25 of the best Coolhunts - Fontys ACI

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26 READ MORE: MacroWikinomics authors: Don Tapscott & Anthony D. Williams publisher: Atlantic Books ISBN: 1848877196 publication: 2010
www.airbnb.com 02 are two strong examples of this. I am convinced that more examples will follow. They will “It’s a new way of traveling. It becomes an adventure because you never know where you are going to sleep next night” It turned out to be a success. This Cheski admitted was to his own surprise: who likes to sleep in someone else’s bed? Apparently lots of people who like to travel low budget make that decision. That is how Cheski became an entrepreneur of his own Cool idea. To show that his idea could work he decided to give up his own house in 2010 and lived for eight months in rooms he rented out via his own site. These types of daring initiatives inspire. Of course there is a downside to renting out your rooms via www.airbnd.com. Can the other party be trusted? Thus the social web has created its own strategies to test that trust. When the visitor of the site clicks on the room he would like to have, he can see how many people rented the room before him and how they judged the room, the host, the neighborhood. From friendliness to accessibility. Just like Kickstarter, Airbnb was initially spotted being Cool by one student. However many others agreed on his enthusiasm for this site and the idea lying behind it. This gives quantitative momentum to the coolness of the example. Next we need to find out what Airbnb stands for. Again we can primarily interpret the site as a sparkling example of coolness and the innovative strength of the worldwide web. The richness and the potential has not been exhausted yet. Airbnb as well as Kickstarter enthuse, surprise and inspire us. 27
Page 1: 25 SERIOUS TRENDWATCHING OF THE BES
Page 4 and 5: Table of Contents A brief introduct
Page 7 and 8: A brief introduction to Internation
Page 9 and 10: Minor Trendwatching International L
Page 11 and 12: Trendwatching at International Life
Page 13 and 14: A first year with hundred students:
Page 15 and 16: Definition of Cool The Internationa
Page 17 and 18: It is also a matter of creatively c
Page 19 and 20: Fontys University of Applied Scienc
Page 21 and 22: www.kickstarter.com 01 A new way to
Page 23 and 24: www.kickstarter.com 01 other’s up
Page 25: www.airbnb.com 02 AIRBNB staying at
Page 29 and 30: www.forrst.com www.dribbble.com 03
Page 31 and 32: www.forrst.com www.dribbble.com 31
Page 33 and 34: www.farmville.com 04 FARMVILLE IN R
Page 35 and 36: www.farmville.com “Another beauti
Page 37 and 38: www.speckproducts.com 05 THE CANDY
Page 39 and 40: www.speckproducts.com 05 The second
Page 41 and 42: www.leemyungsu.com 06 THE SEIL BACK
Page 43 and 44: www.leemyungsu.com 06 is able to pu
Page 45 and 46: www.lcc.org.uk www.copenhagencyclec
Page 47 and 48: www.lcc.org.uk www.copenhagencyclec
Page 49 and 50: www.shinple.com 08 LANDPEEL mobile
Page 51 and 52: www.shinple.com 08 We had better no
Page 53 and 54: www.studio-kg.com 09 OSTRICH a powe
Page 55 and 56: 09 “People want to de-stress and
Page 57 and 58: www.blackstonebags.com 10 THE URBAN
Page 59 and 60: 10 “This camera bag has it all, t
Page 61 and 62: www.miharayasuhiro.jp 11 MIHARAYASU
Page 63 and 64: www.miharayasuhiro.jp 11 “They ne
Page 65 and 66: www.cigarv.com 12 THE MOBILE MANCAV
Page 67 and 68: www.cigarv.com 12 The car, better s
Page 69 and 70: www.monki.com 13 MONKI TELEVISION a
Page 71 and 72: www.monki.com 13 International Life
Page 73 and 74: www.candychang.com READ MORE: From
Page 75 and 76: www.candychang.com 14 average life,
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www.despresso.com 15 D’ ESPRESSO,
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www.despresso.com 15 READ MORE: pre
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www.leclaireur.com 16 L’ ECLAiREu
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www.leclaireur.com 16 the trend dev
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www.subway.co 17 In the middle of t
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www.subway.co 17 Growing distrust t
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www.valentinbeinroth.com 18 DEL MON
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www.valentinbeinroth.com 18 There i
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www.stickercompany.nl 19 GREENGIVIN
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www.stickercompany.nl 19 and kiwis
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www.patricknadeau.com “This is gr
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www.patricknadeau.com 20 and what i
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www.timessquarenyc.org 21 New Yorke
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www.timessquarenyc.org 21 of all ti
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www.tii.se 22 designed didactic mom
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22 “It’s a bit like an eco Tama
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www.oatshoes.com 23 OAT the flouris
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www.oatshoes.com READ MORE: World C
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vaho.ws/en 24VAHO products are made
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vaho.ws/en “This bag is not only
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www.stefangzyl.com 25 STEFAN GzYL m
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www.stefangzyl.com “This way you
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• Trendwatching and Coolhunting a
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the rise of the era of the memorabl
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HUMAN PEARLS AND COOL WONDERLANDS E
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www.scienceofthetime.com www.fontys
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