Flower Cluster

What challenges does the cluster encounter?
Although the Dutch cluster has managed to remain a pioneer and principal
player in the industry, the cluster faces a growing number of challenges from
various sources, both internal and external, which could jeopardize its leading
position.
Major Challenges Key strategic approaches
Changing market dynamics Innovate product and service offerings to meet
changing market demands.
Changing logistical demands and evolution of
flower trading.
Increasing international competition from foreign
producers
Improve logistical capabilities and develop an
international network of logistic hubs.
Allow international members into the Dutch
auctions and strive to be competitive with
international producers.
High production costs in the Netherlands Develop sub-clusters in low-cost countries to
reduce production costs.
Increased regulation and environmental concerns Develop and deliver quality standards ahead of
expectations.