OUR PACKAGING STRATEGY - Ferrero

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Introduction ● Local communities ● Ferrero men and women
THE 5R FERRERO STRATEGY IN PACKAGING
Innovative design and continuous improvement can reduce the environmental impact of packaging.
Specifically, in 2010 the use of materials was reduced by approximately 12,000 tons, and in terms of
the greater use of renewable resources, approximately 300 tons of materials from fossil sources were
replaced by approximately 170 tons of cellulose materials, which are derived from renewable sources.
These goals were achieved due to the Group’s initiation of numerous programs which followed the
Ferrero strategy of the “5 R’s” (previously described in the first CSR report).
The 5 R’s of Packaging: examples of programs initiated in calendar year 2010 11 .
R- Removal: elimination of a Kinder Bueno packaging component, with the consequent savings of
approximately 11 tons of plastic a year;
R- Reduction: Gran Soleil packs and the 1.5 L and 0.5 L Estathé bottles were re-designed, with resultant
savings of approximately 300 tons of plastic a year;
R- Recyclability: continuing to target greater use of rPet (recycled pet) for secondary packaging, the
substitution of recycled materials for virgin components with a higher environmental impact went from
approximately 1470 tons in 2009 to 2000 tons in 2010;
R- Reuse: besides traditional Nutella glass containers, new ideas for “reusability” are in the process of
being studied for other types of packaging;
R- Renew: with the objective of utilizing larger amounts of materials from renewable sources, the display
of 12 Rond Noir 4 chocolate candy packages in plastic material was replaced by a paper-based version,
thereby also reducing the consumption of resources by approximately 75 tons per year.
Specifically, actions regarding the “recyclability” and “reuse” R’s represent the company’s commitment
to management and utilization of packaging at the end of its useful life, from the perspective of
responsibility throughout the life cycle of its products.
Ferrero firmly believes in the development of material from renewable sources, not to the detriment
of the food supply chain. For this reason, pursuing the 2020 objective for greater use of materials from
renewable sources, Ferrero is active with research centers, prestigious universities, and other industries in
various European projects (Namatech, Ecofood and Ecopaper), with the purpose of developing new biomass
materials and improving the properties of existing biopolymers so as to enable large scale use of them.
11 The values represent an estimation calculated on annual volumes.