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34<br />
moNItoRINg socIAl medIA<br />
Share This Ebook!<br />
www.Hubspot.com<br />
the essential step-by-step guide to internet marketing<br />
An important part of leveraging social media for business is to understand what industry-related<br />
conversations are happening online and recognizing when you should respond. Here are some<br />
tools you can use to monitor your business and industry mentions in social media:<br />
google AleRts<br />
set up multiple google Alerts for your company, brand, products, leaders, industry<br />
terms, etc. the alerts will get delivered directly to your email inbox at the frequen-<br />
cy you indicate (e.g., daily or as they happen) and they are a great way to track<br />
mentions of your brand and relevant keywords on the web.<br />
Hubspot<br />
Hubspot’s social media monitoring tool enables you to set up filters in the key so-<br />
cial media networks and track conversations relevant to your brand and industry.<br />
HootsuIte<br />
using a tool like Hootsuite allows you to save keyword searches as a live stream<br />
so you won’t miss out on what’s being said about your brand, your industry and<br />
your products.
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