Seven Deadly Mobile Myths [pdf] - Global Moxie

Content runs the show
THIS is the real winner.
Not web apps or native apps or 1 platform.
Big boy in the room is thinking about your interfaces
as spectrum of apps that plug into single wellspring
of service. Of content.
Build common back end that can serve all these interfaces,
lets you turn and pivot to each culture,
to each technology, to each device.
Not mobile first, not desktop first. Content and API first.