Vibrant Communities

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CONTENTS Our Approach to Helping Build Vibrant Communities 3 Donations at a Glance 4 Education 6 Health and Wellness 11 Human Services 14 Environment 17 Arts and Culture 20 Sports 23 Diversity 26 Employee Contributions 28 Application Guidelines for Donations 30 Application Guidelines for Sponsorships 31 How We Give 32 Organizations Supported in 2012 34 All currency amounts in this document are in Canadian dollars unless otherwise stated. U.S. dollars and British pounds are converted using the fiscal 2012 average (C$1.00 = US$ 0.997, C$1.00 = GBP 0.630). Measures used in this report are metric, except where otherwise stated. 2012 Vibrant Communities Report 2
OuR AppROACH TO HElpiNG BuilD ViBRANT COmmuNiTiES RBCTM is consistently recognized as a leading corporate citizen, thanks to our community and environmental programs and the involvement of our 80,000 employees worldwide. In 2012, we contributed more than $95 million to causes worldwide through donations and sponsorships of community events and organizations. Donations We are one of Canada’s largest corporate donors, with a tradition of philanthropy dating back to 1891. We have extended that tradition to the other countries where we now operate. We choose our charitable partners and projects carefully, ensure that we monitor how our funding is used and observe both the letter and spirit of all legal requirements. Sponsorship RBC provides significant support to community organizations and charities through sponsorships, which we negotiate and undertake for strategic marketing purposes that align with our brand and business goals. In 2012, we supported community programs, art, sport and other organizations with more than $31 million in sponsorship funding. While we provide donations to registered charities as gifts, without expectation of economic return, we expect sponsorships to deliver a quantifiable return on our corporate investment. Employee volunteerism RBC employees and retirees are passionate volunteers, and we provide a number of programs that make it easy for them to contribute time and resources. The RBC Employee Volunteer Grants Program supports community involvement. Employees and retirees who volunteer a minimum of 40 hours a year to a registered charity are eligible for a $500 grant to the organization in their honour. Since 1999, we have given 22,314 grants and donated more than $11 million to celebrate our employees’ volunteer efforts. 3 2012 Vibrant Communities Report We support a broad range of causes in virtually all charitable sectors, and provide deep, focused support to key causes that reflect our company’s chosen priorities. Donations and community sponsorships (worldwide) $31 million 33% Donations and community investments Community sponsorships $64 million 1 67% 1 Includes $61 million in donations and $3 million in additional community investments such as gifts in-kind, employee hours volunteered during working hours, pro bono work and community investment management.
Page 1: Royal Bank of Canada Vibrant Commun
Page 5 and 6: 2012 Donations by cause (Canada) En
Page 7 and 8: Our priority education project EDUC
Page 9 and 10: Basic Literacy Countless studies ha
Page 11 and 12: HEALTH & WELLNESS HealtH & Wellness
Page 13 and 14: Other support for health and wellne
Page 15 and 16: Support for human services United W
Page 17 and 18: ENVIRONMENT 17 2012 Vibrant Communi
Page 19 and 20: United States n National Aquarium i
Page 21 and 22: Our priority arts and culture proje
Page 23 and 24: SPORTS 23 2012 Vibrant Communities
Page 25 and 26: n Cricket Across the Pond, Toronto:
Page 27 and 28: Europe n Childline, United Kingdom:
Page 29 and 30: United States n Twin Cities RISE!,
Page 31 and 32: sponsorships RBC also provides sign
Page 33 and 34: n Charitable organizations within a
Page 35 and 36: The following list includes organiz
Page 37 and 38: alberta Organization Location Saska
Page 39 and 40: British Columbia Organization Locat
Page 41 and 42: British Columbia Organization Locat
Page 43 and 44: Manitoba Organization Location Hami
Page 45 and 46: new Brunswick Organization Location
Page 47 and 48: nova scotia Organization Location B
Page 49 and 50: nunavut Organization Location Alian
Page 51 and 52: Ontario Organization Location Canad
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Ontario Organization Location Essex
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Ontario Organization Location Juven
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Ontario Organization Location Oolag
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Ontario Organization Location Spect
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Ontario Organization Location West
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Québec Organization Location Canad
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Québec Organization Location Group
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saskatchewan Organization Location
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The following list includes U.S. or
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arts and Culture Organization Locat
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arts and Culture Organization Locat
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Civic services Organization Locatio
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Civic services Organization Locatio
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education Organization Location Can
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education Organization Location Lak
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education Organization Location The
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environment Organization Location H
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Health Organization Location Associ
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Health Organization Location Eagle
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Health Organization Location Kamloo
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Health Organization Location Quinte
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Human services Organization Locatio
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Trademarks used in this document in
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Vibrant Communities

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