Annual Report 2012.pdf - Cherry
Annual Report 2012.pdf - Cherry
Annual Report 2012.pdf - Cherry
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<strong>Cherry</strong>’s vision<br />
<strong>Cherry</strong> should be a leading gaming operator on all markets where we are active.<br />
BUSINESS CONCEPT<br />
<strong>Cherry</strong> offers fun & excitement with<br />
entertaining and exciting games in<br />
a safe environment.<br />
OVERALL STRATEGY<br />
` To respect the players by offering<br />
user-friendly, entertaining and<br />
exciting games in a safe environment.<br />
` Develop new business ideas where<br />
gaming or related products/services<br />
will contribute to a moment of fun<br />
and excitement.<br />
` Seek growth and profitability.<br />
Growth shall be organic as well as<br />
through acquisition.<br />
` Work for a re-regulated gaming<br />
market in Sweden.<br />
` To operate games with extensive<br />
social responsibility.<br />
OVERALL OBJECTIVES<br />
The following overall objectives should<br />
be a guiding principle for group activities<br />
seen over a business cycle.<br />
` <strong>Cherry</strong> should grow faster than the<br />
market.<br />
` The growth rate of profits should<br />
exceed 10 percent a year.<br />
` The equity ratio should amount to at<br />
least 30 percent.<br />
` Dividend shall be 50 percent<br />
of net profit.<br />
cherry 50 years |<br />
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