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NIKEBASKETBALL.COM<br />

2


DOMINATE<br />

WITHOUT<br />

THE WEIGHT.<br />

KD’S GAME IS HEAVY. HEA AVY. SO HIS SHOE’S GOT TO<br />

BE LIGHT. E<strong>SPECIAL</strong>LY ESPECIA ALLY WHEN HE’S REPPING THE<br />

STARS AND STRIPES.<br />

4'81.76+10#4; .+)*69'+)*6 219'4<br />

3


4<br />

EDITOR’S LETTER<br />

From North Carolina. Akron. Chicago. Italy via Philly. No matter where<br />

basketball’s top icons call home, the game will always be synonymous<br />

with New York City. Basketball is rooted in the Big Apple. So many of the<br />

seeds that feed the game are cultivated here, it’s only ⇒ tting that NYC’s<br />

marquee basketball venue is called “The Garden.”<br />

So when the eyes of basketball nation turn to NYC this summer for the<br />

World Basketball Festival, they will experience the soul of the game on<br />

display on its most hallowed grounds.<br />

“In New York, basketball is part of the infrastructure of the city,” says<br />

Kenny Smith, former NBA champion and current TNT announcer, born<br />

in NYC. “Basketball in⇑ uences not only on the sporting end, but the<br />

political end, the fashion end. I mean, baggy shorts came from basket-<br />

ball in New York City. From music to sports, in NYC it’s different from<br />

everywhere else.<br />

“There’s a basket on every corner here,” Smith goes on. “And basketball is<br />

a different game from everything else because it’s the only game where<br />

you get called to come play. Nobody is like, ‘Hey, let’s go run track,’ or<br />

‘Hey, let’s go play baseball.’ But with basketball, people call you. ‘Hey, let’s<br />

go 2-on-2, let’s go 1-on-1.’”<br />

The world witnessed Jordan’s double-nickel here. Kobe’s 61. LeBron’s 52-9-<br />

11. The city witnessed the playground exploits of Dr. J, Pee Wee and Vince<br />

here, then spread the tall tales worldwide.<br />

<strong>2010</strong> saw New York City back in the basketball spotlight. Lamar Odom<br />

(Queens) and Ron Artest (Queens) played major roles on the L.A. Lakers’<br />

championship squad, while Carmelo Anthony (Brooklyn) put together an<br />

MVP-caliber season, and Michael Jordan (Brooklyn) made history when<br />

he purchased controlling interest of the Charlotte Bobcats franchise -- the<br />

⇒ rst former NBA player to become a majority owner in the League. The<br />

offseason was also NYC-centric, as the Knicks and Nets were two of the<br />

big-time players in the biggest free-agency summer on record.<br />

And now, the World Basketball Festival. From August 12-15, Nike and USA<br />

Basketball will play party host to a four-day celebration of the game in<br />

the game’s signature city. National teams from the U.S., China, Puerto<br />

Rico, Brazil and France will be in action at Rucker Park and MSG. Play-<br />

ground legends and elite youth talent will showcase their skills from<br />

The Bronx to the bright lights of Times Square. Sneakers, fashion, music,<br />

art ... New York will be all about basketball and its culture for one long<br />

weekend; which is why this issue of Bounce is dedicated to the World<br />

Basketball Festival.<br />

“I think that New York has an electricity,” says Mike Krzyzewski, coach of<br />

the gold medal-winning United States men’s team and the NCAA national<br />

champion Duke Blue Devils. “There’s an excitement about this city, and that<br />

excitement for all the sports is primarily manifested in basketball. And the<br />

Garden has a lot to do with that. But just the history of this city with bas-<br />

ketball. It embraces basketball, it gets turned on with basketball. And it turns<br />

on the basketball people who come here, and that’s why our Duke team, we<br />

like to come up here. We play one of our home games in New York every<br />

year because, one, if you can play in the Garden or the Meadowlands you can<br />

play anywhere. But also I just want them to feel the excitement of whatever<br />

this city has. It has something when you’re walking around it.”<br />

Let’s hear it for New York.<br />

-Bounce


NEW YORK CITY,<br />

AUGUST 12-15, <strong>2010</strong><br />

THURSDAY, 12 AUGUST<br />

TIMES SQUARE<br />

USA BASKETBALL SHOWCASE<br />

4-8 P.M.<br />

THE NATION'S BEST PLAYERS SHOWCASE THEIR SKILLS DURING<br />

A <strong>SPECIAL</strong> COURT SESSION LED BY COACH K. GOING INTO THE<br />

WORLD CHAMPIONSHIP, TEAM USA WILL FINE-TUNE ITS GAME ON A<br />

<strong>SPECIAL</strong> COURT BUILT RIGHT IN THE MIDDLE OF NEW YORK CITY'S<br />

MECCA OF CULTURE AND TOURISM. AFTER THE SHOWCASE, THERE<br />

WILL BE A ONE-OF-A-KIND <strong>SPECIAL</strong> CEREMONY THAT YOU DON'T WANT<br />

TO MISS...................................................<br />

FRIDAY, 13 AUGUST<br />

RUCKER PARK<br />

WBF COMMUNITY DAY<br />

10 A.M. - 9 P.M<br />

CHAINLINK FUNDAMENTALS BASKETBALL CLINIC & SPARQ TESTING FOR<br />

KIDS AGES 10-17...........................................<br />

NATIONAL TEAM SCRIMMAGE: PUERTO RICO VS. BRAZIL...........<br />

BATTLE OF THE BOROUGHS....................................<br />

FOOD, LIVE MUSIC, ENTERTAINMENT...........................<br />

FRIDAY, 13 AUGUST<br />

APOLLO THEATER<br />

AIR FORCE ONE CELEBRATION<br />

6-8 P.M.<br />

INVITATION-ONLY. TO CELEBRATE THE HERITAGE OF THE ICONIC AIR<br />

FORCE ONE, NIKE SPORTSWEAR WILL PREMIERE THE DOCUMENTARY<br />

BEHIND THE "UPTOWNS" AT HISTORIC APOLLO THEATER IN HARLEM.<br />

SOME OF THE CITY'S TOP MC'S AND DJ'S WILL ALSO BE ON-HAND FOR<br />

LIVE PERFORMANCES.........................................<br />

SATURDAY, 14 AUGUST<br />

RUCKER PARK<br />

WBF COMMUNITY DAY<br />

10 A.M. - 9 P.M.<br />

NATIONAL TEAM PRACTICE: FRANCE............................<br />

WOMEN'S SHOWCASE: WEST 4TH ALL-STARS VS. EBC ALL-STARS....<br />

BATTLE OF THE BOROUGHS....................................<br />

FOOD, LIVE MUSIC, FILM, DANCE, ENTERTAINMENT..............<br />

SUNDAY, 15 AUGUST<br />

MADISON SQUARE GARDEN<br />

WORLD BASKETBALL<br />

CHAMPIONSHIP EXHIBITIONS<br />

1 - 6 P.M.<br />

TEAM USA VS. FRANCE.......................................<br />

CHINA VS. PUERTO RICO.....................................<br />

5


Shootaround<br />

6<br />

GLØBAL<br />

GAME VERBALS. Rey Jefferson<br />

While the future for USA Basketball certainly looks bright,<br />

what about the rest of the world? Beginning with this summer’s<br />

World Basketball Festival and looking ahead as far as the<br />

2016 Olympics in Brazil, here’s how some other national team<br />

programs shape up.<br />

CHINA<br />

Best Player: Yao Ming<br />

Rising Star: Li Xiaoxu<br />

X-Factor: Yi Jianlian<br />

Even when Yao is healthy, the Chinese team has struggled to make a mark<br />

in international competition. Their big coming-out party at the Beijing<br />

Olympics (‘08) began with a blowout loss at the hands of the U.S., and<br />

ended with a loss to Lithuania in the quarter⇒ nals. This summer, China<br />

⇒ nds themselves in a tough group at the World Championships alongside<br />

Greece, Russia, Puerto Rico, Ivory Coast and host squad Turkey. Yao is<br />

still recovering from the foot surgery that caused him to miss the entire<br />

‘09-10 NBA season, and Yi was just traded to his third NBA team in four<br />

years. Keep an eye on 20-year-old Li Xiaoxu, a 6-9 forward who has already<br />

been playing pro ball for ⇒ ve years.<br />

PUERTO RICO<br />

Best Player: Carlos Arroyo<br />

Rising Star: J.J. Barea<br />

X-Factor: Guillermo Diaz<br />

A second-place ⇒ nish in last year’s FIBA Americas tournament quali⇒ ed<br />

the upstart Puerto Rican team to compete in this summer’s World Cham-<br />

pionships. 30-year-old Arroyo is the unquestioned leader at point guard,<br />

but 26-year-old Barea is the future at the position; the Dallas Mavericks’<br />

backup had his NBA breakout in this year’s regular season, getting crunch-<br />

time minutes next to Jason Kidd and Jason Terry.<br />

FRANCE<br />

Best Player: Tony Parker<br />

Rising Star: Rodrigue Beaubois<br />

X-Factor: Joakim Noah<br />

For all the NBA-certi⇒ ed talent at their disposal, the French team has<br />

seemed to underachieve in major FIBA tournaments. Parker is not playing<br />

this summer, leaving it up to guys like Boris Diaw and youngsters Beaubois<br />

and Nicolas Batum. France has a good collection of athletes who can run.<br />

BRAZIL<br />

Best Player: Leandro Barbosa<br />

Rising Star: Tiago Splitter<br />

X-Factor: Anderson Varejao<br />

Brazil won the ‘09 FIBA Americas quali⇒ er led by Barbosa’s scoring and speed.<br />

Their front line has size thanks to NBA players Varejao, Nene and Splitter,<br />

who will play for the Spurs this season as a rookie. The 2016 Olympics is<br />

obviously huge for Brazil, as they will be the host country. By that time,<br />

Splitter (now 25) could be the face of the team.


