A blueprint for profitable retailing in China - Tesco PLC

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Contents • • • • • Page 2 Introduction Market opportunity Our vision: best retailer in China A plan for profitable growth Summary: a winning strategy for China
A clear blueprint has been developed for profitable retailing in China • • • • • • Page 3 China offers an unrivalled opportunity in a large, rapidly growing market The prize is enormous but the challenge is complex – China is a vast continent, with cities the size of small countries As a leading international retailer in Asia, Tesco has the experience, skills and scale to be a market leader in China Tesco has spent six years learning about the local market and developing a strategy for profitable growth We’re making good progress with the foundations – investing in infrastructure and capability – that will create long-term value The path to long-term profitability is now clear – leveraging our substantial upfront investment as we grow our scale
Page 1: A blueprint for profitable retailin
Page 5 and 6: Growth of the urban middle class Gr
Page 7 and 8: Our vision: best retailer in China
Page 9 and 10: How the Central and Regional Struct
Page 11 and 12: North Region: building on growing s
Page 13 and 14: East Region: customer loyalty, matu
Page 15 and 16: South Region: strong growth as firs
Page 17 and 18: We are building our skills Commerci
Page 19 and 20: Our supply chain is strengthening
Page 21 and 22: Community and Corporate Social Resp
Page 23 and 24: Our Team A growing team Developing
Page 25 and 26: Foundations for long-term profitabl
Page 27: The building blocks towards greater

A blueprint for profitable retailing in China - Tesco PLC

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