Dance and Say 'I DO!' - Nestlé Malaysia

For Immediate Release
MEDIA RELEASE
Dance and Say ‘I DO!’ with NESVITA OMEGA PLUS®
USJ, Subang Jaya (Jun 20, 2010) – Despite it being a Sunday, more than 1,000 Malaysians
turned up very early at Mydin Park in USJ 1, Subang Jaya to dance and say “I Do!”. The
occasion was a Line Dancing Festival jointly organized by NESVITA OMEGA PLUS ® and
MYDIN.
“We are all here to say ‘I Do!’ to our hearts, which means we are committed to caring for our
hearts through a healthy lifestyle that emphasizes a heart-friendly diet and physical activity,”
explained Ms Lam Pui Yuee, Senior Brand Manager for NESVITA OMEGA PLUS ® milk. “It is a
real concern that 44% of adult Malaysians are physically inactive. And today, we are promoting
line dancing as a fun way of exercising and de-stressing!” she added.
Although heart disease is the No.1 killer disease in Malaysia, many of us are still not taking
preventive measures. About 21% of all adult Malaysians suffer from high cholesterol and more
than 29% are overweight. These factors increase the risk of heart and pulmonary circulation
diseases. But fortunately, up to 80% of coronary heart disease cases can be avoided by
adopting a healthy lifestyle that includes regular exercise and eating foods that are good for the
heart.
A heart-healthy diet is one that is balanced, high in fibre but low in saturated fats and
cholesterol. Indeed, cholesterol control is important for heart health. NESVITA OMEGA PLUS ®
high calcium milk, with its added plant sterols, ACTICOL ® , helps lower cholesterol by reducing
the absorption of cholesterol into the blood stream. Just two glasses a day of NESVITA OMEGA
PLUS® milk contains 1.2g of plant sterols that is scientifically proven to help lower cholesterol
by 7%* in 30 days.
In line with its commitment to improve the lives of Malaysians through good nutrition and a
healthy lifestyle, NESVITA OMEGA PLUS ® is going all out to create public awareness on proper
heart care.
Mr. Ho Hau Chieh, Business Executive Manager (Milks) of Nestlé Malaysia, shared the brand’s
direction, “As heart disease is not a communicable disease, it does not attract so much
attention. However, it has consistently been a major killer disease in Malaysia for the past few
decades. So, we have made it our goal to motivate as many Malaysians as possible to start
caring for their hearts. By doing so, we hope to create more value and overall wellness in their
lives.”
NESTLÉ (MALAYSIA) BERHAD
(Company No. 110925-W)
GROUP CORPORATE AFFAIRS
NESTLÉ PRODUCTS SDN BHD, 22-1, 22ND FLOOR, MENARA SURIAN, NO 1, JALAN PJU 7/3
MUTIARA DAMANSARA, 47810 PETALING JAYA, SELANGOR DARUL EHSAN
TEL: 03-7965 6000 FAX: 03-7965 6767 Website: www.nestle.com.my

The participants of this festival took their first step towards good heart care. They were served a
healthy breakfast, courtesy of Mydin Wholesale Hypermarket, USJ, after which some went for a
free blood cholesterol check. They then enjoyed an invigorating session of line dancing. The
participants were later taught the finer points of good heart nutrition by Nestlé Corporate
Nutritionist, Ms Cher Siew Wei. To round off the fun-filled morning, those present were treated
to product sampling, free T-shirts and even a lucky draw.
Perhaps, YBhg Datuk Haji Ameer Ali Mohamed, Managing Director of Mydin Mohamed
Holdings Bhd summed up this community effort best with his message, “Individuals who cherish
their hearts enjoy a life of quality, besides making significant contributions to the community.”
For more information on NESVITA OMEGA PLUS® milk with ACTICOL® with added Plant
Sterols, please call our Consumer Services Contact Centre at free phone at 1-800-88-3433
(Mondays to Fridays, between 9:00 a.m. and 5:00 p.m.), or contact us online at
www.nestle.com.my or follow us at www.facebook.com/nesvitaomegaplus for daily tips on heart
health.
MYDIN MOHAMED HOLDINGS BHD
Mydin Mohamed Holdings Bhd has evolved from a small family business into a hypermarket
retail chain. It has not been an easy path, climbing up to emerge as the leading homegrown
wholesaler and retailer in the Malaysian market. Today, MYDIN is known not only to general
Malaysian public for its value-for-money merchandise, but also for its premium brands.
Currently, MYDIN operates 55 outlets nationwide inclusive of 4 hypermarkets, 18 emporiums, 2
bazaars, 21 mini markets (MyMydin), 4 convenient stores (MyMart) and 6 franchise outlets
(Mydin Mart). Only a home-grown company knows the needs and wants of Malaysians.
We are Born Malaysian, Still Malaysian!
References:
1. Third National Health & Morbidity Survey (Malaysia) found at
http://www.nih.gov/NHMS/abstracts_15.html (Physical activity)
http://www.nih.gov/NHMS/abstracts_18.html (Hypertension an
Hypercholesterolemia)
http://www.nih.gov/NHMS/abstracts_12.html (Nutritional status)
Accessed on 05-06-10
2. WHO: Facts Related To Chronic Diseases found at
http://www.who.int/dietphysicalactivity/publications/facts/chronic/en/print.html
Accessed on 05-06-10
3. Thomsen AB et al. Eur J Clin Nutr 2004; 58:860-870
NESTLÉ (MALAYSIA) BERHAD
(Company No. 110925-W)
GROUP CORPORATE AFFAIRS
NESTLÉ PRODUCTS SDN BHD, 22-1, 22ND FLOOR, MENARA SURIAN, NO 1, JALAN PJU 7/3
MUTIARA DAMANSARA, 47810 PETALING JAYA, SELANGOR DARUL EHSAN
TEL: 03-7965 6000 FAX: 03-7965 6767 Website: www.nestle.com.my