YI JIANLIAN CARLOS ARROYO<br />

ANDERSON VAREJAO J.J. BAREA<br />

7


Shootaround<br />

8<br />

FROM THE LÃB: NIKE<br />

ZOOM HYPERFÛSE VERBALS. Aron Phillips<br />

Like the iconic athletes they’ve become associated with over<br />

the years, Nike never stops looking to improve their game, even<br />

if they’re already the most visible name in the sneaker industry.<br />

After recent innovations like Flywire and Pro Combat, the<br />

next big thing is Hyperfuse. We got up with Nike designer Shane<br />

Kohatsu to break down the newest recipe cooked up in the<br />

Nike Innovation Kitchen.<br />

<strong>BOUNCE</strong>: You said that everything starts with an athlete’s insight. What’s<br />

the speci⇒ c insight that led you down the path to create the Nike Zoom<br />

Hyperfuse?<br />

Shane Kohatsu: We do a lot of research in China talking to athletes – both<br />

elite and just kind of the everyday baller – and there’s a lot of basketball<br />

that’s being played in China. A lot. But a lot of that is played outdoors. Most<br />

of our products aren’t necessarily built for those conditions, so we want to<br />

go research to see how we can make our products better for that.<br />

What did you see when you were out there?<br />

SK: When we went out there, we saw a lot of kids playing in our shoes,<br />

which is great, but at the same time we were kind of surprised that there<br />

was a lot of non-basketball shoes being used – especially running shoes.<br />

So that’s unusual. We didn’t really expect to see that. So that insight re-<br />

ally became ingrained in our memory when we got back to the U.S. and it<br />

kind of dawned on us that, “Hey, running shoes are perfect for that kind<br />

of condition.” It’s really gritty surfaces, it’s really hot outside and dirty, so<br />

a mesh product makes complete sense. It’s just that they’re using products<br />

that aren’t necessarily designed nor engineered for that kind of use. That’s<br />

kind of where it started. We had to ⇒ gure out a way to see if we could use<br />

mesh – maybe the most breathable material you can use – but make it<br />

functional for basketball.<br />

How long did the whole process take from initial observations<br />

to conception?<br />

SK: It’s a little over two years from the initial insight to where we are today.<br />

It’s a huge endeavor. It’s more than the aesthetics of the product obviously,<br />

so it takes a while to actually ⇒ gure out how to make it and make sure it<br />

works. And then make sure that we can actually make it on mass – and<br />

that takes a while.<br />

Talk about the process.<br />

SK: It’s a very efficient way of constructing shoes. It’s different from<br />

what we’ve done in the past, but we see grand potential for this – be-<br />

yond just the basketball category – so we’re excited for this technology<br />

moving forward.<br />

What’s been the player’s reaction to the shoes. In the playoffs, the ⇒ rst guy<br />

wearing them was Rajon Rondo.<br />

SK: While creating a new process like this, we test repeatedly to make sure<br />

we’re going down the right path. So any of our products are going through<br />

rounds of testing. I think currently the feedback that we’ve been getting is<br />

that, “Yes, it’s incredibly functional and it breathes like no other shoe be-<br />

fore, but also at the same time that it ⇒ ts really well too.” All the feedback’s<br />

been positive.<br />

The amazing thing about this process is that you have an endless range of<br />

color possibilities. What are the plans for the ⇒ rst batch?<br />

SK: We’ll have more than 10 for the ⇒ rst run, which is quite a lot for a ⇒ rst<br />

run. There’s a lot of different color applications we can do with this tech-<br />

nology that wasn’t possible before, so it really does open up the possibili-<br />

ties. I think you’ll be seeing a lot more colorways with this than what we<br />

traditionally do.


Shootaround<br />

10<br />

Q&A WÎTH<br />

TØNY PARKER VERBALS.<br />

<strong>BOUNCE</strong>: When you’re not playing, who is the leader of Team France?<br />

Tony Parker: I think Boris Diaw is going to be the leader of the team. We have<br />

Nicolas Batum from Portland who’s going to play, and also Rodrigue Beaubois<br />

from Dallas, so we’re still going to have a pretty talented team.<br />

Any prediction?<br />

TP: We’re going to be pretty competitive and hopefully get some good<br />

rest. With Ronny Turiaf (Warriors) and Joakim Noah, we can all come back<br />

for 2011 and have a great European Championships to try to qualify for<br />

the Olympics.<br />

Besides the veterans, who are some of the younger players coming up in<br />

France that you think we should look out for?<br />

TP: Rodrigue Beaubois, the guard from Dallas.<br />

Adam Flomenbaum<br />

Tony Parker is the face of the French national team.<br />

The NBA vet has won three championships with the San Antonio<br />

Spurs — including Finals MVP in 2007 — but his offseasons<br />

are regularly dedicated to playing with the blue and white.<br />

France’s pool of talent is full of NBA names, from Joakim Noah<br />

(Bulls) to Mickael Pietrus (Magic) to Nic Batum (Blazers) to<br />

Boris Diaw (Bobcats) and more. On a recent trip to New York,<br />

where Team France will be this summer for the World Basketball<br />

Festival, Parker talked about his FIBA game and the status<br />

of his national squad.<br />

When you were growing up you saw the ‘92 Dream Team play. Did that<br />

in⇑ uence you at any point?<br />

TP: Oh yeah, de⇒ nitely. I think it in⇑ uenced everybody. Everybody who was in<br />

Europe at the time who didn’t know about basketball knew about basketball<br />

after that. It was the best team ever. You know the Dream Team, Michael<br />

Jordan, and Magic Johnson had so much charisma. I think he in⇑ uenced a<br />

lot of young kids in Europe, and I was one of them.<br />

How does your game differ when playing in the international arena versus<br />

playing in the NBA?<br />

TP: It’s a different game because in the NBA it’s more up-tempo, it goes faster,<br />

you know up and down, fast breaks, transition, stuff like that. In Europe, it’s<br />

a little bit slower, it’s more half court, you have set plays, etc. Defense is<br />

different too because in Europe you can stay in the paint whereas in the NBA<br />

you have the three second rule. You have to make a couple of adjustments<br />

but at the end of the day it’s still basketball.


Need Image


Shootaround<br />

12<br />

Q&A: CÒACH K VERBALS.<br />

<strong>BOUNCE</strong>: With the Olympics, you’ve coached some of the greatest play-<br />

ers in the world. How is it managing all those egos?<br />

MIKE KRZYZEWSKI: It’s been fairly easy. These guys should have big egos.<br />

They’re asked to do incredible things, so you wouldn’t want somebody to<br />

have a small ego. But when they play for the U.S., you want the overall<br />

ego to be the one for the U.S., and they have no con⇑ ict with that -- they<br />

want that and you have con⇑ ict if you want something and someone else<br />

doesn’t want that. We want the same thing. We wanted a gold medal, we<br />

wanted to represent our country in the right way, so they were terri⇒ c<br />

guys to work with.<br />

Along the same lines, what makes you a good coach is your ability and<br />

desire to teach. Does your approach differ when teaching the college<br />

game versus teaching NBA players who are at the top of their games?<br />

MK: Well yeah, it has to change some because they’re already profession-<br />

als and they’re accomplished in what they do, and you learn from them,<br />

too. Like with Jason Kidd, who’s so terri⇒ c on our team, he’s really got a<br />

good mind for the game like, “What do you think about how to defend<br />

this situation?” “What about the matchup?” “Kobe, how would you guard<br />

this guy?” “LeBron, what about this?” They tell you how they would do<br />

it and you tell them how you were going to do it. You kind of adapt to<br />

one another and you learn from doing that, so it’s not me asking them<br />

to do my thing -- we’re trying to do our thing -- and that’s how I’ll do it<br />

going forward.<br />

Adam Flomenbaum<br />

The last two years have brought nothing but success for Mike<br />

Krzyzewski, better known as “Coach K.” In 2008, he guided the<br />

United States men’s national team to an Olympic gold medal in<br />

Beijing, and in <strong>2010</strong> — on his regular day job — he led Duke<br />

University to another NCAA championship. In between, Coach K<br />

landed some of the top high school recruiting classes in the<br />

country, and is committed to coach Team USA through the 2012<br />

Olympics at least, ensuring the winning won’t stop anytime<br />

soon. Whether working with the pros or the college kids, Coach<br />

K is perhaps the most respected leader in the basketball business.<br />

We got up with him recently during a stop in New York<br />

City, the site of this year’s World Basketball Festival.<br />

If it’s a younger player in the pros, they will not only learn some from our<br />

coaching staff, they’ll really learn from the other players: How to work, how<br />

to prepare, you know, the professionalism that’s involved. I thought that<br />

happened on our team where everybody got better; coaches, players got<br />

better, but we were open to that.<br />

And now going forward we have to make sure that everyone is still open<br />

to that, because if you stop learning then you’re a fool. Whether you’re a<br />

player or a coach, if you think you know it all then you’re a fool, because<br />

you don’t. There’s no way you know everything.<br />

You just mentioned Jason Kidd. After the 2008 Olympics he retired from<br />

international play, so you presumably have a third point guard spot to ⇒ ll.<br />

But with a lot of the new talent and the expanded roster, you have Russell<br />

Westbrook, Tyreke Evans, Derrick Rose ... you really have a lot of options at<br />

the point. How do you go about ⇒ lling that position and what do you look<br />

forward to most about coaching these younger players?<br />

MK: First of all, we have a pool of players. There’s right now about 31. Then<br />

you’re not sure with contracts, family situations, and injury who you will have<br />

available. So to say we only have one spot to ⇒ ll ... We have 12 to ⇒ ll for the<br />

