“ape” – Design Thinking For 2012 the SCE‘s Academic Programme for Entrepreneurship (ape) called for: Design Thinking about clothes hangers. The ape certificate programme is a one-year supplemental course devoted to “innovation & entrepreneurship”. Over the course of a year attendees of this in-study/executive ed programme learn about the process of idea generation, which is the core of innovation management. The first ‘ape‘ semester thus involves exploring this process in detail in small, independent teams. In the second and last semester of the certificate programme the teams each work on their own individual projects. ‘ape‘ certificate programme participants presented highly creative and versatile solutions upon completion of the group projects in the first programme semester in 2012. The 27 participants impressively demonstrated to the numerous guests and project sponsor MAWA how the Design Thinking method is employed at ‘ape‘, using the example of the clothes hanger, an everyday item. MAWA, based in Pfaffenhofen, is the world‘s leading manufacturer of clothes hangers. page 18 An impressive set of ideas was presented involving various innovative approaches to high-use everyday objects. Each group exhibited its own uniquely creative ideas and productions to the audience. Self-created prototypes served to concretely demonstrate the array of innovations. These included hangars with magnets, ‘winged‘ hangars, ‘beaked‘ hangars and objects that merely function as hangars. The project sponsor thus got to review a host of creative hanger concepts and discuss these with ‘ape‘ participants. The Design Thinking method was very broadly applicable in these projects. As was seen, the method can be employed in any industry for both products and services; the varied results obtained open up new perspectives for businesses that work with this method. Having acquired the tools, the ‘ape‘ students then had to make use of them in their individual projects in the second semester.
23. oktober 2012 Gesellschaft + Film “Social Innovation” Lecture Series This year prominent figures from various businesses and social organisations again provided insights into the innovations and approaches they employ to add value to society. This lecture series stimulates further dialogue and raises questions like these concerning social innovation and adding value to our society: Where are innovations needed? What initiatives are already underway to achieve what objectives? In what way precisely is value being added to society? The Social Innovation Network was established in the summer of 2009 via an initiative by the Strascheg Center for Entrepreneurship, MUAS and the Social Sciences department‘s Social Innovation Management programme, in cooperation with the foundation BMW Stiftung Herbert Quandt. In 2012 these individuals presented and shared ideas at MUAS: öffentliche ringvorlesung 2012/13 6. november 2012 Recycling + Nachhaltigkeit 27. november 2012 Wirtschaft neu denken 11. dezember 2012 Generationen + Inklusion 15. januar 2013 Utopie + Umwelt jeweils dienstags, 18.30 Uhr oskar-von-miller-saal, a104 Diana Iljine Geschäftsführerin Filmwochen GmbH, Leiterin Filmfest München Robert Meyer Projektleiter, Braungart Consulting, Hamburg Helmut Lind Vorstandsvorsitzender der Sparda-Bank München eG Sophie Rosentreter und Horst Krumbach Gründerin und Geschäftsführerin, Ilses weite Welt GmbH, Lüneburg | Geschäftsführer, Generationsbrücke Deutschland; Vorstand, Katholische Stiftung Marienheim Aachen-Brand Alexa Weik von Mossner Assistenzprofessorin für Amerikanistik an der Alpen- Adria Universität Klagenfurt/Affiliate Rachel Carson Center for Environment and Society, LMU begleitende Ausstellung innovativer Projekte anschließend Dialogforum mit Imbiss hochschule münchen · lothstrasse 34 · 80335 münchen · www.sce-web.de/ringvorlesung • Hourvash Pourkian, Board of Directors Chairman, Kulturbrücke Hamburg e. V. • Thorkil Sonne, Chairman and founder, Specialist People Foundation; founder of “Specialisterne” • Maja Göpel, Director Future Justice, World Future Council • Mathias Terheggen, Senior Advisor Philanthropy & Values-Based Investing, UBS AG • Julian Nida-Rümelin, professorial chair holder, Department of Philosophy, LMU Munich • Social Entrepreneurship Academy of the four Munich universities • Diana Iljine, Managing Director, Filmwochen GmbH, Director of Filmfest München • Robert Meyer, Project Manager, Braungart Consulting • Helmut Lind, Management Board Chairman, Sparda-Bank München eG • Sophie Rosentreter: Founder and managing director, Ilses weite Welt GmbH, Lüneburg & Horst Krumbach: Managing Director, Generationsbrücke Deutschland; Board of Directors member, Katholische Stiftung Marienheim Aachen-Brand page 19 QUALIFICATION