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Annual Report 2012.pdf - Cherry

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<strong>Cherry</strong>’s vision<br />

<strong>Cherry</strong> should be a leading gaming operator on all markets where we are active.<br />

BUSINESS CONCEPT<br />

<strong>Cherry</strong> offers fun & excitement with<br />

entertaining and exciting games in<br />

a safe environment.<br />

OVERALL STRATEGY<br />

` To respect the players by offering<br />

user-friendly, entertaining and<br />

exciting games in a safe environment.<br />

` Develop new business ideas where<br />

gaming or related products/services<br />

will contribute to a moment of fun<br />

and excitement.<br />

` Seek growth and profitability.<br />

Growth shall be organic as well as<br />

through acquisition.<br />

` Work for a re-regulated gaming<br />

market in Sweden.<br />

` To operate games with extensive<br />

social responsibility.<br />

OVERALL OBJECTIVES<br />

The following overall objectives should<br />

be a guiding principle for group activities<br />

seen over a business cycle.<br />

` <strong>Cherry</strong> should grow faster than the<br />

market.<br />

` The growth rate of profits should<br />

exceed 10 percent a year.<br />

` The equity ratio should amount to at<br />

least 30 percent.<br />

` Dividend shall be 50 percent<br />

of net profit.<br />

cherry 50 years |<br />

11

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