World Championships, and we’ll see how it all falls into place. That’s why<br />

we’re having our minicamp in July in Vegas for about six days. And at that time<br />

we’ll have a better idea contractually and everything. But we’re sensitive to


these guys, you know, they need to take care of their business. We’re OK if<br />

they don’t play when they’re taking care of their business. And then that may<br />

open up more than one spot, you know, there will be opportunities.<br />

Kevin Durant HAS TO BE on a team. Whether everyone comes back or not. ...<br />

Some people explode on the scene. Kevin actually, he was there for all the<br />

Select team stuff – he almost made the team last time so that’s an interest-<br />

ing -- it’s an evolving process. It’s not like ⇒ lling in one spot for a particular<br />

team, so that’s why Jerry Colangelo came up with this concept of a pool.<br />

So that when 12 guys are selected, it’s not like somebody didn’t make the<br />

team -- these are the 12 we’re taking from the pool.<br />

In the gold medal game you faced a really tough team in Spain, but also<br />

behind them you’ve got Greece, Argentina, Australia, even Turkey. All<br />

these teams are really getting much better – who should we look forward<br />

to in the World Championships?<br />

MK: Well, a lot of it depends on who shows up. You know, because I think<br />

what’s happened now is 20 percent of the NBA is international, so that<br />

means that a complete international team might be all NBA players. Not<br />

just the U.S. team or the top eight, so they are making the same decisions<br />

as our guys – contractually, injury, personal. If everybody showed up, you<br />

know Spain has to be right in there. Argentina has their guys ... Brazil ...<br />

Greece doesn’t have NBA players, but they have the same guys over and<br />

over so their continuity is there. Teams like Slovenia have an incredible<br />

number of NBA players.<br />

Goran Dragic...<br />

MK: Yeah. I mean, when these guys play for their country they’re even<br />

better. As good as Pau Gasol is with the Lakers, when he’s with his country<br />

he’s even better. He’s one of the Top 10 players in the world. So the World<br />

Championships will be interesting. We’re going to be back here in New<br />

York for four or ⇒ ve days before we go over and we’re actually going to<br />

play France here and we’re going to scrimmage China and do some things<br />

here (in New York) in preparation, and hopefully by that time we’ll have<br />

about 15 guys. I don’t know who those guys will be, but they’ll be good<br />

and they’ll all want to be playing for the U.S., which is a good thing.<br />

Do you feel that the desire wasn’t there before? Because there have been<br />

some disappointing World Championship showings…<br />

MK: I don’t think there’s been the organization that there was before. Even<br />

when we just took over, we lost in the World Championships. We weren’t<br />

ready yet. But now at least we’re ready and prepared. We were going<br />

into those competitions not prepared to the level of our competition.<br />

It’s different if you have this talent differential that’s so much you might<br />

not have to prepare to win. But the talent differential is not that -- we’re<br />

still the best, the most talented -- but the differential isn’t that great to<br />

where you can just not prepare. That’s where it is right now, that’s why<br />

the (‘08 Olympics) gold medal game was so exciting.<br />

13


Shootaround<br />

14<br />

THE FRÀNCHISE<br />

VERBALS. Mark Smith, Creative Director, Jordan Brand<br />

As the Creative Director for the Jordan Brand, Mark Smith is<br />

basically in charge of what you see on the feet of Chris Paul,<br />

Carmelo Anthony, Dwyane Wade, and all the rest of us who<br />

rock the Jumpman logo like an ID badge. Smith talks about the<br />

creative process behind the Air Jordan <strong>2010</strong> Outdoor, which<br />

drops in August:<br />

It’s fantastic being the Creative Director of Jordan, because you get to have<br />

fun and do cool stuff. We really talked about how Michael approached the<br />

game and life, tried to put those two things together to obviously put the<br />

best basketball shoe on the court, and also to tell a great story.<br />

The shoes and products that you’ll see out in New York are actually unique<br />

to this time, but it’s also a window into some of the stuff you’ll be seeing<br />

in the future from the Jordan Brand – kind of bold, iconic, moment-driven<br />

and deep storytelling. Michael’s involved throughout the entire process of<br />

designing any of the game shoes and much of the footwear, apparel and<br />

rest of the line. But this one in particular, we kept going back and forth<br />

with them when we did samples and started showing him things along<br />

the way. Obviously making sure performance was key to the product and<br />

then secondary was being able to tell the story in a number of ways. I think<br />

back to basics was key to making just a great, great basketball shoe that<br />

we wanted to see on court.<br />

In Carolina when he actually ascended to being on the scene, we thought<br />

color was so signi⇒ cant to this moment for him as he ascended into who<br />

he was and who he was going to be, we decided to just tag the color on<br />

everything for the festival. It’s actually a brand relevant story for us, brand<br />

relevant color and obviously around the man himself. Putting the heart<br />

and basketball together kind of signi⇒ cant story telling device. Even on<br />

the inside there’s the script, “For the Love of the Game.” It all combines to<br />

give a shout out to why we’re out there playing basketball.<br />

We picked a great partner in getting this product on court, I think the<br />

best way you do that is putting an athlete in the product who can au-<br />

thenticate it in performance. Dwyane Wade was the perfect athlete at the<br />

perfect time.<br />

We really wanted to make this shoe a product that our players are out there<br />

playing basketball all year long, but this time in the summer you’re out there<br />

playing you’re taking an extra beating and wanted it to ⇒ t the way the Game<br />

shoe did on the indoor court actually on the outdoor court, but also just<br />

make sure it was appropriate for the outdoor player.<br />

We really took the <strong>2010</strong> outsole and ⇒ rst thing on the ground we just made<br />

it a little bit more durable for the outdoor game. It’s bottom loaded zoom.<br />

It’s a very simple outdoor platform. It’s got a little bit thicker rubber for<br />

durability and obviously the ⇑ exibility and torsion is right there. We added<br />

toe protection as well, for a little bit more out there game. Free ⇑ oating ⇑ ex<br />

cover in the forefoot, again just for durability. The straps we kind of went<br />

back into the archives and we kind of brought that back in more of a modern<br />

way. Very simple dynamic, not a lot of tricks on this one. We just wanted to<br />

keep it basic. Very breathable, a lot of perfs on the outside. Fit unit around<br />

the collar, back to how things ⇒ t against your feet. Great sock liner. Overall,<br />

just a nice durable version of the <strong>2010</strong> Game shoe. The outdoor game gives<br />

you an opportunity to play rougher and I think we addressed that here in<br />

this product.<br />

In the summer of <strong>2010</strong>, New York is going to become the home and heart<br />

of basketball and we wanted to use that as a great, great opportunity to<br />

highlight some of best products for some of our best athletes out there.<br />

The best athletes being everyday heroes out there on the courts, beating<br />

up these products, beating them up in our products. Using a great color<br />

device, a great statement from MJ to tie it all together. I think the Uni-<br />

versity Blue is going to be a great color to see, and any time you see it<br />

out on the courts you’re going to know it’s performance, it’s going to be<br />

Jordan and it’s for the real reason kids are out there playing, because they<br />

love the game.


Shootaround<br />

16<br />

THE BALLROOM<br />

Can the history of the game be told through sneakers? Once you visit<br />

The Ballroom, an interactive gallery and museum-like space open this<br />

summer in New York City, you can only answer “Yes.” An exhibit of his-<br />

toric products and stories highlight over 100 years of innovation of Nike,<br />

Jordan Brand and Converse -- from Chuck Taylors to Jordan 1’s to original<br />

Air Forces and more -- The Ballroom will be open from July 15<br />

to September 12.<br />

BLVD 134<br />

The sneaker and apparel game is becoming more and more about<br />

customization. While collectors, fans and ballplayers will always ⇑ ock<br />

to retail spots to cop the latest product on store shelves, they’re also<br />

more into literally creating their own style. BLVD 134, the latest go-to<br />

spot in New York City, is all about customization. The store features<br />

NIKEiD Air Force 1 stations as well as t-shirt and apparel customiza-<br />

tion labs, plus limited offerings of exclusive Nike, Jordan and Converse<br />

footwear. Open July 15 to September 12.<br />

MON: 11 A.M. - 7 P.M.<br />

WED-SAT: 11 A.M. - 7 P.M.<br />

SUN: 11 A.M. - 5 P.M.<br />

MON: 11 A.M. - 7 P.M.<br />

WED-SAT: 11 A.M. - 7 P.M.<br />

SUN: 11 A.M. - 5 P.M.


GRASSROOTS<br />

CONVERSE OPEN GYM & CHAINLINK<br />

As much as the World Basketball Festival is about celebrating the creativity, inspiration and attitude re⇑ ected in basketball’s past and<br />

present, you can’t forget about the future.<br />

Each week leading up to the WBF, Converse Open Gym and Chainlink Fundamentals will provide outlets for kids ages 12-18 to have<br />

access to the game and instruction from a host of highly-trained coaches and trainers. Every Monday (Chainlink) and Wednesday (Open<br />

Gym) during the summer, the events will take place at P.S. 92, at 133rd Street & Frederick Douglass Blvd. in Harlem.<br />

CHAINLINK FUNDAMENTALS<br />

July 12 (10 a.m. - 12 p.m.)<br />

July 19 (10 a.m. - 12 p.m.)<br />

July 26 (10 a.m. - 12 p.m.)<br />

August 2 (10 a.m. - 12 p.m.)<br />

August 9 (10 a.m. - 12 p.m.)<br />

CONVERSE OPEN GYM<br />

Register online at www.converse.com/opengym and www.chainlinkfundamentals.org<br />

July 14 (10 a.m. - 2 p.m.)<br />

July 21 (10 a.m. - 2 p.m.)<br />

July 28 (10 a.m. - 2 p.m.)<br />

August 4 (10 a.m. - 2 p.m.)<br />

17


18<br />

DOMINICAN POWER VS. DA YOUNG ONES<br />

Visuals. Dorothy Hong<br />

“All Day. Every Day.” At Manhattan’s Dyckman<br />

Park, that’s the code by which they play the<br />

game. On any night during the summer season you<br />

can make the trek to 204th Street and witness<br />

the crowd pushing the park past capacity, but<br />

things are especially serious when local<br />

juggernauts Domincan Power and Da Young Ones<br />

go head-to-head.


