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25 of the best Coolhunts - Fontys ACI

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in Japan. Japan is absolutely one <strong>of</strong> <strong>the</strong> most densely populated<br />

countries. People need to make <strong>the</strong> most <strong>of</strong> <strong>the</strong> space available.<br />

Landpeel, call it a folding <strong>of</strong>fice, fits in perfectly. Also students do<br />

not have much space. That obviously explains its appreciation<br />

within this targetgroup.<br />

“It’s something innovative and useful,<br />

especially for <strong>the</strong> urban nomad with small apartments in a dense city”<br />

Last year Landpeel was a reasonable success on <strong>the</strong> internet.<br />

www.architecture-buzz.com for example is a site where many<br />

designers meet each o<strong>the</strong>r. This <strong>of</strong>ten happens in <strong>the</strong> age <strong>of</strong> <strong>the</strong><br />

mega trend worldwide social web, as we saw before.<br />

Only www.architecture-buzz.com does it a bit differently.<br />

It asks visitors to buzz <strong>the</strong> presented ideas strongly on <strong>the</strong> internet.<br />

Buzzing is actively supported by <strong>the</strong> website. Thus Landpeel was<br />

buzzed all over <strong>the</strong> virtual universe.<br />

Last summer we delivered a course on trendwatching and Coolhunting<br />

with students from one <strong>of</strong> <strong>the</strong> prestigious universities<br />

<strong>of</strong> China: Shanghai Institute <strong>of</strong> Technology (SIT) in Shanghai.<br />

At <strong>the</strong> moment China is <strong>the</strong> factory <strong>of</strong> <strong>the</strong> world. The ambitions<br />

<strong>of</strong> China go fur<strong>the</strong>r. China also wants to learn how to design<br />

creatively and how to innovate. They realize that trendwatching<br />

and Coolhunting are an elementary pr<strong>of</strong>essional occupation to<br />

step successfully into <strong>the</strong> world <strong>of</strong> design and innovation.<br />

That is <strong>the</strong> reason that <strong>the</strong>y want to work toge<strong>the</strong>r with a<br />

pr<strong>of</strong>essional academy such as International Lifestyle Studies.<br />

50

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