 2012 Watch Lookbook

No.78947 Chanel dps.indd 2 24/05/2012 16:18 No.78947 Chanel dps.indd 3 24/05/2012 16:18

connecting with travellers

20 ink-global.com

Covering all timezones

The 2012 Watch Lookbook

connecting with travellers

22 ink-global.com

JACOB JENSEN is a trademark of JACOB JENSEN HOLDING ApS and is used under license by JACOB JENSEN BRAND ApS.

Icon series

With its new range of watches,

the Icon series, JACOB JENSEN

builds upon the award-winning

style that has inspired designers

all over the world for more than

50 years. The legendary studio’s

clean lines, sharp edges and

black-and-silver contrasts are

signatures of the Icon Series,

which draws on decades of

prize-winning design experience,

whilst at the same time

pointing into the future.

As always, the choice of materials

is central to JACOB JENSEN.

The choice for this series fell on

the contrasts between polished

and matt steel, a leather strap

with inlaid rubber, and a sapphire

crystal lens. The dominant

design feature is the harmonious

and smooth transition from

the watch case to the strap,

and the characteristic cross that

features on the dial, the crown

and the clasp.

The movement is Swiss, and the

Icon Series radiates a quiet,

discreet beauty that makes the

watches ideal for everyday use,

but also a good match with

formal wear.

For further information or

purchase please contact:

S. Weisz Uurwerken bv

call +31(0)20 - 679 46 33

or e-mail info@weisz.nl

www.jacobjensen.com

A. Lange & Sohne

Adriatica Watches

Alexandre Christie

Collection

Alpina Watches

International

AP Audemars

Piguet

Armand Nicolet

B.R.M.

Badollet Geneve

Ball Watch USA

Baume & Mercier

Bedat & Co.

Bell & Ross (US)

Blancpain

Bovet Fleurier SA

Breguet Watches

Breitling

Breo

Bruvik Fine

Timepieces

Bulgari Timepieces

Bulova Accutron

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