20<br />

STÄY SHÍNIÑG<br />

The Next Generation of Team USA<br />

plans to keep the gold safe at home<br />

VERBALS. DANIEL MARKS<br />

In 2008, the United States presented the basketball<br />

world with the “Redeem Team” at the Beijing<br />

Olympics. The team was comprised of the most<br />

talented basketball players in the world, and<br />

unlike their 2004 bronze-medal predecessors, this<br />

team came home with gold. Members of the Redeem<br />

Team included Kobe Bryant, Carmelo Anthony, LeBron<br />

James, and Dwyane Wade. But while every USA<br />

Basketball fan would like those guys to wear the<br />

red, white, and blue forever, ultimately there will<br />

come a day when they no longer can represent Team<br />

USA. When the time comes for the 2008 team to pass<br />

the baton to the next generation, there are an<br />

ample amount of young stars who should continue to<br />

keep USA Basketball on top of the world.


DERØN WILLIAMS


22<br />

POINT GUARD<br />

CHRIS PÄUL<br />

AGE: 25<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2008 Olympics, 2006 World Championships.<br />

Jason Kidd was technically the starting PG on the ‘08 Redeem Team,<br />

but Paul was the primary playmaker. He led the team in assists<br />

and ⇒ nished one steal behind LeBron James for the lead in that<br />

department. Paul is one of the quickest end-to-end players in the NBA,<br />

with incredible court-vision and an uncanny ability to make those<br />

around him better. He’s also an exceptional defender and an intense<br />

competitor who will do whatever it takes to win.<br />

DERØN WILLIAMS<br />

AGE: 26<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2008 Olympics, 2007 FIBA Americas.<br />

D-Will is a very smart player who has been well-coached by Jerry<br />

Sloan in Utah. He is more of a scoring guard than Paul and has a better<br />

outside shot, but otherwise their games are very similar. They both<br />

love to run, possess game-changing speed, and are unquestioned<br />

leaders who will battle it out for the crown of NBA’s top point guard<br />

for yaears.<br />

DERRÎCK RÖSE<br />

AGE: 21<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Rose isn’t just the NBA’s best athlete at the point guard position -- he<br />

might be the best athlete in the League, period. But as he grows into<br />

his role as the Bulls’ leader, Rose is learning to harness his incredible<br />

speed and vertical and play a more complete game. He’s already put in<br />

a lot of work improving his oft-criticized jump shot, and will only get<br />

better each year.<br />

RÙSSELL WESTBRÖOK<br />

AGE: 21<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Westbrook, like Paul and Williams, is quick. His speed is his biggest<br />

asset, as is his ability to play lock-down defense. Westbrook still is not<br />

a true point guard, as his scoring instincts are hard to suppress, but<br />

with experience his ability to become more of a natural distributor<br />

should increase. Westbrook is also Kevin Durant’s sidekick in Oklahoma<br />

City, so their chemistry together should bene⇒ t Team USA since Durant<br />

is likely the next marquee face of USA Basketball.<br />

RÙSSELL WESTBRÖOK


Ö.J. MÅYO<br />

SHOOTING GUARD<br />

TYRÈKE EVANS<br />

AGE: 20<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

While he plays point guard for the Kings, Evans role on Team USA will<br />

be at the two. He is a dominant scorer who can create his own shot at<br />

will. Evans also has the strength to overpower weaker defenders and<br />

get to the foul line frequently. Not only is Evans a scorer, but he also is a<br />

solid rebounder and passer for his size, averaging 20 points, ⇒ ve boards<br />

and ⇒ ve assists in his rookie year.<br />

ERIC GØRDÕN<br />

AGE: 21<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Gordon (6-3) is like a smaller version of Evans. He is a natural scorer who<br />

has good range and is incredibly strong for his size. He can provide a<br />

bench spark for the team because he is the kind of guy that can provide<br />

instant offense immediately upon checking into the game, or he could<br />

ful⇒ ll the “designated shooter” role previously given to Michael Redd on<br />

the Redeem Team.<br />

STÊPHEN CÜRRY<br />

AGE: 22<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2007 U-19 World Championships.<br />

Just one year into his NBA career, Curry might already be pure shooter in<br />

the League. He has incredible range, and an incredible ability to get his<br />

shot off in an instant. Like Evans, he plays point for his NBA team, but his<br />

role on Team USA probably won’t involve much ball-handling. Curry will<br />

come in off the bench to make threes when Team USA is behind, and has<br />

the ability to stretch the opposing defense.<br />

O.J. MÃYO<br />

AGE: 22<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Another guy who can play both backcourt positions. Mayo is a good<br />

scorer with pretty decent shooting ability. His shot selection is<br />

questionable at times, though, and if he wants to truly ⇒ t the team-⇒ rst<br />

mold of USA Basketball these days he will have to signi⇒ cantly improve<br />

in that area.<br />

23


24<br />

POWER FORWARD<br />

ÅL JEFFËRSØN<br />

AGE: 25<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Jefferson is one of the premiere young post players in the NBA.<br />

He has an ability to put up 20 and 10 on any given night, and<br />

combines strength and skills on the block. While Jefferson’s<br />

talents are undeniable he has been injury prone at times, and<br />

his durability issues could prevent him from taking part in Team<br />

USA summer camps.<br />

KÊVIN LÖVE<br />

AGE: 21<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Jefferson’s teammate in Minnesota is an outstanding rebounder<br />

(especially on the offensive glass) and his vaunted outlet passes<br />

will start many Team USA fast breaks.<br />

LAMÁRCUS ÅLDRIDGÊ<br />

AGE: 25<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Aldridge is a scorer from the four position. He has inside-out ability<br />

that allows him to be an effective pick-and-roll player with Brandon<br />

Roy in Portland, and will allows him to do so for Team USA. Aldridge<br />

is also the quickest and most athletic of the fours on the USA<br />

Basketball program.<br />

ÅL JEFFËRSØN


SMALL FORWARD<br />

KEVIN ÐURANT<br />

AGE: 21<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Durant brings versatility to Team USA. He is 6-9 with incredible shooting<br />

ability, an ability to post up smaller defenders, and draws fouls at a<br />

high rate. Not only does he provide skills few others can, but Durant is<br />

already becoming the face of USA Basketball. He was their spokesperson<br />

at the debut press conference for the World Basketball Festival, and<br />

is one of the most likable guys in sports today. With Kobe, LeBron and<br />

Wade possibly skipping this summer’s World Championships, Durant will<br />

likely be the go-to guy for Team USA. He is the centerpiece of the<br />

next generation.<br />

RUDY GÁY<br />

AGE: 23<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2005 U-21 World Championships.<br />

Gay is probably the most athletic player among USA Basketball’s<br />

younger class. He can run, jump and dunk with the best of them, and will<br />

bring highlights to Team USA. Gay is also a very solid defender who can<br />

score, but like his Memphis Grizzlies teammate Mayo, his shot-selection<br />

is suspect, and that will need to improve before he has a featured role<br />

on the national squad.<br />

RUDY GÁY<br />

25


26<br />

ÂMAR’E STÖUDEMÍRE


CENTER<br />

DWIGHT HØWARD<br />

AGE: 24<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2008 Olympics, 2007 FIBA Americas, 2006 World Championships.<br />

The reigning two-time NBA Defensive Player of the Year could lead<br />

the League in blocks and rebounds for the next decade straight. He<br />

is the best true center in the world currently, even without a re⇒ ned<br />

offensive game.<br />

BROÖK LOPÉZ<br />

AGE: 22<br />

MAJOR INTERNATIONAL EXPERIENCE: None.<br />

Lopez is one of the most promising young big men in the game. He is<br />

an incredibly gifted offensive player who has a nice set of post moves,<br />

while also possessing the ability to hit a jumper from up to 18 feet.<br />

Lopez’s shooting ability also allows him to be a great pick-and-roll<br />

partner for Paul and Williams, and he is a very good rebounder.<br />

ÂMAR’E STÖUDEMIRE<br />

AGE: 27<br />

MAJOR INTERNATIONAL EXPERIENCE:<br />

2004 Olympics, 2007 FIBA Americas.<br />

The new face of the New York Knicks has been largely absent from<br />

Team USA in recent years due to various injuries, but he’s coming off<br />

a fully-healthy season (82 starts, plus playoffs) in ‘09-10 and is still<br />

one of the best bigs in the business. Amar’e is probably the NBA’s best<br />

⇒ nisher at the pick-and-roll, which makes him even more dangerous in<br />

the international game, plus he’s a threat to step out and hit mid-range<br />

jumpers.<br />

27


28<br />

THË CØME ÙP<br />

In his breakout NBA season, Kevin Durant led the<br />

League in scoring and led the Oklahoma City<br />

Thunder to a strong playoff showing. Now that he’s<br />

been called upon to lead Team USA this summer,<br />

KD is one step closer to total takeover.<br />

VERBALS. SEAN SWEENEY<br />

D.J. Augustin knows his former Texas teammate better than most. They<br />

played college ball together -- Augustin running the point, his buddy on<br />

the wing -- and were drafted into the NBA twelve months apart. Augustin,<br />

now with the Charlotte Bobcats, admits they are like brothers.<br />

“He doesn’t know when to stop,” Augustin described his friend. “I’ve never<br />

seen anyone (like that). I think we all love basketball. Every basketball<br />

player loves basketball, but I’ve never seen somebody love it the way<br />

he does.”<br />

NBA scoring champion. Prince of Barry Farms. Cover subject of video<br />

games and national magazines. Olympic savior. 21 years old .<br />

This is the life of Kevin Durant.<br />

Could all this attention, all this love and respect be coming too soon?<br />

Name another kid his age who can handle it.<br />

His college coach, Rick Barnes, says Durant can’t walk past a basketball<br />

without scooping it up. The Next Big Thing is too busy slaying former<br />

Defensive Players of the Year to be sidetracked. Since when did the NBA<br />

-- hell, the entire country -- pin its hopes for global basketball domination<br />

on a kid who is 14 months younger than Wesley Johnson? Well, since that<br />

kid, err, man, was a machine so well-oiled, so mathematical in his quest<br />

to improve, and such a perfectionist that he makes this art comical.<br />

Durant remembers, “Ever since I was growing up I had to wait my turn,<br />

and it’s no different here. My time has come, I guess.” It has, Kevin. There<br />

