31.05.2013 Views

Our Brand Focus

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

In 2012, we had 928,200 new visitors to the BBB<br />

website (66.3% of total visits)<br />

BBB<br />

84.3% of total visits consisted of search trac<br />

2013 CONSUMER OUTREACH<br />

Top Ten Scams<br />

Publication and press conference<br />

In partnership with BC Securities Commission,<br />

Consumer Protection BC, the Competition<br />

Bureau of Canada, the RCMP and the Vehicle<br />

Sales Authority<br />

Over 10,000 brochures distributed to<br />

Community Policing Oces across BC<br />

10<br />

10<br />

Presented by the Better Business Bureau<br />

serving Mainland British Columbia<br />

6<br />

5<br />

Presented by the 4Better<br />

Business 7 Bureau<br />

serving Mainland British Columbia<br />

1<br />

3 8<br />

6<br />

5<br />

2<br />

4<br />

7<br />

1<br />

3 8<br />

2<br />

*Psychology of scams:<br />

1. Appeal to trust and authority<br />

2. Exploit basic human desires and needs<br />

3. Personalized oer appears legitimate<br />

4. Induction by way of making small commitments<br />

5. Belief that large award justifies fees<br />

6. Lack of emotional control<br />

*Psychology 7. Increased hostility of scams: and guilt<br />

1. 8. Appeal Opening to for trust re-victimization<br />

and authority<br />

2. Exploit basic human desires and needs<br />

* for illustration purposes only<br />

3. Personalized oer appears legitimate<br />

4. Induction by way of making small commitments<br />

5. Belief that large award justifies fees<br />

6. Lack of emotional control<br />

7. Increased hostility and guilt<br />

8. Opening for re-victimization<br />

* for illustration purposes only<br />

#JUSTINCASE<br />

#JUSTINCASE<br />

Join the discussion<br />

on Twitter<br />

Join the discussion<br />

on Twitter<br />

*<br />

*<br />

TOP<br />

ADVERTIS<br />

SCAM<br />

TOP<br />

LOVE ADVERTIS<br />

SCAM<br />

TOP<br />

FINANCIAL LOVE<br />

SCAM<br />

TOP<br />

FINANCIAL<br />

ONLINE<br />

SCAM<br />

TOP<br />

ONLINE SALES<br />

SCAM<br />

TOP<br />

COMPUTER<br />

SALES<br />

SCAM<br />

TOP<br />

YOUTH COMPUTER<br />

SCAM<br />

TOP<br />

YOUTH BUSINESS<br />

SCAM<br />

TOP<br />

BUSINESS HOME<br />

SCAM IMPROVEM<br />

SCAM<br />

SCAM TOP<br />

OF HOME THE<br />

IMPROVEM<br />

YEAR SCAM<br />

SCAM<br />

OF THE<br />

YEAR

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!