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Revenue - Trimble

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<strong>Trimble</strong>’s “applications centric” concept of the market is<br />

built around a number of defining elements<br />

2005 <strong>Revenue</strong>s<br />

“Box” Products<br />

End User<br />

Solutions<br />

• Productivity improvement is central<br />

• Position or location is part of the solution<br />

• Centered on the field or field to back office<br />

• Underserved – significant penetration potential<br />

• Significant applications software content<br />

• Price reflects value<br />

• Defensibility based on “whole product solution”<br />

• Compelling market leadership<br />

• Pioneering distribution<br />

• Configuration & localization<br />

• Search for adjacencies

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