wasn’t much to the wait, though.<br />

April 30, <strong>2010</strong>. Durant and his Oklahoma City Thunder<br />

teammates, sauntering off their home ⇑ oor amidst a<br />

standing ovation, had ⇒ nally succumbed in a surprisingly<br />

competitive ⇒ rst-round playoff series against the eventual cham-<br />

pion L.A. Lakers. Durant spent the series locked in a tussle, probed and<br />

goaded by Ron Artest for all 231 minutes he played. Call it an education<br />

in wartime linguistics. During the decisive Game 6 loss, Durant made<br />

only 5 of 23 shots,<br />

Still, all of that was a long ways from his rookie year.<br />

That year saw Durant stumble around at the two-guard spot surrounded<br />

by no-namers like Mickael Gelabale and Johan Petro. He was getting 20<br />

a night, but doing so with frigid shooting numbers on a team dancing<br />

the line between irrelevant and unwanted during their ⇒ nal season in<br />

Seattle.<br />

That irrelevancy wasn’t going to last. Durant already possessed a work<br />

ethic honed as a kid by hundreds of one-on-one full court games and<br />

thousands of sprints up “Hunt’s Hill” in Washington D.C. Some days he<br />

was Michael Jordan. Others, he was Vince Carter.<br />

“I think that really did help, because I would go back and watch what<br />

those guys do, and try to do it the next day when I was playing one-on-<br />

one with my friend,” he recalled. “Basically, I was watching ⇒ lm when I<br />

was younger, and slowly but surely, it kind of got into my game. Each<br />

player I was watching, I was trying to steal bits and pieces of their game.


30<br />

YOU HAVE TO BE<br />

HUMBLE AND WØRK<br />

HARÐ FOR EVËRYTHÎNG<br />

THAT YOU GET.<br />

Two years later, Oklahoma City is a 50-win team. Not only do they have<br />

the best scorer in the League, but also a future star in point guard Russell<br />

Westbrook. Durant has them believing, fast becoming one of the most<br />

revered players in the League.<br />

“You can’t just wake up (like that),” Augustin said. “You can say you want<br />

to work hard but to actually do it, it has to be in you. It’s in him. He’s built<br />

like that and his parents raised him great to be a humble kid.<br />

“He’s always saying, ‘You have to be humble and work hard for everything<br />

that you get.’ He just goes every day to the gym and plays like that and<br />

works like that. Like I said, that aspect to go along with his ability at his<br />

size and with his skill level, he can be unstoppable.”<br />

Everyone always considered Durant a pleasant guy. During a Dime photo<br />

shoot in 2007, Durant refused to pose on the cover unless his Texas team-<br />

mates were there with him. Ask the dude a question about how he could<br />

possibly get better and you get satirical remarks on how he couldn’t<br />

improve. If he hears someone elevate him to the Kobe, LeBron level, he’s<br />

scolding them. That gravity-affected demeanor has always masked the in-<br />

ner drive to dominate that has seeped into and around his body. Without<br />

an extraordinary belief in himself, Durant could never have dropped 25.8<br />

points a game at Texas. He wouldn’t be the youngest scoring champion<br />

the NBA has ever seen. He couldn’t be Now. He would just be Next.<br />

Each summer, Durant returns home to the Washington D.C. area, looking<br />

to dig up those roots that made him who he is. That journey inevitably<br />

leads him back to the blacktop behind the gates, the Goodman Sum-<br />

mer League. This is the same league Gilbert Arenas used to frequent to<br />

test himself. Maybe the best summer league in the country, Durant has<br />

been lacing the nets at Barry Farms since he was a 185-pound teenager<br />

at Montrose Christian Academy. He connected with the scene before he<br />

was a college superstar or high school All-American.<br />

To Durant, he’s only doing what he’s always done: ⇒ nd where the talent<br />

is so he can get better.<br />

“You never wanted to be the guy that’d bring a basketball, and everyone<br />

would use it while you just sat on the sideline,” Durant said about the<br />

blacktop growing up. “I didn’t want to be one of those guys, and I always<br />

worked on my game and when I got out there, I started to get mean and<br />

that’s how I developed into the player that I am today.”<br />

At Barry Farms, Durant is still the NBA All-Star with the crowd, bringing<br />

an aura of excitement every time he comes walking through the gates.<br />

But to the local players, he’s just another dude, albeit a 6-10 one. Already<br />

this summer, Durant was on the receiving end of a 37-point performance<br />

by playground star Omar Weaver.<br />

“(There are) a lot of dudes like that in D.C. that could’ve been great, but<br />

one or two things may have held them back,” Durant said. “I think play-<br />

ing outside made me into the type of player that I am today. You never<br />

wanted to fall on the ground, and you never wanted to leave the court<br />

on a loss.”<br />

Miles Rawls, the emcee at the Goodman League, never wavers in his praise<br />

of the homegrown talent.


34<br />

“The crowd loves him,” Rawls says. “He loves the up-close vibe and loves<br />

that microphone when I’m announcing the games. Nobody gives him that<br />

‘NBA star’ treatment. Everybody goes at him and tries to play him like he<br />

is a regular guy. He takes that challenge.”<br />

Last summer, Durant went head-to-head in an epic, two-game battle<br />

against former Loyola (MD) University player Gerald Brown. Rawls called<br />

it the best matchup he had ever seen. Durant ⇒ nished with 62 points.<br />

“He loves it here inside the gates, and the gates love him right back,”<br />

Rawls warned the crowd after one game this June. “Enjoy him while you<br />

can because he’s gone come August. He got some things to take care of<br />

overseas.”<br />

Ah yes, the real highlight of Durant’s summer. His ⇒ rst memory of USA<br />

Basketball was Vince Carter’s mind-altering dunk in the 2000 Olympics<br />

over Frederic Weis. One of his latest memories is failing to make the<br />

2008 national team roster.<br />

That summer, he was more a casualty of numbers. Everyone could see<br />

the talent; Durant played so spectacularly in the pre-Olympic camp<br />

that he had superstars like Kobe and Carmelo wondering aloud how<br />

he was so good. The kid was 18 at the time.<br />

The next summer, Durant found himself back in Vegas again, this<br />

time competing with the younger group of Team USA hopefuls<br />

at the national team mini-camp. Up until that point, Durant<br />

was considered perhaps the best young scorer in the league,<br />

the second coming of George Gervin. He was an interesting<br />

talent, the type of cat someone could win a championship<br />

with someday. But, he was still just a youngster. Then it all<br />

changed. He took himself to another level and was clearly<br />

the best player in the gym. USA coach Mike Krzyzewski<br />

concluded that Durant looked like he was on a mission<br />

at the time. And he was.<br />

By the end of the mini-camp, Durant was no longer the NBA’s<br />

next big thing. He was now.<br />

After witnessing the complete domination by Durant over the course of<br />

three days of drills and scrimmaging, longtime NBA scribe Sam Smith<br />

was heard saying that maybe this string bean of a kid could one day<br />

be better than LeBron.<br />

With Bryant likely out this summer for the World Championships<br />

because of health concerns, and with James and Dwyane Wade tak-<br />

ing the summer to sort out more pressing matters like where they<br />

plan on living for the next ⇒ ve years, Durant will be the one people<br />

look to.<br />

And he’s been waiting on this opportunity for a long time.


HE LOVÊS IT HERE<br />

INSIÐE THE GÅTES,<br />

ÃND THE GATES LÖVE<br />

HIM RÍGHT BÂCK<br />

“Hearing about and reading about the Dream Team, I wanted to be a part<br />

of something like that,” he said. “I’ve seen how much players sacri⇒ ce to<br />

be on teams like that, how they minimize their roles, how they play like<br />

a team and egos go out the door.”<br />

Durant wants to usher in the same aggressiveness that the Redeem<br />

Team owned.<br />

“In ‘08, I was there for a week practicing against those guys, and it was<br />

like they weren’t friends or even teammates,” Durant recalled. “I like to<br />

be competitive like that, especially during practice.<br />

“That’s only going to make me better as a player and make our team<br />

better. That’s when we’ll really see who wants to be a starter and who<br />

wants to be a 6th man. I’m excited to just get in that gym and play for<br />

USA Basketball and it’s going to be a great challenge.”<br />

Kevin Durant is a killer, forgive the cliché. It’s why Augustin can only<br />

admire him, his combination of skills so incredible that only names like<br />

Kobe and Michael can be used in comparison. It’s how an All-Star making<br />

millions ends up at Barry Farms in D.C. going at dudes named Omar and<br />

Gerald who don’t cash NBA paychecks. Thunder head coach Scott Brooks<br />

may not like it, but that doesn’t matter. It’s why Jerry Colangelo and the<br />

rest of Team USA are sending him in to general them through the world<br />

⇒ eld this summer.<br />

“It’s a dream come true for me to be a part of something like this, and I’m<br />

so blessed and I’ve just got to continue to be thankful for it and continue<br />

to keep working,” Durant said about the Team USA opportunity.<br />

“Hunt’s Hill” knows. Augustin knows too. He saw it last summer back at<br />

Texas. Durant would get up earlier than everyone else for a daybreak<br />

workout. Then by the afternoon, when fellow former Longhorns like T.J.<br />

Ford and Royal Ivey were ⇒ nished, Durant would still be going. Shot after<br />

shot after shot. Repetition. Perfection.<br />

The fate of this year’s USA Team is in his hands. So maybe it’s a good thing<br />

when Durant unrepentantly points out, “I’d rather win a Gold Medal than<br />

an NBA Championship.”<br />

- MILES RAWLS<br />

KÐ<br />

35


36<br />

HEÁRT ÓF<br />

THE CÏTY<br />

Like no other place in the world, the spirit<br />

of pickup basketball’s past and future lives in<br />

the top tournaments around NYC.<br />

Verbals: Sean Couch<br />

Visuals: Kevin Couliau & Jon Lopez


There are over 500 playgrounds in New York City,<br />

but only a chosen few host strong tournament<br />

basketball. And on these courts, the echoes<br />

of the true spirit of city ball – keeping your<br />

“next” – strongly reverberates from times ago.<br />

In the 1940s, the spot was the crowded sandy Riis<br />

beach courts in Far Rockaway, Queens, which featured Bob Cousy and<br />

Floyd Lane, two All-City high school players who held their next into<br />

the dusky night.<br />

The fully packed Battlegrounds on Sugar Hill in Manhattan was notori-<br />

ous for its no-foul rule, and men like Isaac “Rabbit” Walthour, a.k.a<br />

“The Rab,” became legends, holding their next in the ‘50s and ‘60s.<br />

The legendary pick up on 128th Street and St. Nicholas at the original<br />

Rucker Park was equally strong, where Pro Rucker co-founders Bob<br />

“The Whip” McCollough and Fred Crawford held ground, along with<br />

Wilt Chamberlain, Connie Hawkins and Tiny Archibald.<br />

During this time period, the greatest of all NBA scorers, Kareem Abdul-<br />

Jabbar, was being pushed around up at Manhattan’s Dyckman Park<br />

by NYU All-Star Russell Cunningham and the area’s best playground<br />

performers – Andre Harris and Peter Rivera, who both participated in<br />

the Holcombe Rucker League but never played a game of college ball.<br />

“Kareem didn’t dominate but he blocked a lot of shots,” Harris said.<br />

“He got pushed around by guys older than him and didn’t score much.<br />

He de⇒ nitely was not the ⇒ rst pick when we chose up sides.”<br />

Downtown in Manhattan, the West 4th Street cage, which began as a<br />

pick up court, gained fame throughout the early ‘70s as a place where<br />

city ballers could get together and play on a neutral court. Manhattan<br />

and the Bronx’s ⇒ nest would play tough games against the best of<br />

Brooklyn and Queens with bets placed on the outcome.<br />

37


38<br />

In the biggest borough in the city,<br />

Brooklyn’s notoriously tough run was likened to being in the oven with<br />

the stove on full blast. The spots throughout the decades were the<br />

St. John’s Recreation Center Park, the Pit in Brownsville and Foster Park<br />

- locations where the run was so hard, primo players that played on<br />

D-1 rosters didn’t keep their next against grown men who knew the<br />

courts like their kitchens. A long line of Brooklyn stars like Fly Williams,<br />

Jacko Jackson, Larry Fogel, World B. Free, Jerry “Ice” Reynolds, Sam<br />

Worthen and Pearl Washington played off-the-whistle games and<br />

if your game wasn’t ready, you waited a very long time for another<br />

chance to run. In the ‘90s that energy transferred to the network of<br />

Coney Island housing project parks that birthed a group of NBA players<br />

– Stephon Marbury, Sebastian Telfair and Lance Stephenson – that<br />

won nine New York City public highs school championships<br />

between them.<br />

The South Bronx area was dominated by Patterson and Mitchell Project<br />

parks and was the hub of pickup ball in the borough and the birthplace<br />

of the Gaucho AAU organization. Nate “Tiny” Archibald grew up in<br />

Patterson and was the ⇒ rst Gaucho coach, while Rod Strickland, from<br />

Mitchell Houses, honed his famous ⇒ nishing skills against the rock-<br />

hard comp of the area. To the north in the upper Bronx, the Gun Hill<br />

projects had strong run along with the Edenwald Houses, where AND 1<br />

original Shane “The Dribbling Machine” Woney grew up.<br />

I.S. 8 Park, Ajax Park, the Lost Battalion Hall and the Queensbridge<br />

housing project courts were Queens’ premier blacktops in the ‘70s and<br />

through the ‘90s. The seminal guard trio of Mark Jackson, Kenny Smith,<br />

Kenny Anderson, and rugged Ron Artest played on these playgrounds<br />

creating runs that built all four into NBA stars.<br />

From these pickup courts, prime tournaments arose throughout the<br />

boroughs. Far Rockaway, Queens, birthed the Nicklelodean Tournament at<br />

Riis Beach along with the I.S. 8 Tournament, while Manhattan’s Pro Rucker,<br />

EBC and Holcombe Rucker Memorial tournaments became immortalized<br />

in the ⇒ lm /Above the Rim/ and the award-winning documentary /On<br />

Hallowed Ground/. Brooklyn’s /Soul in the Hole/ documentary captured<br />

the borough’s love for ball and earned critical acclaim, cementing a place<br />

in hoops ⇒ lm history.<br />

Now in <strong>2010</strong>, the greatest amateur playground basketball circuit the<br />

world has ever seen exists in New York City. There are over 100 basketball<br />

tournaments today on the old-school black pavement with the yellow<br />

lines and metal backboards, but the chosen few, those with the rep, have<br />

evolved into playing surfaces that rival the acrylic hardcourt of Arthur<br />

Ashe Stadium, home of the United States Tennis Open, with basket<br />

systems and scoreboards like indoor college arenas.<br />

Find the old Riis Beach game spirit at the Hoops in the Sun tournament<br />

at Orchard Beach, the ⇒ rst to have a 24-second clock outdoors. Check<br />

the battleground mode at West 4th Street, Pro City and on the hallowed<br />

ground of EBC at Rucker Park. Feel the frenetic, man-up, hard knock scor-<br />

ing pace of the Dyckman Tournament, and the BK oven of comp at Dean<br />

Street Playground’s Conrad McCrae youth tournament along with the<br />

All-City Nike Swoosh League. All capture the day-in and day-out essence<br />

of the pick up game spirit and are presently the best tournaments in New<br />

York City.<br />

Bounce takes you on a tour of the top three tournaments in the city, their<br />

legendary pick up players, and the players that now dominate and those<br />

who are expected to in the future.


Rucker Park<br />

Greatest Pickup Players:<br />

Alfred “Butch” Lee<br />

Holder of an 1977 NCAA chip with Marquette University and a 1980 NBA<br />

championship with the Lakers. Played in the 1976 Olympic games with<br />

Puerto Rico after getting cut from the US team. Scored 35 points against<br />

the United States and almost pulled off one of the greatest upsets in<br />

basketball history, losing in the last seconds 95-94.<br />

Bob McCollough<br />

The legendary disciple of Holcombe Rucker was drafted by the<br />

Cincinnati Royals in 1965. “The Whip” was a feared mid-range shooter<br />

with game like Magic Johnson. Bob once scored 51 points in a college<br />

game and was the second-leading scorer in the country as a junior.<br />

He was the ⇒ rst MVP in Pro Rucker history and also won a Rucker All-Star<br />

MVP in 1967 in a game that featured NBA All-Star Connie Hawkins and<br />

others. Formed the Pro Rucker League with Fred Crawford and spear-<br />

headed NBA professional involvement on the playground for a decade.<br />

Fred Crawford<br />

Former New York Knick who was a consensus College All-American as<br />

a sophomore at St. Bonaventure. New York City playground historian<br />

Butch Purcell says that “the player that most reminds me of Crawford’s<br />

skill level was a young and healthy Tracy McGrady.” Crawford was the<br />

leading scorer of the Pro Rucker league in 1967.<br />

Entertainer’s<br />

Basketball Classic<br />

Bob McCollough’s Pro Rucker made the 155th Street playground the<br />

most respected in America but Robert “Gusto” Wells and Greg Marius<br />

built the Entertainer’s Basketball League into mecca of street basket-<br />

ball. Built on the notion that the party club atmosphere mixed with<br />

strong basketball would attract the capricious city basketball fan, the<br />

founders invited the biggest stars of the hip hop generation to the<br />

park and they haven’t left. On any day, a hip hop or R&B star could<br />

walk though the gates and the park this year is the host of the biggest<br />

outdoor tournament playground event in New York City history –<br />

The World Basketball Festival.<br />

With young NBA talent playing more outdoor tournament ball and<br />

upgrades to the park, which include seats with backs and a new<br />

electronic scoreboard that shows game highlights, the future of the<br />

EBC looks bright.<br />

Top Players<br />

Pookie Wilson, “Master” Rob Hockett, Ron “Terminator” Mathias,<br />

Steve “All Day” Burtt Sr., Kareem “Big Game” Reid, Antawn “Anti-<br />

Freeze” Dobie, Larry “Bone Collector” Williams, Darren “DP”<br />

Phillips, Adrian “A-Butter” Walton, and Corey “Homicide” Williams.<br />

39


40<br />

Dyckman Park<br />

Greatest Pickup Player:<br />

Carl “Wayne” Wilson<br />

Wayne Wilson was an All-City guard at Kennedy H.S. and attended<br />

Delaware State University during his college career. He presently<br />

is the top coach of the Dyckman-Jim Couch Foundation teams<br />

and has worked tirelessly as a role model for the kids in the pro-<br />

gram. While Kareem is the greatest scorer in NBA history and<br />

I (Sean Couch – Editor of Bounce) was the last NBA-drafted player<br />

from Dyckman (60th pick Indiana Pacers in 1987), Wayne Wilson’s<br />

respect in Dyckman is legendary. His lights out release and his<br />

cool demeanor made him the parks best shooter and during one<br />

pick up game under the lights, he hit six consecutive long-range<br />

jumpers on a player who many in the projects believed was the<br />

second best player from the park, my brother – Chris Couch.<br />

It was one of the few times I ever heard him say that he couldn’t<br />

stop a player as a defender.


The Dyckman<br />

Tournament<br />

Now in its 20th year, Dyckman Playground’s basketball history is<br />

unparalleled. Before the tournament began, the Holcombe Rucker<br />

Memorial League played in the park and many ⇒ rsts occurred. Un-<br />

der the direction of Jim Couch Group W Cable, which is now the<br />

Time Warner Company, aired the ⇒ rst televised playground game<br />

in 1973. The park became a Pro Rucker rainout site and the Rucker<br />

tournament played its ⇒ rst night game in Dyckman in 1975.<br />

When former Dyckman player Kenny Stevens started the tourna-<br />

ment named after the area in 1990, the court and the park had no<br />

tournament ball for three years. He quickly made the tournament<br />

into a must play with several innovations, introducing running<br />

time play and a “no zone” rule. Break-away rims, AND 1 uniforms<br />

and True Bounce backboards were donated by the Jim Couch<br />

Foundation and soon the entire city came to see the games with<br />

rapper Fat Joe a regular at the games. Friday nights at Dyckman is<br />

“Dominican Power Night” now a tradition for the Dominican fans<br />

of the neighborhood.<br />

Top players<br />

Patrick Mitchell, Kenny Stevens, Sean Wise, Sean Couch, Omar<br />

Booth, Luis Flores, Eric “El Presidente” Opio, Adris “2 Hard 2<br />

Guard” DeLeon, Kemba “Prince of Zamunda” Walker, Corey<br />

Fisher, Andre “3000” Barrett, Keydren “Wett Those” Clark, and<br />

Jason “J-Hi” McLeish.<br />

41


42<br />

West 4th Street<br />

Greatest Pickup Players:<br />

“Black” Jack Ryan<br />

The 49-year-old Ryan is still dropping numbers against competition<br />

half his age. In June of this year, he scored 39 points in a tournament<br />

game after being called from the fence to play a game by Pro League<br />

commissioner “Arizona” and based on that performance got instantly<br />

selected for the <strong>2010</strong> All-Star game. Called by many as one the best<br />

outside shooters in New York City history, Black Jack’s played pick<br />

up ball at the “Cage” on a consistent basis for close to 30 years and<br />

watched future NBA player Smush Parker grow from a kid who sat and<br />

watched the games to a regular afternoon pick up running mate.<br />

William “Smush” Parker<br />

Parker sat on the fence of West 4th Street as an 8-year-old kid watch-<br />

ing the action, grew up not playing a high school basketball team. He<br />

cut his teeth point guarding in the park on teams with regular park<br />

players like Black Jack and Sherman “the of⇒ cial king of West 4th<br />

Street pick up ball” on a daily basis. To this day, Smush still supports<br />

the league as a player


BÂTTLE ÖF THÈ<br />

BORØUGHS<br />

IN NEW YORK, THEY SAY YOU CAN TAKE ONE BOROUGH AND<br />

PUT THEIR BEST SQUAD AGAINST THE ELITE TALENT FROM<br />

ANOTHER WHOLE CITY AND IT WOULD STILL BE ADVANTAGE<br />

BIG APPLE. SO WHEN THE BEST OF EACH BOROUGH IN NYC<br />

SQUARE OFF, THE STAKES ARE HIGHER THAN ANYWHERE<br />

ELSE. AT THE WORLD BASKETBALL FESTIVAL, THE BATTLE<br />

OF THE BOROUGHS WILL PIT TEAMS OF THE AREA'S BEST<br />

HIGH SCHOOL PLAYERS FROM BROOKLYN, QUEENS, HARLEM<br />

AND THE BRONX AGAINST EACH OTHER IN A WINNER-TAKE-<br />

ALL FORMAT. ON THE LINE: BRAGGING RIGHTS ON ANY<br />

SUBWAY TRAIN FROM A TO Z.<br />

BROOKLYN<br />

COACH: Sid Jones (United Brooklyn)<br />

ASST. COACH: Mike Campbell<br />

KEY PLAYERS:<br />

Omar Calhoun - 6-5, Guard, Christ the King H.S.<br />

Mike Taylor - 6-3, Guard, Boys and Girls<br />

Kimmari Murphy - 6-8, Forward, Lincoln<br />

Darryl Lucky - 5-10, Guard, Roberson<br />

Even among NY's ⇒ nest, Brooklyn is known for its toughness and at-<br />

titude. Kids here grow up grinding it out on unforgiving blacktop that<br />

produces point guards who are just as grimy and strong as centers.<br />

QUEENS<br />

COACH: RAH (SEAN BELL ALL-STARS)<br />

ASST. COACH: B.J. MCFARLAND<br />

KEY PLAYERS:<br />

JERMAINE SAUNDERS - 6-6, Guard, Rice<br />

RYAN RHOOMES - 6-8, Forward, Cardozo<br />

COREY EDWARDS - 5-10, Guard, Christ the King<br />

MOE HARKLESS - 6-8, Guard, South Kent Prep<br />

To the mainstream, playground ball in Queens only became famous<br />

when Ron Artest made "Say Queensbridge" one of the quotes of<br />

the <strong>2010</strong> NBA playoffs, but QB has been putting out ballplayers for<br />

decades. From the herky-jerky smash-mouth style of Artest to the<br />

smooth versatility of Lamar Odom, Queens is a New York basketball<br />

hotbed.<br />

HARLEM<br />

COACH: Mousy (Dream Team)<br />

ASST. COACH: God Shammgod<br />

KEY PLAYERS:<br />

SIDIKI JOHNSON - 6-9, Forward, Oak Hill Academy<br />

SHAQUILLE STOKES - 5-10, Guard, Lincoln<br />

ANGEL NUNEZ - 6-9, Forward, Notre Dame Prep<br />

DEVON BROOKS - 6-2, Guard, St. Raymond's<br />

Point guards. From the top college ranks to the NBA, Harlem is known<br />

for producing ⇑ oor generals. In the same borough where the Apollo<br />

Theater and art forms like jazz and hip-hop have thrived, Harlem PG's<br />

are natural conductors of the symphony that is the game.<br />

THE BRONX<br />

COACH: Bingo<br />

ASST. COACH: Kenny Satter⇒ eld<br />

KEY PLAYERS<br />

DENNIS GREEN - 6-3, Guard, St. Patrick's<br />

DANIEL DINGLE - 6-6, Forward, St. Raymond's<br />

DEONTE HOUSTON - 6-2, Guard, Wings Academy<br />

MUSSA KONE - 6-8, Forward, Frederick Douglass Academy<br />

Typically having to travel the longest distances to ⇒ nd runs around the<br />

city, ballplayers from The Bronx are dedicated and don't take this game<br />

lightly. The famed Gauchos gym is the basketball Mecca of The Bronx,<br />

which has perennially produced dominant AAU teams and been the<br />

site to some of the city's iconic playground moments.<br />

43


44<br />

Fresh<br />

Dipped<br />

AIR JORDAN ALPHA I OUTDOOR<br />

A revamped version of the shoe that started it<br />

all, the Air Jordan Alpha I Outdoor is both a high<br />

performance basketball shoe, as well as a cultural<br />

icon. Its design also celebrates the 25th Anniver-<br />

sary of the legendary franchise.


Fresh Dipped<br />

46<br />

AIR JORDAN IX RETRO<br />

Michael Jordan took the game of basketball global<br />

in his run as one of the NBA’s greatest players<br />

of all time. The Air Jordan IX Retro reflects His<br />

Airness’ powerful reach around the world and his<br />

status as the game’s biggest ambassador. The shoe<br />

is a reengineered classic, inspired by Japanese in-<br />

fluences and the reach of MJ’s legendary status.<br />

From the outsole and its depiction of international<br />

languages, to the University Blue colorway, the Air<br />

Jordan IX Retro reflects MJ’s competitive nature,<br />

his approach to the game, and his unending influ-<br />

ence on the sport.


CONVERSE FREE AGENT<br />

For Fall <strong>2010</strong> comes the Converse Free Agent shoe,<br />

mixing modern style with a touch of Converse hoop<br />

history. Overall, a great shoe for serious off-<br />

court play. Part of the Malden collection (named<br />

for the East Coast city where Converse all began),<br />

the Free Agent reverently reflects some of the most<br />

iconic Converse basketball footwear ever made.<br />

Think wildly popular ’80s shoe, the Weapon, but<br />

with a modern profile, clean style and rich leath-<br />

ers. Add the ultra-iconic Star Chevron logo and<br />

this shoe has timeless Converse attitude, with a<br />

fresh, sleek design.<br />

47


Fresh Dipped<br />

48<br />

CONVERSE SICKS<br />

The Converse SICKS shoe blurs the line between pro<br />

and pick-up and brings independent style to the<br />

court. A member of the Converse Evo performance line,<br />

the SICKS shoe is built with full-length cushion-<br />

ing of CB technology and features an adjusted Y-bar<br />

for ankle support and ample range of motion. The<br />

perforated leather of the upper gives it enhanced<br />

breathability and fit, and the outsole tread design<br />

adds increased on-court grip. The SICKS shoe not<br />

only performs, it shines.


CONVERSE STAR PLAYER EVO<br />

Built on heritage, crafted for performance, the Con-<br />

verse Star Player Evo shoe is the next step in Con-<br />

verse basketball footwear. The first Converse Star<br />

Player shoe hit the courts in the 1970s, worn by the<br />

likes of Dr. J and other greats; it had the silhou-<br />

ette of the Chuck Taylor All Star shoe, but with a<br />

fresh performance-attitude and the iconic Star Chev-<br />

ron logo. Today, Evo stands for further evolution.<br />

The Star Player Evo takes core elements of the origi-<br />

nal and builds upon them from the ground up. Addi-<br />

tionally, Converse adds principles of breathability,<br />

performance, superior cushioning and impact protec-<br />

tion and gives the shoe a lightweight EVA midsole,<br />

breathable air-mesh upper-quarter panel and bootie.<br />

It’s topped off with a toe cap for durability and the<br />

overall result is a shoe that performs and looks hot.<br />

49


Fresh Dipped<br />

50<br />

JORDAN PRE-GAME XT<br />

“For the Love of the Game.” It’s Michael Jordan’s<br />

motto and powerful words for anyone who steps onto<br />

a court. And that includes training. The Jordan<br />

Pre-Game XT is a revolutionary basketball training<br />

shoe that offers lightweight cushioning and flex-<br />

ibility. Designed for helping athletes become more<br />

agile, this shoe works with the athlete to excel in<br />

their demanding footwork-focused basketball drills.


NIKE AIR FORCE 1 FOAMPOSITE<br />

It’s a dream come true. This Fall, Nike resur-<br />

rects the out-of-this-world technology of 1997’s<br />

Foamposite matching up with a true footwear icon.<br />

Originally found on the feet of NBA superstars as<br />

well as forward-thinking East Coast urbanites,<br />

Foamposite utilized a then groundbreaking two-mold<br />

process, delivering an unprecedented upper shape,<br />

color and feel giving the shoe a truly futuristic<br />

look. It delivered on a new level of performance<br />

durability, support and protection. To satisfy the<br />

craving that’s persisted since the end of the twen-<br />

tieth century, Nike brings back Foamposite, com-<br />

bining it with the Air Force 1, for an absolutely<br />

seamless new slice of basketball footwear.<br />

The legendary AF1, created in 1982 when Bruce Kilg-<br />

ore introduced Nike Air to the game of basketball,<br />

is a classic hoop shoe, adopted for the streets<br />

and for its style. It’s the sneakerhead’s sneaker,<br />

and has been evolving ever since. This evolution<br />

sees Nike bring together the best of both worlds.<br />

Significant creative thinking and new engineer-<br />

ing to create a three-mold process that eliminates<br />

the seams on the upper. The shoe also draws on the<br />

original Foamposite design, utilizing a midsole<br />

that allows consumers a window into the soul of the<br />

shoe. Seamless Foamposite, in an Air Force 1.<br />

51


Fresh Dipped<br />

52<br />

NIKE HYPERDUNK <strong>2010</strong><br />

Combining lightweight explosive speed with full<br />

lateral support, the Nike Hyperdunk <strong>2010</strong> elevates<br />

superior lightweight performance to new levels on<br />

the basketball court. Nike Basketball injects next-<br />

generation Flywire technology into the Nike Hyper-<br />

dunk for the ultimate in speed without sacrificing<br />

support and comfort. Proven Nike Zoom cushioning<br />

offers responsive cushioning for every launch and<br />

landing. And with a size 9 weighing in at only 11.8<br />

ounces, it’s one of the lightest mid-top hoop shoes<br />

Nike offers.


NIKE TRAINER 1.2 MID HYPERFUSE<br />

Nike’s innovative new Hyperfuse technology has been<br />

applied to the Trainer 1.2 to create a strong, light-<br />

weight, breathable, training shoe for all seasons and<br />

all surfaces. The Nike Trainer 1.2 Mid Hyperfuse fus-<br />

es three layers of support together in a breakthrough<br />

unibody design. The futuristic Hyperfuse composite<br />

provides support where it is needed most, without the<br />

traditional stitching that is more vulnerable to wear<br />

and tear. This shoe ushers in a new era of training<br />

shoes for a new era of athletes.<br />

53


Fresh Dipped<br />

54<br />

NIKE ZOOM HYPERFUSE<br />

Drawing on the abuse that basketball footwear takes<br />

on the rugged outdoor courts in China, Nike offers<br />

the Nike Zoom Hyperfuse, constructed with Nike’s<br />

innovative new technology that delivers a strong,<br />

breathable, and lightweight structure for explosive<br />

on-court performance. The Hyperfuse composite is<br />

comprised of a superior stability layer, a breathable<br />

mesh layer, and a durable outer skin layer all fused<br />

together into a unibody composite design. Hyperfuse<br />

also revolutionizes the way shoes are built by “fus-<br />

ing” its distinct layers into an engineered composite<br />

to provides a level of precision unattainable with<br />

traditional cut-and-sew construction. With Hyperfuse,<br />

additive overlays are eliminated and engineered<br />

zones of support are placed precisely where they are<br />

needed. The Hyperfuse seamless unibody design helps<br />

eliminate potential hotspots and wear points in foot-<br />

wear. And at roughly 12.5 ounces for a size 9, the<br />

shoe truly embodies superior lightweight performance.


AIR JORDAN <strong>2010</strong> OUTDOOR<br />

New York City – the heart of aggressive outdoor<br />

basketball, the home of legendary blacktop play.<br />

It’s a fitting place to drop the new Air Jordan<br />

<strong>2010</strong> Outdoor. Michael Jordan’s passion for bas-<br />

ketball infuses every facet of this shoe, and pegs<br />

the durability-and-comfort needle. It’s lightweight<br />

and durable, offering flexibility, breathability,<br />

comfort and superior structure and stability. It’s<br />

footwear designed from the ground up to meet the<br />

demands of rugged blacktop play.<br />

With its University Blue colorway, the shoe rever-<br />

ently reflects MJ’s personal motto, “For the Love<br />

of the Game,” and the six-row stitch across the<br />

forefoot commemorates his six championship rings.<br />

The Air Jordan <strong>2010</strong> Outdoor is also designed under<br />

Nike’s Considered Design ethos of combining sus-<br />

tainability with performance and innovation.<br />

55


56<br />

NIKE HYPER ELITE<br />

Nike Hyper Elite Revolutionizes Uniform Design<br />

with Innovative Lightweight, Strong and Breathable<br />

Fabrication<br />

Back in the day, basketball uniforms were marked by<br />

heavy knits, heft and the feeling of fabric strength<br />

– all seemingly signs of apparel quality, despite<br />

the high-absorption and retention of body sweat and<br />

general bulk.<br />

Those days are done. In development for nearly<br />

two years, Nike introduces Nike Hyper Elite, an<br />

innovative uniform fabrication that provides superior<br />

comfort and breathability, in a design that is much<br />

lighter than conventional team kits.<br />

“This is a fundamental shift in fabrication, allowing<br />

us to look at basketball apparel in a totally<br />

different way,” says Ryan Aanderud, Design Director<br />

for Nike Basketball Apparel.<br />

In today’s game, some 95 percent of basketball<br />

players are wearing base layers (like Nike Pro<br />

Combat) for support, compression, protection<br />

or comfort. This trend compelled Nike designers<br />

to completely rethink the outer shell, or what<br />

is historically the uniform itself. With<br />

compression base layers tight against an athlete’s<br />

skin, the outer shell can provide other performance<br />

functions beyond traditional moisture management.<br />

“The Nike Hyper Elite short is designed to help<br />

keep an athlete cool and dry by providing more<br />

airflow between the uniform’s two layers,” says<br />

Aanderud. “As the base layer gathers sweat, air<br />

is ventilated over the surface through the outer<br />

shell’s perforations, keeping the player cool. The<br />

outer shell becomes less critical for moisture<br />

management.”<br />

Nike Hyper Elite is a super-lightweight fabrication<br />

that has a lower moisture absorption capacity.<br />

“Throughout a game, the new uniform absorbs less<br />

moisture,” says Tracy Teague, Nike Basketball’s<br />

Global Creative Director. “It means players are<br />

carrying around less weight, and that’s important<br />

at the end of hard play and competition when an<br />

athlete’s fatigue rate is at its highest.”


58<br />

WINNER TAKES ALL...<br />

1992 DREAM TEAM<br />

VERBALS. Rey Jefferson<br />

When you hear the word majestic, what comes to mind?<br />

For the late, great Hall of Fame coach Chuck Daly,<br />

it was the team he coached in 1992: The most memo-<br />

rable collection of talent ever put together on one<br />

roster, the United States “Dream Team”<br />

Olympic squad.<br />

“You will see a team of professionals in the Olym-<br />

pics again, but I don’t think you’ll see another<br />

team quite like this,” Daly was quoted after the<br />

U.S. smashed Croatia by 32 in the gold-medal game.<br />

“This was a majestic team.”<br />

The numbers are amazing on their own. The Dream Team<br />

beat its competition by an average of 44 points on<br />

their way to gold. The roster -- Michael Jordan,<br />

Larry Bird, Magic Johnson, Scottie Pippen, Chris<br />

Mullin, Clyde Drexler, Patrick Ewing, Charles<br />

Barkley, David Robinson, John Stockton, Karl Malone<br />

and Christian Laettner -- consists of 10 individual<br />

members of the Naismith Memorial Basketball Hall<br />

of Fame. The team itself was also elected to the<br />

Hall of Fame as a unit.<br />

In a 2007 interview with Dime Magazine, a couple<br />

of years before he passed away due to cancer, Daly<br />

shared a couple stories:<br />

“Michael played golf, 36 holes, every single day in<br />

Barcelona. Our games were at 10:30 at night, so he’d<br />

play golf all day, the went out and played basket-<br />

ball at night.”<br />

“We only practiced one day. Clyde Drexler brought<br />

two left shoes to practice. He tries to deny it, but<br />

we still talk about that to this day.”<br />

Those two quotes show exactly how phenomenally<br />

talented the Dream Team was on and off the court.<br />

And for MJ to get his PGA on prior to dominating<br />

the Olympics is insane. But going beyond just those<br />

games in Barcelona, the Dream Team helped to influ-<br />

ence the way in which the game has evolved.<br />

Back in ‘92, as much as the Dream Team had the<br />

talent advantage, it was clear other teams were in<br />

awe of them. As Drexler said in a 2008 Dime inter-<br />

view, “We knew it was going to be like clubbing<br />

baby seals.”<br />

Basketball wasn’t yet a truly worldwide sport, but<br />

the Dream Team changed that. Even today, if you<br />

ask some of the NBA’s top international stars, most<br />

of them will tell you watching the Dream Team as<br />

a youngster had some influence on their basketball<br />

development and on basketball in their home country<br />

in general.<br />

As we get ready for the World Basketball Festival<br />

in NYC this August, we reminisce the Dream Team be-<br />

cause without them we wouldn’t have today’s brand of<br />

basketball. Countries like Spain, Argentina, Greece,<br />

even Puerto Rico have become more than formidable<br />

challengers for the U.S., even as USA Basketball<br />

continues to send the best players in the NBA into<br />

international tournaments. As dominant as the Dream<br />

Team was, they also sparked a competitiveness in<br />

other countries after the reverence had worn off.<br />

“What happened,” Daly said, “was that the European<br />

and Asian counties have developed their game by<br />

bringing people from this country to conduct camps<br />

and clinic, and they’ve gotten better in the last<br />

15 years.<br />

“That’s the reason you have more parity now,” Daly<br />

added. “Other nations got better, and the United<br />

States stayed the same.”


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